SEARCH ENGINE OPTIMIZATION 101

Wix Team, November 2012

What is SEO?

Search Engine Optimization:

How to optimize your website to get ranked higher in search results

How to make your website content more relevant for search queries

Get your visitors to share your website content

SEO

Quality Content + Relevant Keywords

Site Architecture – how well it is

organized

Domain Names

Site Description & Titles

Images and videos

Content optimization

Internal links

XXX,

XXXXX,

XXXXXX

Community interest

Local directories

Social tools

Shared content

Location feature

External links

SEO – Search Engines‟ Ranking Method

Search Engines

Algorithm

How to identify your keywords

Make a list with all the services you are providing

Now short list only the most relevant keywords

Prepare a 10 keywords‟ list to be used in your website

One of your keywords should be your location

SEO – Step 1: Finding Relevant Keywords

SEO – Search Engine Results: How They

Are Shown

Paid Results (AdWords)

– PPC – Pay Per Click

Organic Results – Where

SEO counts!

20 %

80 %

SEO – Search Engine Results: PPC vs SEO

Website‟s Title

Website‟s Domain Name

Website‟s Description

SEO – Search Engine Results: Organic

SEO – Step 2: Optimization Steps

Website‟s Domain Name

Website‟s Title

Website‟s Description

• But it‟s my personal website

– It‟s easier to share if it

contains your own name

• It‟s not such a good choice:

Generic keywords can help

the search engine rank you

higher

SEO – Domain: Choosing a Name

My name is Robert

Capa, so I chose

www.robertcapa.com

As my domain name

Is it a good choice?

1. Choose a domain name that contains your name/brand and profession ->

Jenniephotography.com

2. Keep it simple -> maxishotphotographynyc.com

3. Use only letters and numbers -> photography007.com

DO:

1. Choose several domains to point on your website (unless you have an

old domain names which are still in use)

2. Don‟t use punctuation in your domain name

DON’T DO:

SEO – Domain: Guidelines for choosing a

name

What are Title and Description?

- Each page on a website has its own title and description

- Title & Description help the Search Engine identify what

the site is about

Easy steps for writing your Title and Description:

1. Human writing – write it like you are writing to a person

2. Embed your website‟s keywords

SEO – Title & Description

- Write your Title for every page

- Change the homepage Title from „Home‟ to your brand name

- Give the generic name + your brand name to each page

Gallery | cookieshop

Services | cookieshop

Home -> cookieshop

SEO – Title & Description: Setting a Title

This is my private

restaurant. Here you can

find all the data you‟ll need

in order to eat our famous

dishes

This is an Italian restaurant

in Sydney. Here you can

find our menu, do

reservations and all the

data you‟ll need in order to

eat our hand made pasta

SEO – Title & Description: Setting a

Description

Previously you‟ve created a 10-keyword list to be used for your website

Write a short paragraph that would become your website description

Write it as you‟re writing it for a human and not for the Search Engine!

Try and include keywords in the text in order to be more specific

SEO – Title & Description: Setting a Title &

Description

Title length: Max

70 characters

Keywords usage

in description –

not more than 3

Enter your 10

keywords‟ list

SEO – Search Engine Results

Website‟s Domain Name

Website‟s Title

Website‟s Description

NEXT: Website‟s Content

SEO – Website Content: Why Is It So

Important?

Search engines are trying to determine how relevant is your website

for search terms

The search engines‟ algorithm constantly checks several parameters:

Relevant content (text, images, videos)

Fresh content (when your website was last updated)

Active links on your website (internal & external)

Data being shared (do other people find your data relevant)

Site architecture (how good is your website structure)

High volume of search-engines‟ queries are for images

SEO – Website Content: Relevant Images

How to modify image‟s data on your Wix website

Text area for an image:

1. Write for a person

2. Try to use keywords from

your list of keywords

SEO – Website Content: Relevant Images

High volume of search-engines‟ queries are also for videos

SEO – Website Content: Relevant Videos

Step # 1: Upload the video (Youtube, Vimeo, Etc.)

Step # 2: Write relevant title, description and tags. Try to use your website‟s

keywords. Add a link to your website in the description

SEO – Website Content: Relevant Videos

Step # 3: add the video‟s link to your website

GREAT!

Now, when the search engine

scans your website and finds

the video link,

it‟ll go to the link and scan it‟s

title, description and tags.

If the data is relevant to your

website (and contains some of

your keywords), your rank is

getting higher.

SEO – Website Content: Relevant Videos

Websites with fresh content receive higher rank!

Some tips on how to keep it fresh:

Add „latest news‟ or „events‟ page - create new content periodically

Add new photos to your gallery - add a description with (up to 3) keywords

SEO – Website Content: Relevant & Fresh

Content

Anchor text: Visible, clickable text in a hyperlink. The words contained in the

anchor text can determine the rank that page will receive by search engines

Tips:

Create Anchor text inside a paragraph wherever you can help your visitors

advance:

‒ Restaurant website: “learn about our daily specials” – “specials” should

link to the menu page

Once a week post a comment on a related forum with a link to your website

Once a week find an article on a related subject in one of the major websites

and add a link on your website to this article as anchor text

SEO – Website Content: Relevant Links

Make your content interesting and help visitors share it

Tips:

1. Add social networks‟ links to your website

(Facebook, Google+, Pintrest Twitter, LinkedIn)

SEO – Website Content: Relevant

Content & Data Sharing

Make sure your business and website are listed on directories

Tips:

Submit your business‟ Name, Address and Phone (NAP) to

directories

Make sure that the format you‟re submitting is identical in all

directories and across the web

SEO – Publish & Submit Your Website

SEO – making your website more relevant for the searched term

Keywords and creating your own keyword list are important

Implement the keywords into the Domain name, Title, Description and

content

Use images and videos to be visible in as many relevant search queries as

possible

Make your website‟s content more interesting (blog, new content, etc.)

Use social network features to help you to make your content more “likable”

SEO – Summary

promote.wix.com/seo/ www.wix.com/support/forum/html5

SEO – Helpful links

Thank You!