SEO and Usability – Do These Three Things
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SEO and Usability – Do These Three SEO and Usability – Do These Three Things Things January 17, 2007
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SEO and Usability – Do These Three Things. January 17, 2007. Agenda. What, Why, When, Who SEO and User Experience marriage Business value Timing and process Multi discipline planning Examples SEO vs Usability Do These Three Things Usable Search Q and A. SEO and Usability. - PowerPoint PPT Presentation
Transcript of SEO and Usability – Do These Three Things
SEO and Usability – Do These Three SEO and Usability – Do These Three ThingsThings
January 17, 2007
AgendaAgenda
• What, Why, When, Who– SEO and User Experience marriage– Business value– Timing and process– Multi discipline planning
• Examples– SEO vs Usability
• Do These Three Things
• Usable Search
• Q and A
• What, Why, When, Who
SEO and UsabilitySEO and Usability
SEO and Usability – What?SEO and Usability – What?
What’s does this mean?
•Marriage of SEO and UX–Disciplines rooted in research–True insight into engaged audience
•Access to research about users in the right “mindset”•Giving consumers the opportunity to define their experience and ultimately your brand
SEO and Usability – Why?SEO and Usability – Why?
Why is this important?
•Business Value SEO/Usability:
Connecting audience/user wants with…
The right experience and offering which = Satisfying needs and business growth
SEO and Usability – When?SEO and Usability – When?
When do SEO and Usability experts need to interact?
•Timing–Beginning of Project!
•Process–Discovery phase activities–Design phase activities–Launch phase activities–Post Launch phase activities
SEO and Usability – Who?SEO and Usability – Who?
Who should comprise the team for such a project to be successful?
•Multi Discipline planning–SEO–UX–Creative
•Design•Copy
–Account–Project Management–Tech
•Breaking down the silos
• Examples
SEO and UsabilitySEO and Usability
SEO and Usability – ExamplesSEO and Usability – Examples
What is a well designed site in terms of Search Engine friendliness and Usability?
SEO = Moderate
UX = Strong
SEO and Usability – ExamplesSEO and Usability – Examples
What is a well designed site in terms of Search Engine friendliness and Usability?
SEO = Moderate
UX = Moderate
SEO and Usability – ExamplesSEO and Usability – Examples
What is a well designed site in terms of Search Engine friendliness and Usability?
SEO = Poor
UX = Poor
• Do These Three Things
SEO and UsabilitySEO and Usability
SEO and Usability – Do these 3 things…SEO and Usability – Do these 3 things…
How does a site become Search Engine friendly while enhancing Usability?
1.Content:– Determine the audience/users– Determine the behavior of the audience/users– Determine what the audience/users are looking for
– Deliverables:• Keyword Analysis:
– Audience Interest and Value (Estimated Searches)– Competition (Competing Pages in Search Engine
Indexes) • User Interviews/Personas• Keyword Rich Content Strategy
SEO and Usability – Do these 3 things…SEO and Usability – Do these 3 things…
How does a site become Search Engine friendly while enhancing Usability?
2. Navigation:– Enable the consumption of information
– Deliverables:• Breadcrumb trail• Textual navigation• Information hierarchy• Wireframes
SEO and Usability – Do these 3 things…SEO and Usability – Do these 3 things…
How does a site become Search Engine friendly while enhancing Usability?
3. Linking:–Provide access and credibility to entire site
–Deliverables:•Site Map•Link Generation•Keyword rich hyperlinks•Usability Testing
• Usable Search
SEO and UsabilitySEO and Usability
Usability and Search – ReversedUsability and Search – Reversed
How has Usability affected Search?
•Content – http://rollyo.com/
Usability and Search – ReversedUsability and Search – Reversed
How has Usability affected Search?
•Navigation – http://www.stumbleupon.com/
Usability and Search – ReversedUsability and Search – Reversed
How has Usability affected Search?
•Linking/Interest – Ask, Google and Yahoo previews
SEO and Usability – Q&ASEO and Usability – Q&A
Questions?
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