Seminar Nasional Broadband Alexander Rusli Economy - Broadband... · Over The Top (OTT): Membangun...

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Seminar Nasional Broadband Economy “Broadband Strategy: Teknologi, Regulasi dan Pendanaan” Alexander Rusli CEO, PT Indosat, Tbk

Transcript of Seminar Nasional Broadband Alexander Rusli Economy - Broadband... · Over The Top (OTT): Membangun...

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Seminar Nasional Broadband Economy

“Broadband Strategy: Teknologi, Regulasi dan Pendanaan”

Alexander RusliCEO, PT Indosat, Tbk

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Outline

• Latar Belakang• MP3EI• Manfaat Broadband

• Sasaran 2014• Mengapa Broadband Bertumbuh?• Tantangan Dan Hambatan

• Teknologi• Regulasi dan Kepastian Hukum• Operator

• Peran Indosat• Harapan

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LATAR BELAKANG

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Latar Belakang

MP3EI

Poten

si Ekon

om

i

Kon

ektivitas

SDM

dan

Iptek

Sistem Logistik

Sistem Transportasi

Pengembangan Wilayah

Teknologi Informasi dan Komunikasi

Kepastian Hukum menjadi Landasan Utama

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Manfaat dari broadband

Peningkatan 10% penetrasi broadband meningkatkan pertumbuhan ekonomi 1.38%

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The New Indonesia (2011-2015)6 Indonesia Economic Corridors

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Population and demography

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Post 2010, Indonesia has more productive population (around 70% of total population)

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Telematics and Broadband industry roadmap

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Source: Indonesia Governement Master Plan 2011-2025

Layers of ICT Industry

National Broadband Target at 2014

Indonesia broadband penetration estimated to increase from 2% in 2010 to 30% in 2014

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SASARAN 2014

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Sasaran 2014

Kebijakan Broadband Nasional

• Konektivitas Nasional dan Global

• Enabler untuk pertumbuhan ekonomi, pengetahuan, peningkatan produktivitas dan daya saing ekonomi global

Target 2014

• 30% populasi dalam 6 koridor ekonomi

• 2MBps + Internet Murah

• IPVPN & cloud untuk semua

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MENGAPA BROADBAND BERTUMBUH

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Mengapa Broadband Bertumbuh?

00:0001:00

02:00

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11:0012:00

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Watch Youtube or

read e-book

Wake-Up, take a bath,

get dressed

Breakfast, read

online news.

Powered by home

broadband

Travelling to

campus/office while

browsing through

Mobile Broadband

Start campus/office activity

powered by LAN

Lunch with friends, update

Facebook and chatting via

BBM

Coffee Break, retrieve file

from Cloud

Travelling to home,

receive phone call on

cellular or Skype

Check News, Online

game using WIfi

Source: Markplus research

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7

4

2

1

Top Traffic Site

source : internal analysis, alexa.com Feb’12

Local OTT players starting to gain traction … but needs support from all stakeholders to become strong

International Traffic: ~ 80%

~ 20%

Perkembangan OTT

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TANTANGAN DAN HAMBATAN

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Data Center

• Server &

Storage

• Marketplace

Broadband

AccessDevices

Business

User &

Consumer

Payment

System

Global & Local ISV

Personal

Server, Storage Platform, Router

UKMMobile Broadband

Card Payment

Internet Payment

Mobile Payment

Fix Broadband

WiFi

Tantangan: membangun Teknologi dan Ekosistem

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Kepastian Hukum: Maraknya tuduhan perbuatanmelawan hukum kepada Operator/Provider

Regulatory Cost Yang Efektif : Penurunan BebanOperasional dari PNBP dan Pungutan Daerah

Over The Top (OTT): Membangun aplikasi dan kontendomestik untuk konsumsi pasar domestik daninternasional

Government & Private Partnership & ICT Fund : Meningkatkan peran Pemerintah sebagai penyediabackbone untuk layanan publik

Tantangan: Regulasi dan Kepastian Hukum

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Traffic

Capacity

Revenue

Cost

Voice Era

Data Era

Time

Pertumbuhan traffic data lebih cepat dari pertumbuhan profitabilitas operator

Operator data revenue growth VS traffic growth

Source: BMI, EU SME Centre, CIA – The World Factbook, IMF, IDC, Buddecomm, KPMG, news clippings, Value Partners’ analysisAlcatel Why When Session

Tarif Data Indonesia tergolong rendah jika dibandingkan negara lain

Partially affected by voice & Messaging OTT

Dengan tarif yang relatif rendah operator dihadapkan pada tantangan di sisi profitabilitas

Tantangan: bagi Operator

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PERAN INDOSAT

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Menyediakan jaringan berkualitas sebagai respon terhadap ledakan trafik data

CDN

CDN

CDN

CDN

Leverage IP based Network to Serve Several Market Segments

Provide Seamless Access to the highest QoS Networks

Develop Domestic Content Delivery Network

Mobile Data Experience Speed & Data QualityWider coverage, Robust & Scalable Network

Indosat IP/MPLS

Backbone

WiFI APBTS

VSATWireline

Corporate

SME Retail

Mobile

Peran Indosat dalam pengembangan Broadband

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HARAPAN

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BROADBAND = TEKNOLOGI = INOVASI

Iklim usaha yang kondusif untuk tumbuhnya inovasiyang sejalan dengan meningkatnya kebutuhan

masyarakat akan layanan broadband dalam mendukungkegiatan bisnis dan individu

Dukungan Pemerintah

Meningkatnya perekonomian nasional yang didukungoleh peningkatan pasar domestik

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Terima Kasih