Local SEO Webinar
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Transcript of Local SEO Webinar
![Page 1: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/1.jpg)
How Local Businesses CanWin at the Google Game
Local SEO
![Page 2: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/2.jpg)
Why It’s Important
![Page 3: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/3.jpg)
Great News for the Small Guys!
![Page 4: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/4.jpg)
A 3-Step Process
![Page 6: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/6.jpg)
Step 2: Claim Your “Other”Places Listings
• Yahoo! Local• Bing Local• InfoUSA• Yellow Pages• Localeze• Yelp• Acxiom (via UniversalBusinessListing.org)• SuperPages
![Page 7: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/7.jpg)
Step 3: Claim Your Listings at Industry-Specific Sites
![Page 8: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/8.jpg)
Step 3: Claim Your Listings at Industry-Specific Sites
![Page 9: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/9.jpg)
Step 3: Claim Your Listings at Industry-Specific Sites
![Page 10: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/10.jpg)
How to Optimize Your Listings
![Page 11: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/11.jpg)
Verify Your Listings
![Page 12: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/12.jpg)
Your Location Matters
![Page 13: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/13.jpg)
Use a Local Phone Number
![Page 14: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/14.jpg)
Don’t Hide Your Address
![Page 15: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/15.jpg)
Use Keywords
![Page 16: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/16.jpg)
Don’t Forget to Mention Your Products
![Page 17: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/17.jpg)
Use as Many Categories as You’re Allowed
![Page 18: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/18.jpg)
Add Photos and Videos
![Page 19: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/19.jpg)
Optimize Your Site
• One page per location• Keyword in page title (e.g. “Italian Restaurant
in New York”), meta description, H1 tag and inbound links anchor text.
• Put the address on your page (use microformats)
![Page 20: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/20.jpg)
Offer Coupons
![Page 21: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/21.jpg)
Get Reviews!
• Get REAL reviews– Velocity– Not all from new accounts / same IP address– Not all from Google Places– You’re not supposed to offer incentives
• Be proactive– Send email with links to 3-5 review sites– Allow people to review you “on the spot”
![Page 23: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/23.jpg)
Questions
![Page 24: Local SEO Webinar](https://reader035.fdocuments.net/reader035/viewer/2022062418/5551ff73b4c905852b8b48a5/html5/thumbnails/24.jpg)
Download the Slides and the Spreadsheet Template
www.bit.ly/zeke-local-seo