#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

SEO HORROR STORIESThe worst & most common SEO mistakes to avoid in 2016

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Bonjour #SEOCamp Paris!

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Je donne des conférences

Je fais du SEO

ORAINTI.COM

Je suis Aleyda Solís

@ALEYDA

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Je partage

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Je blogue

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

It all started on Halloween last year…

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

There are sadly so many scary #SEOhorrorstories

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

I see dead Websites…

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

It’s painful, but important to share to “heal” & learn from our experiences

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

This is traumatic

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

So in Halloween took the best “seasonal” opportunity to do it on twitter *

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

* Great to learn & share, not only pointless promotional campaigns

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Got a response… and invited other SEOs to do it too

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

…. and it went huge!

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

With more than 1,600 tweets et 811 contributors, it became a trending topic

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Covered also by main industry blogs

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

I did a post sharing some of the top on-page focused #SEOhorrorstories & on how to avoid them

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

https://en.onpage.org/blog/seo-horror-stories-what-are-the-most-common-fundamental-mistakes-to-avoid-in-2016

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Today we’ll go through some of the most common &

critical to avoid…

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Shhh! There’s no need to be afraid

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Some are even funny… requiring mostly that we train & evangelize our clients

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Although others are more serious, requiring certain proactive SEO actions & management. Let’s see…

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Blocking the site crawling from search engines by mistake

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Monitor changes on the robots.txt & server performance and be alerted from changes

OnPage.org offers these features

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Erroneous Site Deindexation or Canonicalization

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Monitor changes from your content & HTMLs and be alerted when they change

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Versionista, OnWebChange or NetWatcher

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Open test or pre-production environments

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Configure Google Alerts for your pre-production or test environment, eg: site:test.brand.com

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Do it with Google Alerts

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Internal site content duplication

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Especially loved by one of our favorite friend mascots… scary stuff

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Schedule automatic crawls every week for the most critical areas to be warned of duplication issues

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Non-relevant, chained or looped redirects

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Besides monitoring & checking your own crawls you should do it also for your log files to identify non-

desired bot behavior

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Check how to do it with Loggly in http://searchengineland.com/7-fundamental-technical-seo-questions-to-answer-with-a-log-analysis-and-how-to-easily-do-it-245903

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Incorrectly assigning traffic loss to SEO issues

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Create Google Analytics Alerts for organic traffic loss. If there is, then follow the checklist of “Why my Web Traffic Dropped” to do a prioritized traffic analysis

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

http://www.whymywebtrafficdropped.com/

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Linking as a spammer without being aware of it

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Especially loved by another of our favorite mascots…

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

This can be avoided by doing regular scheduled link audits & monitoring new link alerts

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Track new & lost links with CognitiveSEO, new links & mentions with Buzzsumo & do link audits with Kerboo

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Completely blocking content on CDNs

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Careful though… as you don’t want to generate content duplication issues with them!

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Add the canonical header to your CDNs pages & resources to avoid duplication issues; and allow the

crawling of those resources *served* through the CDN.

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Configure this with the SEO settings that your CDN should have

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Wrongfully predicting Mobile traffic based on current behavior

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Verify the potential by checking your top competitors & industry audience mobile search queries behavior

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Use Sistrix to identify current mobile search visibility for competitors and the device segments of the Google

Keyword Planner when doing a keyword research

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Stop! It’s enough… too many #SEOhorrorStories to process

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Stop! It’s enough… too many #SEOhorrorStories to process

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

It’s time to be proactive & implement the changes to avoid these situations…

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Besides SEO education & on-going communication & collaboration, setting a “proactive” SEO monitoring

system to stay alert & solve these issues quickly is key

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

http://www.stateofdigital.com/seo-alerts-monitor/

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

There’s a twitter account RTing & sharing them so you can follow-up & share yours too with the hashtag

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

@SEOhorrorstory

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

Merci! Vous avez des questions?

#seohorrorstories at #SEOCamp Paris by @aleyda from @orainti

You can also follow me: @aleyda - and let’s chat there too!