Twitter Literacy - October 2013
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How to Become
Twitt er Literate
Marissa WasselukNew Media Associate
@marissapaige
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Today’s GOALS• Understand the anatomy of a Tweet and basic
functions of Twitter
• How to create Twitter lists that are useful and focused
• Crafting effective messages with twitter
• How to easily add twitter to your daily workflow
• Tips to help you listen and monitor online conversations about your organization, program or issue.
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What is Twitter?
• Micro-blogging platform– Links to items on the internet– Collects comments in real time– Answers the question, “What are you doing right now?”
???
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Twitter is like…
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WHY Twitter?
• Tweet speaks to all
• Immediate, wide reach
• Listen & monitor audience
• Find new conversations
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WHY Twitter?
• Reach out to influencers & build relationships
• Creates online interactions around real world events
• A well-maintained Twitter presence can frame your organization and its leaders as major players
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Getting Started
• SIGN UP!• Add an avatar picture• Add your bio• TWEET!
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Getting Started
• SIGN UP!• Add an avatar picture
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Getting Started
• Search
• Save a search
• Follow people who have conversations you want to listen to
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Twitter To Do’s
• Have a good profile picture• Add your location
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Twitter To Do’s
• Choose a memorable, screen name– Choose your name if you can!– Use as few characters as possible
• Have an interesting bio– Make sure it accurately represents your brand or
what you’re currently doing.
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Screen namesRetweet/Modified tweet
ShortenedURL
Hashtags
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What’s a HASHTAG?How does it work?
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There’s a difference
• @hashtag • #hashtag
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Hashtags
• A hashtag is a keyword preceded by #–Makes it a hotlink so you can follow
every conversation that about that topic
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THE T.W.E.E.T. METHOD
HOW TO TWEET
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TT.W.E.E.T.
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TTARGET
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Target
• What is your goal?– Informational– Personal – Fundraising
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WT.W.E.E.T.
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WWRITE
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Twitter To Do’s
• Talk to people!• Add commentary to shares• Retweet + respond
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An Effective Tweet
• Link to updates & resources from your blog or website
• Call to action
• Open questions
• Spell out important items
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An Effective Tweet
• Spell things correctly
• Be grammatically correct!
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ET.W.E.E.T.
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EENGAGE
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Screen namesRetweet/
Modified tweet
ShortenedURL
Hashtags
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There’s a difference
• @screenname • #screenname
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Screen Names
• @screenname–Talk to a specific user – filter through
the noise–Direct message• You have to “follow” each other
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HOW TO: Make a List
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ET.W.E.E.T.
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EEXPLORE
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Explore
• Perform a Search– Interests, influencers
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Explore
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Explore
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Explore
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TT.W.E.E.T.
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TTRACK
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Track
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Twitter To Do’s
• Talk to people!• Add commentary to shares• Retweet + respond
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Twitter To Don’ts
• Don’t Sell too much
• Don’t Be too repetitive
• Don’t mass-follow looking for follow-backs indiscriminately
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The Magic & Power of RT
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The Magic & Power of RT
• A “RT” expands your reach!
• Don’t be afraid to ask for a RT
• MT = modified tweet
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HOW TO: Make Tweeting Easier
• Link your Facebook & Linkedin Accounts
• Use a third-party client to streamline your workflow
• Make Tweeting a part of your daily routine!
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RECAPWhat you should be doing on Twitter
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1. Create a personable avatar and profile
2. Use hashtags but make them short
3. Search, Listen & Follow4. Retweet relevant tweets to your followers
5. Always reply to tweets directed to you
6. Create lists
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Think Before You Tweet!
• Are you posting from the right screen name?
• Is everything spelled correctly?
• What’s the main idea of this tweet?
• Ask yourself, “Is this useful? Would I click on it?”
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Q & AMarissa WasselukNew Media Associate
@marissapaige