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Search engine optimization 2013
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Presentation by Snohomish County Real Estate © 2013 SEARCH ENGINE OPTIMIZATION Getting Started February 5, 2013
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A beginners search engine optimization guide for real estate agents. The presentation was delivered to the Keller Williams Realty, Inc office in Marysville Washington. Feel free to download the presentation if you're interested in using it. Some of the links are not working :( http://www.barnettassociates.net/
Transcript of Search engine optimization 2013
Presentation by Snohomish County Real Estate © 2013
SEARCH ENGINE OPTIMIZATION
Getting StartedFebruary 5, 2013
Presentation by Snohomish County Real Estate © 2013
Presentation by Snohomish County Real Estate © 2013
WHAT IS SEO?
Acronym: Search Engine Optimization
“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid
("organic") search results.” - Wikipedia
Presentation by Snohomish County Real Estate © 2013
Why is SEO Important?
The more visitors a website receives the more chances are to convert to a sale.
Leads = $$$$
Presentation by Snohomish County Real Estate © 2013
Getting Started w/ Search Engine Optimization
• Have to have at least a website, or blog, or Facebook page, or Twitter account.
• Where do I get those?– Free Website: http://wordpress.com – Facebook:
http://www.facebook.com/pages/create.php– Twitter: http://twitter.com/signup
Presentation by Snohomish County Real Estate © 2013
Wordpress.com
• Free network that allows people to create free blogs (blogs can be used as websites).
• Goto http://www.wordpress.com and sign up• Publish Relevant Information you wish to rank for.• Examples:
– http://snohomishcountyrealestateguide.wordpress.com/ (rarely used)
– http://thehamptons.wordpress.com/ (rarely used)
Presentation by Snohomish County Real Estate © 2013
Facebook Fan Pages
• Fan pages are way to connect socially to consumers while be able to rank in the search engines.
• Create a Page• Use Keywords in Title• Post relevant information• Post engaging content and information
Presentation by Snohomish County Real Estate © 2013
Twitter Accounts
• A way to share the useful information you just published.
• Creates a “back link” to your content
• Ability to connect with other professional who may share your content.
• Builds buzz around your content.
Presentation by Snohomish County Real Estate © 2013
HUGE: Back Links
• A link from website “A” to website “B”• Each link is a vote for your website• The more votes – links – the better chance will
appear higher in the search results.• Example:
http://www.realestate.com/advice/whats-happening-in-the-snohomish-county-housing-market/
Presentation by Snohomish County Real Estate © 2013
Additional SEO Strategies
• Meta Titles, Descriptions, Keywords
• Meta Matches on Page Content
• Google Places Profile
• Google Plus Profile & Authorship
• YouTube Channel Profile
Presentation by Snohomish County Real Estate © 2013
SEO Don’ts
• Keyword Stuffing– Excessive Keywords On-page Copy
• Link Bombing• Cloaking• Duplicate Content/Websites• Doorway Pages• False Reporting of Competitors• Just WRONG
Presentation by Snohomish County Real Estate © 2013
SEO Resources
• SearchEngineLand.com• SearchEngineJournal.com• SERoundTable.com• GeekEstateBlog.com• Mashable.com• BarryHurd.com• YouTube.com (for tutorials)
Presentation by Snohomish County Real Estate © 2013
Have Questions?Get Answers!
