Seo Optimization Summarized
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Transcript of Seo Optimization Summarized
SEO Optimization
Author: Olga Davidian, Digital Marketing Executivehttps://ch.linkedin.com/in/olgadavidian
all tips in ONE place
Does the page look like
NO EFFORT and NO TIME was invested?
AVOID: “Thin Content”
INTERNALLY and EXTERNALLY.
AVOID: Duplicate Content
MOBILE site version
Must Have :
Pay Attention to:
MISSING H1 Tags
AVOID:
MULTIPLE H1 Tags
<h1> Heading 1 </h1><h1> Heading 2 </h1><h1> Heading 2 </h1>
Too many ads above the fold
Offensive ads
Ads to competitors
AVOID:
Obtrusive ads
Architecture
AVOID:
Non-hierarchically
organized URLs
The better structured this is, the better it is for users and search engines.
AVOID:
Issues with directory structure
The better structured this is, the better it is for users and search engines.
AVOID:
Separate mobile pages
Look at mobile traffic. Compare bounce rates. Consider responsive design.
AVOID:
Breadcrumb Issues
Do the breadcrumbs follow the logic of the site's architecture?
AVOID:
Dynamic URLs
AVOID:
Non-descriptive URLs
AVOID:
Broken links
throughout the site
Robots.txt
Pay Attention to:
Missing Robots.txt file?
Pay Attention to:
Pages that SHOULD BE in
robots.txt
Pay Attention to:
No Sitemaps XML declared in
Robots.txt?
Pay Attention to:
Blocked pages in Robots.txt
that shouldn’t be blocked
Pay Attention to:
Errors in Robots.txt
Canonicalization
Pay Attention to:
Is your homepage
canonicalized properly?
Look at the external backlinks, ensure single format is used
(www. or http:// etc.)
Pay Attention to:
Non-www & /index.html
versions of the URLs
not 301-redirected?
Internal links
Pay Attention if:
Site doesn’t link
to pages with highest authority
Pay Attention if: Site has links that can’t be crawled or
followed?
Pay Attention to: Pages in the site
pointing to 404 pages
Pay Attention to: Links with
non-relevant anchor text
Pay Attention to: Pages with
too many links
Inbound links
Pay Attention to: Overly optimized
and
repetitive anchor text
Pay Attention to: Decline in inbound links
AVOID: Architecture
Too many ads above the fold
Offensive ads
Ads to competitors
And … That’s It!
Simple.