SEO AND SEM

Getting the Internet Money...

The GOAL OF SEO

Achieving the Goal: Inside Your Site

Inside The Site

SHOW ME THE RELEVANCE!!!!!!!!!!!

Achieving the Goal: Outside Your Site

Limitations of SEO: Everybody's Doing It

I JUST OPTIMIZED MY WEBSITE!!!!!!!!

Limitations of SEO: Your Competitors Have a Some Cash to Spend

Paid Search by Competitors

Limitations of SEO: Search Engine Competition

The Search Engines Quest to Be the Best

Limitations of SEO: Crazy Competition

Limitations of SEO: Aggregators

What Does the Future Hold

Social Search and the Sharing the Long Tail

What Does the Future Hold?

Google Squared

What Does the Future Hold?

Google’s Wonderwheel

What Does the Future Hold?

Real Time Search

Search Engine Marketing

http://www.rossdawsonblog.com/FoM07center_longtail.jpg

The Long Tail

What’s Unique: Auction Format

Max Bid Quality Score

Ad Rank CPC

Maximum amount advertiser willing to pay per click

Out of 10 Max bid x Quality Score

P1=B2Q2/Q1

What’s Unique?: Split Tests

What’s Unique

Tools for Measuring and Planning a SEM Campaign

Conclusion

It doesn’t matter if your peddling goods, services, information or entertainment...the real value of your website lies in what you offer viewers...the first step of a successful SEO or SEM campaign is a solid website...once that’s established a company can leverage the analytic data to create an effective and efficient search engine presence.