Scottsdale - INNOCOS · of Prima and Honest Company • Building trust with customers and...

O m n i S c o t t s d a l e R e s o r t & S p a a t M o n t e l u c i a

M a r c h 2 - 3 , 2 0 2 0I n t e r n a t i o n a l B e a u t y I n n o v a t i o n S u m m i t

Scottsd ale

In an era in which consumers can buy anything online, the customer experience becomes more and more important to build an emotional connection and drive sales. Product presentation, for instance, can go a long way to stimulate purchase behaviour. Successful beauty brands and retailers differentiate themselves through signature moments that are directly aligned to their brand. This experience should be consistent and seamless across all relevant platforms and often budding emphasis on experience provides a distinct

advantage to smaller, more agile brands and retailers.

Join us at the next INNOCOS summit to prepare for these industry-wide shifts. We invite most innovative brands and retailers to share real-life case studies and learnings on the results of greater personalization, loyalty, seamless

journey on and offline, mobile commerce.

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Gold sponsor

Exclusive Content Partner

Jennifer Tidy SVP Partnership

Casey GeorgesonFounder

Jessica HansonUS President

Rishi SethVP International

Business

Grace ChoiCo-Founder and CEO

Christopher Gavigan Founder

Brandon FordChief Accelerator

Director

Hana Ben-ShabatFounder

Beki HoxhaGeneral Manager

Aaron ChatterleyFounder

Laura SchubertCEO

Tony RossiVP Loop Global Business

Development

KJ MillerCo-Founder and CEO

Tina HedgeFounder

Richard KestenbaumPartner

Rachel GoodmanHead of Partnerships

Julien BouzitatVP, Head of Brands

Kelly KovackFounder and CEO

Catharine ArnstonFounder and CEO

Jillian WrightCo-Founder

Tiila AbbittFounder

Lisha LiFounder and CEO

Fabian SeelbachCMO

Daniel LangerFounder and CEO

Sonia SummersFounder and CEO

Jaleh BisharatCo-founder and CEO

Jeannie JarnotFounder and CEO

Ashley PrangeFounder & CEO

Muffy ClinceDirector Emerging

Brands

2020 is INNOCOS 10-years anniversary and what can be a better way to celebrate it, as to inviteback some of the most memorable speakers, the INNOCOS ALL STARS!

Want to know who made the cut?

Register: www.innocosevents.com Questions? Email: [email protected]

MARCH 1, 2020

MARCH 2, 2020

09.00 am

08.00 am

08.45 am

09.00 am

09.20 am

07.00 pm

08.00 pm

Speaker and VIPs inspiration trip to Sedona, departing from Omni Scottsdale Hotel.

Breakfast in Pavilion Room and Registration

Chairman’s opening remarks

The Future of AR and AI with beauty and commerce• How brands are leveraging Augmented Reality and Artificial Intelligence• How consumers benefit from brands and retailers utilizing new tech at POS• Why retailers and tech/social companies are moving quickly to expand in digital both online

and offline

Jennifer Tidy, VP Partnerships, Modiface

Return to the hotel

Welcome reception at Omni Scottsdale Hotel


Young, Bold and BeautifulHow Generation Z is changing everything we know about beauty. From business and politics to issues of social justice, Gen Zers across the globe today have morphed into a powerful force willing to overturn conventional wisdom and disrupt industries. Individualistic to their core, they reject the idea that there are ‘universal standards’ that everyone should follow in beauty, fashion or otherwise. They are setting up to create their own. In this presentation, Hana will share her recent research about what Beauty means to these digital natives who are constantly connected and exposed to new ideas. What do they expect from beauty brands and the beauty shopping experience and what beauty industry leaders need to know to engage them effectively?

Hana Ben-Shabat, Founder, Gen Z Planet.

11.10 am

11.30 am

12.30 pm10.00 am

10.20 am

10.50 am

Networking LunchThe Art of Brand Storytelling• Humanity is the New Premium • How to Humanize a Brand• Connecting Beyond a Brand Story • What Makes FOREO human?

Beki Hoxha, General Manager,FOREO North America

Morning Refreshments Break

Reinventing Beauty From The Ground Up• Sourcing, formulation, packaging • Transparency and validation • Bringing the consumer along

Tina Hedges, Founder and CEO, LOLI Beauty

Pinterest Master Class52M+ Pinners actively engage with beauty content on Pinterest each month, turning to the visual discoveryplatform to find the latest beauty ideas and trends. Learn what makes Pinterest different from Instagram,Facebook and Youtube.• Adapting to the modern consumer mindset• How to build a brand and drive sales• Best practices to drive marketing results• The beauty trends in 2020

Rachel Goodman, Head of Partnerships, Pinterest.


3.15 pm Afternoon Refreshments Break

Interactive Brainstorming: Reinventing the customer experience

Daniel Langer, Founder and CEO, Équité

1.45 pm

3.45 pm Fireside Chat with Christopher Gavigan, Founder of Prima and Honest Company• Building trust with customers and reputation challenges.• How to manage consumer terrorism - when consumers

pick on companies for cultural appropriation, wasteful packaging, bad naming etc.

• How to react fast and in appropriate way.• Cultural appropriation- borrowing from different cultures

procedures is quintessential for beauty but how do you do it so as not to enrage the people?

• Sustainability marketing claims

Facilitator: Kelly Kovack, Founder, BeautyMatter

The India OpportunityNykaa is the largest luxury multi-brand beauty retailer in India and expected to grow 9x in the next five years. Hear how the company is disrupting the Indian beauty market, driving digital transformation and retail innovation.• Indian beauty market and consumer• Nykaa’s path to be a billion-dollar omnichannel player by

2023• Launching India’s first international cross-border

marketplace

Rishi Seth, VP International Business, Nykaa.

09.40 am

Don’t Sleep on the Science - Using science to build your brandWith the proliferation of beauty brands all claiming to be the best, consumers are now looking to science and expert influencers to help them sort fact from fiction. It’s not enough to have pretty packaging. Howcan brands leverage the science and develop more compelling messaging and increase their credibility.

Brandon Ford, Chief Accelerator Director ,Lubrizol Life Science

4.05 pm

4.15 pm Attacking Disposability: Solutions to Our Single Use Crisis With climate change picking up momentum and becoming a bigger regulatory and consumer priority, Loop is hailed as a hero as major corporations are now collaborating with Loop to reduce their environmental impact through a truly reusable packaging program. Tony Rossi, VP of Global Business Development shares what it’s like to launch an initiative of this magnitude, and what the cultural shift towards reusability means for your marketing strategy.

Tony Rossi, VP Loop Global Business Development, Loop, (TerraCycle Company)

The most sutainable food on the planet with Catharine Arnston• How algae is the most sustainable crop in the world. It protects our: Oceans.

Air.Land. Fresh Water.• The extensive health and performance benefits of algae.

Catharine Arnston, Founder and CEO, Energybits

PANEL: The Climate Decade• Beauty gets serious about using less• The role of Packaging• In the name of sustainability, ingredients get interesting. • How retailers are stimulating sustainability

Facilitator: Jillian Wright, Co-Founder, Indie Beauty Media GroupParticipants: Jeannie Jarnot, Founder, Beauty Heroes | Tiila Abbitt, Founder, Aether Beauty | Kate Westad, Founder, Palette | Ashley Prange, Founder & CEO, Au Naturale Cosmetics

4.35 pm


Celebration of The Blue Beauty Award, recognizing a brand or product that is innovative in its sustainability and ability to make a positive impact on the environment

INNOCOS created this category in collaboration with Jeannie Jarnot, Beauty Heroes, a leading healthy beauty retailer and discovery platform leading the Blue Beauty movement.We will present the winners in the following three categories: Ceremony will be following a networkingdrinks reception and will end at 6:30 pm.

5.15 pm

09.00 am

09.20 am

09.40 am7.30 pm

9.15 pm

8.00 am

8.45 am

10.00 am

Elevating Brand Story Telling Through Retail Experiencesinnisfree, a leading natural Korean Beauty brand, has reached iconic status throughout Asia by focusing onconstantly reinventing the ways customers get to experience its story telling and place of origin in itsnetwork of over 1,500 stores. Understand how Innisfree consistently stays on message through immersive experiences as the brand embarks into Western expansion and its first partnerships with retailers.

Julien Bouzitat, VP, Head of Brands, Amorepacific US

Winning the In-Store ExperienceSonia Summers, Founder and CEO, Beauty Barrage

Speakers Dinner and VIPs Dinner

After-Hours Hangout (not covered by INNOCOS)

Registration and Refreshments

Opening remarks by Chairman

Best retail experiences that keep customers coming back Facilitator: Kelly Kovack,Participants:Aaron Chatterley, Founder, Feelunique.com;Jessica Hanson, US President, Amorepacific;Sonia Summers, Founder and CEO, Beauty Barrage;Muffy Clince, Director Emerging Brands, ULTA Beauty.

In the experience economy, brands and retailers need to adapt or die. This panel will explore the importance of providing experiences that capture customers in a noisy, crowded digital landscape—and keep those customers coming back.• Creating value for consumers beyond a transaction and

earn loyalty• Start with the “why” before the “how” and deliver

immediacy, immersion and interaction• Wow-worthy activations and IRL connections• Curation, personalization, and constant reinvention• Delivering phygital experiences to hyper connected

consumers

MARCH 3, 2020

The Evolution of Personalisation in Digital Marketing• How personalisation in digital marketing can create

richer experiences• Targeting the content that will increase customer

engagement• Creating a seamless personalised experience• How Social Media can connect with consumers and

offer tailored experiences and offers.

Fabian Seelbach, CMO, Curology


10.30 am Morning Refreshments Break

10.45 am Social Media MarketingBuilding a brand on social media is challenging, tedious work. KJ shares the steps she took to grow a large and loyal social following, and how to leverage those followers to become your best marketers.

KJ Miller, Co-Founder and CEO, Mented Cosmetics

NEW BRANDS TO WATCH PRESENTATIONS AND PANEL

Shaping the future of beautyMink disrupted the beauty industry in 2014 with the revolutionary concept of printing makeup. Since theconcept debut, the technology and methodology has been refined to deliver exciting and quality featuresfor an incredible consumer experience.

Grace Choi, Co-Founder and CEO, Mink Beauty Janet Kim, Co-Founder and President, Mink Beauty

Using Social Media to Create Community & Destigmatize TabooPubic hair—let’s talk about it. Fur, the first brand dedicated to hair and skin from head to toe, has createdan entirely new category in beauty and wellness by creating a community that believes in the mission todestigmatize body hair once and for all.• Destigmatizing taboos by demystifying the routines we

all have around them.• Using social media to mobilize an online community

that values honest conversation.

Laura Schubert, CEO, Fur

Chairman’s closing remarks

Fireside Chat with Casey Georgeson, Founder, Saint Jane

Moderator: Richard Kestenbaum, Partner, Triangle Capital

BEAUTY VALUE CREATION MASTERCLASSManaging beauty brands and reinventing the customer experience in times of rapid change and disruptionThis workshop is separate from INNOCOS and required separate registration (Just tick a box “Masterclass” at INNOCOS website www.innocosevents.com)During this masterclass we will:• deep dive into disruption in the Beauty industry through

millennials and Generation Z• discover why traditional brand concepts no longer work• feature case studies of successful disrupters in beauty • discuss how to achieve disproportionate growth in a

changing market • learn how to strengthen brand equity and consumer

connections

12.30 pm

12.00 pm

11.45 am

2.00 pm - 5.00pm


Deepfakes and the future of marketing• Ads that adapt to retail customers: applying synthetic

pictures to generate dynamic ads• Unique models to represent your brand, no humans

required• New ways of creating visual content at the pace of

digital media

Lisha Li, Founder and CEO, Rosebud AI

Using AI technology to power innovative customer experiences.

Jaleh Bisharat, Co-Founder and CEO, NakedPoppy

11.00 am

11.30 am

11.15 am

INNOCOS exper ience

Spiritual cleansing

On this retreat, we’ll get to experience what has made Sedona a destination spot for healing energy. This special energy field is known to locals as the “Spirit of Sedona,” a strong, creative, inspiring and loving feminine presence. The vortexes are described as the crossing points between energy fields in the earth’s grid system. This crossing point is believed to be the intersection between our physical world and the divine healing realm. We’ll hike to a sacred location where we will be led in a sound bath meditation and perform breathwork.

Dresscode: please wear comfortable clothing and shoes you are comfortable walking in and getting dusty- we will be hiking, not a strenuous hike but there will be rocky terrain. I would also recommend a hat and sunglasses.

SUNDAY, MARCH 1, 2020

9.00 am

11.30 am

12.00 pm

1.00 pm

1.30 pm

3.00 pm

3.30 pm

5-6.00 pm

Leave Omni Hotel Scottsdale

Arrive in Sedona

Light snack to be provided upon arrival (still TBC)

30-minute scenic hike to meditation space

A sound bath ceremony/breathwork/ meditation

30 min hike back

Board bus

Return to Omni

Questions? Email: [email protected]

Scottsdale - INNOCOS · of Prima and Honest Company • Building trust with customers and...

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