Experiential Campaigns

How can companies take marketing to a whole new level and involve their customers?

The Answer is:

Experiential Marketing

Experiential Marketing

is a form of advertising that focuses primarily on helping consumers experience a brand.

It is a cross-media promotional activity which encourages two way interaction and direct physical immersion into a brand.

Experiential marketing is more than a billboard or advertisement. It is certainly a strategy that has the potential to go viral.

Traditional marketing relies on communicating the benefits of your product or service. Experiential marketing takes it one-step further. It draws your potential customers in and gets them to experience your product or service. The experiences of the consumer results into Brand Loyalty.

The Goal of Experiential Marketing thus is to appeal both to the rational and emotional sides people have so the consumer has a product or service experience that is truly memorable.

Rationale and Goal

*data by AHAA 2011 and Makai 2014

How to Improve Experiential Marketing:

1. Give the users something to talk about.2. Give users the opportunity to truly experience your product or service.3. Utilize this feedback to continue to innovate your Product.4. Take the Good and the Bad.5. Utilize Social Media.

It is typically a real-life event that the consumer can participate in.

Experiential Marketing is the way customers experience the brand each time that makes an impact on their minds and helps with purchasing decisions.

One of the interesting concept that evolve with the Experiential campaigns is the Portable Exhibition or Exhibition-on-Wheels.

Exhibition-on-Wheels

The designers will display their products in special portable stands on wheels which will be traveling around the city.

They choose this fresh and innovative way of exhibiting to keep all extra costs to the minimum and the fun level to the maximum.

Trailers are scaled for affordable mobile outreach, marketing activations, sales and brand support.

Exhibition-on-Wheels is a Portable Exhibition.

Common Offline Engagement Tool

Street Marketing

Event Marketing Youth Marketing

To know more about Experiential Marketing contact:Grey RC&M ExpressWebsite: http://www.rcmexpress.com/Mobile No.: +91 9810 126 116