Seara YP - Trenduri 2016 - Bogdana Butnar (Poke London)

37
TRENDS 2016.NOT. IANUARIE 2016

Transcript of Seara YP - Trenduri 2016 - Bogdana Butnar (Poke London)

TRENDS 2016.NOT.

IANUARIE 2016

Despre Bogdana

TRENDURI

trend /trɛnd/ noun 1. a general direction in which something is developing or changing."an upward trend in sales and profit margins" 2. a fashion; "the latest trends in modern dance” 3. a topic that is the subject of many posts on a social media website within a short period of time; "for more than 20 days in a row, most of the top Twitter trends were Olympics-related”"

TRENDURI

trend /trɛnd/ noun 1. a general direction in which something is developing or changing."an upward trend in sales and profit margins" 2. a fashion; "the latest trends in modern dance” 3. a topic that is the subject of many posts on a social media website within a short period of time; "for more than 20 days in a row, most of the top Twitter trends were Olympics-related”"

PROVOCATION

Niciun brand important nu s-a construit exclusiv “calarind” trenduri.

DESPRE CE VORBIM ASTAZI

4 realitati care trebuie sa prinda radacina si in Romania.

MOBIL

TREBUIE SA FIM PREGATITI PENTRU MOBIL

1.  Responsive design 2.  m-Commerce 3.  m-Creative

EXPERIENCE DESIGN

EXPERIENTA CU UN BRAND

1.  Nu e despre “happeninguri” 2.  Este despre “consumer journey” 3.  Este despre momentele care conteaza si

punctele de “atingere” 4.  Este despre dimensiunea “serviciu” a

oricarui brand

ECOSYSTEMS

PRODUSUL DEVINE SERVICIU

1.  Delivery is everything.

CONTENT

CONTINUT NU E ORICE

1.  Continut ca relatie. 2.  Continut ca valoare adaugata. 3.  Continut ca bonus.

INTREBARI?

MULTUMESC!