Schich event management

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PUBLIC RELATIONS

AT WESTMINSTER COLLEGE

TURNS 30!

Request for Proposal

MAY 2, 2016 MADISON ZERFOSS AND LINDSAY SCHICH

Table of Contents

Introduction............................................................................................................................... 2

Client Vision ........................................................................................................................ 2

Our Vision .......................................................................................................................... 2

Fall 2018 Events ........................................................................................................................ 4

Event Critical Paths ............................................................................................................. 5

Event Promotional Materials ............................................................................................... 8

Event Budgets ................................................................................................................... 13

Spring 2019 Events .................................................................................................................. 14

Event Critical Paths ........................................................................................................... 15

Event Budgets ................................................................................................................... 18

Event Guest List ............................................................................................................... 20

Event Promotional Materials ............................................................................................. 22

Event Description .............................................................................................................. 25

Risk Management Policy ....................................................................................................... 31

Event Sponsors ........................................................................................................................ 34

Event Evaluation ..................................................................................................................... 36

Proposed Final Budget ............................................................................................................ 37

Appendix: Works Cited .......................................................................................................... 38

Introduction

Why: To promote public relations as a major to students on campus and to celebrate the major

turning 30 years old at Westminster

Who: All students, faculty, with primary focus on public relations students, faculty, and alumni

When: Fall 2018/Spring 2019

Where: Westminster College

What: Fundraising and promotional events for the students and faculty on campus during the

Fall 2018 semester followed by an event focused on the recognition of public relations students,

faculty, and alumni during the Spring of 2019

Event Goals: The purpose of the events in the fall semester are to promote the public relations

major to the entire student body at Westminster College in hopes to educate those who are

unsure of public relations is. In addition to raising awareness, by hosting several smaller

fundraising events in the fall, PRSSA, public relations students, and the public relations

department, can raise money to host a commemorative reception in the spring to recognize the

public relations students, faculty, and alumni who have helped develop the program over the past

thirty years. Following the short reception, there will be a mystery dinner for all alumni and

students on campus to attend.

Key Public Targeted: Westminster students, faculty and public relations alumni

Client’s Vision for the Celebration

The department hopes to create a larger scale event to encourage alumni to return to campus with

a direct tie to public relations at Westminster. Smaller events dispersed throughout the academic

year, instead of one larger “gala” event, would raise the overall profile of the major on campus,

particularly to the students and faculty who may not know what public relations is or how it

could be applicable to their everyday lives. The department also hopes to commemorate their

30th birthday in a fun and entertaining manner.

Our Vision for the Celebration

The entire “PR Turning 30” event is split into two different semesters each with a different

focus. During the fall of 2018, the main goal is to focus on promoting, educating and fundraising

on campus. PRSSA and the public relations department should plan to host one event each

month that could act as a fundraiser while educating the students on campus about public

relations and all it has to offer.

Throughout the fall semester, two panel discussions, one trivia tournament, and one agency visit

will be open to all of campus to promote and educate the students about public relations is. The

objective of each of these events is to increase attendance and awareness over the course of the

semester.

After fundraising, in the spring of 2019, PRSSA could focus on hosting a reception in honor of

faculty, past and present, as well as all public relations alumni and current students with a major

or minor in public relations. The event will feature keynote speaker(s), such as the head of the

department, prestigious alumni, the president of PRSSA as well as an alumni panel. This event

would be rewarding for those in public relations to network and listen to past experiences.

Existing public relations awards can be presented during this reception, as well as new honors

and awards.

Following the reception, there will be a murder mystery dinner for students as well as alumni to

attend. Our vision for the murder mystery dinner is to create an enjoyable and interactive

experience to engage alumni and public relations, marketing and communication studies

students. This murder mystery script will incorporate the history of the public relations major at

Westminster College and important alumni into the murder mystery. This experience will play

of the connections made earlier in the day at the Professional Networking Symposium and

potentially foster new, or strengthen current, relationships.

Fall 2018

Over the course of the fall semester, the public relations department can host one event each

month to increase awareness, knowledge and involvement on the entire campus.

In September, one distinguished alum will be invited back to campus to speak about public

relations. This event can have a panel discussion with students who can explain to others on

campus what public relations is and how it can be related to other majors and interests on

campus. This event will be called ‘How Does PR Apply to You?’ and can be presented as a co-

curricular activity for first-year students to attend. The event will be held in one of the

Witherspoon rooms, chairs will be set up, and a table for panelists to sit in the front of the room.

The main purpose of this event is to inform and educate Westminster students about public

relations.

In October, the public relations department can host a trivia tournament based on public relations

events and what is happening in the news around the world. Westminster students can create

teams and participate to win a prize basket donated by local sponsors. Possible sponsors could

include, Pizza Joe’s, Mugsies Coffee House, El Canelo, the Tavern on the Square, the Apple

Castle, the Titan Club and more. Westminster College could donate t-shirts, and Sheetz, Dunkin

Donuts or other gift cards can be purchased with the budget. The goal of this activity is to

incorporate public relations in a fun and interactive way for all students, regardless of their major

In November, PRSSA will host a public relations industry focused panel discussion. Alumni

from different fields, such as corporate, non-profit, healthcare, entertainment and government

public relations, could speak on the differences between their daily lives. This event be

beneficial to all public relations majors and minors, and it could educate the rest of the students

at Westminster on all public relations has to offer.

In December, all of campus will be invited to attend an agency visit sponsored by PRSSA. All

students on campus will have the opportunity to see behind-the-scenes at a well-known

corporation. Members of PRSSA can vote on an industry to visit, and they offer sign-ups to the

rest of campus. Campus vans will be needed to transport students. The locations to visit may

include VisitPittsburgh, Beyond Spots & Dots, and Gatesman + Dave.

Fall 2018: Critical Paths

COMPLETION

DATE

‘HOW DOES PR RELATE TO ME’ TASK PERSON

RESPONSIBLE

9/3/2018 Determine event goals and objectives Group Meeting

Establish budget Group Meeting

Establish possible keynote speaker list Group Meeting

9/4/2018 Reserve Witherspoon room Madison

Reserve AV equipment Madison

9/5/2018 Contact possible speakers Lindsay

9/12/2018 Request table and chairs Madison

Create campus flyers Lindsay

9/14/2018 Hang campus flyers Lindsay

9/17/2018 Send first campus-wide email Madison

9/19/2018 Hang TUB sign Madison

9/20/2018 Prepare final agenda Lindsay

9/21/2018 Print speaker name tags Lindsay

9/25/2018 Confirm with speakers Madison

Confirm with AV, tables, chairs Madison

9/26/2018 Send reminder email Madison

9/27/2018 Purchase cookies/refreshments Lindsay

Check set-up/AV check Madison

Set-up/Arrange chairs Madison

9/28/2018 Return AV equipment Lindsay

10/01/1/2018 Evaluation Meeting Group Meeting

10/02/2018 Write/Send speaker thank-you cards Madison

COMPLETION

DATE

TRIVIA TOURNAMENT TASK PERSON

RESPONSIBLE


Determine event budget Group Meeting

10/05/2018 Request Berlin Lounge Madison

10/08/2018 Meet with potential prize sponsors Lindsay, Madison

10/10/2018 Create and hang TUB sign Madison

Create and hang flyers Lindsay

Send campus email Lindsay

10/17/2018 TUB sit (for money and teams) Madison



10/22/2018 Request AV, tables and chairs Lindsay

Create questions/answers Group Meeting

10/24/2018 Confirm with sponsors Madison

10/25/2018 Collect prize basket Lindsay

10/26/18 Print answers sheets Lindsay

Create question PowerPoint Madison

10/29/2018 Set-up, check AV Lindsay

Run team sign-in Lindsay

10/31/2018 Write and send sponsor thank-you Madison

11/02/2018 Evaluation Meeting Group Meeting

COMPLETION

DATE

PR INDUSTRY PANEL DISCUSSION PERSON

RESPONSIBLE



11/06/2018 Request Berlin Lounge Madison

Contact possible speakers Lindsay

11/12/2018 Create TUB sign Lindsay

Request microphones Lindsay

11/16/2018 Finalize speaker list Madison

11/19/2018 Create and hang flyers Madison

Add event to campus calendar Madison

11/26/2018 Send campus wide email Lindsay

11/27/2018 Confirm with speakers Lindsay

11/18/2018 Confirm with AV Madison

11/29/2018 Check sound, set-up Madison

12/3/2015 Send speaker thank-you cards Lindsay

Evaluation meeting Group Meeting

COMPLETION

DATE

INDUSTRY VISIT TASKS PERSON

RESPONSIBLE



Determine desired industry visits Group Meeting

11/13/2018 Contact industries for visits Madison

11/16/2018 Confirm industry visit Madison

11/19/2018 Send campus email Lindsay

11/20/2018 Create and hang TUB sign Lindsay

11/27/2018 TUB sit for sign-up Madison

11/28/2018 TUB sit for sign-up Madison

11/29/2018 Request campus van(s) Lindsay

11/30/2018 Contact industry with number of students Lindsay

12/7/2018 Confirm with industry Madison

Confirm campus van Madison

Send reminder email to sign-ups Lindsay

Fill vans with gas (if necessary) Madison

Print directions, charge GPS Lindsay

12/8/2018 Log mileage Madison

12/10/2018 Submit mileage payment to business office Lindsay

12/11/2018 Evaluation Meeting Group Meeting

Write and send thank-you cards to industry Madison

Fall 2018: Promotional Materials

How Does Public Relations Relate To Me?

TUB Sign example

Social Media Advertising

Campus email example

Trivia Tournament

TUB Sign example



Public Relations Industry Panel Discussion

TUB Sign example



Public Relations Industry Visit in Pittsburgh

TUB Sign example



Fall 2018: Budgets

HOW DOES PUBLIC RELATIONS APPLY TO ME?

Expense Cost

100 Water $0

101 Lemonade (8 quarts)* ($2.26)

102 Pitchers (in-kind donation from Sodexo) $0.00

103 Cookies (62 count) ($19.94)

104 Paper plates (200 count)* ($4.84)

105 Napkins (600 count)* ($4.84)

106 Table covering * ($2.00)

107 Cups ($2.58 for 54 count)* ($5.16)

108 Social Media Advertising $0

109 Fliers ($2)

110 TUB Sign $0

111 Venue (Witherspoon Rooms) $0

Total Expense ($41)

* denotes item is included in works cited

PANEL DISCUSSION

Expense Cost

200 Popcorn (free in Club Room) $0

201 Refreshments (free in Club Room) $0.00


203 TUB sign $0

204 Fliers ($2)

205 Venue (Berlin Lounge) $0

206 Gift Cards for Speakers ($40)

Total Expense ($42)

TRIVIA TOURNAMENT

Expense Cost

300 Trivia Answer Sheet ($5)

301 Popcorn and Drinks, Club Room $0.00

302 Tables and Chairs $0.00

303 Prize baskets, in-kind donations $0

304 Gift Cards for winners ($10x3) ($30)

305 Pencils/Pens, 60 ct.* ($5)


307 TUB sign $0

308 Fliers ($2)

309 Venue (TUB or McKelvey patio) $0

Subtotal ($42)

Revenue Amount

400 Cost per person ($4x10) $40

401 Cost per team ($9x5) $45

Subtotal $85

Total Expense $43

INDUSTRY VISIT

Expense Cost

500 Van Rental (two vans; 57.9 miles there and back) ($116)


502 TUB sign $0

503 Fliers ($2)

504 Venue (TUB or McKelvey patio) $0

Subtotal ($118)

Revenue Amount

600 Cost per person $5 (20) $100

Subtotal $100

Total Expense ($18)

Spring 2019

In the spring of 2019, the public relations department and PRSSA will host a reception event,

inviting current public relations students, faculty and alumni to celebrate public relations turning

30 years old at Westminster.

This reception will take place in the Lakeview Witherspoon room. Round tables with white

tablecloths will be spread throughout the room. A long white table can sit at the front of the room

for the panel discussion, along with a podium for the keynote speaker and speakers throughout.

The purpose of the reception is to celebrate the major turning thirty years old at Westminster by

honoring those who have and had a direct connection and appreciation for the program.

Throughout the planning and invitation process, the public relations department would attempt to

develop an honorary scholarship to be given to a worthy student at the reception. The reception

will begin with a keynote speaker and panel discussions from alumni, faculty and senior public

relations majors. Awards and recognition can be given to students and faculty. The evening can

honor Dr. James Perkins and Dr. Deborah Mitchell for starting the program thirty years ago. If

possible, we would like to honor several public relations students through various scholarships

funded by alumni.

This event will take place on Saturday, April 13, following the Professional Networking

Symposium. Public relations students and alumni can attend the reception at 5 p.m. after the

Networking Symposium ends. The reception will last one hour and the murder mystery dinner

will begin at 6 p.m., and the event will be open to all of the campus if the alumni, public relations

majors and minors do not fill all of the spots.

The murder mystery dinner will be public relations themed, and it will incorporate the names of

important people and places that were important to the history of public relations at Westminster

College. The event will take place in both of the Witherspoon rooms, and it will have a similar

layout to the reception.

Spring Reception and Murder Mystery: Critical Path

COMPLETION

DATE

TASK PERSON

RESPONSIBLE

4/14/2018 Agree on event objective and goals Group Meeting

Agreed on event budget and allocations Group Meeting

Select venue and catering options Lindsay and

Madison

4/21/2018 Create basic event and preparation timeline Lindsay and

Madison

4/25/2018 Establish event theme/identity Lindsay and

Madison

Establish volunteer recruitment parameters Lindsay and

Madison

5/9/2018 Design marketing plan Lindsay and

Madison

Sign venue and catering contracts Lindsay

6/8/2018 Design marketing campaign materials Lindsay

6/14/2018 Request raffle basket donations Madison

Order murder mystery kit Madison

6/18/2018 Send promotional materials to printers Madison

6/24/2018 Recruit volunteers Lindsay

6/30/2018 Design invitations Lindsay

Recruit local sponsors Madison

7/1/2018 Apply for necessary permits Lindsay

Adapt murder mystery kit Lindsay and

Madison

7/14/2018 Research suppliers and vendors Madison

7/16/2018 Review invitations and send to printers Lindsay

7/29/2018 Develop first draft of the guest list Lindsay and

Madison

8/5/2018 Refine budget Madison

8/20/2018 Reserve Witherspoon rooms and technical

equipment

Lindsay

9/5/2018 Refine guest list Madison

Develop floor plan Lindsay

9/19/2018 Contact potential event hosts, speakers Lindsay

9/28/2018 Draft photography consent forms and waivers Madison

10/13/2018 Design event environment Lindsay

10/16/2018 Revise event timeline and/or budget Madison

11/18/2018 Research and apply for security Madison

12/14/2018 Begin marketing and PR campaigns Lindsay and

Madison

Design additional event materials Lindsay

12/21/2018 Draft event order and program design Madison

Confirm event hosts and speakers, sign contracts Madison

12/23/2018 Sign any outstanding contracts and/or permits Madison

12/29/2019 Set up hotel accommodations, if necessary Lindsay

1/14/2019 Book catering and beverage tastings Lindsay

2/4/2019 Discuss scholarship sponsors Group Meeting

2/6/2019 Additional time to catch up on tasks Lindsay and

Madison

Stuff and address invitations Madison

2/14/2019 Revisit venue/mock run through of event Lindsay and

Madison

Mail invitations to alumni Madison

Place invitations in students' mailboxes Lindsay

2/21/2019 Finalize event schedule Lindsay and

Madison

Deadline for raffle basket submissions Lindsay

Confirm all suppliers/vendors Lindsay

2/24/2019 Develop health and safety procedures Lindsay and

Madison

Refine budget, if necessary Lindsay and

Madison

3/1/2019 Catering tastings Lindsay and

Madison

Shop for decorations Lindsay and

Madison

3/3/2019 Brief security Madison

3/8/2019 Deadline for R.S.V.P. Lindsay

Distribute production schedule to all vendors Madison

3/11/2019 Send out invitations/advertise to campus Lindsay

3/18/2019 Brief photographer and other event staff Lindsay

Begin event advertisement to campus, if necessary Madison

3/25/2019 Final room design, mock up event Lindsay and

Madison

3/27/2019 Ensure room for last minute budget expenses Madison

3/28/2019 Call vendors to confirm services Lindsay

4/1/2019 Finalize guest list Lindsay

Adjust murder mystery script to accommodate all

guests

Lindsay and

Madison

4/2/2019 Pay caterer Madison

4/4/2019 Print and assemble nametags and programs Madison

4/7/2019 Gather and organize materials needed during

event

Lindsay and

Madison

Send electronic event reminder Lindsay

4/11/2019 Assemble centerpieces and additional props, if

necessary

Lindsay and

Madison

4/13/2019 Day of event Lindsay and

Madison

4/14/2019 Event post-evaluation and recommendations Group meeting

4/15/2019 Send out sponsor thank you notes Lindsay and

Madison

Recognition Reception and Murder Mystery Dinner: Budget

EXPENSE COST

Dinner theater

100 Catering, including linens and service ($20 per person) x

120

($2,400.00)

101 Script/Murder Mystery Kit* ($39.95)

102 Costumes, props actors (in-kind donation) $0.00

103 Placecards (from duplicating) ($2.00)

104 Menus (from duplicating) ($2.00)

Subtotal ($43.95)

Advertising/Promotion

200 Student Invitations (40 x $.05 from duplicating) ($2)

201 Alumni Invitations (80 count)* ($36)

202 Envelopes (25 count for $2.99) x 4* ($12)

203 Thank you notes (100 count)* ($17)

204 Stamps (180 x $0.47 each)* ($85)


206 TUB sign $0

207 Fliers ($2)

Subtotal ($154)

Decorations

300 Letters "W" and "C" ($5.49 each)* ($11)

301 Letter base* ($5)

302 Cobalt Blue Paint (2 ounces for $1.15)* ($2)

303 Paint Brush (in-kind donation from art dept.) $0

304 White Paint Sharpies (3 pack)* ($12)

305 Caution Tape* ($10)

306 Fake blood (one pint)* ($8)

307 Magnifying glasses (5 count)* $11

308 Masking Tape (60 yards)* ($6)

309 4" by 1/8" Wooden slats ($1.20 x 15)* ($18)

310 Gorilla wood glue* ($5)

311 Gold Spray paint (15 ounces)* ($5)

312 Floating Candles ($7.99 for 20)* ($16)

313 4" Glass Candle holders ($1 x 15)* ($15)

314 Silk Hygradgea flowers (5 flowers for $7.18) x 3* ($22)

315 2" Votive Candles and holders ($8.99 for 12)* ($18)

Subtotal ($142)

Miscellaneous

400 Awards (on-campus printing) ($5)

401 Last Minute Expenses ($30)

Subtotal ($35)

Total Expenses ($705)

Revenue Amount

500 Cost per alumnus ($30 x 80) $2,400

501 Cost per student ($10 x 40) $400

Subtotal $2,800

Profit $2,095

* denotes item is included in works cited

The Guest List

Invitees and/or Special Guests

o Current Westminster public relations majors and minors

o Current Westminster public relations faculty

o Past public relations faculty

o President Dr. Kathy Brittain Richardson

o Alumni

o 395 graduates (list from Linda Wilson, Alumni Relations Secretary)

o Most recent alumni and key alumni to invite

o Key special guests: Cathy Funk, Dr. Mitchell, Dr. Perkins, Rich Dowripple ’84, Danielle

Sisilica-Brown ’96, Chris Sneider, Jennifer Shiffler-Gross and Deb Foster

Invitations

Public relations majors, minors and alumni will be invited to the free reception. The invitations

to the majors and minors will be sent through inter-campus mail, and the alumni invitations will

be mailed to their home address listed through the Wiley Alumni House. The invitations to the

murder mystery dinner will be delivered in the same manner as the reception invitations, but both

of the alumni invitations will be mailed in the same envelope to reduce mailing expenses.

Once the R.S.V.P. date has passed, the event will be opened up to all of campus to fill any of the

remaining spots. The event will be advertised through all-campus e-mails, a TUB sign, fliers and

social media. The deadline for all campus reservations will be March 31, 2019.

Recognition Reception Invitation

Student Murder Mystery Invitation

Alumni Murder Mystery Invitation

Spring 2019: Promotional Materials

Advertising Materials

Facebook and Instagram Invitation

“There are only a few spots left! You don’t want to miss out on an evening of intrigue and fun.

R.S.V.P. to Carol Morrow by March 31st.”

Twitter Invitation

“You don’t want to miss out on the premiere murder mystery dinner on campus!”

E-mail Invitation

“Looking for something to do on a Saturday evening after the Professional Networking

Symposium? Join the public relations department and PRSSA for a fun-filled murder mystery

dinner. Each students can participate for only $10!”

On-campus Flier

TUB Sign

Event Description

Menu

Room Set-Up/ Seating Chart

Each table will seat 8 guests, and ideally intermingle the students with the alumni. Each guest

will have a name tag to at their place to ensure the alumni and students sit at the same table,

rather than having students sit with only students and alumni only sitting with alumni.

Decorations

Each table will have a copy of the menu and a copy

of the murder mystery scenario. If the guest plays a

specific character in the murder mystery, their part

will be hidden under their nametag to ensure no

other guest sees their complete character bio and

situation.

The table centerpieces and overall décor will be

kept to a minimum to portray the feel of a corporate

event or conference, the setting for the murder

mystery.

Glass tumblers with candles and silk flowers in

wooden spheres will be the centerpieces (see image

at the right).

There will also be a commemorative “WC” for the

guests to sign, which will later be displayed in the

department. The numbers and base will be painted a

cobalt blue, and the guests will sign their names and

messages using a white Sharpie paint pen.

There will be soft music playing when the guests

seat themselves and introduce themselves to

everyone else at the table. The soundscaping for the

dinner theater will be dependent on what the kit

describes, it does not require certain sounds, soft

music and other sounds will play throughout the

evening.

Murder Mystery Dinner Theater Kits

The two selected murder mystery kits were chosen because of their ties to the professional

worlds. During the planning process, the selected kit will be altered to reflect its direct

connection with public relations at Westminster College. The character names and places will be

changed to the names of people and campus locations that were significant to the creation and

maintenance of the public relations major. Each of the kits are also adaptable to the number of

event attendees, so they will still be useful no matter how many people attend the event. The kits

will include all of the supplies the event will need, including name tags. The first murder

mystery script has been adapted to fit Westminster College, and the second script description

remains as it appears on the website.

“Corporate Chaos: The Murder at the Worldwide Prestige, Inc. Conference”

o Product Description: “Corporate Murder Mystery Party Game with 40 unique

characters (with expansion packs) and invite over 200 guests by duplicating

characters and playing in teams.” 8-20 players, but expansion packs can

accommodate up to 100 players with 40 unique characters. Includes optional

bonus games (see product URL for details).

o Online description: “The Annual Conference for Westminster College public

relations department is scheduled to be held this year at the Grande Plaza Hotel in

New York City. It was leaked recently that the faculty advisor, Dr. Brittany

Rowe-Cernevicius will announce the end of the year figures and prove to the

Board of Directors and investors worldwide that she has not only saved the

company from an imminent bankruptcy one year ago when she was hired as

faculty advisor, but has doubled profits from the highest profit year in the history

of the company! Not only is the Westminster College public relations department

rumored to be safe from having its doors closed but now it might mean a healthy

bonus for all! Lately at corporate headquarters in New Wilmington, Pa., the

atmosphere has been electric as the employees, including you, have buzzed about

the upcoming trip to the Big Apple! However, the other day the air turned stale as

the shocking news flashed through the overhead speaker about your heroic Chief

Executive Officer. As you may recall, Dr. James Perkins was pronounced

missing! His personal effects were found in his desk; his car parked in his space

since Friday afternoon, and not a single light on at his home! Since James started

at Westminster College, he has worked 15 hours a day, 7 days a week and never

has missed a minute even to blow his nose! The Board of Directors is certain foul

play is at hand but can't involve the police just yet! The media would throw a

Doom’s Day spin on the CEO’s absence and the company stock will plummet

without Dr. Perkins’s solid leadership in place. The show has to go on and

everything has to appear normal or Westminster College is destined for disaster.

To everybody’s surprise, the Board appointed Dr. Suzanne Prestein, a prior Senior

Risk Officer in the Internal Audit Department, to serve as interim CEO until

Perkins’ return. The Board also decided to proceed with the Annual Conference

with great hope that James Perkins will return in time to attend. All stockholders

have been extended an invitation to the yearly strategy sessions and will

undoubtedly figure something is amiss if Dr. Perkins is absent from the meetings.

You'll soon arrive at the Grande Plaza Hotel and kick off the conference with

breakout sessions and critical thinking seminars and relaxing social gatherings

and award ceremonies in the evenings. You're registered for the conference, your

travel plans are booked and you're ready for the conference! This is where your

story begins...”

o Product URL: http://mymysteryparty.com/corporate-chaos-murder-mystery-

party/?gclid=Cj0KEQjwl-

e4BRCwqeWkv8TWqOoBEiQAMocbP4D1g4kk5L_2SLziOFOuBD0u7hRau259

N9aVgMNFTzAaAjhh8P8HAQ

o Price: $39.95

“Corporate Chaos: The Murder at the Worldwide Prestige, Inc. Holiday Party”

o Product Description: “Corporate holiday murder mystery party game for 8-20

players. 40 unique characters (with expansion packs) and over 200 guests by

duplicating characters and playing in teams.” Includes optional bonus games (see

product URL for details).

o Online description: “The Annual Holiday Conference for Worldwide Prestige,

Inc. is scheduled to be held this year at the Grande Plaza Hotel in New York City.

It was leaked recently that the CEO, Mr. Eric Wilde, will announce the end of the

year figures and prove to the Board of Directors and investors worldwide that he

has not only saved the company from an imminent bankruptcy one year ago when

he was hired as the CEO, but has doubled profits from the highest profit year in

the history of the company! Not only is Worldwide Prestige, Inc. rumored to be

safe from having its’ doors closed but now it might mean a healthy bonus for all!

Lately at corporate headquarters in Anonville, Texas, the atmosphere has been

electric as the employees, including you, have buzzed about the upcoming trip to

the Big Apple! However, the other day the air turned stale as the shocking news

flashed through the overhead speaker about your heroic Chief Executive Officer.

As you may recall, Mr. Eric Wilde was pronounced missing! His personal effects

were found in his desk; his car parked in his space since Friday afternoon, and not

a single light on at his home! Since Eric started at Worldwide Prestige, he has

worked 15 hours a day, 7 days a week and never has missed a minute even to

blow his nose! The Board of Directors is certain foul play is at hand but can't

involve the police just yet! The media would throw a Doom’s Day spin on the

CEO’s absence and the company stock will plummet without Mr. Wilde’s solid

leadership in place. The show has to go on and everything has to appear normal or

Worldwide Prestige, Inc. is destined for disaster. To everybody’s surprise, the

Board appointed Jasmine Aurora, a prior Senior Risk Officer in the Internal Audit

Department, to serve as interim CEO until Eric’s return. The Board also decided

to proceed with the Annual Conference with great hope that Eric Wilde will

http://mymysteryparty.com/corporate-chaos-murder-mystery-party/?gclid=Cj0KEQjwl-e4BRCwqeWkv8TWqOoBEiQAMocbP4D1g4kk5L_2SLziOFOuBD0u7hRau259N9aVgMNFTzAaAjhh8P8HAQ




return in time to attend. All stockholders have been extended an invitation to the

yearly strategy sessions and will undoubtedly figure something is amiss if Mr.

Wilde is absent from the meetings. You'll soon arrive at the Grande Plaza Hotel

and kick off the conference with breakout sessions and critical thinking seminars

and relaxing social gatherings and award ceremonies in the evenings. You're

registered for the conference, your travel plans are booked and you're ready for

the conference! This is where your story begins...”

o Product URL: http://mymysteryparty.com/holiday-corporate-murder-

mystery/?gclid=Cj0KEQjwl-e4BRCwqeWkv8TWqOoBEiQAMocbP1_wsb5-

JGTqiS8s-HkVy4lw1fk9-z3i6c3i32EJHRwaAkO88P8HAQ

o Price: $39.95

Names and places to include in the script: Cathy Funk, Dr. Mitchell, Dr. Perkins, Rich

Dowripple ’84, Danielle Sisilica-Brown ’96, Chris Sneider, Jennifer Shiffler-Gross and

Deb Foster

Props/Costumes

The complete list of props will be outlined in the murder mystery kit, but the list below includes

general props that would work for a general murder mystery.

Briefcase(s)

Police “CAUTION” tape

Masking tape

Magnifying glasses

Fake blood

http://mymysteryparty.com/holiday-corporate-murder-mystery/?gclid=Cj0KEQjwl-e4BRCwqeWkv8TWqOoBEiQAMocbP1_wsb5-JGTqiS8s-HkVy4lw1fk9-z3i6c3i32EJHRwaAkO88P8HAQ



Risk Management Policy

RISKS PREVENTION MANAGEMENT

THEFT Place security guards at each of

the main entrances, exits,

bathrooms and by each of the

prizes to deter potential thieves

Store loose cash in a locked

cash box, and the event

accountant has the only key

Contact authorities and have

perpetrator immediately

removed from event.

UNPAID ENTRY Maintain ongoing list of all

ticket orders

Have event attendees fill out all

of the names of ticket

purchasers when they order the

tickets

Reference list of event

attendees, explain the person

ordering the tickets has to put

everyone's name. If their name

is not on the list, they would

have to contact the person who

ordered the tickets.

If unpaid attendee refuses to

pay, have security escort them

out.

ALCOHOL

RELATED

INCIDENTS

Train volunteers and/or

bartender to identify

intoxication and treatment for

alcohol related incidents

Have event attendees sign

safety waiver where they

assume all responsibility for

their actions, and they will not

hold the company and/or

planners responsible

Do not serve alcoholic

beverages due to underage

event attendees and nature of

the event

Appropriately treat affected

attendees

Have medical staff on hand to

treat any serious cases

FIRE Locate all emergency exits and

train volunteers on how to

proceed in case of a fire

Follow safety protocol to ensure

everyone gets out safely

Call 911

WEATHER Consider weather conditions in

advance.

Be sure that venue takes care of

needs pertaining to weather (i.e.

slating sidewalks)

Provide umbrellas to watch

event attendees to and from

their cars

Provide valet car service to and

from the door

If the event is outdoors, provide

adequate shade and water to

prevent heat stroke and

dehydration

Salt and de-ice all sidewalks,

stairs and ramps

MEDICAL

EMERGENCIES Review CPR and AED protocol

with the volunteers and event

staff

Identify all AED and first aid

stations throughout the venue,

point these out to the staff and

volunteers

Have medical staff on call and

on location to treat any medical

emergencies that may arise

Have CPR and AED trained

volunteers in case the medical

staff is unavailable at the exact

moment

TECHNICAL

DIFFICULTIES Do a technical run-through of

the entire event to spot potential

problem areas and to fix them

before the event starts

Quickly identify the source of

the difficulty/malfunction and

reference manuals to fix the

issue

Notify venue staff of the

difficulty/malfunction so they

are able to fix it and/or

document it in their records

VENUE ISSUES Finalize venue booking at least

two months in advance

Reference run-through notes

and event contract to settle any

potential disputes

Do final run-through a few

hours before the event to check

for issues, document all of the

observations

Contact venue managers

during/after event to resolve

any issues that may call for

immediate help

Thoroughly review venue

contract before the event

Review venue facilities and

capabilities with venue

coordinator

VOLUNTEER

ISSUES Train all volunteers on

appropriate event conduct with

the attendees and other

volunteers

Have each volunteer sign a

waiver assuming all risk and

responsible for their actions,

and they will not hold the event

venue, planner or other services

liable

Ensure equal opportunity

recruitment and hiring

procedures for all staff and

volunteers

Handle each incident on a case

by case basis, referencing the

waivers, contracts and training

programs

ATTENDEES

GET LOST Place high visible signs along

the road near the venue, in the

parking lot and in the venue

directing attendees to the event

Designate volunteers to help

find attendees who may have

gotten lost

USE OF

PHOTOGRAPHS

OF

VOLUNTEERS

AND

ATTENDEES

Have all volunteers, staff and

attendees sign a waiver in order

to use their photographs

Have the event photographer

only photograph the people who

signed the waiver

If there is a dispute later on

about the use of a person's

photograph or image, refer to

the signed waiver

Sponsors

Sponsorship Letter

May 2, 2016

Lindsay Schich

319 S. Market St.

New Wilmington, PA 16172

<First Name> <Last Name>

<Company Name>

<Street Address 1>

<Street Address 2>

<City>, <State> <Zip Code>

Dear <Title> <Last Name>:

My name is Lindsay Schich, and I am writing to you concerning a sponsorship for the 2019

Murder Mystery dinner to celebrate the Public Relations department’s 30th birthday on-campus.

This year’s event will consist of an interactive murder mystery show, a buffet dinner and a

Chinese auction. The college has not held an event similar to this in the past. We are hoping

your support will help make this event successful, and we will be able to turn it into an annual

event in the future.

Below are the details about this year’s sponsorship levels:

$500 – Company name and logo on event program and all event advertising, one event

ticket

$250– Company name and logo on event program and main event banner

$100– Company name and logo on event program

If your company would like to contribute to this year’s fundraiser as a sponsor, please contact me

to discuss your donation. Thank you for your time and consideration.

Sincerely,

Lindsay Schich

Westminster College’s Sponsor Coordinator

List of Potential Sponsors

This list is a sample selection of local business in the New Wilmington area, and it is not an

exhaustive list:

Yumberries

Combine Brothers

Cedar Farm Inn

Apple Castle

The Tavern on the Square

El Canelo

Vintage Vogue Furnishings

Pizza Joe’s

Abe’s Old-Fashioned Custard

Mugsies Coffee Shop

Fractured Grape Winery

The Dirty Pickle

Rebecca’s Salon-Spa & Gift

Boutique,

The Jacqueline House of New

Wilmington

The Cheese House

Evaluations

Methods of Evaluation

Create public relations department Twitter, Instagram, and Facebook

o Monitor followers

o Monitor comments and likes on posts

Calculate the number of people who attend each event

o Sign-in sheets and head counts

Monitor the amount of money made over the course of the year

o Donations

o Sponsorships

o Event fees

Pre/Post-event public relations survey

o What is public relations?

Attendance for Recognition Reception

Students

PR majors

PR minors

Alumni

Attendance for Murder Mystery Dinner

Students

PR majors

PR minors

Non- PR majors or minors

Alumni

Post-event evaluation questionnaires

Murder Mystery Dinner

Please rate your answers to the following questions: 1 = extremely positive, 5 = neutral and 9 =

extremely negative

1 2 3 4 5 6 7 8 9

What was your overall impression of the

event?

How well do you think the event related to

public relations as a whole

How well did the event celebrate the public

relation’s 30th birthday at Westminster?

What did you like about the event?

What improvements or recommendations do you have for a similar event in the future?

Proposed Final Budget 2018-2019

EVENT COST

HOW DOES PUBLIC RELATIONS APPLY TO ME? ($41)

PANEL DISCUSSION ($42)

TRIVIA TOURNAMENT $43

INDUSTRY VISIT ($18)

SUBTOTAL ($58)

RECOGNITION RECEPTION AND MURDER MYSTERY DINNER $2,095

TOTAL EXPENSES $2,037

Appendix: Works Cited

"12" Paper Mache Letter | Jo-Ann." Joann.com. N.p., n.d. Web. 01 May 2016.

"5 PCS 3X Magnifying 40mm Dia Lens Straight-Shank Glass Magnifier Black - Walmart.com."

Walmart.com. N.p., n.d. Web. 01 May 2016.

"Ashland® Basic Elements™ Floating Candles Value Pack." Ashland® Basic Elements™

Floating Candles Value Pack. N.p., n.d. Web. 01 May 2016.

"Ashland® Basic Elements™ Glass Votive Candles." Michaels. N.p., n.d. Web. 01 May 2016.

"The Bakery Gourmet Cookies." Walmart.com. N.p., n.d. Web. 01 May 2016.

"Candle Holders." Dollar Tree, Inc.: Search. N.p., n.d. Web. 01 May 2016.

"Caution Tape." Traffic Safety Store. N.p., n.d. Web. 1 May 2016.

"Family Napkins Napkins." Walmart.com. N.p., n.d. Web. 01 May 2016.

"Gorilla Glue." Jerry Sartarama. N.p., n.d. Web. 1 May 2016.

"Great Value 9" Paper Plates." Walmart.com. N.p., n.d. Web. 01 May 2016.

"JAM Paper® 5 1/4." Staples.com. N.p., n.d. Web. 01 May 2016.

"Masking Tape, 2" X 60yd." Walmart.com. N.p., n.d. Web. 01 May 2016.

"Paint Sharpies." Walmart.com. N.p., n.d. Web. 01 May 2016.

"Party Invitations." Vista Print. N.p., n.d. Web. 01 May 2016.

"Pint of Fake Blood." Party City. N.p., n.d. Web. 01 May 2016.

"Plywood Letter Base." Joann Fabrics. N.p., n.d. Web. 1 May 2016.

"Rectangle Unfinished Cutout, Wooden Shape, Paintable Wooden MDF." Build-A-Cross.com.

N.p., n.d. Web. 01 May 2016.

"Robot Check." Robot Check. N.p., n.d. Web. 01 May 2016.

"RUST-OLEUM 7710830 Spray Paint, Gold, 15 Oz." Walmart.com. N.p., n.d. Web. 01 May

2016.

"Silk Flowers." Robot Check. N.p., n.d. Web. 01 May 2016.

"USPS.com - Store." Neon Celebrate! N.p., n.d. Web. 01 May 2016.

"Wilton Thank You Card Kit, 100 Ct. 1008-151." Walmart.com. N.p., n.d. Web. 01 May 2016.

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