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    Submitted for the partial fulllment of the

    requirementFor the award of Post Graduate degree

    Of Master of business administration

    Degree Programme of G.B, Technical University,Lucknow

    SESSION200! 20""

    Under the guidance of: Submitted By:Dr. Abhioshek Maheshwari Gaurav Gu#ta$aculty of %anagement %B& ! ''' ()%

    *oll +o. 00-002

    DEWAN.VS INSTITUTE OF ENINEE!IN

    " TE#$NO%O&' MEE!UT

    "

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    A

    (!O)E#T !E(O!T ON

    *S#O(E OF VE$I#%E FINAN#E+

    #ONDU#TED FO! 

    I#I#I ,AN- 

    In area of haiabad

    2

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    STUDENT DE#%A!ATION

    ' aura/ u0ta (tuent of M,A III Sem here/y eclare that the #roect

    re#ort written 1 su/mitte /y me is my original work. 1 guiance of 

    Dr. Abhishek Maheshwari' Fa1u2t3 of Mana4ement' DIMS ' Meerut

    The em#irical finings 1 conclusions in this re#ort are /ase on the

    information collecte /y me uring the training session.

    ' also eclare that the work is one /y me sincerely 1 accurately.

    )ven if any mistake or error has /een foun then it is my hum/le reuest

    to the reaers to #oint out those errors 1 guie me accoringly.

    AU!AV U(TA

    M,A 5 III Sem

    !o22 No. 67689866:7

    3

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    (!EFA#E

    This #roect has /een esigne to analy4e the customer5s #references 1

     /ehaviour towars vehicle finance. This #roect is useful for sales

    manager engage in #ractical selling work as well as strategies

    formulation. The sales e6ecutive 1 sales #erson are #rimarily res#onsi/le

    for formulating 1 im#lementing the strategies in various areas which

    contri/ute to consumer satisfaction #ricing, #hysical istri/ution,

    marketing channels etc.

    (tuy of management in classroom has /een much ine/te to#ic.

    The two months summer training in an organi4ation #rovies a

    management stuent with a real life insight into an organi4ation of 

    functioning.

    Toay market is consumer oriente where customer is the /oss.

    The sale ifference /etween selling 1 marketing is that marketing ens

    with customer satisfaction not after only selling of goos, /ut selling

    sto#s when the goos have sol in the market

    -

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    A#-NOW%EDEMENT

    &n acaemic #roect work is iligent task which can /e com#lete only

    with the hel# of no/le guiance. The creit for successful com#letion of 

    this #roect re#ort goes to my res#ecte (ir, Mr. Anu; T3a4i  7(ales

    8oorinator9 '8'8' $inance Lt. Gha4ia/a, who gave #ainstaking,

    untiring hel# /y guiing constantly the su/ect matter 1 also raising

     #ertinent issues.

    ' also want to e6#ress my heartly thanks to %r. (anee# kumar 

    7'8'8' $inance Lt., Gha4ia/a9 who ha /een kin enough to #rovie

    relevant information 1 materials which serve useful #ur#ose.

    ' woul also like to thank Dr. Abhishek Maheshwari' Fa1u2t3 of 

    Mana4ement' DIMS ' Meerut in com#uting this #roect re#ort. This

     #roect woul not have e6ecute without her hel# 1 efforts.

    $inally, ' e6#ress sincere gratitue to my #arents 1 friens for their 

    su##ort 1 moral encouragement.

    AU!AV U(TA

    M,A 5 III Sem

    !o22 No. 67689866:7

    :

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    INT!ODU#TION

    & #roect work on ;S#O(E OF VE$I#%E FINAN#E IN

    $A

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    There is a also a wie variety of com#etition among the com#anies

    which has got various #arameters like easy installment #lan, rate of 

    interest an various other incentives. &fter analy4ing the com#lete vehicle

    market with etaile stuy of each an every segment 7scooty,/ikes, cars9

    it woul /e #ossi/le to raw out the conclusion that whether the auto

    market is rising of eclining with a #ro#er com#arison of cash an

    finance com#onents of sale. Through this analysis the stuy can /e mae

    of finance market in which the com#arison can /e one /etween

    financing schemes #rovies /y various financing institutions at a glance.

     '8'8' B&+

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    =7>> ? The 'nustrial 8reit an 'nvestment 8or#oration of 'nia

    Limite 7'8'8'9 incor#orate at the initiative of the ?orl

    Bank, the Government of 'nia an re#resentatives of 'nian

    inustry, with the o/ective of creating a evelo#ment financial

    institution for #roviing meium@term an long@term #roect

    financing to 'nian /usiness. %r. &.*amaswami %ualier 

    electe as the first 8hairman of '8'8' Limite.

    '8'8' emerges as the maor source of foreign currency loans to

    'nian inustry. Besies funing from the ?orl Bank an other 

    multi@lateral agencies, '8'8' also among the first 'nian

    com#anies to raise funs from 'nternational markets.

    =7>@ ?  '8'8' eclare its first Divien at 3.:A.

    =7> ?  %r. G.L. %ehta was a##ointe the 2n 8hairman of '8'8' Lt.

    =7@6 ?  '8'8' /uiling at ">3, Back/ay *eclaimation was inaugurate.

    =7@= ?  The first ?est German loan of D% : million from

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    =7@8 ?  '8'8' mae its first e/enture issue for *s. > crore, which was

    over su/scri/e.

    =7@7 ?  $irst two regional offices in 8alcutta an %aras were o#ene.

    =78: ?  (econ entity in 'nia to set@u# merchant /anking services.

    ?  %r. C.T. Parekh a##ointe as the thir 8hairman of '8'8'.

    =788 ?  '8'8' s#onsors the formation of Cousing Develo#ment $inance

    8or#oration. %anage its first euity #u/lic issue.

    =78 ? %r. ames *a a##ointe as the fourth 8hairman of '8'8'.

    =787 ? %r. (iharth %ehta a##ointe as the fifth 8hairman of '8'8'.

    =7: ? Becomes the first ever 'nian /orrower to raise )uro#ean E

    currency Units.

    ? '8'8' commences leasing /usiness.

    =79 ? %r. (. +akarni a##ointe as the si6th chairman of '8'8'.

    =7> ? %r. +. Faghul a##ointe as the seventh 8hairman an

    %anaging Director of '8'8'.

    =7@ ? '8'8' first 'nian 'nstitution to receive &DB Loans. $irst #u/lic

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    =779 ? '8'8' sets u# '8'8' Bank 

    =77@ ? '8'8' /ecomes the first com#any in the 'nian financial sector 

    to raise GD*.

    ? '8'8' announces merger with (8'8'.

    ? %r.

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    OVE!VIEW

    '8'8' Bank is 'nia5s secon !largest /ank with total assets of a/out *s.

    "->,2"- crore at Decem/er 3", 200- an #rofit after ta6 of *s. ",3"

    crore in the nine months ene Decem/er 3", 200- 7*s. ",>3 crore in

    fiscal 200-9. '8'8' Bank has a network of a/out :30 /ranches an

    e6tension counters an over ",0 &T%s. '8'8' Bank offers a wie range

    of /anking #roucts an financial services to cor#orate an retail

    customers through a variety of elivery channels an through its

    s#eciali4e su/siiaries an affiliates in the areas of investment /anking,

    life an non@life insurance, venture ca#ital an asset management. '8'8'

    Bank set u# its international /anking grou# in fiscal 2002 to cater to the

    cross /orer nees of clients an leverage on its omestic /anking

    strengths to offer #roucts internationally. '8'8' Bank currently has

    su/siiaries in the Unite

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    )6change 7+H()9.&s reuire /y the stock e6changes, '8'8' Bank has

    formulate a 8oe of Business conuct an )thics for its irectors an

    em#loyees.&t ril -, 200:, '8'8' Bank, with free float market

    ca#itali4ationI of a/out *s. 30.00 /illion 7U(J .00 /illion9 ranke thir

    amongst all the com#anies liste on the 'nian stock e6changes.'8'8'

    Bank was originally #romote in "- /y '8'8' Limite, an 'nian

    financial institution, an was its wholly owne su/siiary. '8'8'5s

    shareholing in '8'8' Bank was reuce to ->A through a #u/lic

    offering of shares in 'nia in fiscal ", an euity offering in the form of 

    &D*s liste on the +H() in fiscal 2000, '8'8' Bank5s acuisition of 

    Bank of %aura Limite in an all@stock amalgamation in fiscal 2002.

    '8'8' was forme in ":: at the initiative of the ?orl Bank, the

    Government of 'nia an re#resentatives of 'nia inustry. The #rinci#al

    o/ective was to create a evelo#ment financial institution for #roviing

    meium ! term an long term #roect financing to 'nian /usinesses. 'n

    the "0s, '8'8' transforme its /usiness from a evelo#ment financial

    institution offering only #roect finance to a iversifie financial services

    grou# offering a wie variety of #roucts an services, /oth irectly an

    through a num/er of su/siiaries an affiliates like '8'8' Bank. 'n ",

    "3

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    '8'8' /ecome the first 'nian com#any an the first /ank or financial

    institution from non@a#an &sia to /e liste on the +H().

      &fter consieration of various cor#orate structuring alternatives in

    the conte6t of the emerging com#etitive scenario in the 'nian /anking

    inustry, an the move towars universal /anking, the managements of 

    '8'8' an '8'8' Bank forme the view that the merger of '8'8' with

    '8'8' Bank woul /e the o#timal strategic alternative for /oth entities,

    an woul create the o#timal legal structure for the '8'8' grou#5s

    universal /anking strategy. The merger woul enhance value for '8'8'

    shareholers through the merge entity5s access to low cost e#osits,

    greater o##ortunities for earning fee@/ase income an the a/ility to

     #artici#ate in the #ayments system an #rovie transaction /anking

    services. The merger woul enhance value for '8'8' Bank shareholers

    through a large ca#ital /ase an scale of o#erations, seamless access to

    '8'8'5s strong cor#orate relationshi#s /uilt u# over five ecaes, entry

    into new /usiness segments, higher market share in various /usiness

    segments, #articularly fee@/ase services, an access to the vast talent

     #ool of '8'8' an its su/siiaries. 'n cto/er 200", the Boars of 

    Directors of '8'8' an '8'8' Bank a##rove the merger of '8'8' an two

    "-

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    of its wholly ! owne retail finance su/siiaries, '8'8' Personal

    $inancial (ervices Limite an '8'8' 8a#ital (ervices Limite, with

    '8'8' Bank. The merger was a##rove /y shareholers of '8'8' an

    '8'8' Bank in anuary 2002, /y the Cigh 8ourt of Guarat at &hmea/a

    in %arch 2002, an /y the Cigh 8ourt of uicature at %um/ai an the

    *eserve Bank of 'nia in ril 2002. 8onseuent to the merger, the '8'8'

    grou#5s financing an /anking o#erations, /oth wholesale an retail, have

     /een integrate in a single entity.

    • $ree float holing e6clues all #romoter holings, strategic

    investments an cross holing among #u/lic sector entities.

    ":

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    INDUST!& (!OFI%E

    Fehicle finance is /ecoming maor issue an maor area of o#eration for

    cor#orate in 'nia. Besies #rivate sector, semi government an

    nationali4e /anks are in the race. ?ith various schemes to suit your 

    reuirement an with attractive interest rates, these Fehicle finance

    com#anies are offering most attractive finance o#tions for Fehicle

    seekers.

    I#I#I Vehi12e Finan1e

    't5s given mortgage leners a real run for their money. ?hen it first

    starte Fehicle financing o#erations in the "0s, '8'8' Bank too on

    irect selling agents to source /usiness. The strategy #ai off, ena/ling

    the /ank to increase #enetration in ur/an an semi@ur/an areas, while

    simultaneously controlling sourcing costs, an allowing it to offer lening

    rates that were marginally lower than the com#etition. The /ank currently

    has a network of over :0 agents across the country. The resultE in 200-,

    '8'8' Bank sanctione loans to more than 300,000 new accounts,

    is/ursing a total of *s. "3,2" crore, to /ecome the country5s largest

    mortgage financier that year. During the #erio ril ! Decem/er 200-,

    the /ank is/urse *s. "3,"- crore, the highest in the inustry so far in a

    ">

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     /lock of nine months. '8'8' Bank also stans out for #ioneering a host of 

    value ae services. These inclue free assistance in locating #ro#ertiesin select cities through a s#ecial ivision, Come (earch. $or /orrowers,

    there5s a free accient insurance cover, an a Kloan shiel insurance5

     #olicy that covers eath, #ermanent isa/ility an critical illness on

     #ayment of s#ecial #remiums.

    $DF# Vehi12e Finan1e

    8om/ine a 2 year history with a value riven work ethos, an

    you get a Fehicle loan colossus calle CD$8. ?hen it starte o#erations

    in ", it was the only insitution #roviing mortgages. Des#ite that

    mono#oly status, it constantly sought customer fee/ack on #roucts an

    innovate services to /uil /ran euity. CD$8 was the first in 'nian

    cor#orate history to offer $D certificates over the counter, when it /egan

    acce#ting retail e#osits in the late "0s. Until then, the conce#t was

    unhear of. Toay, it is 'nia5s leaing mortgage /ran.

    OT$E! INSTITUTIONS

    The retail outlays of the institutions are giving services, which Fehicle

    seekers often o not get with traitional Fehicle finance com#anies.

    "

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    has to take countless leaves to o ocumentation for Fehicle loans.

    'nterest rates were also mae /y the institution a maor issue to think

     /efore eciing on Fehicle loans. Tata $inance Lt., 8enturion an 8iti /ank are likely to storm Fehicle finance market in near future.

    Private Fehicle finance sector is also oing very well in catering the

    nee for housing finance.

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    financial institution an /ankers for maority of 'nians have entere with

    interest rates of "2.2- A. P+B has crosse *s. :0 crore alone in %um/ai

    region for Fehicle finance in very short #erio of time. .

    AWA!D AND !E#ONITION FO! I#I#I ,AN- 

    AND Erstwhi2e I#I#I %TD

     ICICI Bank 

    :66>

    • ;Tri#le &&& Best 8ash %anagement 8ountry &war in 'nia= /y

    the &sset.

    :669

    • ;Best Bank in 'nia= /y )uromoney.

    • ;Best Cigh Hiel Borrower in 'nia= /y )uromoney

    • ;'nia5s %ost 8ustomer $rienly Bank= /y utlook %oney

    • ;Best Bank= /y Business 'nia

    • ;'nia Derivative Couse of the Hear= /y &sia *isk 

    • ;Best consumer 'nternet Bank in 'nia= /y Glo/al $inance

    • ;Best 8or#orate 'nstitutional 'nternet Bank in 'nia= /y Glo/al

    $inance

    "

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    • ;%ost 8hallenging 'T 'm#lementation &war= for the '8'8' Bank 

    )&' #roect /y P8 Muest.

    • ;Best Domestic 8ommercial Bank= in 'nia /y &siamoney

    • ;Best )merging %arket Bank in 'nia= /y Glo/al $inance

    • ;Best Domestic $6 Bank in 'nia= /y &siamoney Poll

    • ;Best Bank of the Hear in 'nia= /y $inance &sia

    • ;Best *etail Bank in 'nia= /y &sian Banker 

    • ;Best $oreign )6change Bank in 'nia= /y Glo/al $inance

    • ;'nia5s %ost &mire Private (ector Bank= /y Business Barons

    :66B

    • ;Best Bank of the Hear in 'nia= /y $inance &sia

    • ;The &sian Banker )6cellence in *etail $inancial (ervice

    Program= /y the &sian Banker.

    • ;Best Bank Domestic 8ommercial Bank in 'nia /y &siamoney=

    • ;Best )merging %arket Bank in 'nia= /y Glo/al $inance%aga4ine

    • ;Best %ulti@8hannel (trategy 20035 awar /y the Banker 

    %aga4ine, U

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    • Gran Pri4e ?inner in Peak ?orkloa, Uni6 )nvironments, LTP

    in ?inter 8or#5s To# Ten #rogram.

    • D% *eview %aga4ine ?orl 8lass (olution &war 2003 in the

    Business 'ntelligence category for its Teraata enter#rise atawarehouse solution.

    • ;Best 8onsumer 'nternet Bank in 'nia= /y Glo/al $inance

    maga4ine

    • ;Best 'ntegrate 8onsumer Bank (ite in the &sia Pacific *egion=

     /y Glo/al $inance

    • ;Best $oreign )6change Bank in 'nia= /y Glo/al $inance

    • ;Best Trae $inance Bank in 'nia= /y Glo/al $inance

    :66:

    • Bank of the year from the )merging %arkets /y the Banker 

    %aga4ine of U<

    • Bank of the year 2002, in 'nia, /y the Banker %aga4ine of U

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    • Best 8onsumer 'nternet Bank in 'nia /y Glo/al $inance

    • Best Bank in 'nia /y Glo/al $inance

    • 'nia5s %ost &mire Bank 2002 in the BB@T+ (ofres %oe Poll

    :66=

    • Best *etail Bank in 'nia from the &sian Banker 

    • Prouct 'nnovation &war for

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    • &sian Banking &war /y the &sian Banker5s &ssociation for recor

    collections uner the *esurgent 'nia Bons (cheme.

    =77

    • www.icici/ank.com got commene rating from the $inancial

    Times, Lonon for two successive years.

    • 8y/er 8or#orate &war /y the )conomic Times an %icrolan

    Limite for making the /est use of 'nternet for commercial

     #ur#ose.

    Erstwhi2e I#I#I %td.

    I#I#I

    :66:

    • *anke Thir KBest )m#loyer5s in a 8am#ustrack stuy amongst

    the

      stuents of the /est /usiness school in 'nia conucte /y

    *G@%&*G.

    :66=

    • %r.

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      avertisement on television=.

    • 20th 8entury &chievement &war for istinguishe service to the

    cause of Develo#ment $inancing an #romoting national economic

    evelo#ment /y &D$'&P 7&ssociation of Develo#ment $inancial

    'nstitutions of &sia Pacific9

    • KBest Presente &ccounts5 /y the 'nstitute of 8hartere

    &ccountants

    of 'nia for the thir year running.

    • *anke fifth in the survey of 'nia5s %ost *es#ecte 8om#anies,

    8onucte /y Business ?orl an '%*B.

    :666

    • KBest 8)5 for innovative C* #ractices to %r.

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      an Business Toay survey.

    (!ODU#T OFFE!ED ,& I#I#I ,AN- 

    CSAVIN' FIED DE(OSIT' #U!!ENT and DEMAT

    A##OUNTS?

    art from the usual facilities, you get a free &T% car,

    inter/ranch Banking, +et /anking, Bill #ay, Phone Banking, De/it

    car, %o/ile /anking, among other.

    CI#I#I ,AN- (!EFE!!ED A##OUNT?

    & #referential saving

    account where you are assingne a eicate relationshi# %anager

    who is at your one #oint contact. Hou also get #rivilege like free

    waivers, enhance &T% withrawal limit. Priority locker allotment

    an lower interest rates on loan etc.

    CSWEE( IN A##OUNT

    & fi6e e#osit linke to your saving

    account. (o if you are saving account so even if your savings &ccount

    ruins a /it short, you can issue a cheue 7or use your &T% car9. The

    money is automatically swe#t in from your saving account.

    2:

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    CSU(E! SAVE! A##OUNT

    (u#er saver account gives you an

    overraft facility u# to :A of your fi6e e#osit. 'n an emergency,

     you can access your funs while your fi6e e#osit continues to earn

    high interest.

    CI#I#I ,AN- (%US

    art from regular an #remium account '8'8'

    also have '8'8' /ank PLU( ie. & current account an you can transfer 

    u# to *s. :0 lakh #er month at no e6tra charge /etween the four

    metros. Hou can also avoi of the cheue clearing /etween the four

    metros, get cash elivery#ick u# to *s. 2:000@ home elivery of

    eman rafts at #er cheues, outstaning cheues, outstation cheue

    clearance facility etc.

    CDEMAT A##OUNT

    8onuct hassle free transactions on your shares.

    Hou can also access your emat account on the 'nternet.

    2>

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    INNOVATE SE!VI#ES FO! #USTOME! #ONVENIEN#ES AT I#I#I ,AN- 

    C($ONE ,AN-IN

    2- hr automatic /anking services with ifferent

     #hone /anking num/ers availa/le.

    CATM :9 $r ,AN-IN

    art from routine transactions you can also

     #ay your utility /ills an transfer funs, at any of '8'8' &T%5s across

    the country.

    CINTE!#IT&INTE!,!AN#$ ,AN-IN

    &ccess your account from any of our 2-" /ranch in

    "2 cities.

    CNET ,AN-IN

    &ccess your /anking account from anywhere in

    the worl at any time at your convenience. Hou can also view your

    emat through /anking.

    CINTE!NATIONA% DE,IT #A!D

    2

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    &n &T% car you can sho#

    with all over the country an over "-0 countries with. Hou can s#en

    in any currency an #ay in ru#ees.

    CMO,I%E ,AN-IN

    &ccess your account on your mo/ile #hone

    screen at no airtime cost. Use (%( technology to conuct your

     /anking transactions from your cell #hone.

    %OAN FO! EVE!& NEED AT I#I#I ,AN- 

    C(E!SONA% %OAN

    Take a loan of u# to *s 3 lakh for a weing,

    eucation, #urchase of a com#uter or a holiay.

    C#A! %OANS

    '8'8' finance u# to 0A of the cost of the car new or

    use. &n the loans come to you with easy ocumentation an s#eey

     #rocessing at attractive interest rates.

    CTWO W$EE%E! %OANS

    Hou can get a loan for your new two wheeler.

    2

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    C#ONSUME! DU!A,%E %OANS

    To hel# you /y the /est ura/le for your home '8'8' #rovies youloan.

    A((!OVED #A! #ATEO!&

    #ATEO!&

    = #A!S

    %@00, Nen7Petrol9 , (antro ,mni ,'nica,?agon@*, &lto

    #ATEO!&

    : #A!S

      Palio,Fersa, (koa, (cor#io, 8amary, 'nigo, 8orolla,#tra,Cona 8*F,)steem, (iena, Lancer, city, 'kon, &ccent, Uno, Mualis, 8orsa, (afari, &stra7Petrol9,Cona

    FT)8,

    (onata,Baleno,$or )neavour, G% $orrester 

    #ATEO!&

    B#A!S

    (umo, Bolero, Bolero 'nvaer, &ccor 7&utomatic transmi&stra7Diesel9, Baleno, Nen7Diesel9, Nen7&utomatic9,Cona automatic9, &ltura, (iena ?eeken, #el (wing

    #ATEO!&

    9#A!S

    %@"000, Gy#sy, &m/assaor, ""@+), 8ontessa,Premier Pamani, (ierra, Tata )state

    #ATEO!&

    > #A!S

    %ercees

    2

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    8&UT'+ P*$'L)

    • ?ine %erchant

    • Builer8ontractorBuiling %aterial (u##lier 

    • Trans#orter 

    • $ilm 'nustry Professional 7incluing actors,irectors,#roucers an

    istri/utors9

    • $inance com#anies $inancial services com#anies 7e6ce#t & an a/ove

    rate com#anies /y '8*&8*'('L9

    • (tock Brokers

    • 'nsurance &gents

    • &uto (#are Parts Dealers

    • 8hit $uns+ihi 8om#anies

    • *eal )state &gents Pro#erty ealers

    • &vocates 7)6ce#t Cigh 8ourt 1 (u#reme 8ourt Lawers9

    • (TDOero6 Booth #erators

    • (malltime Travel 1Tour #erator 7:em#loyees9

    30

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     +)G&T'F) P*$'L)(

    • Politicians

    • Policemen 7e6ce#t 'P( 1 '&( officers9

    • Bar wner 7incluing Bar cum *estaurants9

    • Fieo Parlor #erators

    • 8a/le #erators

    • 8ontractual )m#loyees

    CU$s, Trusts, 8reits (ocieties

    • Time (hare 1%otels

    • Plantation 8om#anies

    3"

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    &PPL'8&T'+ $*%

      MANDATO!& FIE%DS TO ,E FI%%ED U(

    " 8U(T%)* D)T&'L(

    •  +ame

    • *esiential an office aress with #in coe

    • %arital status

    • Couse owner shi#

    • Hears at current aress

    • Bank etails

    • Phone num/er of resience an office

    • Date of Birth

    32

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    2 88UP&MT'+&L D)T&'L(

    • ccu#ation

    • )m#loyers +ame

    • Hears with current em#loyer 

    • )ntity status

    • Line of /usiness

    • Hears of esta/lishment

    • Two references 

    3 $'+&+8) D)T&'L(

    • Prouct, /ran

    • Fehicle, moel

    • 'nvoice #rice

    • Tenor 

    • $inance amount

    • (cheme

    • +o. of avance )%'5s

    33

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    %TV !ID 5 For 0ersona2 use /ehi12e on23

    In1ome G@6 - @6-=66- H=66-=>6- H=>6-  Tenure " @ 3 " @ 3 - ! : " @ 3 - @ : " @ 3 - @ :

    #at = 0A :A :A :A :A 0A :A

    #at : 0A 0A 0A :A 0A :A 0A

    #at B >0A 0A 0A :A 0A :A 0A

    #at 9 0A :0A 0A :0A 0A :0A 0A

    #at > :0A 0A 0A 0A 0A >0A 0A

     

    3-

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    3:

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    '+8%) P*$

    (&L&*')D

    • Latest 7any of last three months9 salary sli# from GovtLimite

    8om#anyPvt lt%+8s

    • (alary certificate from Govt Limite 8os

    • 'T* fille /y Pvt Lt 8om#any )m#loyees

    Proof of continuity of em#loyment Q" years 7form "> or a##ointement

    lettercertificate from C* Prev salary sli# " years ol from Govt,lt,%+8

    ()L$ )%PLH)D

    • Latest 2 years 'T*s&ssessment orers with com#utation'T88Ta6 8hallan

    Q2:0k9

    P&*T+)*(C'P $'*%(

    I$inancial 78& certifie9 R 'T*&ssessment orer'T88STa6 challansQ2:k 

    I&uite financial with auit re#ort

    LTDPFT LTD 8%P&+')(

    • &uite financial for last two years with scheules

    • Director as Gurantor in PFT LTD com#anies

    3>

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    &G*'8ULTU*&L '+8%)

    • $or all categories u#to ma6. of *s ":000@

    • $or all categories u#to *s 30000@ su/ect toE

      C &griculture income reflecte in last two years 'T*s

      C Lower of the latest two years agriculture income consiere

      +'P 8&()(

      Business )m#loyment continuity for 2 years

    any one 

    ". %emoranom of association 

    2. 8ertificate of incor#oration

    3. Partnershi# ee

    -. &uite financial

    :. 'T*s>0k 

    >. (ales ta6 *g (ho# esta/lishment certificate

    . $orm "> 7(elf em#loye9

    . $orm "> RLatest salary sli#

    . Previous years salary sli# Rlatest salary sli#

    "0. Bank statement

    "". Bankers5 certificate

    3

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      +'P 8&()• LTF of :A for 3years on category " cars

    ". Latest 3 months /ank statement

    2. &vg. Balance Q30k constantly maintaine

    3. +o cheue returns

    -. &euate $re. f transactions

    :. 'n case of D88 account, /alance not to e6cee limit

    8@&PPL'8&+T(

    8o@a##licant can /e Parents,(#ouse,(on 1 co@resiing

    aughter. Partnershi# $irm or 8om#any if a##licant is Partner Director 1vice@versa

    • AE (U!(OSE

     I )ither of the co@a##licant nees to meet the age norms

    • &ge at maturity of transaction not to e6cee 0 years for /oth

    a##licant 1 co@a##licant

    • IN#OME (U!(OSE

    • (D# (ur0ose

    3

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    TP UP L&+

    Ob;e1ti/e ?  To #rovie a to# u# loan to e6isting customers of '8'8' Bank car loans

    Tar4et se4ment ?  )6isting customers who have a clear re#ayment 7efine

    one /ounce #er year9 an wish to avail an enhancement to the e6isting loan.

    %inimum seasoning of > monyhs in a year loan an "2 monyhs in a Q"year loan

    are necessary for a loan to /e to##e u#.

     Etent of finan1e? u#to 0A of fresh valuation amountgri value or 

    loan e6isting loan amount whichever is earlier 

    Tenure?  u#to 3> months@age of the car cannot e6cee years at the

    time of maturity of the loan

    ProcessE

    ".8ustomer with the e6isting loan a##roaches us for a to# u#.

    2. +o $'TF* is to /e one if aress on a##lication form is same as the

    one on our system

    3. (ignature verification is to /e waive if cheues are /eing issue from

    the same account asa the last loan

    3

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    -. +o income #roof to /e taken.

    :.8P&#s to check the (& of the customer to ensure that ma6. "

     /ounce #er year conition is met.

    >. 8ases to /e marke uner ;TP UP= #rouct in the system.

    P(('BL) F&*'&+T(• To0 u0 without fore12osin4 the ear2ier 2oan

    •  'n this case, the to# u# amount will /e /ooke on the system as a

    new loan. The to# u# an the #rinci#al out staning cannot e6cee

    0A of the value of the car.

    • Payment in this case will /e only on to# u# amount.This will /e a

    *&&8 variant.

    • To0 u0 after fore12osin4 the ear2ier 2oan on the s3stem

    •  'n this case, a newe loan will /e /ooke for the entire loan amount

      an the termination value 7incluing foreclosure charges9 will /e

    eucte from the is/ursement of the new loan

    • Payment in this case will /e on the entire loan amount

    • To ensure that D(&s o not encourage foreclosure of the loan so as

      to earn higher #ayouts on the new loan, these loan will nee an

    a##roval either from the #rouct team or +(% use cars

    -0

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    Loan to value norms for use car loans

    (ection " ! Pro#osal

    't is #ro#ose yhat for the following LTF gri will /e a##lie for clients

    who meet moifie #rouctcreit norms

    In1ome GJ@6kNo in1ome

    0roof 0ro/ided

    H@6kto=66k =66k  

    %TV 0A7as against >0Acurrently9

    0A7 as against 0Acurrently9

    :A7 as against0A currently9

    (ection 2@ Prouct an 8reit +orms%oifie #rouct 8reit normsE

    #riterion Norms Va2idation De/iation%e/e2

    Vehi12e to

    be

    funde

    d

    %aruti 00 %aruti&lto%aruti Nen7#etrol9(antro?agon*)steem&ccentCona8ity7 only manualtransmission moels allowe9

    #lication$ormFaluationre#ort

     +oeviation to

     /ee6cerciseon thisnorm

    Maimum

    a4e ate theend of the

    tenor

    > years #lication

    $ormFaluationre#ort

     +o

    eviation to /ee6cerciseon thisnorm

    E2i4ib2e

    borrower

    1ate4or3

    $uning to iniviual@(alarie an (elf em#loyefor #ersonaluse7 Ta6i8ommercial use notallowe9

    #lication$orm'entity

     #roof 

     +oeviation to

     /ee6cerciseon this

    -"

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    norm(houl meet one comfort conition each out of the comfort conition liste in #art &

    an #art B

    (art A

    wnershi#of 

     #remises

    )ither resienceor the officeshoul /e inowne #remises

    )lectricity /ill(hare8ertificate (ale&ggrementPro#erty ta6 /ill

     +oeviation to

     /ee6cercise

    on thisnorm

    &verage /ank /alance

    (houl /e ".:times the

     #ro#ose )%'

    Balance to /e calculate /ycalculating average of 

     /alances on :th,":th,2:th

    of every month

     +oeviation to

     /ee6cerciseon thisnorm

    *e#ayment

    track 

    &s #er section >

     / of car loanscreit #olicy

    &s #er section > / of car 

    loans creit #olicy

     +o

    eviation to /ee6cerciseon thisnorm

    'ncome %inimum *s".: lac #er  annum

    'T*$orm">(alary8ertificate

     +oeviation to

     /ee6cercise

    on thisnorm

    -2

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    P&*T B

    )m#loyment

    Businesssta/ility

    %inimum 2 years in the current

    em#loy>ment /usiness an 3 years of total sta/ility at em#loyment/usiness

    (alarieE$orm

    ">#ointmentletter 'entitycar(elf em#loyeE'T*(ale ta6regestration

     +o

    eviationto /ee6cerciseon thisnorm

    Previous car ownershi#

    This shoul /e"9 a vehicle other than which is

     #ro#ose to /e fune29 shoul not /e more than 3 years

    ol when acuire39 shoul have /een in

    a##licant5ss#ouse#ro#rietorshi #name for at least "2 months

    Photoco#y of the regestration

     /ook 

    8reitmanager 

    an a/ovecan sign ! off theeviationof ownershi#vintage of less than"2 months

     /ut morethan 3months

    8reit car "9 (houl have a creit limit of atleast *s 3:000@

    29 The car statement shoul notreflect any #enal charges

    39 8ar shoul /e at least "2months ol7> months if issue

     /y '8'8' /ank9

    Latest /illingstatement anone more

     /illingstatement

     #ertaining tolast si6 monthsshoul /ecollecte

     +oeviationto /ee6cerciseon thisnorm

    IThis amenment shall /e a##lica/le at location where collectionmanager is /ase

    I&ll norms of the car loan creit #olicy other than mentione a/ove shall /e a##lica/le

    -3

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    ()8T'+ 3 ! T*&8

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    %inimumLoan tenor 

    3> months for stanar #rofile

    #lication form "9*8% +(%*isk heaBusiness

    Cea for caution #rofile u#to 2-months29 +(%*isk  heaBusiness ana/ove for anyother com/inationof tenors an

     #rofiles

    &ge of thecar 

    &t the en of tenor shoulnot /e morethan > years

    *8 /ook alongwith thea##lication form

    Business hea ana/ove

    '+8%) "9$or self  em#loye

     /usiness entitiesatleast *s >000@

     #.a 7for currentan #revious

     /year929$or salarie *s"00000@ #.a 7$or current year9

    'T*s "9*8%+(%for shortfallu#to "0A29+8%

    Business hea*isk hea for shortfall u#to20A39 $or shortfallQ20A

     /usinesshea*isk hea

    #OMFO!T#ONDITION &ny one of thefollowingconition to /esatisfie

    "9 wneresienceowneoffice

    29 'n thecurrent

    "9 (harecertificate (aleee)lectricity /ill

    29 (ho# anesta/lishmentcertificate of thecommencement of the

    "9+8%Business hea*isk Cea for thevaliationocument29therwise

     /usiness hearisk hea

    -:

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     /usiness for at least :years7self 

    em#loye9in current

     o/ for 3years7salarie9

    39 *e#aymenttrack 

    -9 Cealthy /ank 

    statement

     /usinessauitefinancialssalar 

    y sli#$orm@">Letter fromthe em#loyer 

    39 &s efine inthe section >7/9of the auto

     #olicy-9 &s efine in

    the section : of 

    the auto #olicyfor thealternate to theincome #roof 

      LTF&s #er theGri

     &s #er theGri

      "9U#to :A@+8%+(%Businesshea*isk hea

    29 Q:A Business hea *isk 

    Cea an a/ove

    •  +o income #roof #rouct not to /e one for this variant.

    • 'niviual em#loye with #ro#rietorshi# an #artnershi#

    firms shall not ualify for this variant.

    •  +o is/ursment to /e mae to the D%&ealer 7otherwise

    a##lica/le for the use cars9 uner this variant.

    • &ll creit an the ocuments norms of the use car #olicy

    not mentione in this note shall a##ly

    ->

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    %TV !ID

    $or tenor u#to 2 years an stanar #rofiles only

    In1ome W>0k Q>0kto"00k Q"00k  

    %TV as

    K of

    >:A 0A :A

    (houl meet one comfort conition each out of the comfort conition liste in #art &

    an #art B

    (art Awnershi#

    of  #remises

    )ither resienceor the officeshoul /e inowne #remises

    )lectricity /ill(hare8ertificate (ale&ggrementPro#erty ta6 /ill

     +oeviation to

     /ee6cerciseon thisnorm

    &verage /ank /alance

    (houl /e ".:times the

     #ro#ose )%'

    Balance to /e calculate /ycalculating average of 

     /alances on :th,":th,2:th

    of every month

     +oeviation to

     /ee6cerciseon thisnorm

    *e#aymenttrack 

    &s #er section > / of car loanscreit #olicy

    &s #er section > / of car loans creit #olicy

     +oeviation to

     /e

    e6cerciseon thisnorm

    'ncome %inimum *s".: lac #er  annum

    'T*$orm">(alary8ertificate

     +oeviation to

     /ee6cerciseon thisnorm

    -

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    #A! %OANS AT

    LL.+I#I#I ,AN-+

    #A! %OANS

    '8'8' /ank car loans scheme is the most convenience way to get the loan

    for your new ream car.

    ADVANTAES OF #A! %OANS SE!VI#ES AT I#I#I

    ,AN- 

    (#eey #rocessing within 2- hours.

    8overs the wiest range of cars an multy utility vehicle in

    'nia.

    $inance u# to 0A of its invoice value.

    $le6i/le re#ayment o#tion "2@- month #erio.

    &ttractive car loans #lans.

    &mong the lowest interest rates.

    Cassle free ocuments.

    Pre#ayment Pre#ay the loan anytime after " months at a small

    charge73A,-A9.

    -

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    E%II,I%IT& AND DO#UMENTATION FO! #A! 

    %OANS

    FO! SA%A!IED INDIVIDUA%S

    E%II,I%IT&?

    %inimum age of a##licant E2" years

    %a6imum age of a##licants at loan maturity : years.

    %inimum em#loymentE " year in current em#loyment an

    minimum 2 year of em#loyment.

    %inimum annual income E*s >0000 net annual income

    Tele#hone E must at resience.

    DO#UMENTATION?

    Proof of 'entyE Pass#ort co#y , P&+ car, Foter 'D, Driving

    license.

    'ncome #roofE Latest salary sli# with $orm +o ">

    &ress #roofE *ation car, Driving license, Tele#hone /ill,

    P&+ car, Foter car )lectricity /ill.

    -

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    Bank statementE +ot manatory.

    FO! SE%F EM(%O&ED

    E%II,I%IT&?

    %inimum age of em#loymentE 2" years

    %a6imum age of #licant at loan maturityE >: years.

    %inimum em#loymentE 3 years in /usiness.

    %inimum annual incomeE +et #rofit #rice >0000 #a. for

    stanar cars an *s "00000 #a. for mi si4e an #remium

    cars.

    Tele#honeE must at resience.

    DO#UMENTATION?

    Proof of ientyE Pass#ort co#y, P&+ car, Foter 'D car,

    riving license.

    'ncome #roofE Latest 'T* 

    :0

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    &ress #roofE *ation carDriving license,Tele#hone

    BillP&+ carFoter car)lectricity /ill.

    Bank (tatementE ?aive for small cars for mi si4e an

     #remium car if income is greater than *s ".: laks then /ank

    statement can /e waive.

    FO! (A!TNE!S$I( FI!MS

    E%II,I%IT&?

    %inimum incomeE +et #rofit *s. >0000 #a. for stanar cars

    an *s. "00000 #a. for mi si4e an #remium cars.

    %inimum turn overE Turn over *s -.: lacs.

    Tele#hone E one #hone at least at /usiness an resience of the

    loan e6ecuting #artner.

    DO#UMENTATION?

    Proof of 'entyE +&

    'ncome #roofE &uite /alance sheet, #rofit an loss account for 

      latest 2 years an list 2 years 'T return of the com#any.

    :"

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    &ress #roofE Tele#hone Bill)lectricity /illsho# an

    esta/lishment act certificate((' registere 8ertificatessales ta6

      certificates.

    Bank statementE ?aive for small cars, for mi si4e an

     #remium cars, if income is greater than *s. ".: lacs than /ank

    statement reuirement can /e waive.

    FO! (!IVATE %IMITED #OM(AN&

    E%II,I%IT&?

    %inimum incomeE net #rofit *s. >0000 #a. for stanar

    cars an *s. "00000 #a. for mi si4e an #remium cars.

    %inimum turn overE Turn over *s. -.: lacs.

    Tele#honeE one #hone at least at /usiness #remises.

    DO#UMENTATION?

    Proof of 'entyE +&

    'ncome #roofE &uite /alance sheet, #rofit an loss account for 

      latest 2 years an list 2 year 'T returns of the com#any.

    :2

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    &ress #roofE Tele#hone Bill)lectricity /illsho# an

    esta/lishment act certificate((' registere 8ertificatessales ta6

    certificates.

    Bank statementE +&

    FO! (U,%I# %IMITED #OM(AN&

    E%II,I%IT&?

    %inimum incomeE net #rofit *s. >0000 #a. for stanar

    cars an *s. "00000 #a. for mi si4e an #remium cars.

    %inimum turn overE Turn over *s. -.: lacs.

    Tele#honeE one #hone at least at /usiness #remises.

    DO#UMENTATION?

    Proof of 'entyE +&

    'ncome #roofE &uite /alance sheet, #rofit an loss account for 

      latest 2 years an list 2 year 'T returns of the com#any.

    :3

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    &ress #roofE Tele#hone Bill)lectricity /illsho# an

    esta/lishment act certificate((' registere 8ertificatessales ta6

      certificates.

    Bank statementE +&

    TWO W$EE%E!S %OANS AT

    LLLL.I#I#I ,AN- 

      Two wheeler loan at '8'8' is sim#le ocumentation is minimal

    an a##roval is uick.

    ADVANTAES OF TWO W$EE%E! %OANS

    SE!VI#ES AT I#I#I

    (#ee loan a##roval

    ?ie variety of two wheeler finance.

    $le6i/le re#ayment o#tions, ranging from > to 3> months

    availa/le even at the #oint of #urchase.

    *e#ay through #ost ate cheues with easy )%'5s

    Lowest 'nterest rates.

    Larger range of (chemes.

    :-

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     +o guarantor reuire.

    FO! SE%F EM(%O&ED O! SA%A!IED

    INDIVIDUA%

    E%II,I%IT&?

    #licant must /e /etween 2" an >0 years of age.

    #licant minimum gross income is euivalent to *s :-000@#a.

      if you resie in %um/ai, Delhi, 8hennai, Banglore, 8alcutta,

    Pune an -2000 #a. for all over the cities.

    #licant has working for last 2 years.

    #licant has a #hone at his resience or office.

    DO#UMENTATION?

    Proof of 'entyE Pass#ort co#y#hoto creit car voter 'D

    carDriving licenseP&+ car.

    Proof of aressE Pass#ort co#yrental agreement voters 'D

    carDriver licensetele#hone /ill.

    'ncome #roofE Latest salary sli# with form "> or latest 'T* 

    co#ies.

    ::

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    :>

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    !ESEA!#$ MET$ODO%O&

    *esearch methoology is a systematic way, which consists of series of 

    action ste#s, necessary to effectively carry out research an the esire

    seuencing to these ste#s. The marketing research is a #rocess of involves

    a no. of inter@relate activities, which overla# an o rigily follow a

     #articular seuence. 't consists of the following ste#sE@

    • $ormulating the o/ective of the stuy

    • Designing the methos of ata collection

    • (electing the sam#le #lan

    • 8ollecting the ata

    • Processing an analy4ing the ata

    • *e#orting the finings

    :

    Ob;e1ti/e of Stud3

    !esear1h Desi4n

    Sam02e Desi4n

    Data #o22e1tion

    Data Ana2 sis

    !e0ort of findin4s

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    O,)E#TIVES OF T$E STUD&

    The stuy unertaken inclues the stuy of vehicle market, it5s recent

    growth with a s#ecial focus on sco#e of vehicle finance.

    &long with all this the /asic o/ectives of the stuy unertaken are as

    followsE

    ". To fin out the growth of vehicle market in Gha4ia/a in last one

    year.

    2. To fin out the growth of vehicle finance in Gha4ia/a to know the

    customers #reference for various vehicles.

    3. To know the customer choices for various schemes of vehicle

    finance.

    -. To fin out the attri/ute em#hasi4e /y '8'8' /ank to o well in

    Gha4ia/a .

    :

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    !ESEA!#$ DESIN

    *esearch esign s#ecifies the methos an #roceures for conucting a

     #articular stuy.

    & research esign is the arrangement of conitions for collection an

    analysis of the ata in a manner that aims to com/ine relevance to the

    research #ur#ose with economy in #roceure. *esearch esign is /roaly

    classifie into three ty#es as

    • )6#loratory *esearch Design

    • Descri#tive *esearch Design

    • 8ausal *esearch Design

    ' have chosen the escri#tive research esign.

    DES#!I(TIVE !ESEA!#$ DESIN?

    Descri#tive research stuies are those stuies which are concerne with

    escri/e the characteristics of #articular iniviual.

    'n escri#tive as well as in iagnostic stuies, the researcher must /e a/le

    to efine clearly, what he wants to measure an must fin aeuate

    methos for measuring it along with a clear cut efinition of #o#ulation

    he want to stuy. (ince the aim is to o/tain com#lete an accurate

    information in the sai stuies, the #roceure to /e use must /e carefully

     #lanne. The research esign must make enough #rovision for #rotection

    against /ias an must ma6imi4e relia/ility, with ue concern for the

    economical com#letion of the research stuy.

    :

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    MET$OD ADO(TEDThe metho ao#te for the stuy is survey metho. The ata

     is collecte through uestionnaires. The sam#le si4e for car market is

    for 2 wheeler market are an for customer it is 2:0. The sam#ling use

    for collecting ata from the customers is acciential sam#ling.

    SU!VE& (%A#E

    The #roect has /een one in Gha4ia/a 8ity, in (tate

    Uttaranchal with ;LUO%' $+&+8)*( D(& $ '8'8' B&+0

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    FIE%DWO!- 

    The uestionnaire aministrating covere a #erio of

    -0 ays. &ll the maor showrooms of vehicle are visite an the

    a##ro#riate ata was collecte through filling uestionnaire /y the

    a##ro#riate #erson.

    art from these 2:0 customers has /een surveye

    through es#ecially esigne uestionnaire to know the sco#e of vehicle

     finance in Gha4ia/a.

    >"

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    DATA ANA%&SIS

    FI NO =.SA%ES #$A!T OF T$E TWO W$EE%E! 

    #OM(ANIES IN $A32 >22 ::": "30

    2 C+D& 2>00 ">0 "0 2300 "-0 "0

    3 C.C+D&

    2-00 "-00 "000 2-00 "-00 "000

    - TF( 2":0 ">00 ::0 2-00 ">00 00

    : C)* 00 :00 300 :0 :00 3:0

    H&%&C& -00 200 200 >00 300 300

    *.)+$'LD

    "> 3 - 2 "-3 "--

    L%L III III III 00 >-0 ">0

    howroom was not thereThe a/ove ta/le is showing the cash, finance an total sales of two

    wheelers 8om#anies in Gha4ia/a in last 2 years.

    >2

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    FI NO :

    SA%ES !OWT$ OF TWO W$EE%E!S IN$A3

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    FI NO B

    #AS$ AND FINAN#ED SA%ES !ATIO OF TWOW$EE%E!S MA!-ET IN $A-

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    FI NO 9

    TOTA% SA%ES OF TWO W$EE%E!S

    #OM(ANIES IN $A:

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    FI NO >

    SA%ES !OWT$ OF TWO W$EE%E!S#OM(ANIES IN $A

    L%L III 00 @@@@@@

    IIIshowroom was not there in 2003@0-

    The a/ove ta/le is showing the #ercentage of sales growth of two wheeler 

    com#anies in Gha4ia/a in last one year.

    >>

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    FI NO @

    #AS$ AND FINAN#ED SA%ES OF TWOW$EE%E!S #OM(ANIES IN $A

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    FI NO. 8

    FINAN#ED !OWT$ OF T$E TWO W$EE%E! #OM(ANIES

    ( +o. 8%P&+H $'+&+8)D$ 2003@200-

    $'+&+8)D$ 200-@200:

    $'+&+8)DG*?TC'+ A

    " B&& ">32 "30 @"."

    2 C+D& "0 "0 @"0.

    3 C C+D& "000 "000 (T&BL)

    - TF( ::0 00 R-:.-:

    : 00 :0 @3.33

    > C)* 300 3:0 R">.>

    H&%&C& 200 300 R:0.00

    * *+$'LD - "- R".-3

    L%L III ">0 @@@@@@

    IIIshowroom was not there in 2003@0-

    The a/ove ta/le is showing the #ercentage of finance growth of two

    wheeler com#anies in Gha4ia/a in last one year.

    >

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    FI NO

    MA!-ET S$A!E OF TWO W$EE%E! 

    #OM(ANIES in :66B69

    MA!-ET S$A!E OF TWO W$EE%E! 

    #OM(ANIES in :6696>

    The a/ove fig showing the market share of two wheeler com#anies inGha4ia/a.

    >

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    FI NO. 7

    TOTA% SA%ES #$A!T OF T$E FOU! W$EE%E!S MA!-ET IN $A

    3 T&T& :0 2 ::2 3"" :

    - G %T*( ""0 2 "0 "2: 2 "23

    : ( 00 00 00 ">00 00 00

    IIIshowroom was not there in 2003@0-

    The a/ove ta/le is showing the total sales of four wheeler com#anies

    incluing cash an finance sales in Gha4ia/a in last one year.

    0

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    FI NO =6

    TOTA% SA%ES !OWT$ OF FOU! W$EE%E!SMA!-ET IN $A

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    FI NO ==

    #AS$ AND FINAN#ED !ATIO OF FOU! W$EE%E!S MA!-ET 2ast : 3ear sa2es

    8&(C &+D $'+&+8)D A '+ 2003@0-

    8&(C &+D $'+&+8)D A '+ 2003@0-

    The a/ove gra#hs are showing the #ercentage of cash an finance ratio

    of four wheelers in Gha4ia/a.

    2

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    FI NO =:

    TOTA% SA%ES OF FOU! W$EE%E!  #OM(ANIES IN $A

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    FI NO. =B

    SA%ES !OWT$ OF T$E FOU! W$EE%E! 

    #OM(ANIES IN $A00 ">00 (T&BL)

    IIIIshowroom was not there in 2003@0-

    The a/ove ta/le is showing the #ercentage of sales growth of four

    wheeler com#anies in Gha4ia/a in last one year.

    -

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    FI NO =9

    #AS$ AND FINAN#ED !ATIO OF FOU! W$EE%E!S MA!-ET

    8ash an finance sales in 2003@0-

    8ash an finance sales in 2003@0-

    The a/ove gra#h is showing the cash an finance sales of four wheelers

    com#anies.

    :

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    FI NO. =>

    FINAN#ED !OWT$ OF T$E FOU! W$EE%E! 

    #OM(ANIES

    ( +o. 8%P&+H $'+&+8)D$ 2003@

    200-

    $'+&+8)D$ 200-@

    200:

    $'+&+8)DG*?TC

    '+ A" CHU+D&' 3 :- R-.32

    2 TH&T& "22 "3> R"".-

    3 T&T& ::2 : R>.:2

    - G %T*( "0 "23 R"3.

    : (.0

    %&*UT' 00 00 (T&BL)

    IIIIshowroom was not there in 2003@0-

    The a/ove ta/le is showing the #ercentage of finance growth of four

    wheeler com#anies in Gha4ia/a in last one year.

    >

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    FI NO =@

    MA!-ET S$A!E OF FOU! W$EE%E! #OM(ANIES IN :66B69

    MA!-ET S$A!E OF FOU! W$EE%E! 

    #OM(ANIES IN :6696>

    The a/ove ta/le is showing the #ercentage of market share of four

    wheeler com#anies in last one year.

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    FI NO =

    (!EFE!EN#E OF VE$I#%E

    ut of 2:0 sam#le si4e -0 #ercent res#one to /ike, 3: #ercent

    res#one to cars an remaining 2: #ercent res#one to scooty.

    FI NO :A4e wise 0referen1e of ,ikes

    ut of -0 #ercent who res#on for /ike are most of "@2: years age

    grou# /ecause youngsters mostly #refer /ike to others.

    (cooty

    (cooty

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    FI NO B

    A4e Wise (referen1e To S1oot3

    ut of 2: #ercent who res#on for scooty are mostly of "@2: years of

    age grou# /ecause mile class grou#s an girls mostly #refer scooty to

    others. &s it is easy, comforta/le an economical.

    FI NO 9

    AE WISE (!EFE!EN#E OF #A!S

    ut of 3: #ercent who res#ons for cars are mostly of 3:@:0 years age

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     /ecause higher income grou#s mostly #refer cars to others /ecause it

     /elongs to the status. 'n aition to this there is one more reason why

     #eo#le #refer cars in a ay there is easy availa/ility of financing schemes

    at minimal rate of interest.

    FI No >

    (!IO!ITIES IN S#OOT& SEMENT

    Peo#le #refer fuel efficiency more in scooty than other #riorities /ecause

    mile class mostly #urchase scooty an they want it more economical

    for them.

    0

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    FI NO @

    (!IO!ITIES IN ,I-ES SEMENT

    Peo#le #refer look an fuel efficiency more in /ikes than other #riorities

     /ecause youngsters mostly #refer look in /ikes.

    FI NO 8

    (!IO!ITIES IN #A!S SEMENT

    'n car segment #eo#le #refer fuel efficiency an look simultaneously.

    "

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    FI NO

    #AS$FINAN#E !ATIO IN ,I-ES

    'n /ikes segment >- #ercent #eo#le wants to #urchase /ike on finance an

    3> #ercent wants on cash /asis.

    FI NO 7

    #AS$FINAN#E !ATIO IN S#OOT&

    'n scooter segment -: #ercent #eo#le wants to #urchase scootey on

    finance /asis an :: #ercent on cash /asis.

    2

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    FI NO =6

    #AS$FINANA#E !ATIO IN #A!S

    'n car segment #ercent #eo#le want to #urchase car on finance /asis

    an 22 #ercent on cash.

    FI NO ==

    (!IO!ITIES OF S#$EME

    Peo#le mostly #refer low interest rate schemes an more time #erio of

    )%' to other schemes.

    3

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    . $inance sales of four wheeler are increasing very fast than cash

    sales.

    . 'n car segment there are various moels availa/le for every class of 

      customer.

    "0.'n customer survey it has /een foun that there is a lot of sco#e for

    vehicle finance in Gha4ia/a in future.

    :

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    SUESTIONS AND !E#OMMENDATIONS

    ". &s the market is growing in Gha4ia/a so there is a lot of sco#e for 

      vehicle finance in Gha4ia/a so '8'8' /ank shoul kee# this thingin

    min an make the vehicle finance more comforta/le for customer.

    2. '8'8' Bank shoul cover all vehicle ealers in Gha4ia/a.

    3. '8'8' B&+< shoul make vehicle finance easier an hassle free to

      customer.

    -. &s #eo#le still on5t know a/out the schemes of '8'8' B&+< in

    Gha4ia/a so '8'8' B&+< shoul o cam#aigning at ifferent

    locations at Gha4ia/a to increase awareness a/out the /ank

    e6istence .

    :. '8'8' B&+< shoul focus on /etter communications /etween

    vehicle ealers an the /ank to maintain goo relationshi#.

    >. '8'8' B&+< shoul make #eo#le aware a/out their vehicle

    finance schemes to #eo#le of Gha4ia/a to attract more customers.

    . '8'8' B&+< shoul #ay attention towars these vehicle ealers

    >

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      which are oing well in Gha4ia/a.

    . '8'8' /ank shoul go for more eye catching avertisement

     #rogrammers an roasie horings.

    . '8'8' B&+< shoul introuce new an attractive vehiclefinancing

    schemes like 0A interest schemes on some s#ecial occasions.

    "0.'8'8' B&+< shoul evelo# a healthy com#etition /etween the

    two wheeler ealers through various incentives schemes.

    "".'8'8' B&+< shoul avertise a/out their schemes in leaing news

      #a#er ofGha4ia/a like &mar Uala,Danik agran,Times of 'nia

    etc.

    "2.CD$8 B&+< shoul offer more attractive schemes of vehicle

    finance on leaing vehicle com#anies to ca#ture the market.

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    %IMITATIONS OF SU!VE&

    ". (am#le si4e of customers is very small ie.. 2:0 #eo#le as com#are

      to survey #lace ie. Gha4ia/a.

    2. 'n our customer survey some #eo#le was not reay to fill the

    uestionnaire.

    3. (ometimes ue to lack of res#onent5s su##ort it has /ecome

    ifficult to get reuire information.

    -. The ata collecte is a##ro6imate as it is o/ligatory for every

    com#any to isguise its actual ata.

    :. The tool we use for the stuy was the structure uestionnaire

    which is itself has narrow sco#e.

    >. The analysis one has got limite sco#e.

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    TWO W$EE%E! DEA%E! IN $A2 C&*'D?&* *&DPC+) +U%B)* E 2-"3,2-3

    :. +&%) $ 8%P&+H E C+D& +&%) $ D)&L)* E )(( )LL %T*(&DD*)(( E -->:,D)C*&DU+ *&DPC+) +U%B)* E 2-3>2,2-3>3

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    >. +&%) $ 8%P&+H E H&%&C& +&%) $ D)&L)* E (C*)) F&(U %T*8H8L)(&DD*)(( E 23,8'F'L L'+)( GC&N'&B&DPC+) +U%B)* E 2>:-2>

    . +&%) $ 8%P&+H E *H&L )+$'LD +&%) $ D)&L)* E &CU& )+T)*P*'()(&DD*)(( E - 8'F'L L'+)(PC+) +U%B)* E 2>:02

    . +&%) $ 8%P&+H E

    0

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    FOU! W$EE%E! DEA%E!S IN $A2,2>--"

    3. +&%) $ 8%P&+H E T&T& +&%) $ D)&L)* E %&L?& %T*(&DD*)(( E 8'F'L L'+)(PC+) +U%B)* E 2>-0""

    -. +&%) $ 8%P&+H E $'&T +&%) $ D)&L)* E $'&T %T*8*&$T

    &UT%T'F)&DD*)(( E (UBC&(C +&G&* 8C?

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    :. +&%) $ 8%P&+H E %&C'+D*& &+D %&C'+D*& +&%) $ D)&L)* E GC&N'&B&D P*)%')*

    %T*( PFT LTD&DD*)(( E --3,8'F'L L'+)( C&*D?&*

    *&DPC+) +U%B)* E 2>00:,2>20:

    >. +&%) $ 8%P&+H E %&*UT' +&%) $ D)&L)* E (C&

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    UESTIONNA!E FO! DEA%E!S

    "9 +ame of Dealer .

    29 +ame of 8om#any

    39 Details of $irm

      +ame ..

      &ress .

      Phone +o. 79

    3

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      7*9

      ) %ail 'D ..

    -9 +. of years in the %arket of Gha4ia/a.

    :9 +um/er of two wheeler %oels

      ( +o. %oel Price

      a9

      /9

      c9

      9

    >9 +um/er of $our wheeler %oels

     ( +o. %oel Price

      a9

      /9

    -

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      c9

      9

    9 $inancing com#anies you are attache with

      a9 CD$8

      /9 '8'8'

      c9 8'T' B&+

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    9 Last two year$inance sales of Two wheeler in figure

     H)&* %D)L(

    2003@200-

    200-@200:

     

    "09 Last two year cash sales of $ourwheeler in figure

     H)&* %D)L(

    2003@200-

    200-@200:

    >

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    ""9 Last two year $inance sales of $ourwheeler in

    figure

     H)&* %D)L(

    2003@200-

    200-@200:

    "29 'f any new financing com#any #resents its financing

     #lan what will /e your 

    res#onse..

    "39 'f yes, what will /e the criteria

    "-9 &ny other information .

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      (ignature

      +ame

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    #USTOME! UESTIONNAI!E

    ".+&%) .

    2.?C'8C &G) G*UP D HU B)L+G

    7&9 "@2:

    7B9 2:@3:

    7B9 3:@:0

    7D9 &/ove :0

    3.?C'8C F)C'8L) D HU ?&+T T PU*8C&()

    7&9B'

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    7B98&* 

    789(8TH

    -.C? D HU *&T) TC) $LL?'+G &TT*'BUT)(7+

    (8&L) "@9 ?C'L) PU*8C&('+G & F)C'8L)

     7&9L

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    >.'$ $'+&+8)D TC) P*'*'TH $ $'+&+8'&L '+(T'TUT'+

    7&9 *&T) $ '+T)*)(T

    7B9 D?+ P&H%)+T (8C)%)

    789 T'%) P)*'D $ )%'

    7D9 L)(( P&P)* ?*

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    .?CH D HU P*)$)* TC) P&*T'8UL&* '+(T'TUT'+

    .?CH HU D+5T P*)$)* TC) &((8'&T)(

    "0.C? %&+H $'+&+8'&L '+(T'TUT'+( TC&T $'+&+8)

    F)C'8L)( D HU

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    "".D HU ?&+T ()8U*)D L&+ * U+()8U*)D L&+(

    7&9 ()8U*)D

    7B9 U+()8U*)D

    "2.HU* &++U&L '+8%)

    7&90@>0,000

    7B9>0,000@",00,000

    789",00,000@",:0,000

    7D9",:0,000@2,:0,000

    7)9&BF) 2,:0,000

    "3. ?C&T &BUT L&+ *)P&H%)+T

    7&9&+U&LLH

    789 %+TCLH

    "-.D HU C&F) &+H L&+ &8 '+ &+H B&+

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      &8 +

      ('G+&TU*)

      +&%)

    BIBLIOGRAPHY

     

    REFERENCE BOOK:

    • Marketing Research (Author- G C Beri)

    (Publish by Tata McGraw ill Publishing Co! "T#!$ %ew#elhi)Thir& '&ition (22)

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