See How Your Peers Are Making Money Using The New Features In MindFire Studio
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Transcript of See How Your Peers Are Making Money Using The New Features In MindFire Studio
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See How Your Peers Make Money Using New Features In MindFire Studio
July 24, 2014
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You should be able to hear us. If not, call 949-474-4418 option 2.
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Are we recording this? Yes.Do we get a copy of the slides? Yes.All registrants and attendees will receive an email with a link to the recording and slides of this presentation within 24 hours.
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Let’s be interactive ...
…or send your questions here.
You can use this button to “raise your hand” if you have a question...
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Agenda● What’s new in MindFire Studio?
● Case Study: Building Sophisticated Lead Nurturing CampaignsKen Cratty // Cross Channel Operations Manager, McArdle Solutions
● Case Study: Raising Over $6 Million With One Multi-Channel CampaignDavid Olson // SVP Florida Operations, Partner, One to One Group
● Q & A
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Today’s Presenters
David OlsonSVP Florida Operations, Partner,
One to One Group
Ken CrattyCross Channel Operations Manager,
McArdle Solutions
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Tell us about
yourself.
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What’s New in MindFire StudioRoadmap Update
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HP Integration
PageflexStorefront
EmailInfrastructure
Direct Mail Improvements Reporting Payment
Integration
HTML Editor& Templates
Salesforce.comIntegration
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MindFire Studio Marketing Communication Platform
Multi-channel marketing: Integrate email, direct mail, SMS,
voice, and more.
Marketing workflow flexibility:Simple to sophisticated business
rules, personalized across channels
Turn-key marketing solutions:Franchises or large organizations with DSO, ordering via web portal
Developer-friendly:Platform for integration, extension
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Building PersonalizedLead Nurturing Campaigns
McArdle Solutions
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Ken Cratty● 15 years experience in
variable programing
● 30 years experience in Printing
● Amateur nature Photographer
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Complex Nurture Program
Key Objectives:● Engage target list with multi-touch program● Build interest to become certified● If the recipient goes silent, restart nurture sequence● Drive new program revenue
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New Customer Acquisition
● 8 different markets
● Messaging varies by market
● Industry = marketing○ 2 fields: B2B or B2C
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Quiz #1 vs. Quiz #2
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Email with Image vs. Text Only
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Automated Trackable Links
● Same variable content used on all pages
● Each link is a downloadable PDF
● Link clicks are tracked to gauge interest level
● Live clickstream feed sent to client’s CRM
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Closing Thoughts ...● Productivity gains:
○ Easy to build programs○ Auto tracking of HTML links
● Flexible: Refer a friend (up to 10!)
● Scoring for sales ready leads
● A/B Email testing
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Raising Over $6 Millionwith One Multi-Channel Campaign
One to One Group
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David Olson● 21 years direct-marketing & fundraising
experience for non-profit organizations
● Initiated an alumni e-newsletter in 1993 that has grown to more than 20,000 subscribers to date
● Known locally for his exotic home brews and custom-built rat rod bicycles
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ProblemNC State Student Aid Association (Wolfpack Club) is non-profit organization providing support for NCSU student-athlete scholarships and athletic facility improvement.
Wolfpack’s major source of funding comes from charitable donations and membership fees of alumni, friends and fans.
NCSU turned to One to One Group to help them increase member donations.
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Campaign objectives
1. Increase members’ engagement by creating a personalized, relevant experience
2. Increase member renewal rate
3. Increase average donation value per member
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Target Audience
13,000 members: alumni, friends and fans of Wolfpack Club
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Creative strategyUsing “Signing Day” as the main theme of campaign to build relevance and emotional appeal
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Campaign workflow
Email 1 Direct Mail
Microsite
Email 2 Email 3
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Email 1 (soft launch)Saving costs:
Helped capture initial responses thus reduced the mailing list from 13,000 to 10,000!
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Direct mailDetailed info andstring “Call to Action” to increase response rates
Personalized Variables
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Email 2Highly personalized copy and visual with strong emotional appeal
Personalized Variables
Personalized Variables
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Extremely easy 2-step payment process
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Spreading the word via Social Media
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This is all cool and looks great, but...
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> $6,000,000raised in 2,000+ transactions
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YoY results
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Let’s take a look under the hood...
How did we do it?
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Target Lists
Channels
Triggers
Microsites
Payment app
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Checkout page
Personalization
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Let us know how we can help...
How to get started?
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Sign up for our 2 day classroom training!This training course is designed to walk you through different stages of building a multi-channel,
multi-touch marketing campaign with MindFire Studio®
Want to learn more?
Register @ MindFireTraining.comOur next class is at MindFire HQ in Irvine, CA // September 10th & 11th
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How can we help?
Set up a 1:1 Demo:
Mackenzi FarsheedAccount Manager
Sign up for Training courses:
Adrian MarquezTraining Manager
Contact Professional Services:
Dustin MedranoProfessional Services Project Manager
For strategic consulting:
Carrie Driscoll-HillFastLaunch Program Manager
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Q & A
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Thank you!Learn more and create your free MindFire Studio
account at: http://mindfirestudio.com