INTRODUCTIONOFSEO INDIAHIGHERUP

SEO:

It stand for search engine optimization SEO is the process of affecting the visibility of

a website or a web page in a search engine's "natural" or un-paid ("organic")search results.

 SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. 

FOUNDER Ashwini Yadav is the founder of SEO India

higherup. "Over 6 years of experience in Business

Development & Project Management for Search Engine Optimization Services Develop strategic project approaches, detailed project plans and formulate strategies for its focus and positioning.

A gold medalist in M.B.A. in International Marketing & Information Technology from GNIT College of Management, Greater Noida, Ashwini has over 6 years of proven track record and work experience in the field on Internet driven solutions. 

Based out of New Delhi, India, Ashwini is a subject matter expert on Search Engine Optimization (SEO), Social Media Optimization (SMO) and marketing, website designing, Online Identity and Reputation Management, Email marketing campaigns etc. With his hard work and grit, Ashwini has bagged and delivered many projects overseas in countries like Australia, Europe, North America, Dubai, UK etc.

HISTORY:

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web.

 According to industry analyst Danny Sullivan the phrase "search engine optimization" probably came into use in 1997.

 On May 2, 2007,Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona that SEO is a "process" involving manipulation of keywords.

 In April 2012, Google launched the Google Penguin update the goal of which was to penalize websites that used manipulative techniques to improve their rankings on the search engine.

STRATEGIES:

WORKING ENVIRONMENT

SMO: Social media optimization (SMO) is the use of a

number of social mediaoutlets and communities to generate publicity to increase the awareness of a product, brand or event.

Social media optimization is in many ways connected to the technique of viral marketing or viral seeding where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites.

Social media optimization is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence.

BENEFITS

 Increased Business Exposure  Insight About Your Customers  Reduced Marketing Expenses  Extremely Targeted  Analytics and Reporting Strengthen Customer Loyalty  Rise in Search Engine Rankings  Increased Website Traffic