Mark Adcock San Francisco • Phone: (425) 269-6275 • Email: mark@markadcock.com

STRATEGIC AND CREATIVE SENIOR MARKETING MANAGEREXPERIENTIAL MARKETING LEADER | GLOBAL BRAND DEVELOPMENT | CORPORATE & STRATEGIC EVENT SPECIALIST

I’m a passionate, award-winning Marketing Manager with a solid record of working on products that shape our lives. Many of the products that I’ve worked on have literally changed the world in which we live. I enjoy connecting people to products in ways that are unique and memorable and I am inspired by companies that are innovative and thoughtful.

My experience includes driving global brands & products such as the HTC One, Beats Audio, Microsoft Exchange Server, and Dolby Laboratories. I have an extremely diverse set of skills ranging from deep technical to broad tactical and would love to bring those to an energized company and be part of a team that’s ready to make history.

15 years of experience driving award-winning events, comprehensive marketing programs, and memorable brand messaging.

Exceptional team player driving global brands & products such as the HTC One, Microsoft Exchange Server, and Dolby Laboratories.

Unique blend of results-oriented management skills, deep technical capabilities, broad tactical, and project management.

Ability to align diverse stakeholders including C-level executives, partners, customers, and sponsors with considerations for cross-functional & cross-cultural teams.

Exceptional track record of creatively integrating technology products and designing immersive experiences that bring brands and products to life.

Adaptive and creative thinker who designs unique and memorable activations.

CORE SKILLS & COMPETENCIES

PRODUCT & MARKET SEGMENTATION BRAND & PRODUCT MESSAGING TEAM LEADERSHIPEXPERIENTIAL MARKETING PRODUCT MESSAGING MARKETING CAMPAIGN DESIGNMOBILE DEVICES & TECHNOLOGIES CHANNEL MARKETING PRODUCT LAUNCH EVENTS

EXPERIENCE

MSH Consulting JUN 2014 – CURRENTSENIOR DIRECTOR

Channel Marketing – Providing high-touch, rapid-result marketing services including channel executions, project management, and GTM events and executions. Specializing in mid-program course analysis/correction and team realignments designed to accelerate program success.

Clients – Programs for clients including Dolby, TPG, JC Flowers, Blue Cross/Blue Shield and HTC America. Budget Management – Complex budget management up to $10M.

HTC Americas, Inc. MAR 2010 – MAY 2014SENIOR MARKETING MANAGER, RETAIL MARKETING, TRADE MARKETING

Strategic Planning – Worked directly with President of the Americas to select opportunities and define marketing programs driving HTC to #3 in global phone brands.

Executive Leadership – Partnered with President and C-Level leadership defining unique engagements designed to increase brand awareness, customer loyalty, and drive customer retention levels to 90+%

Channel Marketing - Create and executed global GTM marketing plans with key strategies that included consumer research, segmentation, positioning, messaging, life cycle pricing, channel marketing programs & promotions.

Event/Trade Show Management – Lead and manage team to develop and deliver holistic event strategy for North America Sales & Marketing. Comprehensive ownership of presence at key industry events including CTIA and CES. Align stakeholders, strategy, and budgets dynamically to meet business goals. Received award for 2011 CTIA booth design.

Campaigns/Marketing Plans – Collaborate and advise channel marketing managers on channel opportunities including CRM, Social Media, Retail/POS, and Dealer channels.

GTM Readiness – Drive channel, retail, and field marketing teams to launch readiness with precision execution around events, collateral, PR, and product launches.

Brand Messaging Campaigns – Develop memorable marketing activations for innovative products such as the HTC Incredible, EVO, and the HTC One as well as the HTC YOU brand campaign.

Strategic Sell-in Meetings – Create sophisticated, intimate, and visually-rich environments with spot-on messaging showcase products and secure buy-in driving to $25M+ in sales.

Spend Reduction - Reduced event expenses by up to 20% on budgets up to USD$1m by closely monitoring spend, in order to identify value-adding opportunities and negotiate cost-saving solutions with vendors and suppliers.

Key Events, Inc. JUN 2007 – MAR 2010SENIOR ACCOUNT MANAGER

Event Technology/Online Services – Design and develop multi-path attendee registration systems. Create mobile instant polling platform enabling both real-time attendee interaction and evaluation.

Event Planning & Strategy – Research and write proposals; unique to each client providing options for price and experience. Define creative design for standardized proposal formats and budget templates.

On-site Execution and Logistics – Lead Event Manager and flexible virtual-team member on events ranging from charity fundraisers to high-touch executive retreats.

Impact! Events/Wadeware Consulting SEP 2003 – JUN 2007CORPORATE EVENT MANAGER

Strategy Development – Provide strategic analysis of mobile industry events identifying the most effective opportunities. Work to identify the scope of participation achieving the maximum level of product penetration.

Budget Management – Project and fiscal-year management including estimates, status, purchase order & invoice processing as well as final reconciliation with an emphasis on cost management.

Planning and On-Site Execution – Responsible for all aspects of small and large-scale meetings and technical conferences. Serve as the focal contact for the client, attendees, partners, sponsors, and external vendors.

Microsoft Corporation FEB 1995 – SEP 2003PRODUCT & PROGRAM MANAGER, EXCHANGE SERVER

Product Marketing – Manage product positioning and key messaging to increase product sell-in and drive adoption. Develop messaging content and delivery strategies of the product throughout entire lifecycle.

Launch Strategy –Managed strategic deployment activities for top-tier industry events such as MEC (8K attendees), TechEd (15K attendees), Worldwide Partner Conference (10K), etc.

GTM Collateral – Create vertically-targeted collateral (white papers, kits, demos) for field and customer use. Defined systems and processes to drive global alignment though a single repository.

Press/Reviewer Relations – Facilitate key relationships with industry publications to create positive exposure. Managed review tours, junkets, and print reviews driving Exchange Server to 115M seats and +$750M annually.

Partner Management – Create 1:1 relationships with key OEM partners such as Dell and HP to design, develop, and facilitate marketing programs intended to drive revenue and partner success.

Courseware Development – Define and create cohesive vision in design, architecture, and deployment of technical support courseware. Develop MCP exams and initial MCP program for industry accepted certification.

EDUCATIONB.S. Degree, Data Communications; Foothill College - Palo Alto, CA, relevant experience associated with a Master’s. General Studies, Prerequisites; City College - San Francisco, CA

ATS METADATAThe following data represent skills and key words designed to specifically support alignment of my work history to ATS systems. While they are not included as exact text-strings within my resume text, they are applicable to my job history. Please feel free to ask me about how my experience maps to these skills. I have precise, specific alignment to every skills/term listed

Multi-tasker, HR, Senior Manager, Internal Customers, External Customers, Product Development Cycle, Startup, Complex Projects, Contractors, Contract Negotiation, Develop Presentations, Business Development, Partner Marketing, Social Media, Events Manager, A/V, Beverage, Billing, Contracts, Event Management, Hotel, Liaison, Lighting, Presentation, Target Audience, Transportation, Work Collaboratively, Event manager, Program Management, Microsoft Office, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft OneNote, Cloud Services, SaaS, Vendor Relationships, Trade Shows, Field Sales, Manage Budgets, Manage Vendors, Reporting, Ability to Prioritize, Cross-Functional Teams, Detail Oriented, Organized, Plans, Requirements, Social Media, Customer Service, Marketing Strategy, Market Research, Drive Messaging, Analytical, Analytics, Customer Insights, Mobile Apps, Mobile App, Android, Product Management, Training, Competitive Research, Marketing and Sales, Product Roadmap, Mobile Applications, Identify New Opportunities, Marketing Events, Partnership, Proactive, Proactively, Swag, Customer Experience, Event Coordination, Event Management, Marketing Executive, Presentation, Presentations, Product Knowledge, Customer Requirements, Metrics, Budgeting, Internal Stakeholder, World-class, Decision Making, Accountable, Collaboration, Consistent, Dedicated, Driven, Excellent Interpersonal Skills, Passion, Self-starter, Management Experience, Vendor Management, Communicate Effectively, Box, DropBox, OneDrive, Time Management, Team Management, External Partners, Conduct Site Visits, Negotiate Contracts, Industry Procedures, Task Management, Executive Management, Provide Direction, Verbal Communication Skills

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