Science Of Twitter 2013
Transcript of Science Of Twitter 2013
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The Science of TwitterHow to get more followers and ReTweets.
Dan Zarrella
Social Media Scientist
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#TwitterSci
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Takeaway: Twitter is key for
all forms of online marketing
and communications.
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Takeaway: Take the time to
fill out your profiles.
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Takeaway: Tell people
Why they should follow you.
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Takeaway: Don’t rely on
conversation to build reach.
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Takeaway: Share interesting
links to build reach.
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Takeaway: It is difficult to
over tweet.
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Takeaway: Stop talking
about yourself.
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Takeaway: Don’t be a
Debbie Downer.
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Takeaway: For more clicks,
Tweet slower.
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Takeaway: Experiment with
longer Tweets.
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Takeaway: Try putting your
Links 25% of the way into
Tweets.
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Takeaway: Action words
get more clicks.
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Takeaway: For more clicks:
Tweet later in the day
and week.
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Takeaway: Experiment with
Friday afternoons for more
Retweets.
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Takeaway: Try words like
“you,” free” and “new.”
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Takeaway: Don’t be boring.
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Takeaway: Links get
Retweeted.
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Takeaway: Headlines are
as important as bodies.
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Takeaway: Don’t forget
Social calls-to-action.
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Takeaway: Tweet news
or say things in a new way.
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Dan Zarrella@DanZarrella