SEO Tips Terry Pope SocialProfileMasters.com Presented to: Your Organization Upon Request.
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Transcript of SEO Tips Terry Pope SocialProfileMasters.com Presented to: Your Organization Upon Request.
![Page 1: SEO Tips Terry Pope SocialProfileMasters.com Presented to: Your Organization Upon Request.](https://reader035.fdocuments.net/reader035/viewer/2022070412/56649cee5503460f949bb8c1/html5/thumbnails/1.jpg)
SEO TipsTerry Pope
SocialProfileMasters.com
Presented to:
Your OrganizationUpon Request
![Page 2: SEO Tips Terry Pope SocialProfileMasters.com Presented to: Your Organization Upon Request.](https://reader035.fdocuments.net/reader035/viewer/2022070412/56649cee5503460f949bb8c1/html5/thumbnails/2.jpg)
? The “FaceBook” for Corporate America
How Business & People are Getting Connected
How New Business is Getting Found
How Business is Now Being Done on a Daily Basis
How New Jobs & Talent are Getting Found
Why Predictions Say “Resumes” Will Be Dead in 5 Years
6 Degree of Separation – Now Only 4 or Even 3
Why
![Page 3: SEO Tips Terry Pope SocialProfileMasters.com Presented to: Your Organization Upon Request.](https://reader035.fdocuments.net/reader035/viewer/2022070412/56649cee5503460f949bb8c1/html5/thumbnails/3.jpg)
Inside
SEO & Keyword DensityScore
(Hidden) Points
Ranking Score
How LinkedIn Determines Who Gets Placed on Page #1 of a Search Results
+
![Page 4: SEO Tips Terry Pope SocialProfileMasters.com Presented to: Your Organization Upon Request.](https://reader035.fdocuments.net/reader035/viewer/2022070412/56649cee5503460f949bb8c1/html5/thumbnails/4.jpg)
InsideTypical Google Search
![Page 5: SEO Tips Terry Pope SocialProfileMasters.com Presented to: Your Organization Upon Request.](https://reader035.fdocuments.net/reader035/viewer/2022070412/56649cee5503460f949bb8c1/html5/thumbnails/5.jpg)
?Why
Once Twice
Relevance - Search Algorithms - SEO / Keyword Density
3Times 5
Times
4Times
6 7 8 9 ?
The first thing that happens when someone does a search using
keywords / key phrases
? ?
![Page 6: SEO Tips Terry Pope SocialProfileMasters.com Presented to: Your Organization Upon Request.](https://reader035.fdocuments.net/reader035/viewer/2022070412/56649cee5503460f949bb8c1/html5/thumbnails/6.jpg)
The (Hidden)Points System
Keyword-Rich Title
Full Summary
Complete Job Listings
Full Job History
Complete All Sections
Connections
Endorsements & Recommendations
Volunteering and Causes
Groups / Companies
Skills - Use All 50
Education – List All College
To Photo or Not to Photo
“Work LinkedIn” (Virtual Cocktail Party)
Activity, Activity, Activity
Branding – Be the GECKO
Show You’re a Human
![Page 7: SEO Tips Terry Pope SocialProfileMasters.com Presented to: Your Organization Upon Request.](https://reader035.fdocuments.net/reader035/viewer/2022070412/56649cee5503460f949bb8c1/html5/thumbnails/7.jpg)
INSIDE
SEO & Keyword DensityScore
(Hidden) Points
Ranking Score
How LinkedIn Determines Who Gets Placed on Page #1 of a Search Results
+
![Page 8: SEO Tips Terry Pope SocialProfileMasters.com Presented to: Your Organization Upon Request.](https://reader035.fdocuments.net/reader035/viewer/2022070412/56649cee5503460f949bb8c1/html5/thumbnails/8.jpg)
?WorkingThe Bad News – Losing Points
![Page 9: SEO Tips Terry Pope SocialProfileMasters.com Presented to: Your Organization Upon Request.](https://reader035.fdocuments.net/reader035/viewer/2022070412/56649cee5503460f949bb8c1/html5/thumbnails/9.jpg)
SEO (Search Engine Optimization)
Your Public Profile Appears on Google/Yahoo/Bing/AOL/DIGG, etc.
Keywords / Key Phrases – Same for SEs
Referral Link SEO (Found Your Public Profile on Web)
External Sources (Websites, Blogs, Forums, Twitter, Google+, etc.)
Back-Links
Public Profile SEO & External Hits
![Page 10: SEO Tips Terry Pope SocialProfileMasters.com Presented to: Your Organization Upon Request.](https://reader035.fdocuments.net/reader035/viewer/2022070412/56649cee5503460f949bb8c1/html5/thumbnails/10.jpg)
Public Profile SEO & External Hits
![Page 11: SEO Tips Terry Pope SocialProfileMasters.com Presented to: Your Organization Upon Request.](https://reader035.fdocuments.net/reader035/viewer/2022070412/56649cee5503460f949bb8c1/html5/thumbnails/11.jpg)
Profile SEO & External Hits
![Page 12: SEO Tips Terry Pope SocialProfileMasters.com Presented to: Your Organization Upon Request.](https://reader035.fdocuments.net/reader035/viewer/2022070412/56649cee5503460f949bb8c1/html5/thumbnails/12.jpg)
To Pay or Not to Pay for
Job Seekers Account (LinkedIn) – 3 Levels
Recruiters Account (LinkedIn) – 3 Levels
Premium Account (LinkedIn) – 3 Levels
Ads / Bidding (LinkedIn)
Ads / Bidding (Google AdWords)
Pay Per Click (PPC)
Daily Max Budget
![Page 13: SEO Tips Terry Pope SocialProfileMasters.com Presented to: Your Organization Upon Request.](https://reader035.fdocuments.net/reader035/viewer/2022070412/56649cee5503460f949bb8c1/html5/thumbnails/13.jpg)
Tie Your Website to SEO Should Match
Links to LinkedIn “Public” Profiles
Using LinkedIn for Prospecting
Keeping Up With the Technology
Keeping Your Technology Current
Name-Sake Domain Mini-Sites (10 times more traffic)
![Page 14: SEO Tips Terry Pope SocialProfileMasters.com Presented to: Your Organization Upon Request.](https://reader035.fdocuments.net/reader035/viewer/2022070412/56649cee5503460f949bb8c1/html5/thumbnails/14.jpg)
Personal Website to Jeff Walker (single page non-responsive design)
Melinda Page (single page non-responsive design)
Peter Pappas (single page responsive design w/Blog)
Patti Connolly (Multi-Page Responsive Design)
Shawn O’Donnell (Multi-Page Responsive Design)
Steve Beckham (Multi-Page Responsive Design)
Santos Berrios (single page responsive design)
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Terry PopeSocialProfileMasters.com
•Contact Terry for:
• LinkedIn Profile SEO Maximization Make-Overs• Name-Sake Domain Mini-Sites• LinkedIn Consulting & Training:
[email protected](972) 768-8786
SEO Tips