Scratch Your Own Itch Then scratch theirsfipp.s3.amazonaws.com/media/documents/Colin Bodell, Time...
Transcript of Scratch Your Own Itch Then scratch theirsfipp.s3.amazonaws.com/media/documents/Colin Bodell, Time...
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SCRATCH YOUR OWN ITCH Then scratch theirs
Colin Bodell, Chief Technology Officer & EVP Time Inc.
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WHAT’S OUR APPROACH?
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FOUR THINGS 1. Scratch Our Itch First
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FOUR THINGS 1. Scratch Our Itch First
2. Make it Easy For Our Own People
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FOUR THINGS 1. Scratch Our Itch First
2. Make it Easy For Our Own People
3. Find Others With The Same Itch
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FOUR THINGS 1. Scratch Our Itch First
2. Make it Easy For Our Own People
3. Find Others With The Same Itch
4. Scratch Theirs
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• 80 brands worldwide • 120 million print and 155 million web
unique customers every month • Significantly growing our digital global
presence • Editorial & Engineering partnership
TIME INC. WORLDWIDE
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FEBRUARY TWO THOUSAND & FOURTEEN 5 Global Data Centers including the Time & Life Building
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SCRATCHING OUR OWN ITCH:
We should not be in the Data Center Business
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WE MOVED WEB, MOBILE & CORPORATE APPS TO THE CLOUD • 100% of UK brands on AWS • Hosting costs dropped 53%
• 76% of US brands on AWS • Time-to-traffic ~15 mins
• Built Virtual Enterprise Data Center on AWS
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SCRATCHING THEIR ITCH:
By moving to the cloud our engineers worldwide can exit the commodity service business
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THE MOBILE ITCH:
• All websites: responsive design BUT… • $200,000+ & 6 Months for each
iOS & Android native application
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SCRATCHING OUR OWN ITCH:
We must significantly drive down the cost of new, native mobile application development
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WE BUILT OUR OWN MOBILE PLATFORM: TORO • Content-feed-based reading app for
iOS and Android. • ~1 week development cycle • Per site cost is minimal
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WE BUILT OUR OWN MOBILE PLATFORM: TORO • Deployed Apple Watch solution in a
weekend; Time magazine mobile app in a fortnight
• Enables rapid, iterative prototyping • Effort concentrated on platform
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SCRATCHING THEIR ITCH:
Instant ignition of new Native Apps on iOS and Android for Time Inc. and partner brands
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PARTNER: ASN
“Under the deal, Time
Inc. will provide the
infrastructure
technology for the SI
networks’ websites and
mobile apps.”
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SCRATCH YOUR OWN ITCH Then scratch theirs
• Big Data • Information security • Digital asset and rights management • Video • Ad blocking; relevant ad serving
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SCRATCH YOUR OWN ITCH Then scratch theirs
Colin Bodell, Chief Technology Officer & EVP Time Inc. [email protected]