Scott Oswald Internet Web 2 0 Power Point Presentation Web Site Best Practices
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Internet 2.0 and the Law R. Scott Oswald , Principal, The Employment Law Group, P.C.
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Best website and Internet 2.0 practicies for lawyers.
Transcript of Scott Oswald Internet Web 2 0 Power Point Presentation Web Site Best Practices
Internet 2.0 and the Law
R. Scott Oswald, Principal, The Employment Law Group, P.C.
Using Technology To Demonstrate Expertise
Determine the Purpose of Firm’s Website– Is it a brochure or an information
source?
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Using Technology To Demonstrate Expertise
Brochure– Static
Information Source/Resource– Requires regular commitment to website– Update Site with New Law
Website should define Practice and Culture– Tell clients why they should retain your
firm Testimonials Firm News Opinions
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Effective Practice Area Pages
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Effective News Page
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Opinions Page
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Publications Page
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Top 5 Mistakes When Using Internet 2.0
Relying solely on PPC Campaigns– Web 2.0– Use Content
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Blogs
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Today, Congress approved H.R. 1424 (“Emergency Economic Stabilization Act”)
Top 5 Mistakes When Using Internet 2.0
Excessive use of legal jargon– Remember your audience– Use legal terminology where appropriate
Targeting lawyers Targeting sophisticated clients
Focusing efforts only on main page Abandoning site after initial launch Failing to return potential client inquiries
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Questions?
For further information, contact: R. Scott Oswald
The Employment Law Group® Law Firm [email protected]
www.employmentlawgroup.comTel: 202.261.2806Fax: 202.261.2835
