“See The Light” is FTTH market in Asia-Pacific - · PDF fileITU Workshop : The...

- 1 -ITU Workshop : The Future of Voice, 15-16 Jan. 2007 FTTH Council Asia-Pacific Proprietary

“See The Light” is FTTH market in Asia-Pacific

< What you learn from AP and what you expect from it. >< What you learn from AP and what you expect from it. >

[email protected]

Shoichi HanataniPresident

FTTH Council Asia-Pacific( Sr. Director, Hitachi Communication Technologies )


Outline

What is FTTH Council Asia-Pacific

Kizuna : What FTTH brings

“See The Light “ : Asia-Pacific

Market Study & global FTTH definitions


Our Role and Overview

International Industry Association :Non-Profit Organization Registered to Singapore, March 2005Voluntary Board of Directors

Mission :To educate, promote and accelerate FTTH and the resulting quality-of-life enhancements.

Objectives :Supply a consistent and accurate view of FTTHPromote FTTH market developmentBe recognized by the industry as the FTTH resource

http://www.ftthcouncilap.org


60+ Members135+ Members

40+ Members

Our Intercontinental SYSTER Organizations


Differences among THREE bodies

FTTH Council North-America : 135 members2/3rd : equipment vendors1/3rd : service providersRegion coverage : U.S.A. Canada & Mexico

FTTH Council Europe : ~ 60 membersNo member from service providesRegion coverage : 25 EU-Members, Swizerland & Norway

FTTH Council Asia-Pacific : > 40 members2 members from service providesRegion coverage : equal to “World Cup” AP region

Need to respect Need to respect ““CultureCulture”” & & ““HistoryHistory””


Outline






絆 : KIZUNA a “newly connected” Cyber World

絆： More than partnership, more than friendship and more than family-ship

IP-based Broadband Access brings a Cyber WorldFTTH : Virtual (cyber ) transportation

and complementary with physical transportation


Sales/MarketingSales/Marketing VendorsConsumers

Target

Product

PricePromotionPlace (Logistics)

4P Check

Adjustment

Products/Services

Money

RelationshipRetrenchmentRelevancyRewards

BroadbandTarget

ConceptBrandPackage

Business Model Change from 4P to 4R

4P

4R


FTTH C-AP support another “KIZUNA”

• Network Operators need a set of “solution” to migrate to fully IP-based broadband access networks.

• FTTH C-AP is a physical space ( Kizuna ) where everyone gets together to share, learn and discuss.

www.ftthcouncilap.org


Outline






“See The Light”

“See The Light” : Asia-Pacific is unique and dynamic

• Market Leaders : “lighthouses on the coast”– Japan

• More than 6M FTTH subscribers– Korea

• Extremely high broadband penetration and FTTB– Hong Kong

• Potential and Rising Market : “bright future”– China– India– South-East Asian Countries


AP is a BB & FTTH market leader

42.8%33.3%

17.2%

2.7%

4.0%North AmericaLatin AmericaEuropeMid-East AfricaAsia Pacific

Market Status

Subs

crib

ers (

000)

Source: Ovum-RHK

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Y2005

North AmericaLatin AmericaEuropeMid-East & AfricaAsia Pacific

Broadband subscriber by region

Asia-Pacific82%

North America4% EMEA

14%

Source : Ovum-RHK

FTTH Subscriber @1Q05


Outline






Broadband Household Penetration Rate (APAC)

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

Austral

iaChin

aHon

g Kon

gInd

iaInd

onesi

aJap

anKore

aMala

ysia

Singap

oreTaiw

anTha

iland

Vietna

m

0.010.020.030.040.050.060.070.080.090.0100.0

Subs

crib

ers (

000)

Hou

seho

ld P

enet

ratio

n (%

)

Broadband subscriber and household penetration rate in APAC (Y2005)

Source: Ovum-RHK / FTTH Council Asia-Pacific (Joint work)


FTTH Subscribers (APAC)

0500

1,0001,5002,0002,5003,0003,5004,0004,5005,000

Austral

iaChin

aHon

g Kon

gInd

iaInd

onesi

aJap

anKore

aMala

ysia

Singap

oreTaiw

anTha

iland

Vietna

m

0.010.020.030.040.050.060.070.080.090.0100.0

Subs

crib

ers (

000)

Perc

enta

ge (%

)

FTTHsubscriber and FTTH percentage in APAC (Y2005)

* FTTH includes, FTTB, FTTC and FTTH etc.Source: Ovum-RHK / FTTH Council Asia-Pacific (Joint work)


Broadband Subscribers – Forecast (12 Regions)

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

2006 2007 2008 2009

Broadband Subscribers Forecast (APAC, 12 Regions)

FTTH

Cable Modem / etc

DSL

Subs

crib

ers (

000)

Year

18M20M

23M

26M

12M

57M

13M

67M

15M

78M

16M

88M

Source: Ovum-RHK / FTTH Council Asia-Pacific (Joint work)


• Government Policies and InfluenceChina : 5-year planKorea : IT839 and EmblemTaiwan : High-Tech Service IslandJapan : Unbundling

• CompetitionMultiple FTTH service providers in Japan

• New ServicesVideo/Image-based BW eatersPersonalization

• Housing and Population DensityApartment houses and CondominiumSmaller HousesMDU in China : > 85 % Back to Tokyo downtown phenomena

• Access Loop NetworkAsia loop length average is 2-2.5 km, vs. 3.5 to 4 km in U.S.

• Cultural IssuesSpeed is a key in KoreaStatus Symbol in Japan

FTTH Driving Factors

Year1 2 3 4 50

-Depreciation Costs

：

Accumulated sales amount

Accumulated costs

Opex & IncrementalCapexC

apex

Cash-flow economy impact on long-term investment


Analysis on FTTH Market in Japan

Government Policies and Initiativee-Japan & u-JapanUnbundling but one-bill payment

Highly competitive marketplace“leapfrog” competing technology for high-speed internet accessNTT market share in metropolitan areas is about 50 %

Ethernet-only services over B&GE-PON up to 100 Mb/sHigh-speed internet access focus at the beginningNow VoIP service is available

Non-hardened units deployed inside the homeFor residential house and condominiumSimple systems based on engineering prices

High speed access is a “status symbol”


Summary

FTTH Council Asia-Pacific is FTTH industry associationbased on NPO

FTTH is virtual transportation to bring Kizuna (cyber-world)respect to culture & history needed

Asia-Pacific is “See The Light”

Not only industry promotion but also governmental one isnecessary

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