Search engine optimization
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internet marketing Presented BY Siva Shankar. D
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Transcript of Search engine optimization
internet marketing
Presented BY Siva Shankar. D
Online Marketing Online marketing or Internet advertising, is
a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes search engine optimization (SEO), Pay Per Click (PPC), etc..,
Search EngineIts a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.
Google and Their Products ?
Google have wide rage of products from A to Z. And few of them are. Gmail Google Map Google Drive Google Analytic Tool
Search engine optimizationSearch engine optimization (SEO) is the process of changing the position of a website or a web page in a search engine's search results (Organic or Natural results).
PPCPPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Seo vs ppc
SEO strategy
Types of SEO
WHAT IS On page ?
On site optimization you have to make changes on your site.
Like Meta Tag Creation, Alt Tag, Internal Linking, Content Optimization etc.
ON PAGE OPTIMIZATION
Methods of On Page SEO
White Hat SEO
Black Hat SEO
Gray Hat SEO
Rules for on-page
Meta Title. (50 to 60 char)
Meta Description. (160 to 180 char)
Meta keyword. (5 to 7 )
Robots.txt creation
A robots.txt file is a file at the root of your site that indicates those parts of your site you don’t want accessed by search engine crawlers.
site map creation
In a web site how many pages accessible by users.
HTML, XML.
Google Webmaster toolGoogle Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows to check indexing status and optimize visibility of their websites.
Google analytics toolGoogle Analytics service offered by Google, that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.
Panda AlgorithmGoogle’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results.
Penguin Algorithm
Penguin that was launched in April 2012. The idea underlying the update was simple enough- penalize and decrease the rankings of sites that breach Google’s Webmaster Guidelines set the by the search engine.
backlinks It’s an incoming hyperlink from one web page to another website.
OFF PAGE SEO TECHNIQUES
There are huge off page techniques. I have mentioned few of them below.
Reviews Directory Submission Blog Submission Blog Commenting Classifieds Articles Submission Forum Posting
directory submission
Submit your website links in directories to get better traffic. Always choose a high ranked directory. Otherwise it may affect your website rank and reputation.
FORUM POSTING
Submit your website links in different types of forum.
Forum posting give huge traffic in a website.
BLOG SUBMISSION Submit different types of information
and discussion about your website. Keep the latest information about your
website that visitors can get updated information about your website properly.
BLOG Commenting Blog commenting is a great idea for
backlink building. Every day you can write comment on
five to ten blogs otherwise search engines may indicate your website link as spam.
CREATION IN SOCIAL NETWORKING SITES
Create Facebook Fan Page, Google+ Fan Page, Twitter Account etc to be popular your website.
Increase Your Search Engine Position
Increase Your Traffic
Get New Leads and New Customers
Beat Your Competitor
Get Higher Return On Investment
Branding
