Seara YP - Trenduri 2017 - Dan Bezakein
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Transcript of Seara YP - Trenduri 2017 - Dan Bezakein
WHAT IS VR AND WHAT DOES IT CHANGE? IMMERSION & PRESENCE = EXPERIENCE A NEW MEDIUM THAT RAISES MANY QUESTIONS 360° VIDEO VS. VR THE MARKET, WHAT MARKET? VR DEVICES A QUICK LOOK AT BRANDS DOING VR / 360° VIDEO MARKETING WITH VR: PROS & CONS REACHING THE AUDIENCES WHERE TO START?
VR AS AN INNOVATIVE MARKETING CHANNEL - AN OVERVIEW
AUTOMOBILE
FOOD & DRINKS
LUXURY & APPAREL
RETAIL / DISTRIBUTION / SERVICE
ENTERTAINMENT
MEDIA
CULTURAL ORGANIZATIONS & ADMINISTRATIONS
SPORTS
CAPTIVE AUDIENCE
NEW AND MEMORABLE
MEDIA EXPOSURE
CREATIVE POSSIBILITIES
360° VIDEO AFFORDABLE VS. VR
SMARTPHONE-BASED = LIMITED EXPERIENCE
PRODUCTION EXPERTISE REQUIRED
POST-PRODUCTION HEAVY
A SOMEWHAT LIMITED AUDIENCE
ROI?
https://www.unit9.com/project/25-thoughts-on-vr-filmmaking-by-anrick
realities.ro
imm3rsive @imm3rsive @imm3rsive
THANK YOU!