Selling Your Products on Amazon
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Transcript of Selling Your Products on Amazon
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Selling YourProducts on
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Amazon in Europe
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Worldwide – 88,99 USD billion
Germany – 11,92 USD billion
UK – 5,3 USD billion
2014 in Numbers
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Amazon’s Customers
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Large, loyal customer base
Reach = 46% of the population
October: 24,8 million visitors
Amazon’s Customers: Germany 2014
?
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Amazon `Prime´ Membership
Unlimited one-day delivery
Movies, music and ebooks
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Amazon Prime Branding
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Amazon Marketplace
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Amazon MarketplaceSimilar concept to Ebay
Amazon’s brand & reputation
Select which site(s) to sell on
Product text in local language
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Brand PositioningSupplier can set their market price
Explain the product features
Spike in traffic with press-release e.g. Accessories to branded products
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Selling with FBA:Fulfilment by Amazon
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How FBA Works
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Benefits of FBAAmazon handles logistics to consumers Qualifies for Amazon Prime: Large, loyal customer base
Lower delivery cost for consumer
= More sales opportunities
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Benefits of FBARecognised by customers
Trusted, reliable Amazon service
= more sales opportunities
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Monthly Fee £25.00
Storage fees: Dimensions
Fulfilment fees: Weight
Sales margin: 15% (maximum)
FBA Fees
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Product Categories
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HomewaresTextilesSporting goodsElectronics & accessoriesProducts < 30 kg
Ideal Product Categories
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Not Eligible for FBAProducts longer than 1.5MProducts heavier than 30 kg
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Cannot be sold on Amazon:TobaccoWeaponsFireworksMedicines
Banned Categories
Sex productsPornographyLoose gem stonesLive plants
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Human body partsEndangered animal partsUncategorised videos /DVDsHazardous materialsAnything that cannot be sold legally!
Banned Categories
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Account Set-up
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Registering to Sell on AmazonShould be completed by the company
Requires company registration paperwork
Time-consuming. Be patient!
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Selecting the Correct MarketplaceBe careful which Amazon site you select
Amazon.com is in the USA, separate to sites in Europe
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Register to pay VAT in the local country
Ongoing VAT submissions; UK 4 per year, Germany 12 per year
Xport can suggest independent partners
Additional Consideration
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Product Set-up
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Seller Central
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Create Product Page ContentProduct Title
Bullet points
Description
Keywords/phrases
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Additional Work on Product PageAdd page content Upload imagesTranslate to target language
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Example Images
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Example product page
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Stock controlled by scanning the barcode
Entered on Amazon’s system at set-up
Can be EAN, ISBN, UPC or JAN
Must not be damaged or obstructed
More info http://www.gs1.fi/
Barcodes
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Sales & Supply
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Ongoing Sales Activity“Sales generate sales”Amazon pricing & promo tools
Monitor sales & stock requirements
Book shipments and print labels
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`Heavy´ label (+15 kg)Parcel labelShipping
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How Xport Can Help You
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Your Product Set-upOnce your Seller account is active
Create Product Page ContentTitle, Bullets, Description, Keywords
Upload page content & images
Translate to target language
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Ongoing Sales WorkMonitor your sales & stock requirements
Book in deliveries and print labels
Liaise with your sales and dispatch teams
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Pricing Hourly rate only. No commissionRequired hours depends on the number of products being listedCompany-specific quote before starting
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Marketing Activity
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Peak Trading DaysAmazon Prime DayBlack Friday to XmasBoxing DayEasterOther Public Holidays
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Sponsored Products campaignPublicise Amazon listings on SoMe, newsletters, advertising etc.
Add Amazon logos & links to your website
At Launch
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Sponsored Products
Based on the Amazon search terms
Cost-per-click
Links to the product page = sales opportunity
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In target market, to drive traffic to Amazon pages:
1. Google display advertising
2. Contacting Influencers (blogs/forums)
Additional Marketing Activities
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Design display banners
Select key search terms
Setting-up the campaign
One-off cost, based on the specific project
Google Display Advertising: Design
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Cost-per-click campaign
Daily budget
Controlled by your company
Google Display Advertising: Campaign
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Identify the key blogs & forumsProduce a list for you to approveContact the bloggers: demos, tests, samplesOne-off cost, based on the specific project
Contacting Blogs & Forums