Service Design Jam
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Transcript of Service Design Jam
![Page 1: Service Design Jam](https://reader033.fdocuments.net/reader033/viewer/2022051412/54c788134a7959d2718b4596/html5/thumbnails/1.jpg)
Jam me a service Designing a cross-channel experience
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The story about
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= Customer eXperience= salesmen pitch
:(
:) = “The big picture” approach= easier to explain/sell than UX
Service Design
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Maribor, Slovenia
Global Service Design Jam
48 hours to design an innovative service
About the Jam then
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15 (regular) participants + 3Gardeners, artists, nurses, developers, designers, students, elderly.
About the Jam then
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- SWOT. - Business plan+ users
Double Diamond
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The tools
User Journey Map, User ShadowingPersonas, Brainstorming, Design BriefExperience Prototyping, Service BlueprintsScenarios, Experience Maps
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The Challenge(s)
UCD & PD, UX & IxD with non-designersDiverse audienceActive participation / motivationLateral, design thinking
8/16 Halfway done
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- 2 participants the first day
“I don’t get it, sorry.“
Data. Data. Data.
So, how are we?
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Data into information into insight
Information onto journey map = reference point
Design & show & tell & repeat
Make sense, please
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Glue & bridge. “Aaah, we are on the same page.“
Tool for synthesizing ideas
Tool for sense making
Tool for service prototyping
IA as a...
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Designing a true cross-channel experience
Users = wicked designers
More please
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More, please
Damjan Obal@damjanobalUniverza v Mariboru /blok_blok
not me, but Jernej >