See Beyond Yourself Magazine Media Kit 2014
-
Upload
ivaline-tedjo -
Category
Marketing
-
view
294 -
download
0
description
Transcript of See Beyond Yourself Magazine Media Kit 2014
I C O N S | B R A N D S | I D E A S
INDONESIA’S CREATIVE ENTREPRENEUR MAGAZINE
MEDIA KIT 2014
ContentsPROFILE 01
AUDIENCE 09
EDITORIAL 14
ADVERTISING 18
PROFILEPhilosophy
Brand Proposition
FAQ About Entrepreneurs
Icon
Brands
Ideas
PhilosophySee Beyond Yourself is a creative media brand
uniquely designed to inspire young professionals with brain cells and a bookshelf to influence their
generation by constantly striving for success.
We are committed to empowering our readers with a continuous flow of evolving ideas that
spark leadership qualities. More importantly, we aim to shape the nation's entrepreneurial spirit.
/ 01PROFILE MEDIA KIT 2014
The country’s only business publication dedicated to uncovering the creative process of entrepreneurship by reflecting success stories & inspiring confidence.
See Beyond Yourself magazine serves as a bridge between an individual & their fortune.
BrandProposition
/ 02PROFILE MEDIA KIT 2014
FAQ AboutEntrepreneurs
/ 03PROFILE MEDIA KIT 2014
How did they do it ?
Where did thatbrilliant idea come from ?
Why should I try my own idea ?
How should Iplan my own startup ?
What was their struggle ?
Who inspired them ?
• First we allow you to “See” the most influential business icons and how they’ve launched some of the most successful brands in business.
• Going “Beyond,” we show you how to make your own brand grow and thrive by exposing you to the latest creative ideas in the professional world.
• Shifting the focus to “Yourself,” we then relate those ideas back to the world at large so you too can become one of the leading business icons of your industry.
See Beyond Yourselfanswers through a synthesis of
/ 04PROFILE MEDIA KIT 2014
BRANDS
ICO
NS IDEA
SYOURSELF
SEE BEYOND
Icons, Brands & Ideas:
When all of these elements are working togetherin synergy, the result is your fortune from your passion.
/ 05PROFILE MEDIA KIT 2014
Icons• Young Entrepreneurs• Top CEOs• New Players• Role Models• Celebrities in Business
Brands
/ 06PROFILE MEDIA KIT 2014
• Local Brands• International Brands
• Emerging Brands• Franchises
• Promising Companies• Global Corporations
/ 07PROFILE MEDIA KIT 2014
• Personality : Potential Behaviour• Creative Minds : Strategy & Business Development• Arguments : Market Opportunities• Adviser : Tips & Shortcuts• Gallery : Latest Technology
Ideas
/ 08PROFILE MEDIA KIT 2014
53.2% of people
In Asia, a person’s relationshipwith a brand is strong:
believe brands contribute noticeably to an improvedquality of life.
*Statistic from Havs Meaningful Brandshttp://www.havasmedia.com/documents_library/meaningful-brands-pdfs/mb_country_factsheet_indonesia.pdf
/ 09MEDIA KIT 2014
AUDIENCEWhat’s in our readers minds
Readership Overview
Circulation
Distribution Points
/ 10AUDIENCE MEDIA KIT 2014
What’s inour readers
minds?
• Think of themselves as creative people• Are considering launching a new company within 6 months• Are business-conscious and want to achieve more• Will be investing in stock / mutual funds within the next 12 months
Our Readers:
/ 11AUDIENCE MEDIA KIT 2014
Readership OverviewDemographic Statistics
62% IndonesianNATIONALITY
BUYING POWER
60% Male 40% FemaleGENDER
20-45 years old
AGE RANGE
IDR 28,000,000.- / monthMEDIAN PERSONAL INCOME
46% Single / 44% Married MARITAL STATUS
49% Business Owner / C-Level Leader
39% Managerial
12% Postgraduate
JOB DESCRIPTION
38% Expatriates
87% Owns 2+ personal cars
52% Owns 2+ properties
97% Travels annually
75% Wear luxury brand watches
Phsychographics
• Risk-takers• Smart & dynamic• Active & always on the go• Stands up to take the lead in decision making• Keeps up with the latest technology
Circulation
Retail
Print Run
Distribution
Digital & Social MediaEngagement
31 Mins
Subscription
Venue CopiesDISTRIBUTION
/ 12AUDIENCE MEDIA KIT 2014
Major Bookstoresand Newsstands • Four and Five-Star Hotels
• Apartments and Residences• Selected Cafes, Restaurants and Bars• Cultural Centers and Tourism Boards• Embassies• Bank and Airport Lounges
10%
10,000 copies
JakartaSurabayaBaliBandungYogyakartaSemarang&Other Provinces
Magazine Price
IDR 38,000.-Publication
Monthly
25%
65%
Average readingduration :
487 / Week
Average numberof web-visitors :
*Our readership facts were generated by subscribers surveys & involvement of online analytics.
/ 13AUDIENCE MEDIA KIT 2014
Distribution Points
/ 14MEDIA KIT 2014
EDITORIAL2014 Editorial Calendar
Annual Signature Issues
Editorial Pillars
2014 EDITORIAL CALENDAR All Year Long
/ 15EDITORIAL MEDIA KIT 2014
JANUARY
New Year’s RevolutionLineup
Ad CloseMaterial Due
: 12.12.13: 13.12.13
• 10 Game Changers of 2014• Economy boosters• Breaking the old habbits
Empires of LoveLineup
Ad CloseMaterial Due
: 10.01.14: 14.01.14
• 3 Essentials Romance Brands• Indonesia’s Ocean Innovators• Foreigner's Perspective
9 Brilliant CompaniesLineup
Ad CloseMaterial Due
: 19.02.14: 20.02.14
• Technopreneur• Managing Local Infrastructure• Personality : The Thinker vs The Salesman
Young & Rich!Lineup
Ad CloseMaterial Due
: 07.03.14: 12.03.14
• Get Ahead of Your Career• 21 Things 21-Year-Olds Don’t Get• Fortune Teller : Rupiah Predictions
Business in Sports
Lineup
Ad CloseMaterial Due
: 04.04.14: 11.04.14
• Business Domination• National Heroes• World Cup Prediction
The Leadership Phenomenon
Supply-chain Management
Lineup
Ad CloseMaterial Due
: 30.04.14: 05.05.14
• Great Trust, Great Vision, Great Leadership• Government Leaders• Work Delegation Process
Hobbies vs Business
Lineup
Ad CloseMaterial Due
: 26.05.14: 30.05.14
• Life’s Top 5 Priority• Male loves Automotive. Female for Fashion • How productive are you?
Digital World : What’s going on?Lineup
Ad CloseMaterial Due
: 18.06.14: 25.06.14
• 10 Quick Digital Innovations• Smartphone Paradox• Technology as Media Information
The Idea PuzzleLineup
Ad CloseMaterial Due
: 08.07.14: 15.07.14
• Opportunity : New Ideas, Old Industries• 7 Tips for Strategy & Business Development• Celebrities in the Food Business
Lineup
Ad CloseMaterial Due
: 31.07.14: 08.08.14
• Import Export• Small & Medium Businesses• 10 Ways to Clear Customs
Why Take a Break?
Lineup
Ad CloseMaterial Due
: 25.08.14: 01.09.14
• The 5 Busiest Individuals• 5 Golden Qualities of Success• Business Travel Tips
Note: Editorial Calendar is subject to change without prior notice.
Person of the Year
Lineup
Ad CloseMaterial Due
: 08.09.14: 12.09.14
• Market Predictions & Analysis• 15 Good Things about 20(15)• Saving for Startups
MAY
SEPTEMBER
MARCH
JULY
NOVEMBER
FEBRUARY
JUNE
OCTOBER
APRIL
AUGUST
DECEMBER
ANNUAL SIGNATUREISSUES
/ 16EDITORIAL MEDIA KIT 2014
March9 Brilliants CompaniesAnnual project that names brands or companies that we are particularly proud of.
JuneThe Leadership PhenomenonAnnual project to reveal the secrets of great leaders, aiming to promote the national’s entrepreneurial spirit.
SeptemberThe Idea PuzzleAnnual project aimed at helping entrepreneurs conceptualize their business direction.
DecemberPerson of the YearAnnual project that names individuals who have made a significant impact in their respective fields.
03
06
09
12
EDITORIAL PILLARSOriginal perspectives on new ventures in Indonesia.
Information gathered directly from stakeholders.
Quality writing and reporting by seasoned professionals.
Compelling stories with never before used angles.
Art direction unrivaled by our competitors.
Design interface and layout that is easy for readers to digest.
Comprehensive stories focusing on an inspiring reading experience.
/ 17EDITORIAL MEDIA KIT 2014
RATE CARD 2014 / 18ADVERTISING MEDIA KIT 2014
Advertising Rates / Volume DiscountsPages
Discount
3x
5%
1x
6x
12%
Cover PremiumBack Cover
Inside Front Cover
Inside Back Cover
Inside Cover Spread
IDR 22,000,000
IDR 19,500,000
IDR 19,500,000
IDR 29,000,000
IDR 62,000,000
IDR 55,000,000
IDR 55,000,000
IDR 82,000,000
IDR 116,000,000
IDR 102,000,000
IDR 102,000,000
IDR 153,000,000
Ad SizeFull Page
1/2 Page
1/3 Page
Full Page Spread
IDR 17,000,000
IDR 10,000,000
IDR 7,000,000
IDR 25,500,000
IDR 48,000,000
IDR 28,000,000
IDR 19,000,000
IDR 72,000,000
IDR 89,000,000
IDR 52,000,000
IDR 36,000,000
IDR 134,000,000
Advertorial2 Pages
4 Pages
IDR 30,000,000
IDR 41,000,000
TERMS & CONDITIONS• All rates are subject to 10% PPN.• All rates quoted are for basic process colour – cyan, magenta, yellow and black.• Cover Premium are sold on a frequency and availability basis. Check with your account executive for details.• Advertorial includes photography and design.• Advertisement material and proof prints to be provided by the advertiser.• The above rates are subject to change without prior notice.
TECHNICAL REQUIREMENTS
• Magazine closed size : 21 cm x 27 cm.• Magazine open size : 42 cmx 27 cm.• Paper : cover - 260 gsm doff laminated with spot UV, content - 110 gsm matte paper.
• Binding : perfect binding.• Language : English. • Publication Date : 1st of every month.
TECHNICAL SPECIFICATIONS
/ 19ADVERTISING MEDIA KIT 2014
Ad Size
Trim Size
Bleed
Safety Area
Full Page
210mm x 270mm
198mm x 258mm
220mm x 280mm
420mm x 270mm
396mm x 258mm
430mm x 280mm
210mm x 135mm
198mm x 123mm
220mm x 145mm
70mm x 270mm
58mm x 258mm
80mm x 280mm
Full Page Spread1/2 Page 1/3 Page
Trimmed Size( 5mm from the sides )
Bleed ( Real Size )
Safety Area( 6mm from the sides )
SUBMITTING MATERIALS
The 24/7 inspiration for young entrepreneurs & professionals
Files under 20 MB, please email to [email protected]. Include advertiser name and issue date.Mail physical material to our head quarter office: Widodaren no. 3C-4 Surabaya 60251 Indonesia. Tel : +6231 532 5415We accept Adobe Photoshop, InDesign, Illustrator, Acrobat and Quark X’Press files.Please supply all fonts, images, and artwork with ads supplied in these applications. All supplied material should be at least 300 dpi in CMYK color. and have fonts embedded in all graphics.See Beyond Yourself does not accept ads built in Microsoft Word, Publisher, PowerPoint, or CorelDRAW.See Beyond Yourself requires a high-resolution color proof of supplied ads to guarantee ad reproduction. This applies even on uploaded materials. If you do not supply this proof, we cannot guarantee ad reproduction.
•
•
•
•
•
•
As always, we will continue to evolve, adapt & improve. But most importantly, we will always be there to help you See Beyond Yourself
HEAD OFFICEJl. Widodaren no. 3C-4, Surabaya 60251 IndonesiaPhone : +6231-5325415 | Fax : [email protected]
Advertising Sales OfficesBRANCH OFFICEJl. Salemba Raya 1 no. 17, Jakarta Pusat 10430 IndonesiaPhone : +6282-110-110-888www.sbymagazine.com