SEPTEMBER/OCTOBER 2016

Published BY SERVICES SETA – DUSTRIBUTED FREE OF CHARGE

The Services SETA has reached a new milestone on the 16 September 2016 by introducing a new Logo.

SERVICES SETA – THE HAND THAT GIVES…

The symbolism of the hand has its etymology in many different cultures throughout the world. A lot of the symbolism has travelled and derived new meaning as it went. For example a raised hand in Hebrew means Shaddai which means the Almighty God. The hand has also been used to signal peace as the priestly greeting suggests, or the halting of a situation.

There is no specific universal Unicode for the hand per se, resulting in it being open to many colloquial interpretations. There are also proverbs that talk to the hand such as “a bird in the hand is worth

How will we get there?

What drives our behaviour?

Where are we going?

VISION

TO SERVE, TO DELIVER, FOR

RENEWAL, FOR PROSPERITY

MISSION

FACILITATION OF QUALITY SKILLS

DEVELOPMENT FOR EMPLOYMENT AND

ENTREPRENEURSHIP IN THE SERVICES SECTOR

FOR NATIONAL ECONOMIC GROWTH

VALUES:

1. PROFESSIONALISM 2. RESPONSIVENESS 3. INNOVATION 4. INTEGRITY 5. ACCOUNTABILITY

two in the bush”, and “the hand that rocks the cradle”. The most prolific in the case of our logo is “THE HAND THAT GIVES.”

In an African culture, one gives with the right hand and receives with the right hand. This gesture symbolizes caring, warmth, strength, nurturing and selflessness. It also symbolizes mutual respect between the giver and the recipient. Centred in the middle of the two hands is the name Services SETA which forms the epicentre of our logo. It is the hero between the two hands and therefore pictorially the most memorable component. The primary colour we’ve chosen is a reddish orange. It is refreshing. It is warm and when used in contrast with the positive retention of the white space

inside the white circle, it becomes more prominent in its circular structure. The circle is the universal symbol of equality and strength in unity. The undertone between the two hands is that the hand beneath - receiving from the hand above, that the stakeholder’s hand is receiving skills development and support from the Services SETA hand. The logo works effectively and strongly as a total sum of its components and strongly complements the new pay-off line. Develop and Grow.

The Services SETA Chambers Operation unit has six(6) chambers responsible for operational activities aimed at providing service to sixteen (16) sub-sectors. There are six chamber committeees who plays an oversight and are responsible for ensuring that the interests of industry find expression in the skills development policies that the Services SETA adopts. All of these roles ultimately ensure that the SETA seemlessly deliver on its manadate and meets set targets. Whilst the Services SETA derives its current primary mandate from the NSDS III, there are other obligations such as the ones imposed by various government policies on job creation, the National Development Plan, the PFMA, the SDA, SDLA and related regulations. To meet the obligations imposed by these aforesaid diverse legislation and policy, the Services SETA must ensure that systems and that its strategic mandate is operationalised down to the lowest level to ensure that the Services Sector training needs are met. Central to its mandate , the Services SETA has to make sure that there are relevant qualifications covering each occupation across all Services SETA subsectors. These qualifications are reviewed every 3 years to ensure that they continually respond to and meet the ever-changing needs of our industries. All qualifications are developed in partnership with the social partners, specifically business and labour who are equally represented in the governance structures. Working with other units within the SETA, Chambers Operations needs to put measures in place to ensure that there are sufficient training providers, constituent assessors and moderators to train against the qualifications and that the spread of these providers is national, provincial and local so as to meet the needs of industry in full, irrespective of location.The Chambers also have to interact with industry to identify their skills development needs so that discretionary grant allocations can be directed at meeting those needs. The vast proportion of Services SETA member companies are SMME and are therefore exempted from paying levies.This complicates the Services SETA’s work in the sense that the levy funds collected from less than 30 000 companies in the services sector have to fund the activities and additional obligations imposed by NSDS III imperatives to target all 180 000 companies that fall within the sector. This is the economy of scale balance that the Services SETA operates under. Additionaly, the balancing act must enable sufficient access and flow of benefits and opportunities so that no particular group is over-advantaged or under-serviced. In order to achieve this, the Services SETA must continuosly analyse the uptake of offerings in order to ensure that the base is broadened to include underserved subsectors, provinces and districts, including rural areas.

Development of sub sectors growth and development plans

Ensure that Services SETA has relevant, up to date information and analysis from the industry to allow it to perform its strategic skills planning function in the sector

Working with industry to strengthen Services SETA capacity for Supply

Ensure a value adding participation by the service sector employers in the National Skills development Strategy through efficient use of resources available for training in the sector.

Promote effective communication between the SETA and all its

stakeholders

Educating stakeholders on SETA’s offerings and keeping them informed on new developments

Increasing possibilities of employment for Service SETA learners by exposing them to suitable workplaces during training

IN BRIEF

APPOINTMENT OF NEW CHAMBER COMMITTEES

The mandate of Chamber Committees appointed in 2014 expired on 31 March 2016. Soon thereafter, the

Services SETA initiated the process of appointing new Chamber Committees through open nominations by

stakeholders.

The Services SETA is pleased to report that the new Chamber Committees have been appointed and the

committees have commenced with their work and have undergone an induction process. The Communications

& Marketing Chamber Committee consists of the following Members:

SURNAME NAME REPRESENTING NAME OF ASSOCIATION

Roopchand Vikesh Chamber Chairperson Sentient Publishing

Bird Steve Organised Business Direct Marketing Association of South

Africa (DMASA)

Vorster Leonie Organised Business Southern African Marketing Research

Association (SAMRA)

Williams Twanett Organised Business South African Post Office (SAPO)

Paulsen Adele Organised Business Public Relations Institute of South Africa

(PRISA)

Gravett Janelle Professional Body Contact Centre Management Group

(CCMG)

Bokaba Kodisang Organised Labour South African Post Office (SAPO)

Ueckermann Gerhard Organised Labour United Association of South Africa (UASA)

DEVELOPMENT OF MARKETING QUALIFICATIONS

In a recent scheduled workshop between the Communication and Marketing Services Chamber and the Industry role players, The Services SETA has taken the initiative to start a process of developing an occupational qualification for the marketing industry. A workshop with stakeholders took place in which parameters of the application for the development of the qualification and assessment strategy development process were discussed, which will ultimately result in one, or a number of occupational qualifications being developed. At the workshop, the development of two such occupational qualifications was discussed by the stakeholders for the occupation/s: This process is governed by an act which stipulates that all qualifications are developed for the industry by the industry, on a need driven basis. Two Occupational Occupations were identified by the industry for development: The applications were compiled by the industry on the 27 May 2016 at a workshop and were submitted to

the relevant department for submission to Quality Council for Trades and Occupations (QCTO) for the

development of the qualifications.

QUALIFICATIONS DEVELOPMENT

The Services SETA is in the process of consultations with various stakeholders within subsectors in order to identify the need for developing new qualifications. Once these have been identified, new qualifications will be developed using established Quality Council for Trades and Occupations - QCTO protocols and processes. Within the Communication and Marketing Services Chamber, the development of the following qualifications applications has just been submitted to Quality Council for Trades and Occupations - QCTO, with the Services SETA designated as the Assessment Quality Partner (AQP);namely: OCCUPATIONAL QUALIFICATIONS FOR DEVELOPMENT

QUALIFICATION ORGANISING FRAMEWORK FOR OCCUPATIONS (OFO)

Sales and Marketing Manager OFO Code 122101

Market Research Analyst OFO Code 243102

QUALIFICATIONS ON PUBLIC COMMENT

Contact Centre Manager OFO 143905

Postal Frontline Worker OFO 421105

ACTIVE QUALIFICATIONS MATRIX AND RELATED CAPACITY Services SETA has transferred the below Professional Designations in consultation with the Marketing industry to SAQA as they are not unit standard based they are regarded as professional designations.

CREATING LEARNING MATERIAL THAT MEET PROGRAMME APPROVAL REQUIREMENTS

The Minister of Higher Education and Training, Blade Nzimande, has relicensed the 21 Sector Education and Training Authorities, including

Services SETA. The relicensing is valid until 31 March 2018. The Services SETA is responsible

for Skills Development in the Services Sector.

SERVICES 22872 National Diploma:

Marketing Management Level 7 Reregistered

SERVICES 22873 National Diploma:

Marketing Communications Level

7 Reregistered

SERVICES 22875 National Diploma:

Customer Management Level 7 Reregistered

SERVICES 22874 National Diploma:

Marketing Research Level 7 Reregistered

QUALIFICATION ID

QUALIFICATION TITLE /

LEARNING PROGRAMME

TITLE

NQF LEVEL RESOLUTIONS

22872 National Diploma: Marketing Management

Level 7 Workshop took place on the 27 May

2016.

Industry role players attended the session and advised that the qualification should be re-design and re-develop.

20896 National Diploma: Marketing Research

Level 5 Qualification need to be revised and or a new qualification need to be developed as well as the industry need a National Diploma: Marketing Management Level 6

22873 National Diploma: Marketing Communications

Level 7 Qualification need to be re-designed and e-media should be included.

22875 National Diploma: Customer Management

Level 7 Qualification title should be Customer

Relationship Management.

22874 National Diploma: Marketing Research

Level 7 Qualification should be re-design and re-develop.

60430 National Certificate: Marketing Practice

Level 5 Qualification need to be re-look at and

the

Services SETA should include a

National

Certificate: Marketing Practice Level 6. 67514 Further Education and Training

Certificate: Marketing

Level 4 Qualification need to be re-look at (include the Marketing law) industry mentioned that there are lots of gaps. King 4 should be taken into consideration.

The Services SETA has just concluded the list of dormant qualification listed below:

LEGACY QUALIFICATION

It has been established that the current qualifications will expire at the end of March 2018. With the last enrolment of learning being 2020 and the last exits expected to be 2022. It’s expected that new

qualification should be in place by this time. Stakeholders are urged to avail themselves for consultation on acceptable transitional mechanisms in order to avoid a vacuum of qualifications

during the transition period.

PROVE IT!

Joelyga Lawrence Services Seta Communication

and Marketing Chamber Manager

A new Accounting Authority was established with committees and sub-sectors.

Chambers will be convening key sub-sector stakeholder engagements and

workshops. Each project will have a stakeholder structure to help improve on and

implement plans. The Services SETA intends to establish a relationship with all

participating employers. The SETA will be seeking feedback and improving

service delivery based on that feedback.

Top Ten Levy

Paying

DIRECT AXIS SA (PTY) LTD

JT INTERNATIONAL SOUTH AFRICA (PTY) LTD

BLAKE & ASSOCIATES (PTY) LTD

TNS RESEARCH SURVEYS (PTY) LTD

REWARDSCO SALES (PTY) LTD

MILLWARD BROWN SOUTH AFRICA (PTY) LTD

WNS GLOBAL SERVICES SA (PTY) LTD

DIGITAL OUTSOURCE SERVICES PTY LTD

CCI CALL CENTRE (PTY)

LTD

SOUTH AFRICAN

POST OFFICE

elcome to our first

edition of the “Marketing chamber News”. In this edition we look at chamber activities happening across all the Services SETA industries. We also take a look at the Services SETA face lift and what’s hot in the chambers. Having attended the induction session held last month for all committee members, the feedback was amazing. It was the first time that our committee members were given an opportunity to voice their opinions and to give constructive criticism with regards to Services SETA and Chambers in general, and many other Services SETA related activities. Your voice has been heard, and hence we have our specific edition of the Chamber News to inform stakeholders of the news, Services SETA activities and views of the chambers. Enjoy your read, new ideas to improve our correspondence are always welcome. Please send your opinions to JoelygaL@serviceseta.org.za

ocial media is the collective of

online communications channels

dedicated to community-based

input, interaction, content-sharing

and collaboration. Websites and

applications dedicated to forums,

microblogging, social networking,

social bookmarking, social curation,

and wikis are among the different

types of social media. Here are

some prominent examples of social

media:

acebook is a popular free social

networking website that allows

registered users to create profiles,

upload photos and video, send

messages and keep in touch with

friends, family and colleagues.

According to statistics from the

Nielsen Group, Internet users within

the United States spend more time

on Facebook than any other

website.

witter is a free micro blogging

service that allows registered

members to broadcast short posts

called tweets. Twitter members can

broadcast tweets and follow other

users' tweets by using multiple

platforms and devices.

oogle+ (pronounced Google plus)

is Google's social networking

project, designed to replicate the

way people interact offline more

closely than is the case in other

social networking services. The

project’s slogan is “Real-life sharing

rethought for the web.”

ikipedia is a free, open content

online encyclopedia created

through the collaborative effort of a

community of users known as

Wikipedia’s. Anyone registered on

the site can create an article for

publication; registration is not

required to edit articles. Wikipedia

was founded in January of 2001.

inkedIn is a social networking site

designed specifically for the

business community. The goal of

the site is to allow registered

members to establish and

document networks of people they

know and trust professionally.

eddit is a social news website and

forum where stories are socially

curated and promoted by site

members. The site is composed of

hundreds of sub-communities,

known as "subreddits." Each

subreddit has a specific topic such

as technology, politics or music.

Reddit site members, also known

as, "redditors," submit content

which is then voted upon by other

members. The goal is to send well-

regarded stories to the top of the

site's main thread page.

interest is a social curation

website for sharing and

categorizing images found online.

Pinterest requires brief descriptions

but the main focus of the site is

visual. Clicking on an image will

take you to the original source, so,

for example, if you click on a picture

of a pair of shoes, you might be

taken to a site

CHAMBER MANAGER

Joelyga Lawrence Tel: +27 11 276 9761 (Direct)

Email: joelygal@serviceseta.org.za

CHAMBER OFFICER

Emma Mbele

Tel: +27 11 694 8625 (Direct) Email:emmamb@serviceseta.org.za

CHAMBER ADMINISTRATOR

Andile Nkosi Tel: +27 11 276 9641(Direct)

Email: andilenk@serviceseta.org.za

where you can purchase them.

An image of blueberry pancakes

might take you to the recipe; a

picture of a whimsical birdhouse

might take you to the instructions.

igital media (compared to

analog media) is electronic media

that works on digital codes.

Today, computing is based on

the binary numeral system, so the

"digital" refers to the use of "0"

and "1" to show data. Computers

are machines that use binary

digital data as information. Digital

media ("Formats for presenting

information" according to media)

like digital audio, digital video and

other digital "content" can be

created, referred to and

distributed by digital information

processing machines. Digital

media is a big change from

(analog) media.