SDCNG Media Kit 2009

SAN DIEGO

COMMUNITY

NEWSPAPER GROUP

Media Kit 2009–2010

www.sdnews.com • 4645 Cass St., 2nd floor • San Diego • CA 92109 • (858) 270-3103

SERVING SAN DIEGO’SAFFLUENT COASTAL COMMUNITIES

Local Advertising that Reaches Your Target!

SAN DIEGO COMMUNITY NEWSPAPER GROUP4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109PHONE 858.270.3103 • FAX 858.713.0095www.sdnews.com • [email protected]

Over 160,000Readers!Guaranteed Distribution!Proven Results!• 100%Market Saturation

We deliver to virtually every home and business in our distribution area.*Verified byCVC (CirculationVerificationCouncil).

• 100% “CommunityNews”Our professionally staffed editorial department specializes in com-munity news, business briefs, opinion, calendar of events, entertain-ment, area sports and much more - making our content appealing topeople of all age groups and personal interests.

• AuditedCirculation (CVC)

• Door-to-DoorDistribution

Paper/Zip Circulation Receivership

La Jolla Village News 22,000 94.8%92037 (Weekly)

Beach & Bay Press 20,000 96%92109 (Bi-Weekly)

The Peninsula Beacon 20,000 91.2%92106, 92107, 92110 (Weekly)

Downtown News 20,00092101 (MONTHLY) ––––––

Total Circulation 82,000

Distribution:

SDCNG Media Kit 2009

2009 SEASONAL ADVERTISING CALENDAR


New Year’s Day . . . . . . . . . . . . . . . . . .Jan 1

Martin Luther King Day . . . . . . . . . . . .Jan 19

St. Valentine’s Day . . . . . . . . . . . . . .Feb 14

President’s Day . . . . . . . . . . . . . . . . .Feb 16

St. Patrick’s Day . . . . . . . . . . . . . .March 17

First day of Spring . . . . . . . . . . . . . . .March 21

Passover . . . . . . . . . . . . . . . . . . . . . . . . .April 9

Easter . . . . . . . . . . . . . . . . . . . . . . .April 12

Cinco de Mayo . . . . . . . . . . . . . . . . . .May 5

Mother’s Day . . . . . . . . . . . . . . . . . .May 10

Memorial Day . . . . . . . . . . . . . . . . . .May 25

Flag Day . . . . . . . . . . . . . . . . . . . . .June 14

Father’s Day . . . . . . . . . . . . . . . . . .June 21

First Day of Summer . . . . . . . . . . . .June 21

Independence Day . . . . . . . . . . . . . . .July 4

Labor Day . . . . . . . . . . . . . . . . . . . . . .Sep 7

Rosh Hashanah . . . . . . . . . . . . . . . . .Sep 19

Yom Kippur . . . . . . . . . . . . . . . . . . . . .Nov 8

First day of Autumn . . . . . . . . . . . . . .Sep 21

Columbus Day . . . . . . . . . . . . . . . . . .Oct 12

Halloween . . . . . . . . . . . . . . . . . . . . .Oct 31

Election Day . . . . . . . . . . . . . . . . . . . .Nov 4

Veterans Day . . . . . . . . . . . . . . . . . .Nov 11

Thanksgiving . . . . . . . . . . . . . . . . . . .Nov 26

Hanukkah . . . . . . . . . . . . . . . . . . . . .Dec 12

First Day of Winter . . . . . . . . . . . . . .Dec 21

Christmas . . . . . . . . . . . . . . . . . . . . .Dec 25

New Year’s Eve . . . . . . . . . . . . . . . . .Dec 31

2009 Holiday Calendar

! Dining Out* 1

! Health & Beauty* 8

! Business & Finance*/ Home & Garden 15

! Senior Focus* 22

! Meet Your Merchant 29

Monthly Feature:

Health, Mind & Body

! Dining Out* 5

! Health & Beauty * 12


! Senior Focus* 26

Monthly Feature:

Home/Garden Improvement

! Dining Out * 5



! Senior Focus* 26

Monthly Feature:

Spring Break/Summer Camps

! Dining Out* 4


! Home & Garden 18

! Senior Focus* 25

Monthly Feature:

Summer Camps

! Dining Out* 5



! Senior Focus* 26

Monthly Feature:

Holiday Happenings

! Dining Out* 2



! Senior Focus* 23


Monthly Feature:

Staycations

! Dining Out* 7


! Home & Garden 21

! Senior Focus* 28

! LJVN/BBP/BCN Visitor Guides ‘08-‘09

Monthly Feature:

Summer Vacation/Camps

! Dining Out * 3



! Senior Focus* 24

Monthly Feature:

Fall NFL Kick-Off

January February March

June

November DecemberOctober

April

July August September

May! Dining Out* 2

! Health & Beauty & Fashion* 9

! Home & Garden 16

! Senior Focus* 23


Monthly Feature:

Spring Break/Summer Camps

! Dining Out* 6



! Senior Focus* 27

Monthly Feature:

Working Women Today

! Dining Out* 1



! Senior Focus* 22


Monthly Feature:

Reader’s Choice Award Issue

! Dining Out*/La Jolla Parade Guide 3



! Senior Focus* 31

Monthly Feature:

Holiday Gift Guide

Weekly: La Jolla Village News • Peninsula Beacon • Bi-weekly Beach & Bay Press

Monthly: Downtown News

Ask about our Visitor Guides & other specialty publications

January February March

June

November DecemberOctober

April

July August September

May

* Free Advertorial with purchase of ad in these sections--Ask your advertising representative for details.

2009 MONTHLY PROMO CALENDAR

FREE* Advertorial with Ad Purchase!*Purchase an ad (1/10 or larger) and recieve a 150 word article about your business or service in these monthly sections!

Your business will be displayed with other like businesses for added visibility and readership. Double your exposure with a professionallydesigned ad along with a well written article! Meet Your Merchant is published on 5th week (4 times per year) and is an “advertorial”

opportunity to promote your business and staff with an insertion article.

Deadline is one week prior topublication date.

Call to Reserve Space Today


Dining Out! January 1! February 5! March 5! April 2! May 7! June 4! July 2! August 6! September 3! October 1! November 5! December 3

Health & Beauty! January 8! February 12! March 12! April 9! May 14! June 11! July 9! August 13! September 10! October 8! November 12! December 10

Spotlight on Seniors! January 22! February 26! March 26! April 23! May 28! June 25! July 23! August 27! September 24! October 22! November 26! December 31

1st week of every month 2nd week of every month

4th week of every month3rd week of every month

Home & Garden / Business & Finance! January 15! February 19! March 19! April 16! May 21! June 18! July 16! August 20! September 17! October 15! November 14! December 24

*1/10 Size Ad or Larger

Meet Your Merchant! January 2! April 30! July 30! October 29 4 times a year

Monthly Promotion Customized For:

Editorial Calendar 2009:

JANUARYSan Diego Boat Show- ALLBuick Invitational-LJVNRestaurant Week-all papersASR- DTNPBTC's Installation of Officers- BBPWhale Watching (through March)- ALLLa Jolla Motor Car Classic- LJVNJapan Society of San Diego and Tijuana annual galaat Liberty Station- BCN, LVN

FEBRUARYSan Diego Jewish Film Festival-LJVNPacific Southwest Wildlife Arts Festival at LibertyStation- DTN, BCNMardi Gras- DTN

MARCHOB Kite Festival at OB Elementary/OB Rec Center-BCNSeaport Village Busker Festival- DTNLittle Italy Festa Siciliana- DTNHealing Arts festival- DTN

APRILPB Restaurant Walk- BBPLa Jolla Half Marathon -LJVNLa Jolla Hist. Society Secret Garden Tour- LJVNArtWalk- DTN

MAYHigh school graduations- ALLMemorial Day at Soledad- LJVNWest Coast Volleyball Tourny in OB-BCNRiver Days- ALLMemorial Day Outreach at Saratoga Park in OB- BCN

JUNEHigh school graduations- ALLSan Diego County Fair Opens-ALLLongboard Classic Surf Contest- BBPRock'n'Roll Marathon- BBPLa Jolla Festival of the Arts- LJVNLa Jolla Concerts by the Sea series- LJVNYMCA Bay to Bay Regatta- ALLOB Street Fair and Chili Cook-off- BCNTaste of Gaslamp- DTNUrban trees- DTN

JULYFourth of July activities- ALLDel Mar Race Track Opens- ALLPBTC's Concerts on the Green- BBPOver the Line- BBP, BCNTaste of Bird Rock- LJVN, BBPPoint Loma Summer Concert Series- BCNJunior Lifeguard pier jump in OB- BCCNComic-Con- DTNVeterans Plaza- DTNPride Parade- DTN

AUGUSTLa Jolla Music Society’s SummerFest- LJVNUCSD Cancer Center Luau & Longboard Invitational-LJVNKiwanis Club's Pancake Breakfast- LJVNLifeguard relay competitions- ALL

SEPTEMBEROMBAC Coming Out Party- BBPPB Restaurant Walk- BBPOMSURF-OMBAC Classic Longboard Contest- BBPWorld Famous Women's Amateur Surfing- BBPPacific Islander Festival- BBPBrazilian Festival- BBPLa Jolla Rough Water Swim- LJVNCabrillo Festival in Point Loma- BCNTony Mezzadri Surf Classic in OB- BCNPeninsula Community Fair- BCNGromfest surf competition in OB- BCNMake-A-Wish Tuna Challenge- BCNOB Jazzfest in OB Pier parking lot- BCNYachtfest- ALLFleet Week- DTNRed Bull Air Races- DTNArtWalk by the Bay- DTNStreet Scene- DTN

OCTOBERHalloween activities- ALLBeachfest- BBPPolish Festival- BBPHomecoming- ALLTaste of La Jolla- LJVNKiwanis fishing derby at OB Pier- BCNOB Canine Carnival/Halloween Festival- BCNOB Casino Night at Masonic Temple- BCNOB Oktoberfest- ALLPancake breakfast at OB Pier- BCNOB Halloween carnival-Peninsula Rec / OB Rec- BCNLittle Italy Festa- DTN

NOVEMBERTaste of the Triangle- LJVNSan Diego Jewish Book Fair- LJVNHoliday Open House in LJ- LJVNVeterans Day at Soledad- LJVNHoliday Craft Fair at Curie Elementary- LJVNOB Tree Festival Restaurant Walk- BCNOB Tree Festival Food and Toy Drive- ALLOB Christmas tree arrives at the beach- BCNOB Craft Fair at Veterans Plaza- BCNFallback Festival (Gaslamp)- DTN

DECEMBERHoliday Parade- BBPLa Jolla Christmas Parade & Holiday Craft Fair- LJVNMission Bay Boat Parade of Lights- BBPPBTC's Holiday Home Decorating Contest- BBPOB Holiday Parade/Kids Zone- BBPOB toy and food drive sorting/distribution- BCCNDecember Nights- DTN

4645 Cass Street . 2nd Floor. San Diego. CA 92109. 858.270-3103. www.SDNews.com

DEMOGRAPHIC PROFILE: 92037

La Jolla:A Jewel by the sea

La Jolla is truely the jewel of Southern California’scoastline. This charming picturesque seaside village resortis just 20 minutes from downtown San Diego.

It has wonderful beaches, cultural activities and finerestaurants. La Jolla is an exquisite combination of a south-ern European resort atmosphere and Southern Californiafun.

While La Jolla is known to be one of the most affluentcommunities in the United States, it has a down to earthfeel due to the beautiful natural scenery and the helpfulnessof its residents.

In addition to fine restaurants, beautiful beaches, hotelsand art galleries, La Jolla is home to renowned institutions,such as the Scripps Institution of Oceanography and theStephen Birch Aquarium & Museum. This is in addition tothe University of California, San Diego.

Furthermore, La Jolla is home to many Bio-Tech andsoftware companies. In short, La Jolla is a great place tolive in, visit, or do business.

Who lives in La Jolla?

Population:• Total: 43,050• Male: 48.23 percent• Female: 51.77 percent

Age:• 18-24 -16%• 25-34 -17%• 35-44 -16%• 45-54 -20%• 55 + -31%

Households:• Total: 18,219• With Children: 13.80 percent• Single with Children: 3.15 percent

Martial status:• Single: 51.49 percent• Married: 48.51 percent• Divorced: 9.37 percent

Family annual income:• $100,000 - $250,000: 27.93 percent• $300,000 - plus: 11.61 percent• Average income: $80,172

Race:• White: 80.43 percent• Black: .77 percent• Hispanic: 7.01 percent• Asian: 12.98 percent• Native American: .22 percent• Other: 5 .5 percent

Education:• College degree: 34.23 percent• High school graduate/some college/other

schooling: 96.74 percent

Employment:• White Collar: 95.46 percent• Blue Collar: 4.54 percent

Real Estate:• Median Home Sale: $2,195,000

Voting:• Democrat: 46.38 percent• Republican: 52.521 percent• Other: 1.09 percentSource: Media Audit and on-line demographics

La Jolla Village News• Circulation 22,000 • Publishes every ThursdaySAN DIEGO COMMUNITY NEWSPAPER GROUP

4645 CASS ST., 2ND FLOOR, SAN DIEGO, CA 92109PHONE 858.270.3103 • FAX 858.713.0095www.sdnews.com • [email protected]

DEMOGRAPHIC PROFILE: 92109

Older residential neighborhoodscompliment young beach town

Pacific Beach, divided into alphabetical streets ofgems and mineral, is very much a grid. The lower end ismuch like Mission Beach, with a blend of college-goers,and singles.

Garnet Avenue harbors many local beach-goersattracted by trendy clothing boutiques, a plethora ofrestaurants, resorts, clubs and nightlife.

Apart from the casual beach town atmosphere, astrong community base exists. Residential neighborhoodsmixed with condos and single family homes create astrong sense of community. Multiple generations offamilies, active in the community still reside and areraising their families here.

Mission Beach is essentially a narrow peninsulasurrounded by the bay to the east and the Pacific Oceanto the west. The atmosphere is much like a resort withwide beaches and busy boardwalk on both sides. ManyMission Beach homes are rentals attracting a youngercrowd. The boardwalk on the ocean side is nearly 3 mileslong, running the length of Mission Beach and PacificBeach. A popular amusement park with a vintage rollercoaster, fun shops and restaurants is a favorite amonglocals and visitors. Sea World is nestled in the bay to thesouth drawing thousands of annual visitors to the area.

Who lives in Pacific Beach/Mission Bay?

Population:• Total: 43,586• Male: 23,416 (53.72%)• Female: 20,170 (46.28%)

Households:• Total: 22,747• With Children: 2,756• Without Children: 19,989

Martial status:• Single: 54 percent• Married: 28 percent• Separated/divorced: 18 percent

Family annual income:• $75,000 +: 61.3 percent• Average income: $73,428

Race:• White: 84.9 percent• Black: 1.1 percent• Hispanic: 11.4 percent• Asian: 2.1 percent• Other: .5 percent

Education:• College degree: 50 percent• High school graduate/some college/other

schooling: 95 percent

Employment:• White Collar: 15,290• Blue Collar: 4,673

Real Estate:• Median Home Sale: $630,000

Spending:• Total Average Sending: $56,538

Source: Media Audit and on-line demographics


Beach and Bay Press• Circulation 20,000 • Publishes every other Thursday

Demographic Profile: 92106-92107

Discover the diversityof the Peninsula

Where else can you have suburban-like living witheasy access to the airport, downtown, Mission Bay, SeaWorld and the world-famous San Diego Zoo!

The quaint community of Point Loma is located onthe east side of the peninsula overlooking downtown andCoronado. This conservative community has an exten-sive Naval history and large Portuguese fishing communi-ty. With Liberty Station (previously military housing)completed, the combination of a place to live, work andplay among the beautiful historic homes and buildingswill be the destination point for the entire region.

Ocean Beach is located on the west side of the penin-sula overlooking the Pacific Ocean and is home to theworld famous fishing pier. The white sand beach is afavorite location for beach goers and surfers. OceanBeach is known for for it’s pro-active residents, strongmerchants association and laid back atmosphere.

Cabrillo National Monument recently completed anextensive upgrade of the area around the lighthouse. On aclear day, the views are breathtaking, from the second“most visited” National park in the U.S. (behind only theStatue of Liberty). It also features one of the most inter-esting tide-pools on the West Coast and boasts the bestplace to watch the migration of the gray whales.

Who lives on the Peninsula?

Population:• Total: 23,667• Male: 49.81 percent• Female: 50.19 percent• Median Age: 45

Households:• Total: 10,179• With Children: 21.4 percent• Without Children: 79 percent

Martial status:• Single: 7,517• Married: 7,612• Divorced: 3,905• Widowed: 1,330

Family annual income:• Average income: $65,692

Race:• White: 85.4 percent• Black: 3.4 percent• Hispanic: 8.4 percent• Asian: 2.2 percent• Other: .6 percent

Education:• College degree: 57.53 percent• High school graduate/some college/other

schooling: 28.33 percent

Employment:• White Collar: 79 percent• Blue Collar: 21 percent

Real Estate:• Median Home Sale: $631,200

Voting:• Democrat: 49.4 percent• Republican: 48.5 percent• Other: 2 percentSource: Media Audit and on-line demographics

The Peninsula Beacon• Circulation 20,000 • Publishes every Thursday


Demographic Profile: 92101


READER’S SPENDING HABITS: AUTOMOTIVE


What kind of car do you own? LJVN Coastal DTN

Car/Van/Truck/SUV 24.0% 24.0% 31.2%New 20.0% 18.2% 18.5%Used 4.1% 6.2% 1.8%

Domestic 11.0% 14.4% 9.8%Foreign 9.9% 10.1% 9.4%

$20K+ 19.6% 20.2% 18.7%$30K+ 4.1% 10.2% 12.7%

What kind of car do you plan to buy?

Asian (Japan auto) 42.8% 54.8% 52.8%European (British) 14.1% 26.5% 8.5%Any Domestic 33.6% 24.4% 29.9%Any Foreign 39.0% 36.6% 30.8%

Any Foreign 39.0% 36.6% *Media Audit 2003

READER’S SPENDING HABITS: ENTERTAINMENT


Have you purchased items from local businesses in the past 30 days?

LJVN Coastal DTN

Hunting 7.4% 7.7% 9.4%Fishing 9.1% 10.7% 24.6%Snow Skiing 7.7% 12.3% 1.4%Golf 3+ Times 18.7% 14.4% 13.4%Rode a Bicycle 12+ times 32.8% 23.4% 23.5%Rented a car 5+ times 21.2% 6.5% 8.7%Casino 1+ visits 51.5% 20.4% 44.0%Hotel/Motel 10+ nights 32.1% 35.2% 38.9%Pro Sports Attend 3+ times 20.3% 23.7% 22.6%Country music Concert 11.9% 16.2% 13.1%Rock/Pop Music Concert 23.6% 25.3% 30.6%Theater/Opera/Synphony 55.6% 46.6% 52.4%Major Theme Park 30.7% 31.0% 35.1%Diet 4 Weeks or more 18.5% 31.0% 35.1%Health Club 12+ Times 47.3% 48.3% 33.3%Book Store 5+ purchases 55.5% 53.0% 59.6%

*Media Audit 2003

READER’S SPENDING HABITS: FINANCIAL


What financial services used? LJVN Coastal DTN

IGA/Krogh 56.0% 51.0% 43.9%CD’s/Savings 49.0% 40.9% 32.8%Car Loan 18.8% 23.3% 29.3%Home mprovement Loan 9.4% 7.9% 13.2%Credit Line (secured) 14.3% 11.0% 13.1%ATM Card 78.8% 87.% 80.4%

Banks Use this past Year

All Credit Untions 17.6% 12.5% 31.5%San Diego Credit Union 4.7% 2.0% 3.1%Navy Federal Credit Union 2.7% 2.2% 2.6%Mission Federal 3.8% 1.7% 10.9%North Island Federal 5.4% -- 3.2%California Coast Federal -- 4.8% 3.1%Point Loma Federal -- -- 1.0%Bank of America 18.6% 20.0% 6.9%Wells Fargo 16.6% 20.7% 31.1%Washington Mutual 20.2% 22.1% 13.3%Union Bank 21.0% 8.0% 4.6%Citi Bank 1.2% 3.9% 1.0%US Bank -- -- --

Used in last 6 months

American Express 19.3% 16.1% 14.9%Visa Card 76.8% 62.6% 65.2%Mastercard 57.4% 52.6% 49.1%Discover 14.0% 6.4% 8.0%AT&T 9.9% 7.8% 12.7%

*Media Audit 2003

READER’S SPENDING HABITS:HOME IMPROVEMENT


Lumber/Hardware/Building Supply LJVN Coastal DTN

Shopped in past 4 weeks 59.0% 64.0% 58.5%Shopped 3 Plus times 35.5% 24.6% 29.0%

Shopped in past 6 months

Home Depot 63.3% 64.2% 64.7%Lowe’s 13.5% 10.6% 22.6%Dixieline 14.8% 10.9% 7.9%Ace Hardware 12.6% 1.7% 7.3%True Value -- 3.0% --

Plan to buy in the next 12 months

New Furniture 38.8% 27.8% 34.3%Bedding/Mattres 16.9% 16.9% 27.6%Remodel Home 38.0% 25.3% 41.1%Stereo Equipment 18.2% 14.2% 17.6%Video/VCR/DVD/Camera Equip. 31.2% 34.1% 33.8%Personal Computer 17.8% 21.4% 37.9%Software 30.2% 25.5% 40.6%Glasses/Contacts 34.2% 28.8% 43.5%Major Appliances 16.2% 24.9% 22.8%TV 17.3% 21.7% 27.7%Lawn & Garden Equip. 63.9% 76.5% 60.2%

*Media Audit 2003

READER’S SPENDING HABITS: RESTAURANTS

Fast Food Restaurants purchases in past 7 days...

LJVN Coastal DTN

1 Plus 52.0% 55.0% 71.9%3 Plus 27.2% 26.4% 29.6%5 Plus 10.2% 13.3% 12.9%Avg Per Week 3.2% 2.95% 2.76%

Fast Food Restaurants shopped during past 4 weeks by name...

McDonalds 12.5% 18.4% 34.3%Jack in the Box 17.9% 12.0% 27.7%Burger King 7.6% 9.4% 27.7%Carls Jr. 133% 15.5% 6.3%Taco Bell 2.7% 13.4% 4.2%KFC 10.2% 1.2% 15.3%Pizza Hut 13.6% 5.3% 20.3%In-N-Out 2.7% 13.4% 4.2%Rubio’s 8.8% 10.0% 12.2%Wendy’s -- 2.2% 7.9%Domino’s -- 3.2% 2.2%Subway 5.2% 5.7% --Papa John’s -- 1.7% 1.2%Panda Express -- -- 4.3%El Pollo Loco 1.0% -- 2.0%Pick Up Stix 3.7% 3.2% 2.2%Round Table -- -- 4.3%Arby’s 4,1% 4.9% 1.6%Del Taco -- -- 1.6%Weinerschnitzel 1.4% -- --Baja Fresh Mex 5.4% -- --Alberto’s Mex 1.8% 1.8% --

*Media Audit 2003


READER’S SPENDING HABITS: TRAVEL

LJVN Coastal DTN

Domestic Air Travel 47.0% 45% 53.5%1 + Round Trips 29.6% 28.5% 31.9%3 + Round Trips 5.9% 9.0% 6.3%6+ Round Trips 3.2% 2.8% 2.7%8+ Round Trips -- 2.8% 2.7%10+ Round Trips 3.33% 4.5% 3.5%

Business Air Travelers

1+ Trips 9.1% 8.6% 15.2%4+ Trips -- 2.8% 8.1%Average Trips/Year 1.5% 4.18% 2.87%

Foreign Travel (past 2 yrs)

1+ Round Trips 49.3% 31.6% 17.7%2+ Round Trips 17.4% 14.6% 12.4%3+ Round Trips 10.5% 7.3% 4.2%Average 1.76% 2.36% 2.0%

Ocean Cruises

Plans to Cruise w/in 3 yrs 39.6% 46.1% 32.3%Used Travel Agent 5.1% 5.9% 5.2%Rent Car 5+ Times/Yr 7.4% 4.0% 6.6%

*Media Audit 2003


Demographics


This readership study was preformed by theCirculation Verification Council. This nationallyrecognized auditing research firm conductsaudits of circulation for newspapers, shoppingguides, trade publications and magazines.Results are from our distribution area.

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4 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$95.00 per week8 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$75.00 per week

13 week contract . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$65.00 per week

Remember, when a reader turns to classified they’re already 50% sold!

Your advertisement placed in The San Diego Community Newspaper Group classified section will appear in the Beach & Bay Pressand The Peninsula Beacon, La Jolla Village News and The San Diego Downtown News. Over 85,000 copies are delivered to

affluent coastal homes and businesses. Your ad will be read by over 120,000 people from La Jolla through Downtown San Diego.Publishing 100% local news, our papers enjoy an average readership of 93%. Printing each Thursday, your advertisement will remainin homes, businesses and on newsstands for up to seven days.

Y

CLASSIFIED DISPLAY RATESClassified display advertisements are boxed and can include artwork.Minimum size is 1". Sizes based on a 6-column x 15.5 tabloid format.

Contract:1–2 Insertions 3–8 Insertions 9–16 Insertions 17–25 Insertions 26+ Insertions$33.00 per col/inch $28.00 per col/inch $26.00 per col/inch $23.00 per col/inch $21.00 per col/inch

Marketplace Ads:Small 1 col. x 2.25" 4 weeks $75 13 weeks $55 26 weeks $50/wkMed. 2 col. x 2.25" 4 weeks $130 13 weeks $110 26 weeks $100/wkLg. 2col. x 3" 4 weeks $175 13 weeks $165 26 weeks $150/wk

CadNetPublish your classified ad in over 120 publications in U.S. & Canada with a combined circula-tion of over 10 million or 1.6 million households. Publications have a two week window to runyour ad.

15 words . . . . . . . . . . . . . . . . . . . . . . . . . . $595.00 per insert/per week$15 each additional word. First time advertisers, BUY 1 GET 1 FREE.

Real Estate Directory: (2col x 1.75" ad)2 insertions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (total) $150.004 insertions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (total) $250.006 insertions + . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (total) $350.00Open House Directory . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00 per listing*Rental Hotsheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00 per listing**Ad must be submitted on-line. We do not accept FREE ads by mail or phone. Go towww.sdnews.com to place your FREE ad.

Legal Ads:*Personal Name Change (4 weeks) . . . . . . . . . . . . . . . . . . . (total) $88.00Fictitious Business Name (4 weeks) . . . . . . . . . . . . . . . . . . (total) $44.00Per col/inch (1 issue) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $17.00*Abandonment of Fictitious Name, Withdrawal From A Partnership, Operation Under FictitiousBusiness Name, Dissolution of Partnership, Notice of Trustee Sale. Legal ads may not neces-sarily run full circulation, but must be published in either Beach & Bay Press, La Jolla VillageNews or Peninsula Beacon to be legal.

Deadlines:Classified Display . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday 5 p.m.Line ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Monday 12 p.m.Cancellation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Monday 12 p.m.

Mechanical Specifications:6-Column Format Page: 10" wide x 15.5" deep.No. of Columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Col. Width1 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.5"2 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.25"3 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.875"4 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.625"5 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.325"6 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10"*We do not accept FREE ads by mail or phone. Go to www.sdnews.com to place your FREE ad.

Place classified ads on line at: www.sdnews.comor call (858) 270-3103 x140

Classified Advertising Rates


We prefer ads sent digitally via email or FTP. Weaccept files condensed with Stuffit or Zip. PDF files are fineas long as b/w ads are 600 dpi, color 300 dpi. Please makesure all art and fonts are embedded. All Illustrator filesmust have all fonts outlined (converted to art) and allimages embedded or include all linked artwork/photos.Photos should be set to 200/more dpi. Keep in mind thatphotos sent in JPEG or GIF formats usually do not printwell. When sending Quark files, be sure to include allimages and all fonts with your layout file. We cannot beheld responsible for incomplete files.

We cannot accept b/w or color ads as Microsoft Word,Excel, Office, Publisher, Pagemaker or any other PCword processing format. All ads sent in Word will be treat-ed as roughs only, but any & all art/photos etc. still need tobe supplied on CD or via email. “Advertorials” in Wordformat are acceptable. Include a printed proof (B&W orColor Laser) with your disc so we can make any correctionsnecessary. All colors used in your layout should be convert-ed to CMYK. We strongly suggest saving your ad as a PDFbefore they are sent.

Files sent via email must be sent to your SalesRepresentative.

Please include the name of the advertiser and theAdvertising Consultant’s name in the subject field.

For more information, call the Art Dept. at:

(858) 270-3103 x107

Applications Supported:QuarkXpress 6-7

IllustratorPhotoshop

File Formats Supported:QXD, AI, TIFF, EPS,

JPEG, PDF

Media Supported:DVD, CD-ROM

Art Dept Specs 2K9

Ad Size Columns Width DepthFull 5 10.5" 15.25"4/5 4 8.375" 14.875"3/5 3 6.25" 14.875"1/2 vertical 3 6.25" 13"1/2 horizontal 5 10.5" 7.375"1/2 square 4 8.375" 9.25"2/5 vertical 2 4.125" 14.875"2/5 horizontal 4 8.375" 7.375"3/10 3 6.25" 7.375"1/5 vertical 1 2" 14.875"1/5 vertical 2 4.125" 7.375"1/5 horizontal 4 8.375" 3.625"3/20 vertical 2 4.125" 5.5"3/20 horizontal 3 6.25" 3.625"1/10 vertical 1 2" 7.375"1/10 horizontal 2 4.125" 3.625"1/20 vertical 1 2" 3.625"1/20 horizontal 2 4.125" 1.75"1/40 1 2" 1.75"

Newspaper Mechanical Specifications

Ad Size Columns Width DepthFull 3 7.25" 9.5"Full Bleed 3 8.5" 10.75"2/3 2 4.75" 9.5"1/2 vertical 1.5 3.625" 9.5"1/2 horizontal 3 7.25" 4.625"1/3 square 2 4.75" 4.625"1/3 vertical 1 2.25" 9.5"1/3 horizontal 3 7.385" 3.148"1/6 vertical 1 2.25" 4.625"1/6 horizontal 2 4.75" 2.125"1/12 Marketplace 1 2.25" 2.125"

Magazine Mechanical Specifications

SAN DIEGO PETS MAGAZINE

LA JOLLA VILLAGE NEWS • BEACH & BAY PRESS• PENINSULA BEACON • DOWNTOWN NEWS

FTP LOGINHOST: webftp.sdnews.com

USER: sdcngads

*PASSWORD: BIGfile4u

*Case sensitive.

DIGITAL FILE SPECIFICATIONS


2009 NATIONAL DISPLAY AD RATES

Ad Size Columns Width DepthFull 5 10.5" 15.25"4/5 4 8.375" 14.875"3/5 3 6.25" 14.875"1/2 vertical 3 6.25" 13."1/2 horizontal 5 10.5" 7.375"1/2 4 8.375" 9.25"2/5 vertical 2 4.125" 14.875"2/5 horizontal 4 8.375" 7.375"3/10 3 6.25" 7.375"1/5 vertical 1 2" 14.875"1/5 horizontal 4 8.375" 3.625"1/5 vertical 2 4.125" 7.375"3/20 vertical 2 4.125" 5.5"3/20 horizontal 3 6.25" 3.625"1/10 vertical 1 2" 7.375"1/10 horizontal 2 4.125" 3.625"1/20 vertical 1 2" 3.625"1/20 horizontal 2 4.125" 1.75"1/40 1 2" 1.75"

*SINGLE NEWSPAPER - COST PER WEEK FOR CONSECUTIVE ISSUES

Ad Sizes Open 13x(3x) 26x(6x) 52x(12x) 4-ColorFull Page $1702 $1362 $1266 1203 $3004/5 1380 1104 1027 975 3003/5 1081 865 804 741 3001/2 943 754 702 667 3002/5 788 630 587 557 3003/10 633 506 470 447 3001/5 506 405 376 358 2253/20 426 340 316 301 2251/10 311 248 231 220 1501/20 167 133 124 117 150Coupon 138 110 102 98 1501/40 92 74 69 66 150

TWO NEWSPAPERS — INCLUDES MULTIPLE PAPER DISCOUNT

Ad Sizes Open 13x 26x 52x 4-ColorFull Page $2723 $2178 $2026 1925 $4504/5 2208 1766 1642 1561 4503/5 1730 1383 1287 1222 4501/2 1509 1208 1122 1066 4502/5 1260 1009 937 891 4503/10 1012 810 753 715 4501/5 810 647 603 573 3503/20 681 545 506 481 3501/10 497 398 369 351 2501/20 267 214 199 189 250Coupon 221 177 164 156 2501/40 147 117 109 104 250

THREE NEWSPAPERS — INCLUDES MULTIPLE PAPER DISCOUNT.Ad Sizes Open 13x 26x 52x 4-ColorFull Page $3404 $2723 $2532 $2406 $5754/5 2760 2208 2054 1950 5753/5 2162 1730 1609 1528 5751/2 1886 1509 1403 1113 5752/5 1576 1260 1172 1113 5753/10 1265 1012 941 894 6001/5 1012 810 753 715 4503/20 851 681 634 601 4501/10 621 497 462 439 3251/20 334 267 248 236 325Coupon 276 221 206 196 3251/40 184 147 137 130 325

ALL NEWSPAPERS — INCLUDES MULTIPLE PAPER DISCOUNT.Ad Sizes Open 13x 26x 52x 4-ColorFull Page $4085 $3268 $3039 $2888 $6504/5 3312 2650 2464 2341 6503/5 2594 2076 1930 1834 6501/2 2263 1925 1684 1600 6502/5 1891 1512 1406 1336 6503/10 1518 1214 1129 1073 5251/5 1214 972 904 858 5253/20 1021 817 760 722 5251/10 745 596 554 527 4251/20 400 320 298 283 425Coupon 331 265 246 235 4251/40 221 177 164 156 425

AGENCY RATES: All Open Rates arecommissionable to recognized adver-tising agencies submitting camera-ready copy and with pre-payment.

DEADLINE: Deadline for all advertis-ing is 4 p.m. Thursday (Wednesdayfor La Jolla) preceding the date ofpublication.

ACCEPTANCE: The publisherreserves the right to reject or cancelany advertising at any time, whichdoes not conform to the standards ofthe publication.

PAYMENT: Payment for all advertis-ing is due upon proof. A monthlybilling account is available withapproved credit. Payment terms arenet 10 days. Payments not received30 days after billing are subject to a1.5% (18% per annum) servicecharge. We reserve the right to revisethe advertising rates at any timeupon 30 days notice.

ARTWORK: Normal layout costs are

included in our advertising rates.Camera work, photos and specialcreative artwork will be charged atreasonable rates. Proofs are not formaking design changes; they areintended for information checkingonly. Additional proofs or rebuildsmay be subject to extra charges.

CANCELLATIONS: Advertisers will bebilled 50% of ad cost for cancella-tions after 4 p.m. Thursday (4 p.m.Wed. for La Jolla).

TEARSHEETS/INVOICES: Tearsheetsand invoices are available uponrequest.

ERRORS: Liability of the publisher forerrors is limited to the cost of thespace containing the error and limit-ed to the first insertion. Notification oferror must be made within 5 days ofpublication.

GUARANTEED POSITIONS: Anyadvertiser requesting special place-ment shall be given every considera-

tion but will not be guaranteed. Thesurcharge for placement is an addi-tional 15% upon availability. If posi-tion is unavailable, the ad will not becharged the 15% charge.

PRE-PRINTED INSERT RATES*:Minimum charge $120.00.

1,000–5,000 $40/M5,001–16,000 $35/M16,001 & over $33/M

*Pricing is for single sheet only; callfor larger/heavier insert prices.

ADVERTORIAL: Advertorial is paidadvertising designed to read like edi-torial. The word “Advertorial” must bestated in ad and must have a mini-mum hairline border.

MECHANICAL INFORMATION: Adsare built in modular sizes (fractional).This allows attractive page layoutand assures the advertiser economi-cal pricing. Sizes conform to 5 col. x16” tabloid. Standard AdvertisingUnits (S.A.U.) will float. For color adsplease call.

2/5 4c

1/10 2c1/20 2c

3/10 3c

1/5 2c

3/20 2c

2/5 2c

4/5 4c

1/51c

1/101c

1/2 3 c

1/2 5c

1/201c

3/20 3c

1/2 4c

Mechanical Specifications

2/5 4c

1/40

(Downtown News - Monthly)

4645 Cass Street. 2nd Floor. San Diego. CA 92109.858.270-3103. www.SDNews.com

SDCNG Media Kit 2009

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Transcript of SDCNG Media Kit 2009