Second Screen Effect
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Transcript of Second Screen Effect
![Page 1: Second Screen Effect](https://reader035.fdocuments.net/reader035/viewer/2022062307/55511aecb4c905f10b8b51e8/html5/thumbnails/1.jpg)
2nd Screen Effect
![Page 2: Second Screen Effect](https://reader035.fdocuments.net/reader035/viewer/2022062307/55511aecb4c905f10b8b51e8/html5/thumbnails/2.jpg)
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What is the Second Screen Effect?
![Page 6: Second Screen Effect](https://reader035.fdocuments.net/reader035/viewer/2022062307/55511aecb4c905f10b8b51e8/html5/thumbnails/6.jpg)
![Page 7: Second Screen Effect](https://reader035.fdocuments.net/reader035/viewer/2022062307/55511aecb4c905f10b8b51e8/html5/thumbnails/7.jpg)
Basically when a person simultaneously uses two separate
screens to interact with a brand/service, it is called the second
screen effect.
![Page 8: Second Screen Effect](https://reader035.fdocuments.net/reader035/viewer/2022062307/55511aecb4c905f10b8b51e8/html5/thumbnails/8.jpg)
6
The Potentialvia some stats
![Page 9: Second Screen Effect](https://reader035.fdocuments.net/reader035/viewer/2022062307/55511aecb4c905f10b8b51e8/html5/thumbnails/9.jpg)
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All this is great but these are international stats.
Can brands in India utilize this?
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This is how we used it for our client And Pictures
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Our viewers talking to us while watching the channel
![Page 17: Second Screen Effect](https://reader035.fdocuments.net/reader035/viewer/2022062307/55511aecb4c905f10b8b51e8/html5/thumbnails/17.jpg)
People on Twitter showing interest in an upcoming movie
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Also connecting while the movie is going on #NowShowing
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Running contests tied up with live TV programing #NowShowing
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Integrating on air content with twitter contest #NowShowing
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And the subsequent engaging…
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Also, Engaging with fan groups
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Thus, Love for the brand
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So much so that we completed each other’s sentences
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In this new age of brand-consumer interaction, Second Screen Effect allows us to involve, engage
and build brand loyalty for a viewer beyond the traditional single screen approach.
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