SEO Roadmap

Intelligent Strategic Planning for Search Engine Traffic

Who the Heck is Steve Wiideman?

Consulted, Trained & Supported…

Technical Speaker & Trainer

Search Scientist

ROI-Driven at My Core

What is SEO? – The FACTS

What is SEO? – The FACTS

Ranking Involves:

•Relevancy & Accuracy

•Authority & Visibility

• Search Engine User Behavior

What is SEO Roadmap About?

Self-Reliance

Return on Investment

Freedom

SEO – The Resources

•A Savvy Web Designer & Developer

•An Outgoing Relationship Builder

•Optional: A Well-Trained Web Content Writer

SEO – The Resources

+Experienced Strategist

Set Long-Term Expectations with SEO

Search can take awhile to mature.

This chart represents organic

traffic from Google, Yahoo! Bing

and other engines.

SEO Does Translate into Revenue

Having a Navigator Gives Your Strategy a Foundation

Every Good Strategy Starts with Audits and Actionables

Obstacle Analysis – 7 Days

Full SEO Strategy – 20 Days

Strategy Items are Moved to a Project Management System or Google Sheets

Webmaster list example

Other lists include:

Content strategy

Relationship / link strategy

Social media strategy

Online reputation

Sales-Focused Keywords are Outlined and Tracked in SEO Roadmap

Each page is reviewed:

Existing keyword data

Competitor keywords

Unique content

Crawl-ability of content

Sales-Focused Keywords are Outlined and Tracked in SEO Roadmap

Titles and descriptions are

reviewed to improve click-through

rates within search engine results

pages

Bounce-reducing focal points are

reviewed to reduce click-back’s to

Google search results.

Topic-Focused Keywords are Outlined and Tracked in SEO Roadmap

Useful content is mapped out

to drive brand authority and

natural link-attracting

behavior.

Topic-Focused Keywords are Outlined and Tracked in SEO Roadmap

Bounce-reducing focal points are

reviewed to reduce click-back’s to

Google search results.

Simple Relationship Management(Formerly Known as “Link Building”)

(Note: Buzzstream Costs are Not Included in SEO Roadmap)

Communication is Key

We Monitor Keyword Rank(But We Don’t Obsess Over IT)

Simple

Reporting

(Because You Don’t Have

Time to Do the Math)

Calculate

ROI & CPA

(Because You Shouldn’t

Have to Guess)

Our MVP:

Conductor Features

Organize keyword targets into category

Measure market share by category against top competitors

Our MVP: Conductor

Our MVP: Conductor

Get real time recommendations sortable by search volume & effort

Create, assign and monitor tasks

Our MVP: Conductor

Conductor: INCLUDED with Roadmap

Are You a Candidate for SEO Roadmap?

Yes! I have my own webmaster who designs and programs websites

Yes! I have my own outreach and social media resource

Yes! I’m willing to invest in content writing and relationship-building

How Does SEO Roadmap Compare?

SEO Strategy SEO Roadmap SEO Consultancy SEO Agency Freelancer

Cost $1,500/mo $5,000/mo $3,000/mo $1,500/mo

Corporate Expert Yes Yes Limited No

SEO Strategy Yes Yes Limited No

Easy to Reach Yes Yes No No

You Own Assets Yes Yes No No

Transparency Yes Yes No No

Training Yes No No No

Conductor Yes No No No

(Note: SEO Roadmap First Month is $2,000 – Includes the Cost of the SEO Strategic Plan)

How Can We Offer This?

We put everything in our brains into

project documentation, taking the

guesswork out of SEO.

Navigators escalate to the senior

leadership team on tough questions,

giving us the ability to scale.

How Do I Signup?

Call Us:

(562) 732-4417