Sensory Chartography: urban smellscapes Mădălina Diaconu (University of Vienna)

Sensory Chartography:urban smellscapes

Mădălina Diaconu(University of Vienna)

1. Haptic and olfactory design. Resources for Vienna‘s Creative Industries

2. Topics and methods

3. Investigating urban smellscapes

4. Assessment of methods

5. Bucharest, a fabric of aromas

Mădălina Diaconu – Sensory Chartography

CitiesMethodologiesBucharest

1. Haptic and olfactory design.Resources for Vienna‘s Creative Industries

www.univie.ac.at/tastduftwien

WWTF-Five Senses Call 2006

Co-operation partners:

• Institut für Philosophie, Universität Wien• Department für Klinische Pharmazie und Diagnostik,

Universität Wien

• Abt. DAE, Universität für angewandte Kunst Wien

• Institut für Botanik, Universität für Bodenkultur Wien

• ZOOM Kindermuseum



http://www.univie.ac.at/tastduftwien

• Research

• International conferences: The Skin of the City (2008),

Olfaction and the City (2009)

• Interdisciplinary series of conferences (2008-2009)



1. Haptic and olfactory design.Resources for Vienna‘s Creative Industries

Forthcoming publications

• M. Diaconu, G. Buchbauer, J. Skone, K.-G. Bernhardt, E. Menasse (Eds.), Sensorisches Labor Wien. Urbane Haptik- und Geruchsforschung (Berlin, Vienna: Lit)

• M. Diaconu, E. Heuberger, R. Mateus-Berr, L. M. Vosicky (Eds.), Senses and the City. An Interdisciplinary Approach to Urban Sensescapes (Berlin, Vienna: Lit)

Mădălina Diaconu – Sensory Cartography



1. nature: public gardens and parks

2. cultural traditions: coffeehouses; museums and galleries

3. mobility: urban furniture and public transportation

4. non-visual spatial structures: selected places in the city

5. time: antique stores

6. play: playgrounds.


MethodologiesCitiesBucharest


1. Public gardens and parks• M. Diaconu: aesthetic theory of the „gardens for the

senses“, „gardens for the blind“; interviews with landscape architects, Wiener Gärten (MA 42), Geriatriezentrum Wien (ergotherapy), etc.

• R. Mateus-Berr (art pedagogy): questionnaire for landscape architects and garden designers

• S.T. Weber (psychology), E. Heuberger (sensory physiology): effects of fragrant plants on moods

• M.-L. Oschatz (botany): „Fragrant Garden“ at the University for Natural Resources and Life Sciences, new classification of the fragrant plants, flowering-calendar

• G. Buchbauer et al. (chemistry): GC-MS analysis (volatile compounds) of the fragrances of rose and lilac in the Volksgarten




2. Coffeehouses

• L. M. Vosicky: Cultural Studies: analysis of sources on the Kaffeehauskultur with focus on materials and smells

• J. Skone, R. Mateus-Berr: workshop with designers and architects on the haptic and olfactory design (visit of 5 coffeehouses)

• G. Buchbauer et al.: chemical analysis of the atmosphere in the same 5 coffeehouses (Kleines Café, Hawelka, Ritter, Sperl, Aida): 1. nicotine; 2. linalool, limonene




3. Urban furniture

• M. Diaconu, L.M. Vosicky: „Wie sitzt Wien?“. Urban furniture (seats) in the public space; interviews with Wiener Linien, producers of seats for the Wiener Linien, etc.




4. Public space

• M. Diaconu: aesthetic categories of the „Hautstadt“ („dermatology“ of the public space)

• M. Diaconu: Vienna for the blind (interviews, hermeneutics)• M. Diaconu, L.M. Vosicky: urban smellscapes• E. Wurglits et al.: technological methods of odorisation of

spaces and international regulation• E. Heuberger, S. Weber: influence of odours on basic

emotions• G. Buchbauer et al.: GC-MS analyses of 1. the Opernpassage; 2. bakeries; 3. the Manner Factory (chocolate, gingerbread)




5. Playgrounds• R. Mateus-Berr: materials, haptic qualities, vandalism,

gender differences 6. Museums and galleries• R. Mateus-Berr: multimodal qualities 7. Antique stores• M. Diaconu, L.M. Vosicky: gestures of collectors; the touch

of time; vintage design• G. Buchbauer et al.: GC-MS analysis (volatile compounds) in

antique stores and antiquarian bookshops



3. Investigating urban smellscapes

• Questionnaires: senior residents of Vienna, children,

immigrants (Spain, Romania, Turkey, African countries)

• Persons with visual disabilities: Blindenerziehungsinstitut

• Psychogeography (dérive)

• „Smell maps“: mental maps (Lynch), monitoring maps



The smells of Vienna



Smell maps

Monitoring maps (spring 2007, 2008), 12 subjects

Mind maps

• 56 students 42 / 14m

• 26 average age28 „Wiener“ / 28 „Nicht-Wiener“

82%75%

63% 59%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Nature Edible Exhaust fumesIndustry

Organic waste



4. Assessment of methods

• Depth interviews instead of questionnaires

• Seeking real experts

• Interdisciplinarity: co-operation by exploring the same

places and exchanging results rather than by developing

interdisciplinary methods

• Difficulties of managing co-operations between universities




Să vedem, ah, nu, să mirosim Bucureștiul. [...] Dacă ar fi o fiertură, să zicem, ar fi o tocană, o amestecătură bine mărunțită de multă apă de colonie ieftină și ceva pământ proaspăt arat, de puțină tămâie și mult petrosin, motorină, benzină, o combinație de balegă uscată, ciment încins și gaze arse de eșapament. Mă aflu undeva sus, deasupra, și inspir cu nesaț aburii calzi ai marii tocane.

Magda Cârneci




Cărți vechi, apă de colonie Chanel 5, mâncare îndelung gătită pe aragaz, praf, mult praf, enorm de mult praf, aloe și smirnă, cocktail amețitor de mirosuri de tramvaie și troleibuze, de mulțimi înghesuite în stații, izuri de țărani și coșuri și saci de legume în piețe, mireasmă de femei elegante și bărbați importanți; primăvara, mirosul adânc, mieros, de tei înfloriți, mormane de urzici fragede, zambile, lalele, flori de liliac, lobodă și spanac...




... țigări Kent, tutun de pipă Borkum Riff și țigarete Snagov, farduri ieftine și gaze dense de eșapament, damful acidulat și zgomotos als barurilor și restaurantelor, mirosul unanim de transpirație al mulțimilor strivite în trolee și autobuze, mirosul prăfos și igrasios al străduțelor din cartierele vechi, miasmele stătute ale bătrânelor dughene; mirosul de oraș încins sub căldura toropitoare de vară, miasma ușor iute, de asfalt topit, de tablă fierbinte, de praf încins, copt, un piperat și pofticios efluviu de mititei la grătar...

Magda Cârneci



Doz. DDr. Mădălina DiaconuInstitut für Philosophie der Universität [email protected]://homepage.univie.ac.at/madalina.diaconu

Sensory Chartography: urban smellscapes Mădălina Diaconu (University of Vienna)

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