Searchlondon Tips for 2012
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![Page 1: Searchlondon Tips for 2012](https://reader035.fdocuments.net/reader035/viewer/2022070316/55589aa2d8b42a2a738b4a4b/html5/thumbnails/1.jpg)
Monday 29th & Tuesday 30th October at the Congress Centre, London
http://www.distilled.net/events/searchlove-london/
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Faster autocomplete.
[launch codename “Snappy Suggest”, project codename “Suggest”]
@CraigBradford
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@CraigBradford
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@CraigBradford
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@CraigBradford
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@CraigBradford
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@CraigBradford
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1 - Authorship
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Agent Rank Patent
August 2005
July 2009
May 2011
August 2011
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Google Authorship
“We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.”
– Othar Hansson (Google Authorship Project)
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Distilled Blog Post Distilled Profile
G+ Profile
Rel=“author”
Rel=Contributor-to
Rel=“me”
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<a href=" https://plus.google.com/12345678901235" rel="author”> Craig Bradford</a>
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2 - Rich Snippets
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http://seogadget.com/review-snippet-over-saturation-in-google-search-results/
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Rich Snippets ≠ Reviews
@CraigBradford
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http://seogadget.com/review-snippet-over-saturation-in-google-search-results/
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http://www.seomoz.org/blog/schema-examples
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3 - Tables
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<dl> <dt>Coffee</dt> <dd>Black hot drink</dd> <dt>Milk</dt> <dd>White cold drink</dd></dl>
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4 - Video
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http://www.distilled.net/training/video-marketing-guide/
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@CraigBradford
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@CraigBradford
50,000 Product Videos
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@CraigBradford
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@CraigBradford
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Pick your battles wisely…
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http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo
@CraigBradford
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Video sitemaps
@CraigBradford
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=80472
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http://schema.org/VideoObject
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5 – Create filter bubbles
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What if I told you
It’s all about Google Plus
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“It will be very hard for people to watch or consume something that has not in some sense been tailored for them”
Eric Schmidt, Google
@CraigBradford
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@CraigBradford
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G+ >= Facebook
@CraigBradford
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G+ *will be >= Facebook
@CraigBradford
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Online Poker
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Online Poker
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Exclusive Content
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What does this mean?
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Start using G+ for brands
@CraigBradford
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+1 to get 1
@CraigBradford
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Monday 29th & Tuesday 30th October at the Congress Centre, London
http://www.distilled.net/events/searchlove-london/