SEO | Search Engine Optimization History and Evolution

SEO – Search Engine Optimization

SEO IS WEB MARKETING TECHNIQUE USES

TO LIST A WEBSITE OR A WEB PAGE IN

SEARCH RESULTS (PURPOSEFULLY) FOR

GETTING VISITS, BUSINESS INQUIRIES,

SERVICE INQUIRIES, PRODUCT SALES ETC.

How SEO Emerged

When Google tried to improve their search results in both quality and quantity wise, there were many difficulties for crawl, cache & indexing of web pages and provide maximum informative results to their search engine users.

They found a good percentage of websites were constructed in a manner which create several difficulties to their web crawlers (spiders, bots or googlebots)

Google decided to share some info about some basic requirements which the webmasters need to perform in their website to make their website and pages easily crawl and identified by Googlebots.

www.softloom.com [email protected] +91- 484 239 67 71

https://www.google.com/

Google’s initiatives for SEO

Google Webmasters Help Forum

Google Webmasters Central Blog

Google webmasters Help Center

Google Webmaster Tools

Google Webmaster Guidelines

Google Analytics – Unique resource for Tracking visit, source user activities etc. (free and premium versions are available)


https://www.google.com/webmasters/tools/

Webmasters Central

Google start a separate web space for sharing awareness and basic steps for webmasters. There they published guidelines to be followed by a webmaster for getting crawled, cached and indexed by Google search engine programs or google bots.

Search engineers of Google shared many documents, blog posts, videos, their ideas through help forums etc. for modify web page for web crawler to easily retrieving of data, identify from HTML mark-up pages.

Google succeeded in their mission to discover more web pages modified by webmasters following the webmasters tools guidelines. Their web crawlers (Googlebot) were able to find more pages, more info and cache, index for their search engine users.


Evolution of SEO & SEO practices

When 100% of requirements needed for search engine listing were kept secret,

Google were not able to crawl a big percentage of websites & its pages.

But when the revealed few tips for optimizing website in order to get identified

using their web crawlers, A big group of webmasters start misusing it.

When Google used niche-specific search engine technology, the initial

spamming tendency was keyword stuffing.

<meta name=“keywords” content=“keyword1, keyword2, keyword3,

keyword4, keyword5, keyword6, keyword7, keyword8, keyword9” />


Problems caused

Web masters compete to increase number of keywords in their pages and tried to rank first in search results

Search results starts showing very less quality or unmatched results to users

Google start using weigh the power of a website to rank better

They modified their search engine algorithms in a complex way

Google succeeded in avoiding web pages from their search results which were listed by technique stuffing keywords

They listed websites with more pointing links.


Increased Search Engine Usage

Google introduced their Adwords – Paid Advertisement

They introduced tool bar in 2000 showing page ranks ( Google Page Rank – Which was one of the most important factor which controlled search engine ranking. Google awards page ranks to webpages based on the links pointing to the page. Using toolbars webmasters were able to know the page rank and they started building more pointing links especially inbound back links from other websites and pages.

Google starts updating their search engine algorithms to avoid spamming and manipulation of search engine ranking


Why Google do Strict Changes in Algorithms

Google need to protect the interest of their Adwords advertisers

Google need to maintain their quality of search results

Google faces strong competition from spammers & other leading websites

There are strong technical experts outside to Google who can chase Google’s

Algorithms

Google form separate Web spam team and quality engineers to fight against spammers

(They identify content spamming, links spamming, wiki spamming, article spamming etc.

etc.)

Commonly spamming SEOs are categorised as “Black Hat SEOs”

And the ethical SEO practitioner became “White Hat SEOs”


Google Algorithm Updates upto 2010

Google starts strong Algorithm updates in 2003 – (7)

2004 – (3 strong changes)

2005 – 9 changes

2006- 2 updates

2007 – 2 updates

2008 – 2 updates

2009 – 4 updates

2010 – 10 updates www.softloom.com [email protected] +91- 484 239 67 71

Google’s controlled updates

2011 - 21 strong updates were in 2011. (excluding some updates of 2010 Google was

able to make many changes in their search results in 2011)

Google Panda Update – It was a strong algorithm modification made by Google which

succeeded in removing many low quality website pages indexed in search results using

duplicate content, low quality content etc.

Starting from Panda Farmer, Panda 2.0, Panda 2.1, Panda 2.2, Panda 2.3, Panda 2.4, Panda 2.5, Panda flux, Panda 3.1

The year 2012 become a black year for SEO especially for White hat group with 37

major updates.

Google Penguin updates – which was aimed link spammers. It remove websites indexed in google with support of heave link building & paid back links


Google updates 2013, 2014

2013 – marked 17 big modifications – Later versions of Panda and Penguin were strong updates

In 2014 – there were 14 updates Apart from later versions of Panda, Pay day loan anti spam update and Pigeon update connected with local search results (local search algorithm strongly affecting web search signals)

Latest updates – Penguin 3.0 came in Oct. 17, 2014 & Pirate 2.0 Oct. 21, 2014 was the latest two major changes

Google has already revealed that they have made more than 300 –500 minor modification in their search engine algorithms during last few years


How these updates affects SEO

SEO mainly depending in unethical practices will affected

by Google algorithm updates.

Ethical SEOs who are responsible to their profession need

to update their knowledge, change their tactics, adopt

ethical optimization practices

Need to go with advanced practices

Keenly watch articles, videos, posts of industry leaders

and Google web masters central blog etc.


Scope of SEO

99.9 visits generated in websites are coming

through search engines

Compare the hike in number of internet users

SEO who can logically apply the technical

knowledge, relevancy, value, content will

definitely survive

Since search engines are there, there will be SEO


More signals were introduced

Google has announced that they consider more

than 200 signals to rank a website in their search

results.

The advanced or powerful signals include social

authority, Google Page rank, Authorship rank, Quality

back links ( not quantity links), quality content and

many signals collected by Google data centres about

the user interactions generated by a website.www.softloom.com [email protected] +91- 484 239 67 71

Modern Business & SEO Myths

Many big companies and business firms depend on

SEO

Very less number of people are aware about SEO

Among them 98% of entrepreneurs not aware about

the ethical and unethical SEO practices, differences,

after effects.


White hat VS Black hat

Up to 2010 – More black hat SEO won their game against Google

2011 onwards, Google changed the game

Black Hat SEO gets more projects than white hat SEOs

Results – Thousands of business enterprises got damaged by search engine visibility loss by Google updates

Google widen their resources to spread awarenesswww.softloom.com [email protected] +91- 484 239 67 71

SEO & IT industry of India

Like in all other IT developments, India has contributed

a big level in SEO

Google ranked India, Pakistan, Bangladesh at the top

for SEO spamming

China remained out of their estimations in spamming

Many of our main cities are very famous for SEO

spammers


SEO Spamming

Content spamming : Keyword stuffing, hidden text, meta

tag stuffing, Doorway pages, scraper pages, article

spamming, thin pages

Link spam : Automated link building, link farms, hidden

links, spam blogs, page hijacking, buying expired domain,

cookie stuffing, comment spamming, wiki spam

Other spamming : mirror websites, URL redirection,

Cloaking


Why spamming in SEO

SEO is vast area

It is time consuming

Ethical SEO practice needs more time, knowledge, investments

Business owners are not aware about bad effects of black hat, google punishments, google ban etc.

Our Education system need to be value based, not profit motive, so the outcome will be highly responsible


How to succeed in SEO Career

Learn from right faculty

Keenly watch, grab & update the right information

Always change SEO strategies, practice methods

Optimize and modify website for users primarily & search engines

secondarily

“Give me six hours to chop down a tree and I will

spend the first four sharpening the axe”

- Abraham Lincoln


http://www.softloom.com/seo-onpage-optimization-tips/

Thank You

BRAHMADASSEO

SoftLoom IT Solutions

www.softloom.com


http://www.softloom.com/

http://www.softloom.com/

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