Tips SmartTips SmartCamp Latam 2012.pdfCamp Latam 2012

8/9/2019 Tips SmartTips SmartCamp Latam 2012.pdfCamp Latam 2012

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IBM SmartCamp Latin America

Tips for finalists – Material preparation


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Getting ready6 minutes pitch

2-3 minutes video

One Page Summary

Backdrop wall


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6 minutes pitch6 minutes slides presentation

Must-have:ProblemSolutionMarketBusiness ModelTeam

Nice-to-haveCompetitionCurrent status / RoadmapGo to market strategy


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6 minutes pitchProblem

What problem is your company solving?Who is the targeted customer segments?

How painful this problem to them?Some techniques:

Story-telling (use a character)Critical path (comparing how painful is the costumer pathstep-by-step going trough the problem)Use figures to show how big or painful the problem is (youwill get back to this point in the “market” section)


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6 minutes pitchMarket

How big is the market? Not just in number of customers, but inmonetary value.How is the market structured? Are your customers widespreador concentrated? Many of fewer ones? Qualify them!Tips:

Try to find, whenever possible, the addressable market (the one thatyou could capture with your solution).

Ex: If I sell car insurances, the market is the total amount of money paid forinsurances, but the addressable market is the 10% sales commission I canget out of them (that ’s 1/10 of the market).

Try to use both local and international figures.In complex markets, it is always good to show the chain of playersand hoe they relate to each other.


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6 minutes pitchBusiness Model

How do you make money?Freemium, subscription, commission, direct sale, etc

What are your distribution channels?Sales people, distributors, automated self-service purchase system, etc.

How do you talk to your costumers?Customer care phone number, e-mail, account managers, support staff,no direct conversation, etc.

Do you have any key partnerships that are relevant to your model?Media partner, distributor, etc.

Tips:Focus on the top revenue streams if you have many (you have only 6minutes). You can mention the other ones in the “current status /roadmap” section. Make you business model look as simple s you can. Imagine you areexplaining it to someone who is not from your business.


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6 minutes pitchTeam

Who is leading this?What do they have to present that is relevant to the successof your business?Tips:

Don ’t overload with information. It’s not the CVs we’re lookingfor.Tell what is relevant about your team. Why is it the right one tothe job?Show us how balanced your team is in terms of competences(both technical, commercial and management skills)

Accomplishments? Experiences? Competencies?Don’t literally read every word of this slide. It gets boring.


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6 minutes pitchBe objective, energetic and sympathetic

Try to catch up audience’s attention in the first 30seconds

“Your solution is not my problem” – Try to create aconnection to the audience by addressing the problemfirst

Get prepared for questions: attached slides after theformal end of the presentation may help


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6 minutes pitch Avoid use of Prezi, video, Live demo and other“unusual” forms of presentation. They may look nice,be innovative and impress your audience, but thingscan easily go wrong. If you really want to use them, getthem exhaustively tested.

Test your presentation on the final machine andprojector that will be used first


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2-3 Minutes VideoIt’s a 2 to 3 minutes video that present the company

This video will be publicized in IBM’s blog and website. The publicwill be able to watch it and vote on the best ones.

Focus on the problem-solution fit, with bits of how you make it aprofitable business. You don ’t need to present the team, competition., roadmap, ordetails of the business model.

Tell people how great your business is!

Imagine you are talking to your mum or someone who is anoutsider of your business. Make it clear and simple so anyone canunderstand.


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One Page SummaryOne page that will summarizeyour business. This of it as a 2minutes pitch.

Use one paragraph for each topicand one picture to present yourcompany the simples way youcan.


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One Page SummaryTopics:

Overviewit’s the “statement” of your company.The first thing people will read. Try

to make the reader interested inmoving on from here.

ProblemSolutionMarketBusiness ModelTeamIn bullets, no more than one lineper team member


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Backdrop wall

SCOPE COMPANY TEXT (UPTO450 CHARACTERSINCLUDINGSPACES)

Um planeta mais inteligenteé feito atrav és de a çõese sem d úvida de novasideias. O IBM SmartCampé um evento que buscaparceiros empreendedoresque compartilhem essavisão e queiram trabalharem conjunto para resolvernossos maiores desafios.O IBM SmartCamp éuma iniciativa do IBMGlobal Entrepreneur ereúne empresas rec ém-estabelecidas commentores de excel ênciamundial que se tornaraM

TEXTS: STRATEGY,PLAN, TATICS ETC(UP TO340 CHARACTERSINCLUDINGSPACES)

Umplaneta maisinteligente é feitoatrav és de a çõ ese semd úvida denovas ideias. OIBMSmartCampé umevento quebusca parceiros

empreendedoresque compartilhemessa vis ão e queiramtrabalhar emconjuntopara resolver nossosmaiores desafios.OIBMSmartCamp éuma iniciativa do.

ALTERNATIVE TEXTS

(UPTO280 CHARACTERSINCLUDINGSPACES)

Umplaneta maisinteligente é feito atrav ésde a çõ es e semd úvidade novas ideias. OIBMSmartCamp é umeventoque busca parceirosempreendedores que

compartilhemessa vis ãoe queiramtrabalhar emconjunto para resolvernossos maiores.

TITLE:STRATEGY,PLAN, TATICSETC

LOGOSTART_UP PHOTO OR

CHARTS_150x41

PHOTO ORCHARTS_250x41


LEGEND LEGEND

LEGEND

LEGEND


A standing wallthat will beprinted andplaced behindeach company’stable.


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Backdrop wallKeep in mind this is intender for the generalpublic.

Use the content from the One Page evenmore summarized.

Use more images to illustrate the wall.

It’s more about the problem -solution thanbusiness model.

Higlight the most relevant topics about yourstartup.

It may be your achievents, clients, benefits ofyour solution.

Tips SmartTips SmartCamp Latam 2012.pdfCamp Latam 2012

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