Sectoral E-Business Watch
Transcript of Sectoral E-Business Watch
Sectoral e-Business Watch(SeBW) of European Commission
Viiryawww.viirya.org
March, 2008
• Support European Commission DG Enterprise and Industry in ICT and e-business policies• Enhance competitiveness of ICT sector• Facilitate uptake of ICE for European enterprises
• Study and Assess impact of ICT• Highlight barriers for ICT uptake• Identify public policy challenges• Engage dialog with stakeholders
• SeBW is to support informed policy decision-making in ICT fields including innovation, competition, structural policy
• Period - Jan, 2007 ~ June, 2008
Mission and objectives
Lisbon 2000 objectives
eEurope Action Plans 2002, 2005i2010 Strategic Framework
Go Digital2001 ~ 2003
eBSN
Renewed Lisbon2005
Policy context
• Lisbon 2000• Address the necessary changes and actions to next decade in
economy, society, employment• Preparing transition to knowledge-based economy and society• Modernising European social model, combating social
exclusion, investing in people• More coherent and systematic approach for appropriate
macro-economic policy mix• eEurope Action Plans as a key instrument to Lisbon objective to
make EU most competitive knowledge-based society by 2010• i2010 Strategic Framework stress ICT’s critical role for
productivity and innovation• Businesses’ lack of interoperability, reliability and security may hamper
productivity gains
Policy background
• Go Digital (2001~2003), an umbrella policy to support SMEs in using ICT• Identify and disseminate best practices and showcases of e-business
SMEs• Make SMEs aware of benefits of e-business• Identify and discuss practical obstacles• Disseminate Go Digital policy
• eBSN (e-Business Support Network)• Focus more on network and exchanges of good policy
practice• Build on benchmarking of policies supporting e-business• Successful policy initiatives too isolated, their efficiency
could be enhanced by learning each other and sharing practice and information
Initiatives
• e-Business Watch’s main annual publication
• Summarizing sector studies and featuring contribution from international authors of e-business development
European e-Business Reports
• The state of e-business adoption in enterprise based on e-Business Survey 2006
e-Readiness e-Activity e-Impact
InfrastructureInvestment
InteroperabilityManagement
IntegrationCooperationProcurement
Marketing
For individualFor industryFor policy
EBR 2006/2007
• By means of representative telephone surveys
• Forth survey after 2002, 2003, 2005
• Scope of 14081 interviews with decision-makers from 29 European countries
• With focus on sectors and SMEs
e-Business Survey 2006
• Food and Beverages• Textile, clothing and footwear• Paper products• Publishing and printing• Chemical, rubber and plastics industry• Pharmaceutical industry• Steel• ICT manufacturing• Construction• Tourism• .....
eBiz Studies on sectors
• Comparatively low level of ICT and e-business adoption• Good level of internal process integration and SCM activities• Distribution drives F&B companies to e-business practices - e-
invoicing, inventory management• Standards, interoperability are hot due to impacts as
tracebility• Open source software use increases as its lower price and
adaptability• Cost of software solutions affects smaller companies• e-Procurement use in F&B lags behind other sectors• e-Marketing and sales are focused mainly on distribution chain• Innovation through ICT is perceived as process innovation• Company size & cost are main barriers
Food & beverages
• Internal processes automation• Compliance with food safety regulations,
increased competition, cost-efficiency• SCM, CRM• Food manufacturers and grocery retailers
reduce costs and inventory levels• Mobile & RFID• Inextricably connect with SCM and QA
issues
e-business trends in F&B
• Improving e-skills, among especially SMEs• Small companies face difficulties in coping
changes ICT & e-business bring
• Facilitating compliance with quality and safety criteria• Provision of relevant information & training of
ICT use
• Promoting favorable innovation environment• Promotion of value-chain cooperation, sharing of
good practices and participation in business network
Policy implications of F&B
• TCFI e-business level is below average compared to other manufacturing sectors
• Small size of companies is important reason e-business is not a major role for operation
• Regional disparities, gaps in diffusion & usage of ICT especially sophisticated ones like SCM, CRM
• Collaborative online design is relatively deployed well
• Complex sector supply chain relations are rarely measured and assessed in terms of response time or prices to enhance efficiency
Textile, clothing and footwear
• Increasing efficiency of product development• Raising awareness, encouraging e-business
technologies for SME support policies’ focus• Encouraging micro, small companies adopting
basic infrastructure• Encouraging standardization• Promoting ICT related training
Policy implication for TCFI
• Tourism industry scores in middle field regarding overall use of ICT and e-business
• Overall internet connectivity is below average of other sectors• Also the level of usage of ERP, e-
procurement• Customer expectations, market competition
are main drivers of e-business• Small size of most companies and costs of
acquiring technologies are main barriers
Tourism
• Dis-intermediation• ICT enables tourism service providers to interact directly with
customers
• Re-intermediation• ICT solutions also provide new opportunities for traditional players
and emerging online intermediaries
• Market consolidation• Dynamic packaging• ICT developments in aviation industry
• e-Ticketing• Customer self-service• Bar-coded boarding passes• RFID for luggage handling
e-business trends
• ICT have influence on consolidation of intermediaries• Lead to strong oligopolies with negative effects on
competition• Policy should monitor and intervene market
concentration if necessary
• Initiatives to promote networking and cooperation• Encouraging adoption of e-business in micro and
small companies• Promoting ICT infrastructure and e-integrated
business processes• Encouraging innovation and R&D in e-tourism
Policy implications