Search Engine Optimization
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Search Engine Optimization Gone were the days that having a company profile or website are enough to provide potential clients an overview of the one’s business or service offerings. With the emergence of the internet as a powerful marketing and advertising tool, businesses have sought the help and services of SEO experts and consultants in creating a niche and establishing internet visibility and stability. The growing demand for SEO service providers has become a significant trend in the market. Recent studies performed by the Search Engine Marketing Professional Organization (SEMPO), North American advertisers increased their spending on search engine marketing in 2006 to US$9.4 billion, which is a 62% increase over 2005 spending. The study is based on spending trends on paid placement, paid inclusion, and organic search engine optimization (SEO) and search engine marketing (SEM) technology platforms. Businesses, with SEO help, have successfully promoted and marketed their products and services on the internet. Online search has made a significant impact on sales, may it be exclusively online or over-the-counter. Research suggests that 87 percent of the respondents research the products or services online before buying them in person or in a store. On the other hand, a ComScore research study showed that 63 percent of searchers completed a purchase in offline retail stores following their search activity. This only means that whether one sells online, over-the-counter or both, one needs the help of SEO experts and the best SEO software to create a great website with deep, persuasive content that would keep prospects and customers shopping on one’s site or sending them to the store. It is estimated that by 2011, spending on SEO service providers will grow to $18.6 billion in North America and will start to plateau about then as the industry matures. Growth will be driven by strong advertiser demand, rising keyword pricing, and perhaps most importantly, a second wave of small-to-midsized businesses discovering the effectiveness of search marketing. SEO experts also predict that vertical and local search will also show strong growth. As recommended by the International Data Corporation, it is essential for SEO experts, specialists, and players to be able to identify and then deliver the distinct types of access and SEO services that would cater to specific requirements of different consumer types. However, with the unpredictable changes in search engine algorithms, no one can really say that they know the perfect or top SEO formula. One thing’s for sure, the best SEO tip one can give is to have continuous research on new methodologies, SEO techniques, and search engine news and updates.
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Businesses, with SEO help, have successfully promoted and marketed their products and services on the internet. Online search has made a significant impact on sales, may it be exclusively online or over-the-counter. Research suggests that 87 percent of the respondents research the products or services online before buying them in person or in a store.
Transcript of Search Engine Optimization
Search Engine Optimization
Gone were the days that having a company profile or website are enough to provide potential clients an overview of the one’s business or service offerings. With the emergence of the internet as a powerful marketing and advertising tool, businesses have sought the help and services of SEO experts and consultants in creating a niche and establishing internet visibility and stability.
The growing demand for SEO service providers has become a significant trend in the market. Recent studies performed by the Search Engine Marketing Professional Organization (SEMPO), North American advertisers increased their spending on search engine marketing in 2006 to US$9.4 billion, which is a 62% increase over 2005 spending. The study is based on spending trends on paid placement, paid inclusion, and organic search engine optimization (SEO) and search engine marketing (SEM) technology platforms.
Businesses, with SEO help, have successfully promoted and marketed their products and services on the internet. Online search has made a significant impact on sales, may it be exclusively online or over-the-counter. Research suggests that 87 percent of the respondents research the products or services online before buying them in person or in a store. On the other hand, a ComScore research study showed that 63 percent of searchers completed a purchase in offline retail stores following their search activity. This only means that whether one sells online, over-the-counter or both, one needs the help of SEO experts and the best SEO software to create a great website with deep, persuasive content that would keep prospects and customers shopping on one’s site or sending them to the store.
It is estimated that by 2011, spending on SEO service providers will grow to $18.6 billion in North America and will start to plateau about then as the industry matures. Growth will be driven by strong advertiser demand, rising keyword pricing, and perhaps most importantly, a second wave of small-to-midsized businesses discovering the effectiveness of search marketing. SEO experts also predict that vertical and local search will also show strong growth.
As recommended by the International Data Corporation, it is essential for SEO experts, specialists, and players to be able to identify and then deliver the distinct types of access and SEO services that would cater to specific requirements of different consumer types.
However, with the unpredictable changes in search engine algorithms, no one can really say that they know the perfect or top SEO formula. One thing’s for sure, the best SEO tip one can give is to have continuous research on new methodologies, SEO techniques, and search engine news and updates.
My name is Katherine Johnson and I have self-learned the SEO techniques over the last year and have successfully applied to my websites generating very good generic traffic. I hope that the content of this article has been of some help. Please visit my blog http://seo-keywords-tutorials.blogspot.com/ to learn more techniques.
