Senior Staff Presentation

Mason Ulife Office of Technology Integration

Strategically Poised for Succes and Innovation

Increasing Campus Engagement with Web 2.0

Sarah “Intellagirl” Robbins October 2008

Strategic Plan

USE EMERGING TECHNOLOGIES: Provide electronic options for delivery of University Life services in order to enhance communication between students and staff, increase the use of resources by traditional, non-traditional, and students at a distance in order to transcend time/place barriers. Build "virtual" and offline community through web based interaction and collaboration to increase a feeling of connectedness and student engagement with University Life programs, services, outreach efforts, as well as with the larger university.

ADVANCE OUTREACH: Improve public outreach and Mason community access to University Life services and events through websites, social media tools, brand consistency, technological innovation and use of media archives to connect with Mason online, enhance the university image and contribute to recruitment and retention efforts.

DEVELOPMENT: Insure that University Life Staff remain current and informed about recommended emerging technologies and the convergence of media through division staff training and culture shift, provide learning opportunities for students allied with the division, and support department staff research and implementation.

A sampling of past and ongoing projects

• University Life ning• Yammer

Pocasting

Kevin Kelly's weekly WGMU radio show "Career Tap”

VideoShared on YouTube, Blip.Tv, ning,Facebook

Photo Sharing: our Flicker Stream

Streaming Video

Blackboard eCommunity

Academic Support: Appreciative Inquiry on Leadership

ULife Projects on the white board

• CAPS- Promo Video, Tuesdays at Noon to vodcast, reformat outreach seminars for effective vodcasting

• SAS/CAPS- anonymous and confidential Sexual Assault online IM hotline

• SAS -Verizon video production• LEAD – video Mason Leadership Institute, Jacada form, build

virtual community• ODS - Plan: Accessibility through multiple media and tools,

vodcasting/podcasting; blogs and forums, digital storytelling• OIPS - dreams of 24-7 access to resources, adding value to

personal contact, Brainstorming Retreat over break


• Program Board - Promote YouTube & Connect2Mason use for outreach, get all computers on Mesa, telecom issues

• Career Services - continue to develop podcast series' (employer forums, etc.) for iTunesU presence

• ADHE – instructional vodcasts for YouTube/live stream, Better use of Facebook, anonymous text channel

• OFPS - ning for PLs, collaborate on testing virtual pieces of transfer orientation

• ODPS - Harvest films from students for Mason's YouTube presence, student to student interactive video streaming/conferenceing, ODPS blog

• University Life Twitter


COLLABORATIONS • Student Media - Leverage communal tech resources,

convergence• Provost Office – Virtual Ulife Offices showcase for DE web

site• New Century College - provide virtual world home base

and ongoing student mentorship for NCLC 350 "Cyberculture”

and running into barriers?

trying to reach out to millennials?

Or maybe the biggest barrier is

LIFE

but don’t makeassumptions

do you look like SPAM?

or maybe you’re

trying to compete

with

Too many channels?

Web2.0 Toolsbubble.us

chatmaker.netgliffy.com

SkrblVoo2doWiZiQ

WriteboardYugmaG.ho.stPeepelPenzuYouOS

Zoho CreatorIntel Mash Maker

FlickrGabcast

Kid-Cast.COMPodcasting Tutorial

podOmaticAnimotoGlogsterLetterpopScrapblogSlideShare

VoiceThreadClassroom 2.0 (a ning.com)

Del.icio.usDiigoFurl

Ning in EducationTwitter

CoverItLiveJing ProjectThe Linkup

Media ConvertPicLens

Poll EverywhereSkypeXdrive

Web ResizerWikisendZamzarJumpcut

TeacherTubeUSTREAM.TV

YouTube100 Helpful Web Tools for Every Kind of Learner

Shedding Light on Web 2.0 Web2.0 for the Classroom Teacher

WebTools4u2useTwiddla

VoicethreadThinkature Googledocs

Seesmicbubble.us


SkrblVoo2doWiZiQ



FlickrGabcast















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FlickrGabcast















Seesmicbubble.us


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Seesmic

that's

a lot of

NOISE

We’re not asking you to abandon the traditional

PROMISE

BARGAIN

TOOL

Clay Shirky Here Comes Everybody

be clear about your

promise

what do youhave to

OFFER

email

must be worth opening

sent from a friend

test subject lines

social network

Go where they already are

let them self-organize

don’t police

Twitter

multiple channels

aggregate in one place

don’t censor

•Over 100 George Mason University Twitter users found in one month, including:

•Students•Organizations and Offices•Professors•Administrators•Alumni

Other Twitter users:•Potential Students•Potential Parents•Fairfax Residents

"In order to use these spaces in a way that is intelligent they need to learn to speak the language, they need to understand the culture." – Joshua Fouts, Senior fellow at the Carnegie for

Ethics in International Affairs, Virtual Policy Expert.

SMS

must be worth it

optional

timely

virtualworlds

plan eventsinclusion

blogs

must be worth reading

written by peers

relevant

Social Media is like a PARTY

are youbeing a goodhost?

PROMISE

BARGAIN

TOOL

Clay Shirk Here Comes Everybody

be sure your deal

is worth it

$$$

$$$

$$$

$$$

$$$

$$$

$$$

$$$

What is the

BARGAIN?

Senior Staff Presentation

Education

Transcript of Senior Staff Presentation