SEO

Links to mentioned resources

httplocaliswhereitsatcomseo-resources lrm

Thursday March 21 13

SEO

Search Engine OptimizationSearch Engine Marketing

Thursday March 21 13

SEO

Consensus view

Google Bing Yahoo

Thursday March 21 13

DescriptionTitle

Thursday March 21 13

TITLE TAGS AND DESCRIPTION

bull Use keywords in title

bull Title is important in ranking

bullNo more than 70 characters

bullDescription is about getting clicks

bull 150-160 charactersThursday March 21 13

WHAT GOOGLE SEES

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

bull All in One SEO pack

bullWordPress SEO (Yoast)

bull Ultimate SEO

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

bullDonrsquot hide your site

Thursday March 21 13

IMPLEMENTING SEO

bull Some SEO is very easy

bullOne time setup

bull Time consuming

bull Change is the only constant

Thursday March 21 13

THE WORDPRESS ADVANTAGE

bull Content is king

bull Google wants to see deep sites and fresh content

Thursday March 21 13

DIGGING INTO SEO

Thursday March 21 13

ORGANIC SEO

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

SEO

Consensus view

Google Bing Yahoo

Thursday March 21 13

DescriptionTitle

Thursday March 21 13

TITLE TAGS AND DESCRIPTION

bull Use keywords in title

bull Title is important in ranking

bullNo more than 70 characters

bullDescription is about getting clicks

bull 150-160 charactersThursday March 21 13

WHAT GOOGLE SEES

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

bull All in One SEO pack

bullWordPress SEO (Yoast)

bull Ultimate SEO

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

bullDonrsquot hide your site

Thursday March 21 13

IMPLEMENTING SEO

bull Some SEO is very easy

bullOne time setup

bull Time consuming

bull Change is the only constant

Thursday March 21 13

THE WORDPRESS ADVANTAGE

bull Content is king

bull Google wants to see deep sites and fresh content

Thursday March 21 13

DIGGING INTO SEO

Thursday March 21 13

ORGANIC SEO

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

DescriptionTitle

Thursday March 21 13

TITLE TAGS AND DESCRIPTION

bull Use keywords in title

bull Title is important in ranking

bullNo more than 70 characters

bullDescription is about getting clicks

bull 150-160 charactersThursday March 21 13

WHAT GOOGLE SEES

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

bull All in One SEO pack

bullWordPress SEO (Yoast)

bull Ultimate SEO

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

bullDonrsquot hide your site

Thursday March 21 13

IMPLEMENTING SEO

bull Some SEO is very easy

bullOne time setup

bull Time consuming

bull Change is the only constant

Thursday March 21 13

THE WORDPRESS ADVANTAGE

bull Content is king

bull Google wants to see deep sites and fresh content

Thursday March 21 13

DIGGING INTO SEO

Thursday March 21 13

ORGANIC SEO

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

TITLE TAGS AND DESCRIPTION

bull Use keywords in title

bull Title is important in ranking

bullNo more than 70 characters

bullDescription is about getting clicks

bull 150-160 charactersThursday March 21 13

WHAT GOOGLE SEES

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

bull All in One SEO pack

bullWordPress SEO (Yoast)

bull Ultimate SEO

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

bullDonrsquot hide your site

Thursday March 21 13

IMPLEMENTING SEO

bull Some SEO is very easy

bullOne time setup

bull Time consuming

bull Change is the only constant

Thursday March 21 13

THE WORDPRESS ADVANTAGE

bull Content is king

bull Google wants to see deep sites and fresh content

Thursday March 21 13

DIGGING INTO SEO

Thursday March 21 13

ORGANIC SEO

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

WHAT GOOGLE SEES

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

bull All in One SEO pack

bullWordPress SEO (Yoast)

bull Ultimate SEO

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

bullDonrsquot hide your site

Thursday March 21 13

IMPLEMENTING SEO

bull Some SEO is very easy

bullOne time setup

bull Time consuming

bull Change is the only constant

Thursday March 21 13

THE WORDPRESS ADVANTAGE

bull Content is king

bull Google wants to see deep sites and fresh content

Thursday March 21 13

DIGGING INTO SEO

Thursday March 21 13

ORGANIC SEO

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

bull All in One SEO pack

bullWordPress SEO (Yoast)

bull Ultimate SEO

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

bullDonrsquot hide your site

Thursday March 21 13

IMPLEMENTING SEO

bull Some SEO is very easy

bullOne time setup

bull Time consuming

bull Change is the only constant

Thursday March 21 13

THE WORDPRESS ADVANTAGE

bull Content is king

bull Google wants to see deep sites and fresh content

Thursday March 21 13

DIGGING INTO SEO

Thursday March 21 13

ORGANIC SEO

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

bull All in One SEO pack

bullWordPress SEO (Yoast)

bull Ultimate SEO

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

bullDonrsquot hide your site

Thursday March 21 13

IMPLEMENTING SEO

bull Some SEO is very easy

bullOne time setup

bull Time consuming

bull Change is the only constant

Thursday March 21 13

THE WORDPRESS ADVANTAGE

bull Content is king

bull Google wants to see deep sites and fresh content

Thursday March 21 13

DIGGING INTO SEO

Thursday March 21 13

ORGANIC SEO

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

bull All in One SEO pack

bullWordPress SEO (Yoast)

bull Ultimate SEO

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

bullDonrsquot hide your site

Thursday March 21 13

IMPLEMENTING SEO

bull Some SEO is very easy

bullOne time setup

bull Time consuming

bull Change is the only constant

Thursday March 21 13

THE WORDPRESS ADVANTAGE

bull Content is king

bull Google wants to see deep sites and fresh content

Thursday March 21 13

DIGGING INTO SEO

Thursday March 21 13

ORGANIC SEO

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

bull All in One SEO pack

bullWordPress SEO (Yoast)

bull Ultimate SEO

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

bullDonrsquot hide your site

Thursday March 21 13

IMPLEMENTING SEO

bull Some SEO is very easy

bullOne time setup

bull Time consuming

bull Change is the only constant

Thursday March 21 13

THE WORDPRESS ADVANTAGE

bull Content is king

bull Google wants to see deep sites and fresh content

Thursday March 21 13

DIGGING INTO SEO

Thursday March 21 13

ORGANIC SEO

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

SEO IN WORDPRESS

Thursday March 21 13

SEO IN WORDPRESS

bull All in One SEO pack

bullWordPress SEO (Yoast)

bull Ultimate SEO

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

bullDonrsquot hide your site

Thursday March 21 13

IMPLEMENTING SEO

bull Some SEO is very easy

bullOne time setup

bull Time consuming

bull Change is the only constant

Thursday March 21 13

THE WORDPRESS ADVANTAGE

bull Content is king

bull Google wants to see deep sites and fresh content

Thursday March 21 13

DIGGING INTO SEO

Thursday March 21 13

ORGANIC SEO

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

SEO IN WORDPRESS

bull All in One SEO pack

bullWordPress SEO (Yoast)

bull Ultimate SEO

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

bullDonrsquot hide your site

Thursday March 21 13

IMPLEMENTING SEO

bull Some SEO is very easy

bullOne time setup

bull Time consuming

bull Change is the only constant

Thursday March 21 13

THE WORDPRESS ADVANTAGE

bull Content is king

bull Google wants to see deep sites and fresh content

Thursday March 21 13

DIGGING INTO SEO

Thursday March 21 13

ORGANIC SEO

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

bullDonrsquot hide your site

Thursday March 21 13

IMPLEMENTING SEO

bull Some SEO is very easy

bullOne time setup

bull Time consuming

bull Change is the only constant

Thursday March 21 13

THE WORDPRESS ADVANTAGE

bull Content is king

bull Google wants to see deep sites and fresh content

Thursday March 21 13

DIGGING INTO SEO

Thursday March 21 13

ORGANIC SEO

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

SEO IN WORDPRESS

SEO plugins

Thursday March 21 13

SEO IN WORDPRESS

bullDonrsquot hide your site

Thursday March 21 13

IMPLEMENTING SEO

bull Some SEO is very easy

bullOne time setup

bull Time consuming

bull Change is the only constant

Thursday March 21 13

THE WORDPRESS ADVANTAGE

bull Content is king

bull Google wants to see deep sites and fresh content

Thursday March 21 13

DIGGING INTO SEO

Thursday March 21 13

ORGANIC SEO

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

SEO IN WORDPRESS

bullDonrsquot hide your site

Thursday March 21 13

IMPLEMENTING SEO

bull Some SEO is very easy

bullOne time setup

bull Time consuming

bull Change is the only constant

Thursday March 21 13

THE WORDPRESS ADVANTAGE

bull Content is king

bull Google wants to see deep sites and fresh content

Thursday March 21 13

DIGGING INTO SEO

Thursday March 21 13

ORGANIC SEO

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

IMPLEMENTING SEO

bull Some SEO is very easy

bullOne time setup

bull Time consuming

bull Change is the only constant

Thursday March 21 13

THE WORDPRESS ADVANTAGE

bull Content is king

bull Google wants to see deep sites and fresh content

Thursday March 21 13

DIGGING INTO SEO

Thursday March 21 13

ORGANIC SEO

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

THE WORDPRESS ADVANTAGE

bull Content is king

bull Google wants to see deep sites and fresh content

Thursday March 21 13

DIGGING INTO SEO

Thursday March 21 13

ORGANIC SEO

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

DIGGING INTO SEO

Thursday March 21 13

ORGANIC SEO

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

ORGANIC SEO

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

UNIVERSAL SEARCH

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bullMany others

bull Use in title URL text and alt image tags

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bullDonrsquot dilute

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

RANKING SIGNALSbullOn-page factors

bull Trust amp authority

bullOff-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingThursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

ON-SITE SEObull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

ON-SITE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bullMake internal linking a habit

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

GETTING LINKS

bull Link out

bull Look at competitors (use link operator)

bullMake it easy to share (Jetpack Share Buttons amp Share This)

bullMake it easy to find your most important content

bull Evergreen content

bull Use images break up content

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

OF PANDAS AND PENGUINS

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bullDuplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

PANDA AND PENGUIN

bull Ranking filters

bullNot part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

PANDA AND PENGUIN

PanguinToolcom

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

CHANGE HAPPENS

bullOld school SEO was all about getting links

bull Google has shifted focus to quality content

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

QUALITY CONTENT

bullWrite for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

TAKING SEO TO THE NEXT LEVEL

ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

TAKING WORDPRESS SEO TO THE NEXT LEVEL

bullDonrsquot use ugly permalinks on new sites

bull Create an XML sitemap

bull Check for 404s

bull Use redirection plugin if needed

bull Use SEO plugins and set them up properly

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

WORDPRESS SEO (YOAST)

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

THE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bullOther - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Thursday March 21 13

THE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bullDonrsquot follow

bullDonrsquot pass page rank

bull Comments

Thursday March 21 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Thursday March 21 13

AUTHORSHIP amp RICH SNIPPETS

Thursday March 21 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins simplify it

bull Relatively easy to implement

bullNo guarantee

Thursday March 21 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bullData driven

bull Can be harder to implement

Thursday March 21 13

SEO

bull Basics

bull Advanced

bullWordPress

bull How to avoid trouble

bull The future of SEO

Thursday March 21 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter localiswhere

httplocaliswhereitsatcomseo-resources

Thursday March 21 13

AUTHORSHIP amp RICH SNIPPETS

Thursday March 21 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins simplify it

bull Relatively easy to implement

bullNo guarantee

Thursday March 21 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bullData driven

bull Can be harder to implement

Thursday March 21 13

SEO

bull Basics

bull Advanced

bullWordPress

bull How to avoid trouble

bull The future of SEO

Thursday March 21 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter localiswhere

httplocaliswhereitsatcomseo-resources

Thursday March 21 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins simplify it

bull Relatively easy to implement

bullNo guarantee

Thursday March 21 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bullData driven

bull Can be harder to implement

Thursday March 21 13

SEO

bull Basics

bull Advanced

bullWordPress

bull How to avoid trouble

bull The future of SEO

Thursday March 21 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter localiswhere

httplocaliswhereitsatcomseo-resources

Thursday March 21 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bullData driven

bull Can be harder to implement

Thursday March 21 13

SEO

bull Basics

bull Advanced

bullWordPress

bull How to avoid trouble

bull The future of SEO

Thursday March 21 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter localiswhere

httplocaliswhereitsatcomseo-resources

Thursday March 21 13

SEO

bull Basics

bull Advanced

bullWordPress

bull How to avoid trouble

bull The future of SEO

Thursday March 21 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter localiswhere

httplocaliswhereitsatcomseo-resources

Thursday March 21 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter localiswhere

httplocaliswhereitsatcomseo-resources

Thursday March 21 13