SCOTTISH ACOMMODATION OCCUPANCY SURVEY 2017 · 4.2 Guest House, B&B 5 Self-Catering Accommodation...

SCOTTISH ACOMMODATIONOCCUPANCY SURVEY 2017

Acknowledgements

The authors would like to acknowledge the support and assistance of the representatives and operators in the accommodation sector who submitted data to the Scottish Accommodation Occupancy Survey, without whose contribution this publication would not have been possible.

Prof J John Lennon, Marina Martinolli, Hugh Sheridan, Becca MurrayMoffat Centre for Travel and Tourism Business Development

Produced by the Moffat Centre for Travel and Tourism Business DevelopmentGlasgow School for Business and SocietyGlasgow Caledonian University

ISBN 9781905866878

Statistics in this report are given in good faith on the basis of information provided in the SAOS 2017 and 2016 by individual operators/managers of attractions to the Moffat Centre for Travel and Tourism Business Development, Glasgow School for Business and Society, Glasgow Caledonian University. The Moffat Centre cannot accept responsibility for errors or misrepresentations. All liability for loss, disappointment, negligence or other damage caused by the reliance on the information contained in this report is hereby excluded. Users are advised to exercise discretion when drawing any conclusions based on this data.

Contents

List of Figures1 Executive Summary2 Methodology3 Highlights4 Serviced Accommodation4.1 Hotels4.2 Guest House, B&B5 Self-Catering Accommodation5.1 % Unit Occupancy5.2 Self-Catering Monthly Distribution by % Unit Occupancy 2017/165.3 Self-Catering Time Series 2011-20175.4 Self-Catering Peak/Off Peak Tariffs5.5 Self-Catering Booking Methods 20175.6 Self-Catering Online Presence 20176 Touring Accommodation6.1 % Pitch Occupancy6.2 Touring Monthly Distribution by % Pitch Occupancy 2017/166.3 Touring Booking Methods 20176.4 Touring Online Presence 20177 Hostel Accommodation7.1 % Bed Occupancy7.2 Hostel Monthly Distribution by % Bed Occupancy 2017/20167.3 Hostel Booking Methods 20177.4 Hostel Online Presence 20178 Weather & Currency Data9 Appendix 1: 2017 Request for Information9.1 Serviced Accommodation9.2 Self-Catering Accommodation9.3 Touring Accommodation9.4 Hostel Accommodation

Figure 1Figure 2Figure 3Figure 4Figure 5Figure 6Figure 7Figure 8Figure 9Figure 10Figure 11Figure 12Figure 13Figure 14Figure 15Figure 16Figure 17Figure 18Figure 19Figure 20Figure 21Figure 22Figure 23Figure 24Figure 25Figure 26Figure 27Figure 28Figure 29

Hotel Monthly Distribution by % Room Occupancy 2017/16Hotel Monthly Distribution by % Bed Occupancy 2017/16Hotel Occupancy Rates 2011-2017Hotel Rev Par 2017/16Hotel Peak/Off Peak Tariffs 2017/16Booking Methods 2017Online Presence 2017Guest House, B&B Monthly Distribution by % Room Occupancy 2017/16Guest House, B&B Monthly Distribution by % Bed Occupancy 2017/16Guest House, B&B Occupancy Rates 2011-2017Guest House, B&B Peak/Off Peak Tariffs 2017/16Booking Methods 2017Online Presence 2017Self-Catering Monthly Distribution by % Room Occupancy 2017/16Self-Catering Occupancy Rates 2011-2017Self-Catering Peak/Off Peak Tariffs 2017/16Self-Catering Booking Methods 2017Self-Catering Online Presence 2017Touring Monthly Distribution by % Pitch Occupancy 2017/16Touring Booking Methods 2017Touring Online Presence 2017Hostel Monthly Distribution by % Bed Occupancy 2017/16Hostel Booking Methods 2017Hostel Online Presence 2017Average Maximum TemperatureAverage RainfallAverage Hours of SunshineGBP - Euro Average Exchange RatesGBP - US Dollar Average Exchange Rates

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1 Executive Summary 2017

The year 2017 saw continued growth in accommodation performance across all sectors in Scotland. The occupancy and rates achieved grew in comparison with the previous year in both Serviced and Self-Catering accommodation sectors. The strong performance of Edinburgh in terms of rates achieved and occupancy reflects the importance of the capital economically and as the major tourism destination. This performance reflects similar trends in the visitor attraction market where Ednburgh saw two attractions achieving greater than 2 million visitors per annum. However, performance across all regions was encouraging with rural Scotland, the Highlands and Islands all showing healthy occupancy and growth. To some extent the value proposition of UK tourism has certainly helped with international visitors. The lower exchange rate of UK sterling has made the value price appealing in all sectors of our tourism offer. At a UK level, domestic demand for the Scottish tourism product is also healthy as outbound UK tourists see the buying power of sterling declining in traditional overseas holiday destinations. This has certainly helped the demand for accommodation however food price inflation is creating challenges for those offering food and beverage.

The range of sectors examined show some variation in performance with strongest growth in occupancy evident in the self-catering sector wherein on –line consolidators (such as Airbnb) are well represented as a major sales channels. Indeed, the centrality of an on-line presence and the importance of social and digital media is now well accepted across the majority of all sectors. The centrality of site optimisation is understood either through membership of on-line consolidators or via driving bookings to operators home sites. The transparency of provision and the visibility of guest reviews and images through

channels such as Trip Advisor has had a positive impact on quality and is focussing operators on the importance of all elemenst of service and experience as part of their tourism product.

The sourcing and retention of staff in the sector is a growing pressure for many parts of the accommodation sector with the net migration of EU nationals increasing creating labour shortages in many areas with acute shortages recognised in food production and accommodation servicing. This is likely to result in pressure on labour costs in the sector as operators struggle to maintain staffing levels at a time of increased demand for accommodation.

There is no doubt that 2017 has been a good year for accommodation providers across Scotland with demand continuing to be maintained in 2018 as the UK faces the uncertainty of Brexit in 2019. However, accommodation operators will continue to face a challenging economic environment with pressures on direct cost and labour supply likely to continue.

Professor J John LennonDirector of Moffat Centre for Travel and Tourism Business Developmenthttps://www.moffatcentre.com/T: +44 (0)141 331 8405 | M: +44 (0)79 7656 9368 | E: [email protected] Glasgow Caledonian University, Cowcaddens Road, Glasgow, G4 0BA,Scotland, United Kingdom

2 Methodology

The Moffat Centre began managing VisitScotland’s Scottish Accommodation Occupancy Survey in December 2016.

Initial emails were circulated to all accommodation providers from February 2017 requesting January data. Accompanying this email were detailed instructions on submitting data onto the RIBOS platform. At the same time telephone enquiries were answered and participants offered assistance with navigating RIBOS. A reminder email was circulated 2 weeks later, with telephone chase ups beginning at the same time.

This data capture process was repeated each month to the following accommodation sectors: Serviced, Self-Catering, Touring and Hostels.

Data was collated via RIBOS, the online web portal; by email via excel/word documents and by telephone. A number of intermediaries were used to provide Self-Catering accommodation data.

Monthly information requests for each sector are included in the Appendices.

3 Highlights

Serviced AccommodationHotel % room occupancy increased by 1.24% comparing 2017 with 2016. In 2017, Hotel room occupancy reached a peak in August at 89%, compared with a peak of 86% at the same time in 2016.

In 2017, the average peak tariff amongst participating hotels was £129.31, whilst the off-peak average tariff was £84.00. In 2016, the average peak tariff amongst participating hotels was £117.23, whilst the off peak average tariff was £77.25.

In 2017, all participating Hotels had their own website, with the majority also listing on TripAdvisor (93%).

Guest House, B&B %room occupancy increased by 3.10% when comparing 2017 with 2016.In 2017, Guest House, B&B room occupancy peaked in August at 80%, whilst in 2016; Guest House, B&B room occupancy peaked in August at 69%.

In 2017, the average peak tariff amongst participating Guest House, B&B accommodation was £50.00 per person per night. In 2016, the average peak tariff amongst participating Guest House, B&B accommodation was £46.36 per person per night.

Self-Catering AccommodationSelf-Catering % unit occupancy increased by 5.21% when comparing 2017 with 2016. In 2017, Self-Catering unit occupancy peaked in August at 85%, whilst in 2016; unit occupancy peaked at 79%.

In 2017, 99% of all participating Self-Catering accommodation providers had their own website. Over two thirds had a Facebook page and just over half were listed on Trip Advisor.

Touring AccommodationTouring Accommodation % pitch occupancy decreased by 0.69% when comparing 2017 with 2016.

In 2017, Direct booking methods were cited as most popular by 80% Touring accommodation providers. ‘Other’ booking methods (40%) and ‘Walk in’ (15%) were less popular when booking touring pitches in 2017.

In 2017, 90% of all participating Touring accommodation providers had their own website. Almost two thirds had a Facebook page.

Hostel AccommodationHostel % bed occupancy decreased by 1.08% when comparing 2017 with 2016. In 2017, Hostel occupancy peaked in August at 78%, whilst In 2016 Hostel occupancy peaked in August at 83%.

100% of all participating Hostel accommodation providers had their own website. The majority of Hostel accommodation providers also used Facebook (93%), Trip Advisor (86%), Youtube (79%) and Twitter (79%) to promote their accommodation.

SERVICED ACCOMMODATION

4 Serviced Accommodation4.14.1.1 % Room Occupancy

Hotels

Room Occupancy

2017 20172016 201617/16 17/16

Table 1 Hotel % Room Occupancy Analysis 2017/2016

Location

Coastal

Inland

Island

67.37%

77.37%

72.65%

65.95%

75.95%

69.46%

1.42%

1.42%

3.19%

Size

1 to 3

4 to 10

11 to 25

26 to 50

51 to 100

Over 100

0.00%

54.57%

63.40%

73.94%

78.56%

79.13%

30.46%

60.59%

64.42%

69.80%

76.01%

76.57%

-30.46%

-6.02%

-1.02%

4.14%

2.55%

2.56%

Urban/Rural

Large Urban Areas

Other Urban Areas

Accessible Small Towns

Remote Small Towns

Accessible Rural

Remote Rural

79.75%

74.89%

74.37%

65.46%

65.16%

61.44%

78.32%

70.85%

64.40%

65.78%

64.46%

63.91%

1.43%

4.04%

9.97%

-0.32%

0.70%

-2.47%

72.48% 71.24% 1.24%

Former VisitScotland Area

Aberdeen & Grampian

ALLFV

Angus & City of Dundee

Ayrshire & Arran

Dumfries & Galloway

Edinburgh & Lothians

Greater Glasgow & Clyde Valley

Highlands of Scotland

Kingdom of Fife

Orkney

Outer Hebrides

Perthshire

Scottish Borders

Shetland Islands

57.49%

68.26%

69.33%

75.70%

53.83%

78.92%

81.75%

73.48%

67.91%

67.57%

72.39%

61.85%

0.00%

65.25%

63.17%

68.63%

63.85%

67.40%

52.57%

81.77%

78.27%

68.67%

64.42%

62.64%

67.80%

58.66%

0.00%

61.20%

-5.68%

-0.37%

5.48%

8.30%

1.26%

-2.85%

3.48%

4.81%

3.49%

4.93%

4.59%

3.19%

0.00%

4.05%

Tariff

£20 - £29.99

£30 - £39.99

£40 - £49.99

£50 - £59.99

£60 - £69.99

£70 +

38.80%

58.79%

58.11%

71.08%

61.60%

75.07%

24.87%

46.56%

58.48%

70.16%

69.32%

74.15%

13.93%

12.23%

-0.37%

0.92%

-7.72%

0.92%

4.1.2 % Bed Occupancy

Bed Occupancy

2017 20172016 201617/16 17/16

Table 2 Hotel % Bed Occupancy Analysis 2017/2016

Location

Coastal

Inland

Island

51.70%

61.63%

61.02%

48.53%

58.38%

58.25%

3.17%

3.25%

2.77%

Size

1 to 3

4 to 10

11 to 25

26 to 50

51 to 100

Over 100

0.00%

38.15%

51.82%

64.32%

61.70%

60.45%

22.45%

49.16%

50.92%

52.00%

58.28%

55.97%

-22.45%

-11.01%

0.90%

12.32%

3.42%

4.48%

Urban/Rural

Large Urban Areas

Other Urban Areas


Remote Small Towns

Accessible Rural

Remote Rural

60.89%

61.62%

65.17%

52.39%

51.46%

47.41%

56.78%

55.78%

50.66%

52.41%

48.57%

51.84%

4.11%

5.84%

14.51%

-0.02%

2.89%

-4.43%

56.80% 54.02% 2.78%


Aberdeen & Grampian

ALLFV


Ayrshire & Arran

Dumfries & Galloway




Kingdom of Fife

Orkney

Outer Hebrides

Perthshire

Scottish Borders

Shetland Islands

35.10%

60.84%

48.15%

58.33%

34.75%

65.15%

57.72%

62.13%

56.37%

52.91%

51.93%

61.95%

47.14%

0.00%

39.42%

45.27%

61.39%

52.51%

39.69%

64.58%

52.97%

53.39%

54.55%

43.30%

47.82%

51.71%

43.39%

0.00%

-4.32%

15.57%

-13.24%

5.82%

-4.94%

0.57%

4.75%

8.74%

1.82%

9.61%

4.11%

10.24%

3.75%

0.00%

Tariff

£20 - £29.99

£30 - £39.99

£40 - £49.99

£50 - £59.99

£60 - £69.99

£70 +

25.41%

41.41%

41.28%

59.88%

50.91%

59.11%

23.43%

33.74%

39.51%

52.38%

45.21%

58.08%

1.98%

7.67%

1.77%

7.50%

5.70%

1.03%

4.1.3 Hotel Monthly Distribution by % Occupancy 2017/16

2017

2016

2017

2016

51%

51%

38%

35%

JanJan FebFeb MarMar AprApr MayMay JunJun JulJul AugAug SepSep OctOct NovNov DecDec

85%

83%

73%

67%

72%

68%

57%

50%

74%

76%

61%

58%

58%

60%

42%

43%

89%

86%

74%

70%

81%

75%

61%

57%

62%

66%

46%

47%

64%

63%

45%

47%

83%

83%

64%

63%

84%

81%

66%

62%

54%

58%

44%

46%

Table 3 Monthly Distribution by % Room Occupancy 2017/16

Figure 1 Hotel Monthly Distribution by % Room Occumpancy 2017/16

Table 4 Monthly Distribution by % Bed Occupancy 2017/16

Figure 2 Hotel Monthly Distribution by % Bed Occupancy 2017/16

In 2017, Hotel room occupancy reached a peak in August at 89%. In 2016, Hotel room occupancy also reached a peak in August at 86%.

4.1.4 Hotel Time Series 2011-2017

Figure 3 Hotel Occupancy Rates 2011 - 2017

NRO

NBO

65.06%

49.23%

65.13%

48.66%

68.30%

51.46%

69.68%

52.40%

70.09%

52.08%

71.24%

54.02%

72.48%

56.80%

2011 2012 2013 2014 2015 2016 2017

Table 5 Hotel % Occupancy Rates 2011 - 2017

Between 2011 and 2017, Room Occupancy rates increased by 7.42%, Bed Occupancy rates increased by 7.57% for Hotel accommodation.

4.1.5 Hotel Rev Par 2017/16

£0

£20

£40

£60

£80

£100

£120

£140

Peak

In 2017, the average peak tariff amongst participating hotels was £129.31, whilst the off peak average tariff was £84.00.

In 2016, the average peak tariff amongst participating hotels was £117.23, whilst the off peak average tariff was £77.25.

In 2017, average peak Rev Par was £189.10, achieved in August 2017.

In 2016, average peak Rev Par was £166.94, achieved in July 2016.

In all months in 2017 Rev Par was greater than in the same month in 2016.

Figure 4 Hotel Rev Par 2017/16 Figure 5 Hotel Peak/Off Peak Tariffs 2017/16

4.1.6 Hotel Booking Methods 2017

In 2017, all participating Hotels had their own website, with the majority also listing on Trip Advisor (93%). Facebook was popular in 2017 with 90% having their own page to promote their accommodation. You tube and Mobile Apps were only used by 17% and 16% of Hotels respectively in 2017.

In 2017, the most popular booking method was directly with Hotel accommodation, followed by ‘other’, which includes booking sites, such as Booking.com; expedia, laterooms.com and agents. Less than half of all of participating hotels welcomed ‘walk-in’ guests.

Figure 6 Booking Methods 2017 Figure 7 Online Presence 2017

4.24.2.1 % Room Occupancy

Guest House, B&B

Room Occupancy

2017 20172016 201617/16 17/16

Table 6 Guest House, B&B % Room Occupancy Analysis 2017/2016

Location

Coastal

Inland

Island

49.26%

53.13%

72.65%

42.16%

43.35%

54.66%

7.10%

9.78%

17.99%

Size

1 to 3

4 to 10

11 to 25

26 to 50

51 to 100

Over 100

46.48%

53.10%

44.18%

0.00%

0.00%

0.00%

38.76%

43.75%

38.78%

0.00%

0.00%

0.00%

7.72%

9.35%

5.40%

0.00%

0.00%

0.00%

Urban/Rural

Large Urban Areas

Other Urban Areas


Remote Small Towns

Accessible Rural

Remote Rural

56.97%

62.61%

56.37%

46.87%

45.04%

44.81%

53.85%

45.44%

46.89%

52.16%

37.44%

39.89%

3.12%

17.17%

9.48%

-5.29%

7.60%

4.92%

44.86% 41.76% 3.10%


Aberdeen & Grampian

ALLFV


Ayrshire & Arran

Dumfries & Galloway




Kingdom of Fife

Orkney

Outer Hebrides

Perthshire

Scottish Borders

Shetland Islands

60.37%

54.86%

41.78%

42.95%

48.50%

59.40%

43.50%

51.09%

62.05%

51.41%

44.34%

38.71%

19.43%

71.51%

15.68%

44.35%

48.35%

32.29%

39.92%

37.15%

51.51%

49.54%

47.23%

45.77%

42.86%

33.84%

25.64%

37.84%

44.69%

10.51%

-6.57%

10.66%

8.58%

22.25%

-8.01%

1.55%

14.82%

5.64%

1.48%

4.87%

-6.21%

33.67%

Tariff

£20 - £29.99

£30 - £39.99

£40 - £49.99

£50 - £59.99

£60 - £69.99

£70 +

71.64%

38.74%

53.94%

50.00%

47.42%

59.22%

21.75%

41.09%

48.87%

37.68%

49.79%

42.08%

49.89%

-2.35%

5.07%

12.32%

-2.37%

17.14%

4.2.2 % Bed Occupancy

Room Occupancy

2017 20172016 201617/16 17/16

Table 7 Guest House, B&B % Bed Occupancy Comparative Analysis 2017/2016

Location

Coastal

Inland

Island

51.70%

61.63%

61.02%

37.47%

35.64%

48.53%

14.23%

25.99%

12.49%

Size

1 to 3

4 to 10

11 to 25

26 to 50

51 to 100

Over 100

35.58%

47.60%

37.12%

0.00%

0.00%

0.00%

31.17%

39.14%

31.78%

0.00%

0.00%

0.00%

4.41%

8.46%

5.34%

0.00%

0.00%

0.00%

Urban/Rural

Large Urban Areas

Other Urban Areas


Remote Small Towns

Accessible Rural

Remote Rural

50.57%

55.51%

43.51%

40.28%

36.03%

39.96%

44.25%

36.83%

37.44%

44.84%

36.84%

34.72%

6.32%

18.68%

6.07%

-4.56%

-0.81%

5.24%

38.62% 35.87% 2.75%


Aberdeen & Grampian

ALLFV


Ayrshire & Arran

Dumfries & Galloway




Kingdom of Fife

Orkney

Outer Hebrides

Perthshire

Scottish Borders

Shetland Islands

54.29%

44.79%

35.12%

34.24%

39.26%

53.23%

26.09%

45.49%

53.05%

48.69%

41.20%

33.53%

13.67%

46.67%

26.63%

35.35%

41.68%

26.45%

30.19%

32.02%

33.44%

42.49%

41.46%

40.79%

27.72%

27.81%

18.70%

30.39%

27.66%

9.44%

-6.56%

7.79%

9.07%

21.21%

-7.35%

3.00%

11.59%

7.90%

13.48%

5.72%

-5.03%

16.28%

Tariff

£20 - £29.99

£30 - £39.99

£40 - £49.99

£50 - £59.99

£60 - £69.99

£70 +

57.86%

33.15%

47.14%

47.14%

38.85%

52.03%

33.86%

33.20%

40.16%

33.89%

43.78%

37.91%

24.00%

-0.05%

6.98%

13.25%

-4.93%

14.12%

4.2.3 Guest House, B&B Monthly Distribution by % Occupancy 2017/16

2017

2016

2017

2016

22%

12%

12%

9%

JanJan FebFeb MarMar AprApr MayMay JunJun JulJul AugAug SepSep OctOct NovNov DecDec

72%

66%

66%

62%

45%

34%

40%

27%

47%

37%

37%

31%

30%

19%

19%

15%

80%

69%

70%

64%

59%

53%

51%

46%

25%

26%

20%

18%

33%

25%

22%

19%

69%

60%

61%

52%

68%

61%

63%

53%

22%

15%

21%

11%

Table 8 Guest House, B&B Monthly Distribution by % Room Occupancy 2017/16

Figure 8 Guest House, B&B Monthly Distribution by % Room Occupancy 2017/16

Table 9 Guest House, B&B Monthly Distribution by % Bed Occupancy 2017/16

Figure 9 Guest House, B&B Monthly Distribution by % Bed Occupancy 2017/16

In 2017, Guest House, B&B room occupancy peaked in August at 80%.In 2016, Guest House, B&B room occupancy peaked in August at 69%.

4.2.4 Guest House, B&B Time Series 2011 - 2017

Figure 10 Guest House, B&B Occupancy Rates 2011 - 2017

NRO

NBO

44.08%

36.48%

44.10%

36.28%

45.01%

38.57%

46.21%

38.15%

45.41%

38.20%

41.76%

35.87%

50.95%

43.94%

2011 2012 2013 2014 2015 2016

Table 10 Guest House, B&B % Occupancy Rates 2011 - 2017

2017

Between 2011 and 2017, Room Occupancy rates increased by 6.87%, Bed Occupancy rates increased by 7.46% for Guest House, B&B accommodation.

4.2.5 Guest House, B&B Peak/Off Peak Tariffs

£60

£50

£40

£30

£20

£10

£0Peak

Figure 11 Guest House, B&B Peak/Off Peak Tariffs 2017/16

In 2017, the average peak tariff amongst participating Guest House, B&B accommodation was £50.00 per person per night, whilst the off peak average tariff was £30.16.

In 2016, the average peak tariff amongst participating Guest House, B&B accommodation was £46.36 per person per night, whilst the off peak average tariff was £29.91.

4.2.64.2.7

Guest House, B&B Booking Methods 2017Guest House, B&B Online Presence 2017

In 2017, 98% of all participating Guest House, B&B providers had their own website, with the majority also listing on tripadvisor (88%). Facebook was also popular in 2017 with 66% having their own page to promote their accommodation. You tube and Mobile Apps were only used by 4% and 3% of Guest House, B&B providers respectively in 2017.

In 2017, Guest House, B&B accommodation providers noted the most popular booking method was direct booking, followed by ‘walk-in’. ‘Other’ booking channels such as booking sites, proved less popular in 2017.

Figure 12 Booking Methods 2017

Figure 13 Online Presence 2017

SELF-CATERING ACCOMMODATION

5 Self-Catering Accommodation5.1 % Unit Occupancy

Room Occupancy

2017 20172016 201617/16 17/16

Table 11 Self-Catering % Unit Occupancy Analysis 2017/2016

Property Type

Chalet

Cottage

Bungalow

House

Flat

Caravan Holiday Home

Other

72.64%

50.70%

48.46%

36.17%

60.03%

51.25%

41.73%

45.63%

52.96%

48.22%

42.56%

53.93%

43.48%

32.06%

27.01%

-2.26%

0.24%

-6.39%

6.10%

7.77%

9.67%

Location

Coastal

Inland

Island

48.87%

60.06%

58.45%

44.90%

53.58%

44.75%

3.97%

6.48%

13.70%

Urban/Rural

Large Urban Areas

Other Urban Areas


Remote Small Towns

Accessible Rural

Remote Rural

Grading

1 Star

2 Stars

3 Stars

4 Stars

5 Stars

Unclassified

72.36%

67.69%

42.63%

60.41%

50.27%

50.23%

15.04%

54.53%

55.85%

55.97%

95.05%

45.93%

66.63%

44.91%

48.02%

41.52%

60.70%

45.61%

26.92%

43.12%

48.65%

51.88%

61.00%

42.95%

5.73%

22.78%

-5.39%

18.89%

-10.43%

4.62%

-11.88%

11.41%

7.20%

4.09%

34.05%

2.98%

53.56% 48.35% 5.21%


Aberdeen & Grampian

ALLFV


Ayrshire & Arran

Dumfries & Galloway




Kingdom of Fife

Orkney

Outer Hebrides

Perthshire

Scottish Borders

Shetland Islands

51.34%

52.93%

52.31%

45.86%

36.00%

75.32%

62.57%

60.47%

53.58%

51.26%

55.58%

59.49%

55.73%

40.53%

51.31%

40.28%

52.46%

44.87%

43.11%

68.36%

61.25%

51.24%

43.30%

41.44%

46.58%

56.65%

53.46%

30.62%

0.03%

12.65%

-0.15%

0.99%

-7.11%

6.96%

1.32%

9.23%

10.28%

9.82%

9.00%

2.84%

2.27%

9.91%

Tariff

Unknown

Up to £299

£300 to £499

£500 to £799

£800 or more

34.92%

41.37%

47.82%

52.29%

76.66%

44.00%

30.47%

45.29%

56.90%

56.63%

-9.08%

10.90%

2.53%

-4.61%

20.03%

5.2 Self-Catering Monthly Distribution by % Unit Occupancy 2017/16

Figure 14 Self-Catering Monthly Distribution by % Room Occupancy 2017/16

In 2017, Self-Catering unit occupancy peaked in August at 85%.

In 2016 Self-Catering unit occupancy also peaked in August at 79%.

2017

2016

29%

24%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

78%

76%

58%

45%

60%

53%

36%

33%

85%

79%

61%

52%

42%

29%

35%

34%

72%

61%

70%

60%

42%

27%

Table 12 Self-Catering Monthly Distribution by % Unit Occupancy 2017/16

5.3 Self-Catering Time Series 2011-2017

Figure 15 Self-Catering Occupancy Rates 2011 - 2017

2017 42.42% 43.56% 44.18% 45.88% 48.29% 48.35% 53.56%

2011 2012 2013 2014 2015 2016 2017

Table 13 Self-Catering Occupancy Rates 2011 - 2017

Between 2011 and 2017, Unit Occupancy rates increased by 11.4% for Self-Catering accommodation.

£600

£700

£500

£400

£300

£200

£100

£0Peak

5.4 Self-Catering Peak/Off Peak Tariffs

Figure 16 Self-Catering Peak/Off Peak Tariffs 2017/16

In 2017, the average peak tariff amongst participating Self-Catering accommodation was £617.00 per week, whilst the off peak average tariff was £509.00 per week.

In 2016, the average peak tariff amongst participating Self-Catering accommodation was £564.00 per week, whilst the off peak average tariff was £450.00 per week.

5.55.6

Self-Catering Booking Methods 2017Self-Catering Online Presence 2017

In 2017, 99% of all participating Self-Catering accommodation providers had their own website. Over two thirds had a facebook page and just over half were listed on Trip Advisor. Less popular were Twitter (41%) and Youtube (21%) in 2017.

In 2017, Other booking methods were cited as most popular by 74% Self-Catering accommodation providers. These include booking agents and channels such as SuperControl and Discover Scotland.

Figure 17 Self-Catering Booking Methods 2017Figure 18 Self-Catering Online Presence 2017

TOURING ACCOMMODATION

6 Touring Accommodation6.1 % Pitch Occupancy

2017 20172016 201617/16 17/16

Table 14 % Pitch Occupancy Analysis 2017/2016

Pitch Occupany

Touring

Tent

Caravan

42.76%

25.87%

40.59%

43.45%

28.06%

46.22%

-0.69%

-2.19%

-5.63%

Location

Coastal

Inland

Island

36.66%

34.00%

51.31%

44.50%

42.37%

43.49%

-7.84%

-8.37%

7.82%

Urban/Rural

Large Urban Areas

Other Urban Areas


Remote Small Towns

Accessible Rural

Remote Rural

-

41.27%

30.17%

60.33%

27.91%

44.79%

-

45.78%

33.94%

50.13%

27.87%

47.57%

-

-4.51%

-3.77%

10.20%

0.04%

-2.78%


Aberdeen & Grampian

ALLFV


Ayrshire & Arran

Dumfries & Galloway




Kingdom of Fife

Orkney

Outer Hebrides

Perthshire

Scottish Borders

Shetland Islands

23.94%

44.11%

-

39.04%

56.25%

43.65%

45.80%

46.02%

54.16%

-

-

40.49%

40.87%

17.32%

23.70%

43.80%

-

41.08%

60.56%

44.32%

45.28%

48.15%

56.08%

-

-

41.95%

39.12%

15.70%

23.94%

44.11%

-

39.04%

56.25%

43.65%

45.80%

46.02%

54.16%

-

-

40.49%

40.87%

17.32%

Tariff

Under £10

£10-£14.99

£15-£19.00

£20 +

41.20%

27.22%

34.39%

36.44%

44.40%

20.14%

39.87%

35.98%

-3.20%

7.08%

-5.48%

0.46%

6.2 Touring Monthly Distribution by % Pitch Occupancy 2017/16

Figure 19 Touring Monthly Distribution by % Pitch Occupancy 2017/16

In 2017, Touring pitch occupancy peaked in August at 57%.

In 2016 Touring occupancy also peaked in August at 60%.

2017

2016

43%

0%


46%

55%

30%

25%

17%

25%

37%

0%

57%

60%

48%

41%

12%

0%

24%

3%

36%

41%

35%

50%

15%

4%

Table 15 Touring Monthly Distributuion by % Pitch Occupancy 2017/16

90%

100%

6.3

6.4

Touring Booking Methods 2017

Touring Online Presence 2017

In 2017, 90% of all participating Touring accommodation providers had their own website. Almost two thirds had a Facebook page. Only 35% were listed on Trip Advisor and less than one third had a presence on Twitter or Youtube in 2017.

In 2017, Direct booking methods were cited as most popular by 80% Touring accommodation providers. Other booking methods (40%) and Walkin (15%) were less popular when booking touring pitches in 2017.

Figure 20 Touring Booking Methods 2017

Figure 21 Touring Online Presence 2017

HOSTEL ACCOMMODATION

7 Hostel Accommodation7.1 % Bed Occupancy

2017 20172016 201617/16 17/16

Table 16 % Bed Occupancy Analysis 2017/2016

Bed Occupancy 56.95% 58.03% -1.08%

Type

Tent

Caravan

57.46%

49.59%

53.80%

72.69%

3.66%

-23.10%

Location

Coastal

Inland

Island

55.65%

54.89%

66.96%

61.65%

64.02%

53.76%

-6.00%

-9.13%

13.20%

Urban/Rural

Large Urban Areas

Other Urban Areas


Remote Small Towns

Accessible Rural

Remote Rural

59.70%

53.54%

57.72%

56.59%

56.38%

55.32%

65.52%

55.07%

53.12%

45.40%

57.26%

50.53%

-5.82%

-1.53%

4.60%

11.19%

-0.88%

4.79%


Aberdeen & Grampian

ALLFV


Ayrshire & Arran

Dumfries & Galloway




Kingdom of Fife

Orkney

Outer Hebrides

Perthshire

Scottish Borders

Shetland Islands

34.65%

56.90%

-

43.66%

35.59%

65.12%

70.20%

59.44%

-

44.01%

-

39.40%

-

-

39.53%

51.86%

-

50.32%

0.00%

60.26%

75.44%

54.97%

-

34.74%

-

39.72%

-

-

-4.88%

5.04%

-

-6.66%

35.59%

4.86%

-5.24%

4.47%

-

9.27%

-

-0.32%

-

-

Grading

1

2

3

4

5

Unclassified

37.79%

41.62%

54.86%

58.15%

60.18%

62.50%

55.84%

45.38%

63.79%

53.98%

58.01%

41.75%

-18.05%

-3.76%

-8.93%

4.17%

2.17%

20.75%

7.2 Hostel Monthly Distribution by % Bed Occupancy 2017/16

Figure 22 Hostel Monthly Distribution by % Bed Occupancy 2017/16

In 2017, Hostel occupancy peaked in August at 78%.

In 2016 Hostel occupancy also peaked in August at 83%.

2017

2016

25%

34%


72%

77%

65%

59%

63%

55%

34%

37%

78%

83%

68%

67%

25%

37%

42%

55%

70%

73%

66%

69%

36%

37%

Table 17 Hostel Monthly Distribution by % Bed Occupancy 2017/16

7.3

7.4

Hostel Booking Methods 2017

Hostel Online Presence 2017

In 2017, 100% of all participating Hostel accommodation providers had their own website. The majority of Hostel accommodation providers also used Facebook (93%), Trip Advisor (86%), Youtube (79%) and Twitter (79%) to promote their accommodation.

In 2017, Direct booking methods were cited as most popular by 92% of Hostel accommodation providers.

Figure 23 Hostel Booking Methods 2017

Figure 24 Hostel Online Presence 201790%

100%

8 Weather & Currency Data

2017 Scotland E Max Temp °C2017 Scotland N Max Temp °C2017 Scotland W Max Temp °C

Temp °C

Scotland W Rainfall (mm)

Scotland N Rainfall (mm)

Scotland E Rainfall (mm) 57.8

0

50

100

Total mm150

200

250

108.9

111.4 181.9

134.0

112.7 90.7

135.7

157.7 45.1

103.6

31.3 43.7

48.5

71.0 189.4

135.0

158.1 90.3

109.9

150.4 170.5

157.3

105.6 106.7

138.5

172.1 211.5

207.2

100.4 99.3

209.5

157.6 165.1

171.8

77.4DecNovOctSepAugJulJunMayAprMarFebJan

Total Hours

Figure 25 Average Maximum TemperatureFigure 27 Average Hours of Sunshine

Figure 26 Average Rainfall

The weather information is based on the averages for the full year month from data sourced through the MetOffice (www.metoffice.gov.uk).

Weather

The currency information is based on the averages for the full month from data sourced through OFX (www.ofx.com). The currency data provided offers a month on month comparison of Sterling against the Euro and the US Dollar with a trend average (3 years).

Figure 28 GBP - Euro Average Exchange rates Figure 29 GBP - US Dollar Average Exchange rates

1.00

1.10

1.20

1.30

1.40

1.33

1.30

1.161.13

1.18

1.38

1.50

201520162017

1.05

1.10

1.15

1.20

1.251.30

1.35

1.40

1.45

Dec

15

Jan

17

Feb

17

Mar

17

Apr 1

7

May

17

Jun

17

Jul 1

7

Aug

17

Sep

17

Oct

17

Nov

17

Dec

17

Jan

16

Feb

16

Mar

16

Apr 1

6

May

16

Jun

16

Jul 1

6

Aug

16

Sep

16

Oct

16

Nov

16

Dec

16

GBP - EUR (Average)

1.00

1.10

1.20

1.30

1.40

1.51

1.44

1.23 1.25

1.34

1.501.50

1.60

201520162017

1.00

1.10

1.20

1.30

1.40

1.50

1.60

Dec

15

Jan

17

Feb

17

Mar

17

Apr 1

7

May

17

Jun

17

Jul 1

7

Aug

17

Sep

17

Oct

17

Nov

17

Dec

17

Jan

16

Feb

16

Mar

16

Apr 1

6

May

16

Jun

16

Jul 1

6

Aug

16

Sep

16

Oct

16

Nov

16

Dec

16

GBP - USD (Average)

Currency

9 Appendix 1: 2017 Request for Information9.1 Serviced Accommodation

9.2 Self-Catering Accommodation

9.3 Touring Accommodation

9.4 Hostel Accommodation

SCOTTISH ACOMMODATION OCCUPANCY SURVEY 2017 · 4.2 Guest House, B&B 5 Self-Catering Accommodation...

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