SEO Webinar
description
Transcript of SEO Webinar
Search Engines
SEO Metrics
Why Search Engines Need Us
Who is Locable?
Locable’s SEO Strategy
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• What does SEO do?
• How does it work?
• Is there anything specific you’d like us to
cover or any specific topics of interest?
*SEO is just short for Search Engine Optimization*
The Internet is a World Wide Web
Web Pages/Sites = Places
Links = Roads
People = Passengers
Where do we go?
How do we get there?
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Search Engines = Maps
Search Engines = Directions
Search Engines = Driver
Search Engines = Powerful & Valuable
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Search Engines collectdetailed information fromwebsites and rank themby looking at their:
• Relevance
• Popularity
• Usability
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•Relevance is determined by comparing
the words entered in a search engine to
the content of individual web pages
that make up a site, keywords, and
page titles - Content topics & keywords
- Timeliness/freshness
- Inbound & outbound Links
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• Inbound and outbound links
• Link-building with Sites: Links to other pages within the site or links to other relevant or powerful sites improve a page’s rank
• Link-building with People: Also, when people find interesting content on your website and link to it or share it with their friends via social media, blogs, etc. that increases your page rank as well
• Link Relevance
“A link is worth a thousand words”
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•Popularity tells Google what people
think about a website
•Determined by the amount of people
that visit a web page, particularly when
clicking from a search engine. The more
people that visit a web page the more
important search engines deem that
information
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•Usability is affected by how easy it is to
navigate and discover content. The
easier a website is to use, the better
•Navigation, site architecture, cross
linking, content
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• Search Engine Optimization is not just about moving up on a Google search
- It’s about showing Google that your business is a locally trusted brand that deserves to come out on top
• Search Engines are very powerful marketing tools for your business
- But once people get to your site you need to offer a unique experience to keep them there and retain customers
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• SEO is just a way to increase your page rank
- SEO is a strategy that should add value to your site from the user’s perspective, then Search Engines
• More webpages on your site does not improve your site rank, it can actually reduce it
- Keep it simple, relevant, and unique
• Quality over quantity
- Link to sites that are powerful and relevant to you and your business while enabling others to do the same through their favorite social media outlet
13Created by Rand Fishkin of SEOmozhttp://www.seomoz.org/img/upload/seo-pyramid-large.gif
• Search Engines can’t:
- Gauge great content - only humans can
- Actively discover and make visible interesting pieces of writing, art, or multimedia on the web
- React, comment, and share links to web pages with great content
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• Google Analytics & Webmaster Tools
• SEOmoz Tools
• CrazyEgg Heatmap software
• Hootsuite
• Wildfire Social Media Monitor