®

The Ecosystem of Media & Entertainment

SecureCinema™

Digital Screener Platform

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Deluxe MediaVu® products are used by all the mini and major studios, the MPAA, all the network and cable stations, hundreds of advertising agencies and brands. In the past three years SecureCinema™ Platform delivered over 1,200 unique assets for over 400 movie titles to close to 1,000,000 users in over 80 countries. Delivered digital screeners to over 70 film festivals around the world. Since its inception in 2011, SecureCinema has never had to an instance of piracy The MediaVu division, since its inception in 2002, has never had an instance of piracy

About SecureCinema™

SecureCinema and Film Festivals

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Berlin Film Festival

Cannes Film Festival

Los Angeles Film Festival

New York Film Festival

Sundance Film Festival

Toronto Int’l Film Festival

SecureCinema and Film Festivals (cont.)

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Abu Dhabi Film Festival Athens Int’l Film Festival Atlanta Jewish Film Festival Atlantic Film Festival (Halifax) Beijing Int’l Film Festival Bergen Int’l Film Festival (Sweden) British Film Institute Busan Int’l Film Festival (Korea) Calgary Int’l Film Festival California Film Institute Chicago Film Festival CNEX Documentary Fest Cucalorus Film Festival Deauville American Film Festival Doha Film Festival (Qatar) Dubai Film Festival East End Film Festival (London) Edmonton Film Festival Ellensburg Film Festival Fantastic Fest Film Festival of Mexico City French Film Festival

Hamburg Film Festival Hampton’s Int’l Film Festival Indy Film Fest Jerusalem Film Festival LA Film Festival LA Shorts Festival Leiden Film Festival (Netherlands) Les Films De Cannes au Bucharest Los Cabos Int’l Film Festival Ljubljana Film Festival Martha’s Vineyard Film Festival Mill Valley Film Festival Milwaukee Film Festival Namur Film Festival New Zealand Film Festival Perth Film Festival Port Townsend Film Festival Pune Int’l Film Festival (India) Reframe Film Festival Rome Film Festival San Sebastien Film Festival Sarajevo Film Festival

Saskatoon Fantastic Film Festival Sidewalk Film Festival Slamdance Film Festival Slovakian Film Festival St John’s Women’s Film Festival Sudbury Int’l Film Festival Tallgrass Film Festival Telluride Film Festival Tofino Film Festival Tokyo Film Festival Toronto After Dark Film Festival Turkish Film Festival Twin Cities Film Festival Victoria Film Festival Vladivostok Film Festival Vancouver Film Festival Vancouver Jewish Film Festival Virginai Film Festival Warsaw Film Festival Wisconsin Film Festival Zurich Film Festival

The Guilds

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AMPAS

BAFTA

DGA

DGC

Hair and Makeup

HFPA

SAG

VES

WGA

We know the rules of the game

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Each Studio has its own process and timeline. SecureCinema streamlines the entire process from user ingest, web site implementation to sending welcome letters. The studio maintains full control over user access to content for the life of the campaign and can manage access as needed Reports allow studios a snapshot of how many people are viewing a given title. Every guild has its own set of guidelines covering obtaining the member list, communicating with the users, masking user specific information, presenting movie specific advertising

Awards Screeners – Balancing Act

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• Security

• Accessibility

• Quality

• Guidelines

• Analytics

SecureCinema - Content Security

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SecureCinema locks down content (content availability, viewing windows, number of views and registered devices) while allowing the studio to maintain control of their assets with dynamic control patterns and real time usage reporting. A visible highly customizable watermark containing user specific information, such as viewer’s name or ID code, acts as a deterrent to potential screener policy violators. Screeners are encrypted the moment they are sent out and remain encrypted on all the servers Device registration and location and access tracking prevents credential sharing Monitoring of user playback patterns to identify suspicious activity The studio has the ability to revoke access to any user at any time Forensic watermarking is available as needed

SecureCinema – User Accessibility

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SecureCinema strikes a balance between complexities of content protection and ease of use. We support a variety of platforms, operating systems, browsers and device types to access content.

We provide an easy to understand invitation letter that explains how to access content. Our support team provides phone and email support to users. Simple User Interface allows selection of content and shows their viewing status. Subtitled or close captioned versions can be made available.

SecureCinema – Film Quality

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With a wide variety of devices and ISPs our system allows access with the best possible video quality. Multiple playback options are available • Streaming (generally 750-2000 kpbs)

- Adaptive bitrate playback is available

• Download is available to help users with unstable internet connectivity • Offline playback helps users that are traveling SecureCinema campaigns can have access to various CDN options • Deluxe private CDN (multiple locations in US, Canada, UK, Europe, Middle

East, Singapore and Australia)

• Third Party CDN’s (Limelight, Level3)

SecureCinema – User Management

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SecureCinema handles: • User Creation / User List Ingest

• Masking / protecting user’s personal information

• Creation of User Credentials (PIN, username & password, etc.)

• Design of the invitation letter or utilize studio created letter

• E-Blast communication with the users

• Technical Support for the guild members

• Creation of custom web pages or portals for each film or studio

• Integration with 3rd party websites and portals

• Reports and analytics on viewership (see sample reports)

SecureCinema – Security Checklist

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Limit Number Of Views

Control Number of Devices

Set Expiration Date

Control Viewing Window

Encryption

DRM (PlayReady)

Customizable Dynamic Burn-in

Block Simultaneous Playback

Track Usage

Revoke Access

Reactivate Screener

Forensic Watermarking

Restrict to device type Soon

SecureCinema – Playback Checklist

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Streaming

Adaptive Bitrate

Download

Offline

PC

Mac

iPad

iPhone

Roku

Android Soon

Chromecast Soon

SmartTV Soon

Sample Custom Sites

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Sony Pictures - Looper - 2012 Paramount Pictures - Bad Grandpa - 2013 The Weinstein Co - Fruitvale Station – 2013 Focus Features - 2012 Paramount Pictures - Nebraska - 2013

Questions?

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Dmitry Primachenko SVP, Business Development and Technology Dmitry.Primachenko@bydeluxe.com Steve Gorman Director, Business Development Steve.Gorman@bydeluxe.com Greg Kogan Chief Architect Greg.Kogan@bydeluxe.com Mike Groys Director, IT Operations Mike.Groys@bydeluxe.com

Forensic Watermarking - Introduction

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•Deluxe Content Protection Services (CPS) in Toronto provides a cohesive and secure solution for watermarking and piracy detection

•We provide year-round content protection and screener services to a variety of clients

•The CPS group manufactures screeners and works closely with Vision Media Management in Valencia for packaging, association and distribution and fully integrated with SecureCinema™ screening platform to expand the proven technology, processes and procedures to the World Wide Web

Watermarking - FCT Data™

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• A patented, proprietary watermarking technology for DVD, Blu-ray, 3D Blu-ray or videotape

• Each copy is recorded with a hidden and unique watermark

• No visual artifacts are added to picture

• Over 2,000,000 screeners produced to date

• 100% retrieval success

• Has led to multiple prosecutions

• Now fully integrated with SecureCinema™

Watermarked Screeners

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Awards Screeners • Unique copies on disc for purposes such as Academy® Awards

consideration • Created as per client and Academy specs • DVD (single and dual layer), Blu-ray, 3D Blu-ray

PR Screeners

• Watermarking of fully authored DVDs • Menu and bonus materials from DLT are preserved • Recorded onto single layer DVD-R

Sales Screeners

• Generally the main feature only • Auto-play or Accept/Decline authoring included • Dolby 5.1 Surround fully supported • DVD, Blu-ray, 3D Blu-ray

WebWatch™

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• Search, retrieval and forensics reporting service for pirated content, including cams, telecines, screeners and retail discs, among others

• Coverage of international piracy sources in multiple languages including:

• English • Russian • Chinese • Spanish • French • Italian • Hindi

• Internet and Hard Goods coverage

WebWatch™ (cont.)

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• Coverage of wide range of networks, including: • Peer-to-Peer • IRC • Usenet • Private FTP • VOD Indexing sites

• Content is scanned for source watermarks and analyzed for quality

ratings and unique identifiers

• WebWatch reports are created for each unique source of piracy we uncover •New languages •New formats •New release groups

WebWatch™ - Watermark Recovery

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• WebWatch coverage included on CPS orders of 1000 screeners or more

• For screeners created by CPS, we provide free watermark recovery • Recovery operations running 7-days a week for rapid turnaround to studio anti-piracy departments

• Direct link to VMM Valencia for information on any screeners for which Valencia performed fulfillment

• Full integration with SecureCinema™ for recovery of online content

Screener Watermarking by Deluxe

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Mastering Packaging & Distribution

Monitoring Recovery

Content Preparation

Communication & Distribution Reporting

Content Management