SEO IS DEADSEO IS DEADSEO IS DEADSEO IS DEAD

• Why do people say SEO dead?• What does death mean?• Is it dead?

UPDATES TO SEARCH ALGORITHM

TRADITIONAL ALGO

CONTENT + LINKS = RANKING

AND WE GOT TOO GOOD

TIME LINE OF SEO

Copyright Andrew Burnett

CONTENT MARKETING

WE KEPT SPAMMING

RISE OF THE AI

CONTENT + LINKS = RANKING =>

JUSTIFIED BY USER SIGNALS

CLICK THROUGH RATE

AD CHANGES AT GOOGLE - MOBILE

AD CHANGES AT GOOGLE - DESKTOP

•

EXPANDED ADS

SOMETIMES MORE ADS JUST ISNT ENOUGH

GOOGLE PROPERTIES

GOOGLE PROPERTIES

GOOGLE PROPERTIES

GOOGLE KNOWLEDGE

GOOGLE NEWS

TWITTER FEED INCLUSION

CLICK THROUGH RATE COLLAPSE

DESKTOP CTR

MOBILE CTR

CTR CHANGESIn two years we have seen Position 1 CTR decreased by : •50% on Desktop•30% of Mobile

WHY IS SEO DEAD?“EVER GET THE FEELING YOU’VE BEEN CHEATED”

WE NOW SAY ITS DEAD

WHY DO WE KEEP SAYING SEO IS DEAD?

THERE ARE ENOUGH OTHER PEOPLE

THERE ARE ENOUGH OTHER PEOPLE

WHERE DOES THIS LEAVE US?

ITS TOO HARD

NOT ENOUGH RETURN

SEARCHES ARE STILL GROWING

https://www.thinkwithgoogle.com/articles/new-parents.html

RISING COSTS TO REPLACE TRAFFIC

http://searchengineland.com/google-showing-fewer-ads-per-search-219834

EXPERIMENTATION & LEARNING

My Mate Nick

My Mate Nick

“We used to Be Mavericks”

Not Like This!!!

SCALED TECHNICAL MARKETING

CREATIVE TECHNICAL MARKETING

WE RAN EXPERIMENTS

WE MADE OUR OWN ANSWERS

LEAN START UP METHOD

Build

Measure Learn

SEO IS GROWTH HACKING

WEB ENGINEERING

CAN LOOK MORE LIKE

SOMEDAYS…

SEO REGRESS TO THIS

Because Overnight

What this meant was some days of hell!

DIRECT

90% of direct traffic on pagesexamined was really organic

FEEDBACK INTO PROCESS

PEOPLE PROCESS PLATFORMS

“NEVER LET A WIN GO TO YOUR HEAD,OR A LOSS TO YOUR HEART”

CHUCK D

THANKS