Scheme of Study for BBA-Bachelors of Business Administration

MBS

Mirpur University of Science & Technology (MUST)

MUST Business School

Mirpur Azad Jammu & Kashmir

Phone No: 05827-961113

Scheme of Study for BBA-Bachelors of Business Administration

Code Course Title Credit Hours

First Semester

BBA-111 Principles of Accountings 3

BBA-112 IT in Business 3

BBA-113 Pak. Studies/ Islamic Studies 3

BBA-114 Introduction to Psychology 3

BBA-115 Freshman English-I 3

BBA-116 Business Mathematics-I 3

Total Credit Hours 18

Second Semester

BBA-121 Micro Economics 3

BBA-122 Business Mathematics-II 3

BBA-123 Business Ethics 3

BBA-124 Financial Accounting 3

BBA-125 Freshman English-II 3


Third Semester

BBA-231 Principles of Marketing 3

BBA-232 Macro Economics 3

BBA-233 Introduction to Sociology 3

BBA-234 Business Statistics-I 3

BBA-235 Business Communication 3

http://www.iba.edu.pk/CCScourses_new.asp#MTS102


Fourth Semester

BBA-241 Research Methods & Report Writing 3

BBA-242 Principles of Management 3

BBA-243 Marketing Management 3

BBA-244 Business Finance 3

BBA-245 Business Statistics-II 3


Fifth Semester

BBA-351 Cost Accounting 3

BBA-352 Human Resource Management 3

BBA-353 Organizational Behavior 3

BBA-354 Financial Management 3

BBA-355 Business Law 3


Sixth Semester

BBA-361 Financial Institutions 3

BBA-362 Consumer Behavior 3

BBA-363 Money & Banking 3

BBA-364 Elective-I 3

BBA-365 Elective-II 3


Seventh Semester

BBA-471 Strategic Management 3

BBA-472 Operations Management 3

BBA-473 Managerial Accounting 3

BBA-474 Elective-III 3

BBA-475 Elective-IV 3


Eighth Semester


BBA-481 Project 6

BBA-482 Entrepreneurship 3

BBA-483 Total Quality Management 3

BBA-484 Elective-V 3

BBA-485 Elective-VI 3


Grand Total Credit Hours 126

Director

MBS

Methods of Evaluation

METHOD OF LEARNING AND CONTACT HOURS

A variety of techniques will be used to enhance your learning for this course. These include face-

to-face lecture, discussion, exams, cases, in-class group activities, and internet research and guest

speaker sessions. You are expected to come to every session prepared based on provided

material. Weekly contact of this course is 3 hours.

ASSESSMENT ITEMS AND WEIGHTS

Students will have several opportunities to demonstrate their knowledge and understanding of

the subject material taught in the class. Though much of the learning is actually achieved in-

class, students are expected to complete certain assignment, quizzes, and mini projects to pass

the subject. Students will be assessed according to the following criteria.

I. Mid Term Examination (30%)

Midterm exam will consist of applied questions, multiple choice and case studies/scenario

Analysis.

II. Final Examination (50%)

The final exam will consist of application of concepts in terms of numerical, MCQ, case study,

and questions on guest speaker sessions (if any)

III. Internals (20%)

Internal marks comprises of the following

a. Quizzes

During the semester, at least two quizzes will be given to the class. There will be no retake for

those who missed the quiz.

b. Project/ Topic / Case Study Presentation

Class will be divided in to reasonable syndicates for case studies / topic presentation/ class

project. Each syndicate will present the case / topic according to the recommended format.

QUALITY ASSURANCE

The completion of the course evaluation survey is mandatory and will be carried before the start

of the final exam. The findings of the survey are used in improving the course as well as its

delivery. The survey is conducted by quality enhancement cell of the university and is

anonymous.

BBA

Course structure

Semester-I

Course Code Course Title Credit Hours

BBA-111 Principles of Accountings 3

BBA-112 IT in Business 3

BBA-113 Pak. Studies/ Islamic Studies 3

BBA-114 Introduction to Psychology 3

BBA-115 Freshman English-I 3

BBA-116 Business Mathematics-I 3

COURSE DESCRIPTION/OBJECTIVES

The primary aim of Principles of Accounting is to provide students with an introduction to the

process and functions of financial reporting. Whilst a large proportion of the course is aimed at

understanding accounting as a process, taking a preparers‟ perspective, we will also seek to

develop an understanding of the importance of the role of accounting in today‘s society.

LEARNING OUTCOMES

After studying this course the student will be able to understand:

1. The language of accounting and financial reporting;

2. Complete Accounting Cycle

3. Preparation and the role of Journal, Ledger and subsidiary books

4. Preparation of balance sheet, profit and loss account and cash flow statement.


Must Business School

Discipline: BBA

Credit Hours: 03

Course Code: BBA-111

Course Name: Principles of Accounting

Weeks Course Contents

Week

1&2

Introduction: Purpose and Nature of Accounting, Importance of Accounting,

Accounting vs. Accountancy, Various areas of Accounting, Forms of Business

enterprises, Accounting Information users, GAAP, Accounting Systems. Accounting

Terminology.

Week

3,4,5,6

Recording Business Transactions: Types of Accounts. Debit & Credit Rules. Book

keeping, Book keeping vs. Accounting. Accounting equation. Entry, Types of Entry,

Narration. Journal, Ledger, Trial Balance.

Week –7 Measuring of Business Income: Preparation of Income Statement, Statement of

Owner‘s Equity. Adjusting Process. Preparation of Balance Sheet, Closing Entries.

Preparation of Work sheet.

MID TERM

Week

9,10

Controlling Accounts & Subsidiary Ledger Accounts. Special Journal for

Purchase & Sales, Purchase Returns & Sales Returns. Cash Receipts and Cash

Payment Journal, Accounts Receivables & Accounts Payables

Week

11,12,13

Control of Cash Transactions and Bank Reconciliation Statement. Cash Book

(Single, Double & Treble column), Petty Cash Book, Cash Book and Cash Account.

Bank Reconciliation Statement.

Week

14&15

Capital & Revenue: Capital & Revenue Expenditures, Capital & Revenue Receipts,

Capital & Revenue Profits, Capital & Revenue Losses.

Week- 16 Presentation Session

Final Examination

RECOMMENDED TEXT BOOKS:

1. Robert F.Meigs and Walter B.Meigs: Accounting: The Basis for Business Decisions,

McGraw Hill, Inc.

2. Frankwood: Business Accounting-I, Business Accounting-II

3. M.A.Ghani, Principles of Accounting.

4. Accounting : Sohail Afzal.

COURSE DISCRIPTION

The progress in Information Technology (IT) has been very rapid: new concepts and

technologies are constantly emerging and are leading to the development of new products and

innovative applications. IT is also expected to fuel development of next generation technologies

in other disciplines. IT has become a critical tool for economic, business and social development

and will play a pivotal and catalytic role in our nation's progress.

LEARNING OUTCOMES

Through this course, students will be able:

1. To know and understand the working of Computers, its Peripheral Devices; differentiate

between Multi-Tasking and Multi Processing. Learn basic principles of using Windows

operation system. Be able to understand the basics of networking, its emerging technologies.

As the technology changes day by day and improves every day it is becoming almost

impossible for a person to accomplish any task without help of computer. In general, develop

an intuitive sense of how computers work and how they can be used to make their academic

and professional life work more efficient.

2. To Increase productivity through the utilization of Microsoft Office applications such as

Word, Excel, PowerPoint and Outlook, with greater efficiency. This course will help them

master their skills in these commonly used commercial and professional software‘s including

MIS & ERP‘s.


Week

1 & 2

Introduction to Computer:

Definition of Computers, Types of Computers, Generation of Computers.

Week

3 & 4

Hardware: Hardware components and peripherals.

Software: Introduction and function of systems software, Application Packages,



Discipline: BBA

Credit Hours: 03

Course Code: BBA-112

Course Name: IT in Business

Level of languages

Week 5 Windows – XP: Introduction and concept of Operating Systems, Function

Accessories

Week 6 MS – Word: Introduction to Word Processing. Inserting, deleting text, save and

exit file, open and close file, copy and paste text. Find and replace contents, bold,

underline, italic, font and font size, paragraph settings, bullets and numbering,

border and shading, columns, tab setting, change case, header and footer, print

preview and print, insert page, page break, date and time, spelling and grammar,

mail merge, tables, insert/delete column and row.

Week 7 MS –Excel: Introduction to spreadsheets, inserting data in a worksheet, save and

exit file, open and close, cut copy and paste the data, formatting, cell, column,

bold, italic, underline, font and font size, borders. Formula writing, print preview

and print, insert: cell, row, column, pictures, full and filter data, generating charts,

spell checker, find and replace.

MID TERM

Week

9 & 10

MS – Power Point: Creating a basic presentation, building presentation,

modifying visual elements, formatting and checking text, inserting objects,

applying transitions,. Preparing handouts and slides for display.

Week

11 & 12

MS – Access: Introduction to database, designing database files, commands in

database, working with file, brows and edit, sort, indexing and filter printing and

reporting, set command and functions, data importing and exporting, link with the

files.

Week

13,14,15

Files and Data Basics

Internet Basics

E-Commerce

Information Systems importance in Business

E-Banking


Final Examination

RECOMMENDED / REFERENCE BOOKS

1. Introduction to Computer by Peter Norton,

2. Mastering Microsoft Office 2000 by Gini Courter , Anneth Marquis Professional Edition

3. Computer Fundamentals Concepts, Systems & Applications, by P.K. Sinha

4. Fundamentals Concepts of Computer System by Asiya Sultan & Amena Nudrat.

Course Description:

The course will focus attention upon the creation of Pakistan examining its several essential and

other elements to understand its foundation and later on its function as a state system.

LEARNING OUTCOMES:

During the course, among other things, students will be able to

1. Understand the Ideology of Pakistan

2. Understand with clarity the several issues in its formation

3. Learn about the creation of Pakistan and several problems which were faced by the

new nation

4. Learn about socio-political and economic development

5. Learn about the political and constitutional development of the country

6. Be acquainted with the foreign relations of Pakistan

COURSE CONTENTS:

WEEKS COURSE CONTENTS

Week-1 Ideology of Pakistan, Pakistan Ideology

Historical perspective of Pakistan Ideology

Week-2 Aligarh movement, Establishment of Pakistan, Land of Pakistan

Mirpur University of Sciences & Technology


Discipline: BBA

Credit hours: 03

Course code: BBA-113

Course Name: Islamic studies & Pak-studies

Week-3 Geographic boundaries of Pakistan, Resources of Pakistan

Division of Assets, Ayub Khan‘s era, Creation of Bangladesh.

Week-4 Butto‘s reforms, Zia‘s era, Social structure of Pakistan, Literacy in Pakistan,

Agriculture of Pakistan

Week-5 Industries of Pakistan, Foreign policy of Pakistan

Week-6 Pakistan and the Muslim World

Week-7 Pakistan and ECO, Pakistan and India

MID TERM

RECOMMANDED / REFERENCE BOOKS:

1. Ikrame Rabbani: Pakistan Studies

2. Dr. Javaid Iqbal: Ideology of Pakistan, Ferozsons, Rawalpindi

Course Description:

This course will introduce you to the fundamental principles of psychology. It has been designed

not only to provide students with the tools necessary for the study of psychology but to present

with a sampling of the major areas of psychology research. The course begins with a short

overview of how psychology developed as an academic discipline and an introduction to a

number of the principle methodologies most commonly developed in its study. The subsequent

units are arranged around broad areas of research including emotions, development, memory and

motivation etc.

Learning Outcomes:

Upon successful completion of this course, you will be able to:

Identify the steps of the scientific method and explain how this method applies to

psychological research methodology and statistical analyses;

Demonstrate an understanding of the general history of the field of psychology;

Explain the nature versus nurture argument and the current status of thinking regarding

gene-environment interaction;

Identify the basic components and mechanisms of the major biological systems often

studied in psychology; and

Demonstrate an understanding of the basic findings within a variety of areas of

psychology, including: Sensation and perception, Learning and memory, Emotion,

Development, Social psychology.



Discipline: BBA

Credit hours: 03


Course Name: Introduction to Psychology

COURSE CONTENTS


Week 1,2&3

Introduction to Psychology

Nature and Application of Psychology with special reference to

Pakistan.

Historical Background and Schools of Psychology (A Brief

Survey)

Week 4&5

Methods of Psychology

Observation

Case History Method

Experimental Method

Survey Method

Interviewing Techniques

Week 6&7

Biological Basis of Behavior

Neuron: Structure and Functions

Central Nervous System and Peripheral Nervous System

Endocrine Glands

MID TERM

Week 9&10

Sensation, Perception and Attention

Sensation

Characteristics and Major Functions of Different Sensations

Vision: Structure and functions of the Eye.

(ii) Audition: Structure and functions of the Ear.

Week 11&12 Perception

Nature of Perception

Factors of Perception: Subjective, Objective and Social

Kinds of Perception:

Spatial Perception (Perception of Depth and Distance)

Temporal Perception; Auditory Perception

Week 13,14&15

Attention

Factors, Subjective and Objective

Span of Attention

Fluctuation of Attention

(iv) Distraction of Attention (Causes and Control)


Final Examination

RECOMMENDED BOOKS 1. Atkinson R. C., & Smith E. E. (2000). Introduction to psychology (13th ed.).Harcourt Brace

College Publishers.

2. Fernald, L. D., & Fernald, P. S. (2005). Introduction to psychology. USA: WMC Brown

Publishers.

3. Lahey, B. B. (2004). Psychology: An introduction (8th ed.). McGraw-Hill Companies, Inc.

COURSE DESCRIPTION

This course has been designed to propel students to seek development of their basic linguistic skills

through appreciation of English grammar and composition. This course provides the students

Language skills for effective communication, organizational communication, the writing process,

designing business documents, writing business correspondence, preparing reports, proposals,

manuals and presentation, preparing employment and administrative messages, business

terminology for marketing and trade, communicating with the customer

INDENTED LEARNING OUTCOMES

1. By the end of this course it is expected that the student will be able to:

2. To further develop student‘s skills in reading, writing, speaking and thinking.

3. To develop students „understanding and appreciation of English language and its use in

effective communication and literature.

4. To develop student understands and appreciation of essay writing, short stories and will

develop ability to evaluate and understand written material.

Mirpur University of Science & Technology


Discipline: BBA

Credit hours: 03


Course Name: Freshman English-1

5. To develop effective business communication skills and enhance presentation skills.


Week – 1 Grammar review

Week – 2 Vocabulary Development

Week – 3 Pronunciation

Week – 4 Drills

Week – 5 The psychology of effective communication

Week – 6 Principle of communication psychology

Week – 7 Report writing Presentation

MID TERM

Week – 9 The need for business report

Week – 10 Effective reading skills development, Book reading, Research paper reading

Week – 11 Informational report

Week – 12 Analytical reports

Week – 13 Writing headings and sub-headings

Week – 14 Using visual aid

Week – 15 Proof reading


Final Examination


1. Bov‘ee D. Philips: Business Communication today

2. Stewart, Zimiber& Clark: Business English & Communication

REFERENCE TEXT BOOKS:

1. Himstreet&Batty:Business Communication

2. Kitty O Locker: Business & Administrative communication

3. Practical English Usage

COURSE DISCRIPTION:

This course is built upon the mathematical concepts, principles and techniques that are useful in

business management. The main objectives of the course are to enhance students‟ competency in

application of mathematical concepts in solving business management problems and to improve

their level of quantitative approach.

LEARNING OUTCOME

Upon the successful completion of this course, you should be able to:

1. Mathematical Function

2. Building and solving linear and quadratic equations

3. Types of functions

4. Matrices and its applications

5. Determinants and its applications

COURSE CONTENTS


Week 1&2

Functions: Domain and Range Considerations, Restricted Domain and Range,

Multivariate Functions, Types of Functions, Constant Functions, Linear Functions,

Quadratic Functions, Cubic Functions, Polynomial Function, Rational Functions,

(Application of the above functions in Business)

Week 3&4

Revenue, Cost and Profit Application: Revenue Applications, Cost Applications, Profit

Applications, Graphical representation of Functions, Graphing Functions in two

Dimensions

Week –5 Two- Variable Systems of Equations: Graphical Analysis, Slope- Intercept Relations,

Graphical Solutions

Week 6&7

Linear Programming: Requirements (properties) of an LP problem, Basic assumptions

of an LP-Problem, General formulation of LP Problems, Some examples to formulate of



Discipline: BBA

Credit hours: 03


Course Name: Business Mathematics-I

LP Problems, Solution of LP Problems, Explanation of the Graphical Method, Solving

maximization Problems by using graphic method, Solving minimization Problems by

using graphic method

MID TERM

Week 9&10

Matrix algebra: Introduction, Matrix addition and subtraction, Matrix multiplication,

Determinant of matrix, Solution of linear equation by inverse of a matrix

Week 11&12 Marginal Approach to Profit Maximization: Marginal Revenue, Marginal Cost, Break

- Even Models, Break Even Analysis

Week 13&14 Integral Calculus: Revenue and Cost Functions, Rules of Integration Applications

Exponential and Logarithmic Functions: Application of Exponential Functions,

Logarithms and logarithmic Functions

Week – 15 Interest and its Computation: Simple Interest, Compound Interest, The Power of

Compound Growth, Single Payment Computation, Compound Amount, Present Value,

Other Application Of the Compound Amount Formula, Effective Interest Rates


Final Examination

RECOMMENDED TEXT BOOKS

1. Applied Mathematics For Business, Economics, And The Social Sciences, Frank S. Bud

Nick, (Fourth Edition).

2. Business Mathematics, Mirza Mohammad Hassan And Mohammad Ali Mirza.

REFERENCE Books:

1. Modren Mathematics With Applications To Business And The Social Sciences, Ruric E.

Wheeler And W.D.Peeples,Jr(Fourth Edition).

Semester-II


BBA-121 Micro Economics 3

BBA-122 Business Mathematics-II 3

BBA-123 Business Ethics 3

BBA-124 Financial Accounting 3

BBA-125 Freshman English-II 3

COURSE DESCRIPTION

This course begins with a general introduction to economic ideas and methods and then proceeds

to focus on microeconomic issues. The course aims at providing the students a solid

understanding of basic microeconomic theories and the ability to apply those tools and ideas in

real world. Main objective of the course is to equip the students with a solid knowledge,

techniques of measurement, understanding with real world examples and practical application of

Micro Economic issues and to enable them to demonstrate their ability to apply economic theory

to a range of economic problems and effectively communicate their analysis.

LEARNING OUTCOMES


1. Economy, factor of productions and their scarcity of resources

2. Determinants, factors and law of demand and supply

3. Analyze the effect of market structure on firm behavior

4. Micro economic variables and their classification



Discipline: BBA

Credit hours: 03


Course Name: Micro Economics

WEEKS Course Contents

1 Introduction

Basic Concept of economics , Definition of Economics,

Factors of Production, Types of Economies

2&3 Scarcity Problem

The Economic Problem of Scarcity, Limited Resources and Goods, Goals of

Market Oriented Economy, Concepts of Graph in Economics

4&5 Basic Elements of Supply and Demand

Definition of Demand, Law of Demand, Assumptions, Limitations, Shifts in

Demand, Curve, Individual and market Demand, Determinants of Demand,

Elasticity of Demand, Income Elasticity, Price Elasticity, Cross Elasticity,

Determinants of Elasticity.

Definition of Supply, Law of Supply, Assumptions, Limitation, Shifts in Supply

curve Determinants of Supply, Market Equilibrium, The Effects of Demand Shift

on Equilibrium, The Effect of Supply shifts on Equilibrium

6&7 Demand and Consumer Behavior

Introduction, Utility, Law of Diminishing Marginal Utility, Law of Equal and

Marginal Utility, Indifference Curve Approach, It‘s Shape, Assumptions, Budget

constraint, Income And Substitution Effects of a consumer

MID TERM

9 Analysis of Cost

Introduction, Total cost, Fixed Cost, Variable Cost, Marginal Cost, Average Cost,

Average Fixed and Variable Cost

10&11 Behavior of Perfect Competitive Markets

Markets, Kinds of markets, Behavior of Perfectly Competitive Market, Conditions

of Perfectly Competitive Market, Long and short Run Analysis and Short Comings.

12 Monopolistic competition

Monopoly, Conditions of Monopoly, Long Run and Short Run Analysis,

Monopolistic Competition, Oligopoly Markets, Duopoly Markets, Conditions of

Oligopoly Markets and Duopoly Markets, Long Run and Short Run Analysis

13 Factor Pricing

Introduction, Marginal Productivity theory, Explanations and Assumptions, Factors

of Production

14 Labor Market

Introduction, Efficiency of Labor, Demand for Labor, Supply of Labor

15 Land and Capital

Characteristics of Land, Productivity of Land, Extensive Cultivation, Intensive

Cultivation, Capital, Forms of capital, Productivity of Capital, Capital Formation


Final Examination

RECOMMENDEDBOOKS:

1. Samuelson Pual and Nordhaus W.D ― Economics‖ Latest Edition, McGraw Hill

2. McConnel and Brue ―Economics ―Latest Edition‖ McRraw Hill.

3. G.P Gould and Ferguson ―Microeconomics Theory‖ Latest Edition.

4. HabibullahVaseer ―Elements of Economics‖ Latest Edition.

TEXT/REFERENCE BOOKS

1. David M. Winch, Micro Economics: Problems and Solutions, Oxford University Press.

(Latest Edition)

2. Mc Connell & Brue, Economic 15th Edition., McGraw Hill, INC

3. Muhammad Hussain Choudhry, Economic Theory Volume 1, Caravan Book House,

Lahore 2002.

COURSE DESCRIPTION

The scope of the course is to see the horizon of Mathematics & Statistics application in business

and financial affairs. The course stresses business applications using arithmetic, algebra, and

ratio-proportion and graphing.



Discipline: BBA

Credit hours: 03

Course code: BBA 122

Course name: Business Mathematics II

Applications include payroll, cost-volume-profit analysis and merchandising mathematics. The

course also includes Statistical Representation of Data, Correlation, Time Series and Exponential

Smoothing, Elementary Probability and Probability Distributions. This course stresses logical

reasoning and problem solving skills.


At the conclusion of this course, the student should be able to:

1. Apply arithmetic and algebraic skills to everyday business problems.

2. Use ratio, proportion and percent in the solution of business problems.

3. Solve business problems involving commercial discount, markup and markdown.

4. Solve systems of linear equations graphically and algebraically and apply to cost volume

profit analysis.

COURSE CONTENTS


Week – 1 Set Theory, Types of sets Rate, Ratio, proportion, percentage, Interest,

depreciate and fraction

Week – 2 System of Linear Equations and its Applications Solution of Linear system of

equations as well as solution by graphically method

Week 3 & 4 Linear equations & Quadratic Equations with applications

Week 5 & 6 Equations reducible to quadratic equations Nature of the Roots

Week –7 Slopes, distance between two points , Writing of the Linear Equation

Slope-Intercept Form Slope and Point formula

MID TERM

Week – 9 Maturity value, Find the maturity value of a loan. Find the principal, rate, or

time using the simple interest formula

Week – 10 Applications of Matrices in Business, properties of determinants , Solution of

equations by various methods by using matrices, Gauss Jordan Elimination

Method

Week 11 & 12 Differentiation, Various rules of derivatives

Week – 13 Sequence & series

Week – 14 Trade and Cash Discounts, Annuities and Sinking Funds

Week – 15 Basic Rules of Counting‘s , Factorial, Expansion of Binomial Theorems


Final Examination

Recommended/Reference Books

1. Cheryl Cleaves, Business Maths, Pearson (Latest Edition)

2. Burton, Shelton, Business Maths using Excel, South-Western Cengage Learning

3. Budnick, Mathematics for Business Economics and Social Science.

COURSE DESCRIPTION:

The course ―Business Ethics‖ will cover the various dimensions of the term ‗ethics‘, particularly

focusing on its application in the business world. Touching briefly on the philosophical

perspective of business ethics, the course will cover ethics at three broad levels- the individual,

the organizational and the global. Special emphasis will also be laid on identifying how business

ethics contributes to improved organizational performance. A brief glimpse of how various

functional practices promote ethical conduct will also be explored. In addition to this, an attempt

will be made at enhancing the students‘ awareness and decision-making skills needed to

contribute to responsible business conduct. The students learn the characteristics of ethical issues

in business. They become acquainted with the theoretical basis of business ethics: stakeholder-

theory, theories of responsibility and normative ethical theory, intercultural ethics; as well as

with theories and practices on the implementation of business ethics. This course introduces

contemporary and controversial ethical issues facing the business community. Topics include

moral reasoning, moral dilemmas, law and morality, equity, justice and fairness, ethical

standards, and moral development. Upon completion, students should be able to demonstrate an



Discipline: BBA

Credit hours: 03


Course name: Business Ethics

understanding of their moral responsibilities and obligations as members of the workforce and

society.

LEARNING OUTCOMES

At the end of the course, student should be able to:

1. Make ethical decisions.

2. Identify how ethical decisions affect various stakeholders

3. Generate ideas for programs and practices to solve ethical problems.

4. Use a variety of philosophical frameworks to explore ethical dilemmas.

5. Critically assess ethical arguments relevant to such issues.

6. Discuss the implications of some of the major ethical issues facing business and society

Course Contents

WEEK TOPICS

Week

1-2 & 3

Introduction to Business Ethics: Ethics, Business Ethics, Why are ethics in business

important.

Ethical issues in Business: Foundation of Ethical Conflict, Classifications of Ethical ,

Issues, Ethical Issues Related to Participants and Functional Areas of Business,

Recognizing an Ethical Issue Applying Moral Philosophies to Business Ethics: Moral

Philosophy Defined, Moral Philosophy Perspectives

Week – 4 Social Responsibility: The Economic Dimension, The legal Dimension, The Ethical

Dimension, The Philanthropic Dimension.

Week

5-6

An Ethical Decision-Making Framework: Ethical Issue Intensity, Individual Factors:

Stages of Cognitive Moral Development, Corporate Culture, Significant others,

Opportunity.

Week

7

Business Ethics Evaluations and Intentions, Using the Ethical Decision-Making

Framework to Improve Ethical Decisions

MID TERM

Week -

9-10

How the Organization Influences Ethical Decision Making: Organizational Structure

and Business Ethics, The role of Corporate Culture in Ethical Decision-Making, Group

Dimensions of Organizational Structure and Culture, Implications of Organizational

Relationships for Ethical Decisions

WEEK TOPICS

Week 11-

12

The Influence of Significant Others in the Organization: Interpersonal Relationships

in organizations, Organizational Pressures and Significant Others, Leadership,

Significant others and Ethical Behavior in Business. The Role of Opportunity and

Conflict: Opportunity, Conflict

Week

13,14&15

Development of an Effective Ethics Program: An Effective Ethical Compliance,

Program, Codes of Ethics and Compliance Standards, High-Level Manager‘s

Responsibility for Ethical Compliance Programs and the Delegation of Authority,

Effective Communication of Ethical Standards, Establishing Systems to Monitor, Audit,

and Enforce Ethical Standards, Continuous Improvement of the Ethical Compliance

Program, The Influence of Personal Values in Business Ethics Programs, The Ethical

Compliance Audit


FINAL EXAMINATION

RECOMMANDED BOOK:

1. Ferrell, O.C., and Fraedrich, John, Ethical Decision Making and Cases, New York: Houghton

Miffli.

COURSE DESCRIPTION

Financial Accounting refers to information describing the financial resources, obligations, and

activities of an economic entity. The term financial position is used to describe an entity‘s

financial resources and obligations at one point in time, and the term results of operations is used

to describe its financial activities during the year.



Discipline: BBA

Credit hours: 03


Course name: Financial Accounting

Financial Accounting information is designed primarily to assist investors and creditors in

deciding where to place their scarce investment resources. Such decisions are important to

society, as they determine which industries and companies and even countries will receive the

financial resources necessary for growth, and which will not. Many other decision makers also

make use of financial accounting information. A company‘s manager and employees constantly

need such information in order to run and control business operations.

LEARNING OUTCOMES


1. This course will enable the students to combine practice and theoretical knowledge of

financial accounting.

2. The students of this course will be active learners and develop awareness of emerging

trends in financial accounting,

3. The course will provide decision making skills to the students in the financial analysis

context,

4. The students of this course will have the ability to identify and analyze financial

accounting problems and opportunities in real life situations.


Week

1&2

Accounting Concepts: (Review)

GAAP, The Consistency Principle, The Disclosure Principle, Materiality Principle,

Conservatism Principal etc, International Accounting Standards-Overview.

Week

3&4

Partnership Accounts:

Introduction, Types of partners, Formation of Partnership, Partnership Deed,

Admission & Liquidation, Division of Income.

Week

5,6,7

Corporation Accounting:

Introduction, Formation of Corporation, Types of Capital ,Types of Shares/Stock &

Debentures/Bond, Accounting process for issue of shares and Debentures,

Preparation of Corporation‘s Balance Sheet.

MID TERM

Week Statement of Cash Flow:

9&10 Introduction & Purpose, Classification of Cash Flow, Preparation of Cash Flow

Statement.

Week

11&12

Plant Assets & Depreciation:

Categories of Plant Assets. Depreciation, Causes of Depreciation, Depreciation,

Depletion and Amortization. Methods of Depreciation: Straight line Method,

Diminishing balance method, sum of years digit method, Double declining balance

method.

Week

13,14,15

Inventories:

Introduction, Types of Inventories.

Inventory costing Methods:

LIFO, FIFO, AVERAGE


Final Examination

RECOMMENDED / REFERENCE BOOKS:

1. Robert F. Meigs and Walter B. Meigs: Accounting: The Basis for Business Decisions,

McGraw Hill, Inc.

2. Eric G. Flamholtz, Diana TroikFlamholtz, Michael A.Diamond: Principle of

Accounting, Macmillan Publishing Co. New York

3. Frankwood, Business Accounting-I and Business Accounting-II

4. M.A.Ghani, Principles of Accounting.

5. Fundamentals of Accounting, Aftab Ahmed

COURSE DESCRIPTION/OBJECTIVE

This course aims at helping students develop a positive, constructive and practical approach to

effective written and oral communication in business and professional settings.



Discipline: BBA

Credit hours: 03


Course name: Freshman English-II

Audience awareness, developing a design, handling questions and answers, personal presence,

style and body language are some other aspects that will be discuses


By the end of this course it is expected that the student will be able to:

1. Communicate in clear, concise correspondence to meet the diverse needs and multiple

purposes of business and social communication situations. Presentations, interviews, meetings

and conferences are an integral part of any professional environment. Well-prepared and well-

executed presentations leave an indelible impression on superiors, peers and subordinates alike.

2. Students will learn to use graphics, audio-visual aids and audience handouts in an effective

manner

COURSE CONTENTS


Week – 1 Paragraph Writing

Week – 2 Comprehensions& Précis Writing

Week – 3 Dialogue Writing & Discussions and Presentations

Week – 4 Importance of web sites in business

Week – 5 How to launch a product

Week –

6&7

Political influences on the banking sector of Pakistan

Fate of luck which plays important role in our industry

MID TERM

Week – 9 Proof Reading & Letters& Paragraphs

Week – 10 Articles

Week – 11 How to make your sentences alive?

Week – 12 What is emphasis?& Emphasis by Weight

Week – 13 Grammatical Weight& Emphasis by Position

Week – 14 Emphasis by Separation and Isolation

Week – 15 Emphasis by Repetition


Final Examination

RECOMANDED BOOKS:

1. Business Communications by Wills

2. Exploring the World of English by Saadat Ali Shah.3. Business Opportunities by Vicky Hollet

REFERENCE BOOKS:

1. Practical English Usage

Semester-III


BBA-231 Principles of Marketing 3

BBA-232 Macro Economics 3

BBA-233 Introduction to Sociology 3

BBA-234 Business Statistics-I 3

BBA-235 Business Communication 3

COURSE DESCRIPTION

This course is designed to introduce basic principles and foundations of marketing with respect

to a business organization. This course focuses on developing an understanding of key marketing

concepts. Moreover, the objective of the course is to impart the conceptual knowledge tactical

marketing mix decisions. Further it will provide the student with a comprehensive framework to

evaluate marketing decisions and to create successful marketing initiatives.

LEARNING OUTCOMES

The students completing the course should be able to:

1. Understand the consumers and the marketplace.

2. Understand the marketing mix and its applicability in marketing decisions.

3. Understand the functions of marketing communication and discuss social responsibility and

ethics in marketing.



Discipline: BBA

Credit hours: 03


Course name: Principles of Marketing



1 Understanding Marketing and Marketing Process

What is marketing? Marketplace and customer‘s needs Basic functions of

marketing, Importance of marketing

2&3 Marketing Strategy: Building strong customers relationship

Defining marketing role, Marketing strategy and marketing Mix, Managing the

marketing efforts.

4&5 Consumer Buying Behavior.

What influence consumers behavior, Types of buying decision behavior, The

buying decision process, The buying decision process for new products

6&7 Business markets and Business Buyers’ Behavior

Business markets, Business buying behavior, Stages in business buying process,

Institutional and government markets

MID TERM

9 Market Segmentation, Targeting and positioning for competitive advantage

Market Segmentation, Market Targeting, Differentiation and positioning

10 Product and Services Marketing Strategies.

What is product and service, Level of product and services, Product and services

classification, Product and services decision, Services marketing

11 New Product Development and Product Life Cycle Strategies.

New product development strategies, New product development process, Product

life cycle strategies

12 Developing pricing Strategies

What is price? Setting price, Price adjustment strategies, New-product pricing

strategies, Price changes,

13 Marketing channels and Supply Chain Management.

Nature and importance of marketing channels, Various marketing channels,

Channel design decision, Channel management decision

14 Retailing and Wholesaling

Types of retailers, Retailers marketing decision, The future of retailing, Types of

wholesaling, Wholesalers marketing decision, Trends in wholesaling

15 Integrated Marketing Communication.

The marketing communication mix, A view of communication process, Steps in

developing effective communication, Socially responsible marketing

communication

16 Advertising and Public Relations.

Setting advertising objectives, Types of advertising, The advertising decision

process, The role and impact of public relation, Major public relation tools

Final Examination

Recommended/ Reference Books:

1. Michael J.E. Brvce J. Walker William J. Stanton ―PRINCIPLES OF MARKETING‖

2. McGraw Hill (11th

Edition 1997)

3. K. Philip and Gray Arms, ‖The Principles of Marketing‖

4. Thomas C. Kinnear, Kenneth L-Bern Hardt, ―PRINCIPLES OF MARKETING‖

5. Kathleem A. Krentler, Honper Collin College Publishers(4th Edition)

COURSE DESCRIPTION

This course begins with a general introduction to economic ideas and methods and focus on

macroeconomic issues and limitation of macroeconomics, The course aims at providing the

students a solid understanding of basic macroeconomic concepts such as GDP and NNP etc.

Main objective of the course is to equip the students with a solid knowledge and to enable them

to demonstrate their ability to apply economic theory to a range of economic problems and

effectively communicate their analysis. This course also includes taxation, budget, fiscal policy,

international trade and balance of payment.



Discipline: BBA

Credit hours: 03


Course name: Macro Economics

LEARNING OUTCOMES


1. Main issues in macroeconomic

2. Limitation of macroeconomic

3. Concept of national income and interrelationship

4. Difficulties in the measurement of national income and determinants of National Income

5. Taxation, budget, fiscal policy, international trade and balance of payment.


1.2&3 What is Macro Economics? Main issues in Macro Economics. Limitation of

Macro Economic. Interdependence of Macro Economic. Concepts of National

Income and their Interrelationship. (A) Gross domestic products (GDP).

Components of GDP (B) Gross National Products. (C) Net National Products

(NNP). Problems in Measuring GDP. (E) Personal Income. (F) Disposable

Personal Income. Methods of Computing National Income. Difficulties in the

Measurement of National Income. Determinants of National Income. Personal

Income.

4&5 The Role of the State in Economic Affairs. Functions of a Modern State. Public

Finance. Public Finance Versus Private Finance. Divisions of Public Finance.

Public Expenditure. Principles of Public Expenditure. Public Expenditure and

National Income.

6&7 Sources of Public Revenue. Types of Taxes. Essentials of a Good Tax System.

Principle of Taxation. Proportional Versus Progressive Taxation. Direct and

Indirect Taxation. Diffusion Theory of taxation.

8 MID TERM

9&10 What is Federal Budget? What is National Debt? Classification of National Debt.

Short Term and Long Term Loans. Different Forms of State Borrowing. Methods

of Paying Public Debt. Deficits Financing.

11 What is Fiscal policy? Objectives of Fiscal Policy. Principal Weapons of Fiscal

Policy. Fiscal Policy with Reference to Underdeveloped Countries.

12 Role of State in Islam. The Institution of Zakat. Difference Between Zakat and a

Tax. Impact of Zakat on Production and Distribution.

13 What is Commercial Policy? The objectives of the Moderns Commercial Policy.

Instruments of Commercial Policy. Barriers to Foreign Trade.

14 Theory of International Trade. Foreign Trade and National income. The origin

and Purpose of International Trade. The theory of Comparative Cost. Modern

Theory of International Trade. Advantages and Disadvantages of International

Trade.

15 The balance of Payments. Presentation of International Balance of Payments.

Equilibrium of Balance of Payments. Correction of Disequilibrium in the Balance

of Payments.


Final Examination

TEXT/REFERENCE BOOKS

1. Economics by Professor M. Saeed Nasir principal (Retired) Government College of

Commerce, FAISALABAD.

2. Muhammad Hussain Choudhry, Economic Theory Volume 1, Caravan Book House,

Lahore 2002

COURSE DISCRIPTION

Sociology is the systematic and scientific study of human behavior in social setup. Sociology

studies culture, government institutions, economic system and how these systems affect the

human behavior. Business management students cannot efficiently handle the various managerial

problems unless they have some background in sociology. The scope of sociology is an ever



Discipline: BBA

Credit hours: 03


Course Name: Introduction to Sociology

expanding phenomenon and a basic course in this field will help us to improve the quality of our

lives and establishes a society based upon justice and equity.

LEARNING OUTCOMES

1. To make the students aware of recent trends in sociological thought.

2. To prepare people of this area to serve as intellectual resource base in this region

3. To enable the students to apply sociological knowledge for the economic and social

betterment of Pakistan

4. To develop high quality professionals and social scientists that the committed to pursuit

of excellence, and are endowed with vision, courage, and dedication.


Week – 1 Introduction to Sociology: Meaning, Definition and Scope of Sociology,

Utility/Importance of Sociology, Sociology as Science, Relationship of Sociology with

other Social Sciences

Week – 2 Role of Sociologists: As a research Scientists, As a Policy Consultants, As a Teachers, As

a Business Person

Society: Meaning and Definition of Society, Characteristics of Society, Types of Society,

Basis of Society

Week – 3 The Culture: Definition of Culture, Types of Culture, Culture and Society, Social and

Cultural Change, Characteristics of Culture

Week – 4 Methods of Study: Cross Sectional Study, Longitudinal Study, Laboratory Study, Field

Study, Observational Study

Week – 5 Social Stratification: Definition of Social Stratification, Types of Social Stratification,

Classes, Definition of Class, General Classification of Class, Sociological Classification of

Class, Caste, Definition of Caste, Characteristics of Caste, Difference between Class and

Caste

Week – 6 Social Groups: Definition and Functions, Types of Groups, In and out groups, Primary

and Secondary groups, Reference Groups, Formal and Informal Groups and Pressure

Groups.

Week – 7 Social Mobility: Definition of Mobility, Types of Mobility, Horizontal Mobility, Vertical

Mobility, Zero Mobility, Territorial Mobility/ Geographical, Different Factor Favorable to

Social Mobility

MID TERM

Week – 9 Social Institutions: Definition of Social Intuition, Elements of Social Intuition, Functions

of Social Institution

Week – 10 Family Institution: Definition of Family, Characteristics of Family, Types/Classification

of Families, Functions of Family Institution

Week – 11 Religious Institutions: Definition, Components of Religion, Beliefs, Symbols, Rituals,

Sacred Objects, Functions of Religion, Religion of the World, Christianity, Judaism,

Hinduism, Buddhism, Confucianism, Islam

Week – 12 Economic Institution: Definition of Economic Institution, Structure of Economic

Institution, Characteristics of Economic Institution, Functions of Economic Institution

Week – 13 Political Institution: Definition of Political Institution, Structure of Political Institution,

Formal and Informal, Main Branches of Govt Judiciary, Executives, Legislation

Week – 14 Educational Institution: Definition of Educational Institutions, Structure of Educational

Institutions, Formal and Informal Education, Educational System

Week – 15 Sociology of Pakistan: Characteristics, Social Problems of Pakistan, Poverty as social

problem, Crime as social problem, Pollution as Social Problem, Population Explosion as

Social Problem, Urbanization as Social Problem


Final Examination

RECOMMENDED TEXT BOOKS

1. Sociology-Paul B. Horton. And Chester L.Hunt. 6th Edition

2. Sociology- John Macionis

REFERENCE TEXT BOOKS

1. Down To Earth Sociology- James Henslin

2. Sociology C. N. Shankar Rao

3. Sociology And Social Problems -- Prof. Abdul Hamid Taga



Discipline: BBA

Credit hours: 03


Course name: Business Statistics-I


COURSE DESCRIPTION

The main objectives of the course are to enhance students‟ competency in application of

statistics to solve business management problems and to improve their level of quantitative

sophistication for further advanced business analysis.

LEARNING OUTCOMES

At the conclusion of this course, the student will be:

1. Data description and data presentation in a business environment;

2. Measures of Central Tendency

3. Measure of Relative Dispersion

4. Use of index numbers

5. Basic probability concepts and probability distributions as an aid to business decision

making.


Week

1&2

What is Statistics?

Introduction to Statistics, Key Statistical Concept, Practical Application, How managers

use Statistics

Week

3&4

Collection and Presentation of data

Types of Data, Collection of Primary and Secondary Data, Presentation of Data,

Frequency Distribution, Stem and Leaf Diagram, Graphical Techniques for Quantitative

data, Scatter diagrams, Pie Charts, Bar Charts and Line Charts

Week

5&6

Numerical Descriptive Measures

Measures of Central Location, Measures of Variability, Interpreting the Standard

Deviation and Coefficient of Variation, Measures of Moments and Skewnes

Week – 7 Index Numbers

Simple and Composite Index Numbers, Main Steps in the Construction of Index

Numbers of whole sale Prices, Fixed Base Method and Chain Base Method, Weighted

and Un-weighted Index Numbers, Quantity Index Numbers

MID TERM

Week

9&10

Simple Regression and Correlation

Simple Regression, Deterministic and Probabilistic Models, Simple Linear Regression

Model, Standard Deviation of Regression Estimate, Correlation, Pearson Product

Moment Correlation Coefficient

Week

11&12

Probability

Introduction, Assigning Probabilities to events, Conditional Probability , Rules of

Probability, Independent and Dependent Events

Week

13,14,15

Random Variables and Probability Distributions

Introduction, Distribution Function, Discrete and Continuous Random Variables and its

Density Functions, Binomial and Poisson probability Distributions, Normal Probability

Distribution

Week-

16

Presentation Session

Final Examination

RECOMMENDED/ REFERENCE BOOKS:

1. Introduction to Statistical Theory, Part 1, by Prof. Sher Muhammad Chaudhry.(2009

Edition)

2. Basic Statistics for Business and Economics by Earlk. Bown And Martin Starr

3. Introduction to Business Statistics 2004 Edition, Shamim Khan, Research and

Development Center Peshawar

4. Spiegel, M.R. Schiller, J.L and Sirinivasan, R.L. (2000) ―Probability and Statistics‖ 2nd

ed. Schaums Outlines Series. McGraw Hill. N.Y.

COURSE DESCRIPTION

In this rapidly changing world communication has become very vital and important. Every time

we have to contact each other for many reasons and without communication either for ourselves

or on the behalf of the organization we cannot make progress in any sphere of life.

Communication plays a major role in all human activity. It is part of our culture. Within the



Discipline: BBA

Credit hours: 03


Course name: Business Communication

business community, public and private organizations, and the professions communication is

associated with the more specific activities of interacting, informing, instructing and persuading.

People who possess demonstrable skills in these activities are employed, prized and promoted. If

businesses are to survive in an increasingly competitive and information-oriented environment

they will need trained. Communicators, who can speak, write and interact with others efficiently,

effectively and professionally. This course is intended to provide participants with advanced

understanding of the concepts and principles of professional business communication and to

support the development of their skills in interpersonal, spoken and business related

communications through practice and feedback.

LEARNING OUTCOMES

Upon successful completion of this course, students are expected to have improved their:

1. Level of self-awareness and understanding of how self-awareness influences communication.

2. Analytical ability in relation to business communication.

3. Ability to communicate with others and in particular their conflict resolution and negotiation

Skills.

4. Ability to communicate as a member of a team and identify and resolve communication

Problems in teams. Understanding of communication patterns in organizations


Week

1&2

The art of listening, The importance of listening

Improving listening efficiency

Effect of listening on other communication skill

Week

3&4

Listening & Job Success, Practice, Ready to respond every question.

Meeting & Conference Participation: Qualities of effective speaking, Creating favorable

impression, Enunciation, pronunciation

Week

5&6

Interviewing: What is interview?, Physical and mental preparation, Knowing your

abilities, Getting information about company, Body language, What to do during

interview, Kinds of interview, Follow up communication

Application Packages: Resume writing, Chronological resumes, Skills resumes.

Week – 7 Preparing different resume for different jobs, What do your employer wants to

Know about you, Covering letter, What should be there in covering letter?

MID TERM

Week

9&10

Planning & Writing: Business letter format & letter styled, Arrangement styles of letters,

Punctuation styles for business letters, A final word

Week

11&12

The Psychology of Effective Communication: Principles of Communication Psychology.

Week

13,14,15

What do we know about Human Behavior, Non-verbal communication, Promoting

Goodwill, Stimulating desired reaction?


Final Examination

RECOMMANDED / REFERENCE BOOKS:

1. Bov‘ee D. Philips: Business Communication Today

2. Himstreet& Batty: Business Communication

3. Kitty O Locker: Business & Administrative communication.• Stewart, Zimiber & Clark:

Business English & Communication

4. Murphy: Business Communication

Semester-IV


BBA-241 Research Methods & Report Writing 3

BBA-242 Principles of Management 3

BBA-243 Marketing Management 3

BBA-244 Business Finance 3

BBA-245 Business Statistics-II 3

COURSE DESCRIPTION

The aim of this course is to provide the students with an insight into the process and

management of Business Research. Students will be exposed to different business scenarios in

which research becomes a vital tool and to a wide range of approaches used in Research

Management. Knowing and understanding the systematic process will help in the development

of necessary skills of research, management and what kind of issues /limitations are faced by

organizations during this process. Through this subject the students will sharpen their skills for

developing a research plan, planning and managing data collection, qualitative and quantitative

data analysis, fundamentals of statistics, report writing and publishing research.

LEARNING OUTCOMES

At the end of this course, the students should be able to

1. To have the knowledge of the key terms and concepts in the business research process.

2. To enable the students to analyze business situations and apply basic qualitative skills to

solve business problems and developing effective strategies.

Mirpur University Of Sciences And Technology


Discipline: BBA

Credit hours: 03


Course name: Research Methods & Report Writing


3. To enable the students understand all the steps of Research Methodology and its application

to real life business research situation.

4. To understand the scientific research process and awareness of various research dimensions.

5. To identify problem areas in the organization and to conduct research to help solve these

problems.

6. To establish a strong understanding of both qualitative and quantitative research approaches.


Week

1-3

INTRODUCTION

Research, Definition, Characteristics, Types, the Need for Research, Business

Research, Definition, Characteristics, Types and Need of Research in Business, who

does the Research? Where and why Study Research?

Week

4&5

RESEARCH PROBLEM

Problem, research problem, definition, causes, types, formulation. The Theoretical

Framework, its Components. The Variables of research problem, Executive Summary,

Main Body, Summary and Conclusions, Plan of Action.

Week

4&5

HYPOTHESIS

Definition, Types and Needs of Hypothesis. The Development of Hypothesis. The

Stages in its Development. Hypothesis Testing with Quantities and Qualitative Data.

Week –

6&7

RESEARCH DESIGN

The Research Process the Research Design, Definition, Features, Functions and

Components Difference b/w Research Design, Proposal & Plan. Sampling and Sample

Definition, Features Types and Needs Population, Universe, Element and Sample

Types of Sample/Sampling the Probability and Non Probability Sampling

MID TERM

Week

9&10

RESEARCH INSTRUMENTS

The Research Process: Research Instruments. Research Survey sample census Surveys

and Pilot Surveys. Data Definition, Nature and Types Primary and Secondary Data.

The Research Process Data Collection Sources, Methods and Settings. Interview

Definition, Nature Features Types, Importance of Data Collection Methods Types of

Interview and Their Respective Units and Demerits

Week

11&12

DATA COLLECTION METHODS

Questionnaire, Definition, Nature and Importance. Types of Question and Their

Respective Merits and Demerits. Data Collection Methods Observation, Definition,

Features Types and Importance. Different Types of Observation and their Respective

Merits and Demerits.

Week

13-15

STATISTACAL TOOLS

Statistical Terms and Test Used in Business Research Description Statistics. Measures

of Central Tendency and Dispersion Frequencies Data Analysis and Interpretation

Data Completion, Processing Editing, Coding, Representation. Data Analysis,

Programming Validity and Reliability Data Interpretation Research Report Definition

Components, types Research Report Format Title, Table of Contents, Introduction

Week – 16 Group Presentations

Final Examination

Recommended / Reference Books

1. Research Mythology for Business, --- Umma Sekaran, 2nd

Edition Johni Wrley Sons Inc.

New York Year 2000

2. Saunders, M., Lewis, P., & Thornhill, A. (2009). Research methods for business students.

Pearson education.

3. Introduction To Buiness Research--- Prof: Fazli Wahid, 2003 Additions, Research and

Development Center Peshawar

COURSE DESCRIPTION

Principles of Management is an introductory course and is required for all business majors. This

course explains the relationships between organizational mission, goals and objectives and their



Discipline: BBA

Credit hours: 03


Course name: Principles of Management

successful achievement. It will clarify the significance and necessity of managing an

organization. Management will reveal understanding of various organizational processes and

behaviors and the theories associated with them. This course will help students to conceptualize

about how internal and external environment shape organizations and their responses. Principles

of management demonstrates critical thinking skills in identifying ethical, global, and

diversity issues in planning, organizing, controlling and leading functions of management. It will

help students understand organizational design and structural issues.

LEARNING OUTCOMES


1. How organizations are managed.

2. Understand the principles and theories of management in local and international settings.

3. Integrate several of the disciplines studied.

4. Demonstrates critical thinking skills in identifying ethical, global, and diversity issues in

planning, organizing, controlling and leading functions of management

5. Demonstrate empirical investigative skills by producing an in-depth analysis of a management

situation.


1 An Overview of

Management

Definitions of Management, Management Process,

Characteristics of Management, Difference between

Management and Administration. Organization and its types.

2&3

Functions, Roles,

types, skills and

challenges of

Management

Functions of Management- Planning, Organizing, Staffing,

Leading, Controlling. Other Functions of Management, Roles

of Management in organizations, Types of Management

(Scope of Responsibility and Management Levels),

Managerial Skills development, Contemporary Management

Challenges.

4&5 Principles of

Management

Historical background of Management: Classical Approach-

Scientific Management (Taylor‘s principles), General

Administrative (Fayol‘s principles). Quantitative Approach.

Behavioral Approach-Hawthorne Studies, Organizational

behavior. Contemporary approaches- System approach,

Contingency approach.

6,7

Nature of

Management,

Environment and

Strategic

Management

Management as an art, Management as a Science,

Management as a Profession. Evaluating Organization

Environment and its Types and Understanding

Organizational Culture. Strategic Management, Process and

types of Strategies (Generic and Directional).

MID TERM

9

Planning

(Organizational

Goals and Plans)

Definitions of Goals and Plans, Reasons for the importance

of Goals, Essentials of a good Plan, Steps in Organizational

Planning Process, Characteristics of Effective Goals, Levels

and Types of Goals and Plans, Planning time frames, and

Management By Objective.

10&11

Decision Making

& Organizing

Importance and Process of Decision Making, Problem and

its Types, Decision and its Types, Conditions of Decision

Making, Rational Decision Making Process, Group Decision

Making Formats and Tools for Effective Group Decision

Making. Foundations of Organization Structure: The Vertical

and Horizontal structure and elements. Key elements in

organizational Design.

12

Strategic

Management

What is strategic Management, Why is strategic management

important, The strategic management process-Organizations

current mission, External analysis, Internal analysis,

Formulating strategies, Implementing strategies, Evaluating

results.

13 Staffing

Human Resource Management process, HR Planning,

Definition of Staffing, Sources of Recruitment, Steps in

Selection Process, Orientation and Socialization, Training

and Development, Compensation Management, Employee

Evaluation, Employee Movement and Replacement, Exit

Interviews.

14

Directing /

Direction,

Leadership and

Power

Definition of Directing, Function and Importance of

Directing, Definition of Leader and Leadership, Traits/

Qualities of a Successful Leader, Leadership Theories,

Leadership Styles, Power, Types and Sources of Power.

15 & 16 Motivation &

Controlling

Meaning and Process, Financial and Non-Financial

Incentives, Herzberg's Two Factor Theory, Maslow‘s Need

Priority Model, Expectancy Theory, Goal-Setting Theory,

Alderfer's ERG Theory, Adam's Equity Theory, Theory X

and Theory Y.

Definition of Controlling, Types and Levels of Controlling.

The control process.

Final Examination


1. Management By Courtland L. Bovee, John V. Thill, Marian Burk Wood, George P.

Dovel, International Edition, McGraw-Hill Inc.

2. Robbins, S. P., & Coulter, M. (2007). Principles of management. Prentice Hall Inc.

3. Terry, Prentice Hall USA ―Principles and Practice of Management‖ (1998 Edition)

4. P.F. Duck Ker, Macmillion, London, ―Practice of Management‖(1997 Edition)

5. Prof. Fazli Wahid IBMS/CS Agricultural University Peshawar ―Fundamentals of

Management‖ (2004 Edition)

COURSE DESCRIPTION

This course is concerned with the development, evaluation, and implementation of marketing



Discipline: BBA

Credit hours: 03


Course name: Marketing Management

management in present day environments. The course deals primarily with an in-depth analysis

of a variety of concepts, theories, facts, analytical procedures, techniques, and models. In

implementing marketing management strategies the actors and activities may differ but a

systematic framework and understanding of marketing management and strategy helps to design

and implement the appropriate program? Accordingly the students will develop a solid

foundation of the fundamental marketing decision-making tools and management of all of the

elements of the marketing plan.

LEARNING OUTCOMES

At the end of the course the students should be able to:

1. Understand the nature and purpose of marketing in business.

2. Application of marketing concepts in different types of the business environments.

3. Understand the internal and external environment and decision making in both environments.

4. Determination of the market demand and development of the corporate strategy to fulfill this

demand.

5. Apply and practice the concepts of marketing in the marketplace within the ethical standards

of cultural diversity, religion and mankind.


Week-1 Understanding marketing management

What is marketing management? Functions of marketing management.

Scope of marketing management, Evolution of marketing management, Develop

culture value and relationships through marketing, Customer perceived value,

monitoring satisfaction.

Week-2 Scanning the marketing environment

Analyzing the macro environment, Needs and trends, Identifying the major forces,

Demographic environment, Social-culture environment, Economic environment,

Natural environment, Technological, Political-legal, and Influence of these forces over

marketing decisions.

Linking marketing and corporate strategies

Developing marketing strategies and plans, The value delivery process, The value

chain process, Core competencies, Central role of strategic planning, Define corporate

or business mission, Establishing strategic business units/ SWOT analysis, Marketing

innovation.

Week-3 Consumer behavior

What influence consumer behavior , Cultural factors, Social factors, Personal factors,

Psychological factors

Week-4 Organizational markets

Business markets v/s consumer markets, Market structure and demand, Institutional

markets, Government markets

Week – 5 Turning marketing information in action

Definition, Gathering information, Marketing database system, Marketing intelligence,

Marketing research process, Steps involve in marketing research

Week – 6 Identifying market segments& targets

Levels of market segmentation, Segment marketing, Niche marketing, Local

marketing, Bases for segmenting consumer markets, geographic, demographic,

psychographic, behavioral. Market targeting, Effective segmentation criteria,

Evaluating & selecting the market segments, Additional considerations

Week – 7 Developing new products

New product options, Make or buy, Types of new product, Challenges in new product

development , The innovation imperative, New product success, New product failure,

Organizational arrangements., Budgeting for new product development, Organizing

new product development

MID TERM

Week – 9 Managing products and brands

Concept development and testing, Marketing strategy development, Product

development ,Market testing, Commercialization, The consumer adoption process,

Stages, Factors influencing the adoption process

Week – 10 Designing and managing marketing channels

The importance of channels, Channel development, Developing distribution channels

,Roles of marketing channels, Channel management decisions, Channel integration and

system

Week – 11 Wholesaling & Retailing

Trends in wholesaling, Types of retailers, The retail environment, Marketing decisions

Week – 12 Integrated marketing communication and direct marketing

The role of marketing communications, Marketing communication, brand equity and

sales. The communication process model, Select the communication channels,

Deciding on the market communication mix

Week-13

Advertising, sales promotion and public relations

Developing and managing advertising program, Setting objectives, Deciding the

advertising budget, Deciding media and measuring effectiveness, Sales promotion,

Objectives, Major decisions, Public relations, Marketing public relations, Major

decisions in marketing public relations

Week-14 Personal selling and sales management

Principles of personal selling, The six steps, Sales force structure, Sales force size,

Managing sales force, Recruiting and selecting representivities, Training and

supervising, Monitoring, evaluating

Week -15 Building the price foundation

Arriving the price foundation, Setting the price

Step:1 selecting the price objective, Step;2 determining demand, Step:3 estimating

costs, Step:4 analyzing competitors, Step:5 selection pricing model, Step:6 selecting

final price, Adopting price


Final Examination


1. Philip Kotler Kevin lane kller,ArahamKoshey, 13th

edition

2. Mc-Graw Hill,Co,11th

edition

3. Marketing management; by Peter R Dickson,2nd

edition.

4. Marketing a strategic approach; McColl-Kennedy&Kiel

COURSE DESCRIPTION

This is a foundation course in finance, designed to develop the ability to use basic tools of

analysis required by financial managers. The objective of this course is to enable student to

understand the role of financial management in today‘s world, to learn the nature and workings

of financial markets by acquiring skills in valuation techniques. Aim of the course is to give an

overview and understanding of the characteristics of long term

Learning Outcomes

On completion of the course, students will be able to understand:

1. Role of finance manager and functions of business finance.

2. The basics form of financial statements.

3. Money, its value with respect to time, tools and techniques of time value of money for

investing decisions.

4. Risk and return for investments and portfolio management.

5. Capital structure and concept of cost of capital.

6. Types of Loan, lease and cash management


Week-1 INTRODUCTION

The concepts of Business and Finance, An overview of Financial Management, The

Financial System and environment, An overview of Financial Markets, Interest Rates

and its determinants, An overview of Financial Statements

Week

2&3

THE TIME VALUE OF MONEY

Concepts of the Time Value of Money, Relationship to the Capital Outlay Decision,

Future Value of a Single Cash Flow, Future Value of an Annuity , Present Value of a



Discipline: BBA

Credit hours: 03


Course name: Business Finance

Single Cash Flow, Present Value of an Annuity

Week-

4&5

MODE OF FINANCING

Short term Financing, Term Financing, Long Term Financing, Financial planning /

forecasting, Need for Financial Planning, Steps in Financial Planning, Limitations of

Financial Planning

Week –

6&7

RISK AND RETURN

The concept of Risk, Risk Aversion, The Risk - Return relationship, The Types of

Risks Firms Encounter

MID TERM

Week

9&10

WORKING CAPITAL MANAGEMENT

Overall Consideration of Working Capital, Characteristics of Current Assets

Week

11&12

FACTORS INFLUENCING WORKING CAPITAL REQUIREMENTS

Nature of Business, Seasonality of Operations, Production Policy, Supply Conditions,

Market Conditions, Working Capital Policy, Operating Cycle Analysis :

Week

13&14 CASH MANAGEMENT: Cash in Narrow and Broad Sense, Motives for Holding

Cash, Monitoring Cash Collections and Disbursements, Cash Management Strategies,

Lock - Box System and Concentration Banking System

Week – 15 TERM LOANS AND LEASES

Term loans, provisions of loan agreements, Equipment financing, lease financing,

Evaluating lease financing in relation to debt financing, Accounting treatment of

leases.


Final Examination

RECOMMENDED/ REFERENCE BOOKS

1. Financial management t.jgahagher and j.d.andrew, jr, mcgraw hill 1997

2. Foundation of financial management---geoffrey a. Hirt, richard d. Irwin, inc. Stanley b.

Block, 1997.

3. Fundamental of financial management, eugene f. Brighjan seventh edition.

4. Fundamental of financial management, jamesc.vanhorne

5. Fundamental of financial management, rameshrao

COURSE DESCRIPTION

The scope of the course is to see the horizon of Statistics application in business and financial

affairs. The course stresses business applications using arithmetic, and ratio-proportion and

graphing.

The course also includes Statistical Representation of Data, Correlation, Time Series and

Exponential Smoothing, Elementary Probability and Probability Distributions. This course

stresses logical reasoning and problem solving skills.



1. Apply Statistical Representation of Data, Correlation, Time Series and Exponential Smoothing

methods in business decision making

2. Use elementary probability theory and knowledge about probability distributions in

enveloping profitable business strategies.


Week

1-3

SAMPLING AND SAMPLING DISTRIBUTION

Population and Sample

Parameters and Estimators

Reasons for Sampling

Random Sampling

Stratifies Random Sampling, allocation method

Systematic Sampling



Discipline: BBA

Credit hours: 03


Course name: Business Statistics-II


Cluster Sampling

Sampling Distributions

Week

4&5

Estimation

Types of estimation

Point & interval estimation

Confidence interval about single population mean

Week

4&5

TESTING OF HYPOTHESIS

The rationale of Hypothesis Testing

Type of Errors , Steps for Testing Hypothesis

Week –

6&7

Testing Hypothesis about One Mean using Z-test

Testing Hypothesis about One Mean using t-test

Testing Hypothesis about population proportion

Paired -test

Goodness of Fit Contingency

MID TERM

Week

9&10

Introduction to Time Series

Components of Time Series

Measures of Trend and Seasonal Variation

Week

11&12

Introduction to ANOVA

One way ANOVA

Two way ANOVA

(4) Application of ANOVA

Week

13-15

Rank correlation


Final Examination

Text Books:

1. Mansfield, E., Statistics for Business & Economics: Methods and Applications.

2. Danier, W. W., Terrell, J. C., Business Statistics: Basic Concepts and Methodology

3. Ronald E. Walpole, Raymond H. Myers Probability & Statistics 9th

Edition

4. Douglas A L. Marchal and Wathen Staristical Techniques in Business and Economics

13th

Edition

5. Richard L. S. Rubin Statistics for Management 7th

Edition

Semester-V


BBA-351 Cost Accounting 3

BBA-352 Human Resource Management 3

BBA-353 Organizational Behavior 3

BBA-354 Financial Management 3

BBA-355 Business Law 3

COURSE DESCRIPTION/OBJECTIVE

The purpose of this course is to acquaint the students with basic concept of cost accounting,

which enable them to use the accounting information system in an industrial and business

environment. The course includes basic cost accounting cycle, cost classification and Cost

accumulation procedures. The Course deals with examining Cost Accounting as a tool for

providing information for manufacturing, internal reporting, external reporting as well as for

managerial decision making. The broad course objectives are to help students to understand the

central concepts of Cost Accounting, the methods of conducting data analysis preparation of

reports for managerial decision making.

LEARNING OUTCOMES

After studying this course student will be able to understand:

1. Determining Costs: Of course, the overall objective of cost accounting is to find out what

your products and/or jobs cost you to make or provide.

2. Control: Improving efficiency by controlling and reducing costs. To control the budget

through classification and analysis is to control the costs.



Discipline: BBA

Credit hours: 03


Course name: Cost Accounting

3. Information: Knowing raw material stock levels, the work in progress, and the amount of

finished goods is information provided through cost accounting that can be used

immediately by management.

4. Increasing Efficiencies: The efficiency of any operation is only truly measured by the sum

of its parts. As chaos shows, inefficiency in one area must eventually cause inefficiency in

others. Cost accounting brings an understanding of the level of efficiency (or inefficiency)

in all areas of manufacturing operations.

5. Determine the Selling Price: Through the detailed information provided by good cost

accounting, you can find out an optimum selling price for your product and/or service under

differing variables (seasonal, economic, distribution, etc.).

6. Operations Management: Where are your direct and in-direct costs being eaten up and why?

With cost accounting, you can tweak operations policies to enhance the profitability of the

work produced.

7. Cost accounting provides the opportunity for frequent production cost reviews, especially

as they correlate with production output in relative terms. Again, routine cost accountings

financials help realize the continuous improvement that reduces costs.

WEEK TOPICS

Week 1&2 Introduction

The Nature and Concept of Cost Accounting, Classification of Cost. Financial and Cost

Accounting differences, Product Cost Accumulation System and its Features

Week 3&4 Financial Statements:

Advantages and objectives of cost Accounting, cost elements, Cost and Expense, cost

center, cost unit, cost object. Cost of goods sold, Income statement

Week -5 Methods of costing :

Job order costing, process costing, Contract costing, Batch costing, Standard costing,

Marginal costing, Total costing,

Week -

6&7

Process Costing

Characteristics of Process Costing, Procedure of Process Costing, Cost of Production

Report, Equivalent Production, Unit Cost for Material, Labor and F.O.H, Normal Loss of

Unit

WEEK TOPICS

Week -8

&9

Controlling and Costing of Material

Procedure for Material Procurement and Use, Material Costing Method, FIFO Method,

LIFO, Average Methods,

MID TERM

Week -

10&11

Job order costing :

Introduction of job order costing, Job cost sheet , Cost Accounting Cycle , Job order

costing vs Process costing

Week-

12&13

Cost Audit:

Meaning of cost audit, Types of cost audit, objectives of cost audit, advantages of cost

audit, functions of cost auditor, rights of cost auditor, duties of cost auditor, cost audit vs.

financial audit, Qualification and disqualification of Cost auditor, Qualified and

unqualified report, Cost audit report,

Week-14 FOH Variance:

Analysis of variance, Spending& efficiency variance, overall variance. Material purchase

and usage variance, price variance, Labour variance

Week-15 Labour cost-Costing & Accounting :

Material control-Determining & Minimizing Cost: Different Levels of Inventory,

Ordering Point, Minimum Level, Maximum Level, Average Stock Level, Danger Level,

Economic Order Quantity, Factors Influencing the Different Levels of Inventory

Week-16 Presentation Session

RECOMMENDED / REFERENCE BOOKS:

1. Cost Accounting By Matz & Usry

2. Cost Accounting By Jain Narang

3. Cost Accounting By Dr. Zahid Mehmood

COURSE DESCRIPTION

Organizations succeed through efficient and effective use of resources; central to the resources is

human resources. It is therefore imperative to know how organization maintain & retain its

human resources. The course is designed to give students insight of theoretical perspective,

concepts, issues and practices in human resource management. This course is basically designed

to provide students the basic understanding of key HRM functions, which include HR planning,

recruitment & selection, compensation, performance evaluation, and training & development.

Since human resource provides a competitive advantage that ultimately has a vital role in success

and effectiveness of any organization, this course emphasizes on the understanding of the basic

concepts of managing human resource and their applications in today‘s organizations. The

course is designed to help the students understand if western human resource management

theories and practices have any relevance to the local settings. The course will also discuss the

Islamic perspective of managing human resource.

LEARNING OUTCOMES

At the end of this course, students should be able to:

1. Determine a comprehensive knowledge of the activities and decisions that inform the

employment relationship and management including recruitment, selection, training, health

and safety, employment laws, motivation, and productivity of employees.

2. Relationship between HRM theories with practical life and diverse culture.

3. Understand the different phases of HR process like planning, recruitment, selection, training,

development, compensation, reward, compensation, bargain and negotiation.


Week

1&2

THE DYNAMIC ENVIRONMENT OF HRM

Introduction to Human Resource Management, Objectives of Human Resource

Management. How technology affects HRM practices. Workforce diversity, The labor



Discipline: BBA

Credit hours: 03


Course name: Human Resource Management

supply, continuous improvement programs, employee involvement.

Week

3&4

FUNDAMENTALS OF HRM

The HRM Functions- Staffing, Training and development, Motivation, Maintenance.

Why is HRM important to an organization? How external influences affect HRM.

Equal Employment opportunities

Laws affecting discriminatory practices. Guarding against discrimination practices.

Employment rights legislation and HRM implications.

Week – 5 STAFFING- Human Resource Planning and Job Analysis

An organizational framework. Job analysis. Job analysis methods. Purpose of Job

analysis.

Week – 6 Recruiting

Recruiting goals. Recruiting sources. The selection process- Initial screening,

completing application form, Employment test, Comprehensive interviews,

Background investigation, Conditional job offers, Medical/Physical examination, Job

offers. Key elements of successful predictors.

Week – 7 TRAINING AND DEVELOPMENT-Socializing, Orienting and Developing

employees.

Socialization. Assumptions of employees socialization. The Socialization process. The

purpose of employees orientation.

Employee training. Training methods. Employee Development. Employee

Development methods.

MID TERM

Week – 9,

10

ESTABLISHING THE PERFORMANCE MANGEMENT SYSTEM

Performance management systems. Performance management and EEO. The appraisal

process. Appraisal methods. Factors that can distort appraisals. Creating more effective

performance management systems. The international performance appraisals.

Week –

11,12

Establishing Rewards and Pay Plans

Intrinsic vs Extrinsic rewards. Financial vs Non-financial rewards. Job evaluation

methods. Establishing the pay structure. Executive compensation programs.

International compensation.

Week – 13 Employee Benefits

Introduction. Contemporary benefit offerings. Legally required beefs. Voluntary

benefits. Retirement benefits. Paid time off.

Week – 14 Ensuring a safe and healthy work environment

Introduction. The occupational safety and Health Act. Job safety programs.

Maintaining a healthy work environment. Employee assistance programs. International

safety and health.

Week-15

Labor Management Environments

Understanding labor management and collective bargaining. Why employee join

unions. Labor legislation.

Collective bargaining. The collective bargaining process. International labor relations.


Final Examination


1. Fundamentals of Human Resource management by David A. De Cenzo, Stephen P

Robbins

COURSE DESCRIPTION

This course is designed to introduce the students to basic mechanics and dynamics of

organizations which mainly emphasize the relationships between organizations and people in

term of their perception, motivation, background differences and the ways they behave in

organization.

In general terms, the goal of this course is to facilitate improvements in managerial and

organizational effectiveness through an understanding and appreciation of the field of



Discipline: BBA

Credit hours: 03


Course name: Organizational Behavior

organizational behavior. Our efforts will focus on important variables and dynamics at three

levels: individual, group and organizational. At the individual level we will examine individual

behavior and differences, learning, perception, personality, motivation and stress. At the second

level we will study group and inter groups/behavior creativity and team decision making. Power,

conflict, leadership and communication. At the organizational level we will review the basics of

organizational culture, organizational change and development, structure and design and

employment relationship and career management. Throughout the course we will integrate the

potential moderating efforts of relevant cross-cultural variables on managerial perceptions.

LEARNING OUTCOMES

Upon completion of this course, students should be able to:

1. Understand the components of individual behavior and group behaviors in the organizational

context.

2. Understand the relevance of the OB theories and practices, emphasized by Western texts, in

local settings.

3. Understand the Islamic perspective of understanding and directing human behaviour towards

achievement of goals.

4. Understand the causes of job dissatisfaction and stress as well as methods of improving job

satisfaction and dealing with stress.

5. Analyze the impact of individuals and team behavior on organizational productivity.

6. Evaluate the impact of organizational structure, design, culture and change.

7. Synthesize various theories of motivation and leadership and understand their application to

workplace.


Week-

1&2

INTRODUCTION TO ORGANIZATION BEHAVIOR

Introduction to the nature and study of Organization Behavior, Disciplines that

contribute to the Organization Behavior Field, Historical Background of Organization

Behavior, Challenges and opportunities of Organization Behavior, Theoretical

foundation of Organization Behavior and an Evidence-Based Approach

Week-

3&4

PERCEPTION

The Nature and Impact of Perception, Sensation versus Perception, Sub Processes of

Perception, Perceptual Selectivity and errors, Factors affecting Perception (Perceiver,

Target, Situation and their characteristics), Attribution theory, its part and errors,

Impression Management, The Process of Impression Management, Strategies and

Practice Session

Week-

5&6

PERSONALITY

Personality: Determinants of Personality, the Myers-Briggs Type Indicator (MBTI),

Big Five Personality Model, Other Personality traits, Practice session to find out

personality traits

Week-

7&8

ATTITUDES

The Nature and Dimensions of Attitudes, Components of Attitude, Behaviors and

Attitudes, Barriers towards changing Attitudes and Ways of changing Attitudes,

Discussion Session on whether attitude follow behavior or behavior follow attitude,

Work-Related Attitudes (Job Satisfaction-Factors affecting Job Satisfaction, Responses

towards Job Dissatisfaction, Job Involvement, Organizational Commitment and its

types And Organizational Citizenship Behaviors)

MID TERM

Week –

9&10

STRESS

The Meaning of Stress, Causes of Stress - Extra Organizational Stressors ,

Organizational Stressors, Group Stressors, Individual Stressors, Types of Stress,

Effects of Stress (Physiological, Psychological and Behavioral), Coping strategies of

Stress (Individual and Organizational level)

Week –

11&12

CONFLICT AND NEGOTIATION

Conflict, School of thoughts about Conflict, Types of Conflict (Functional and

Dysfunctional), Levels of Conflict (Intrapersonal, Interpersonal and Intergroup

conflicts and their types), Conflict Management Styles (Conflict Handling Model)

Negotiation, Framing and Reframing, Causes for Failure of Negotiation, Traditional

and Modern techniques of Negotiation.

Week – 13 LEARNING PROCESS

Theories of Learning, Principles of Learning- Punishment and Reinforcement

Week – 14

POWER AND POLITICS

The Meaning of Power, Power and Influence, Types of Power, Political strategies to

acquire Power

Week – 15 MOTIVATION NEEDS & PROCESSES

The Meaning of Motivation, Primary Motives, Secondary Motives, Theories of

Motivation- Maslow‘s Need Hierarchy Theory, Herzberg‘s Two Factors Theory,

Adlerfer‘s ERG Theory, Vroom's Expectancy Theory, Adams' Equity Theory, Locke's

Goal-Setting Theory

Week –16 Group Presentations

Final Examination

Recommended Books:-

1. Organizational Behavior—Fred Luthans, 8th

Edition, Irwin , McGraw Hill Publishers (Latest

Edition).

2. Organizational Behavior—Stephen P. Robbins, 9th

Edition, New Jersay, Prentice- Hall

(Latest Edition).

COURSE DESCRIPTION

The module aims at building competence in corporate finance further by extending the coverage

in Business Finance module to include three more of the finance functions – financial planning

and control, working capital management and financing sources. It continues to emphasize on

strategic decision making techniques that best serve the interests of shareholders, which is to

maximize the value of the company. Specific objectives include developing an understanding of

the time value of money; using financial statements in decision making; and understanding the

nature of financial markets, the cost of capital, valuation of stocks and bonds, management of

short-term assets, short-term and long-term financing, capital markets, and multinational

financial management.



Discipline: BBA

Credit hours: 03


Course name: Financial Management

LEARNING OUTCOMES

The student should be able to:

1. Describe and evaluate the basic features of financial markets

2. Identify the basic components of nominal interest rates and use them to make expected return

comparisons among assets

3. Apply time value of money concepts to complex cash flow scenarios

4. Price bonds and other fixed-income financial assets

5. Understand the basics of the term structure of interest rates and the yield curve

6. Determine the fundamental price for common stock, using the constant-growth dividend

discount model

7. Use the Capital Asset Pricing Model to quantify the risk-return tradeoff

8. Determine a firm‘s weighted average cost of capital

9. Evaluate alternative techniques for analyzing project opportunities and budgeting capital

10. Apply the net present value criterion to complex capital budgeting problems

WEEK TOPICS

Week

1-2

The Role of Financial Management

Introduction, What is Financial Management? The Goal of the Firm, Organization of the

Financial Management Function, The Tax Environment, The Financial Environment

Week

3-4

The Time Value of Money an Overview

The Interest Rate, Simple Interest, Compound Interest, Compounding More Than Once a

Year, Amortizing a Loan

The Valuation of Long Term Securities

Distinctions Among Valuation Concepts, Bond Valuation, Bonds With a Finite Maturity,

Preferred Stock Valuation, Common Stock Valuation, Rates of Return (or Yields)

Week

5-6

Financial Statement Analysis

Financial Statements, A Possible Framework for Analysis, Balance Sheet Ratios

Financial Planning and Forecasting

Cash-Flow Forecasting, Range of Cash-Flow Estimates

Forecasting Financial Statements, Statement of Cash flows

Cash and Marketable Securities Management

Motives for Holding Cash, Speeding Up Cash Receipts, Slowing Down Cash Payouts,

WEEK TOPICS

Electronic Commerce, Outsourcing, Cash Balances to Maintain, Investment in

Marketable Securities

Week

7

Accounts Receivable Management

Credit and Collection Policies

Analyzing the Credit Applicant

MID TERM

Week

9-10

Capital Budgeting

The Basics of Capital Budgeting, The Concept of Capital Budgeting, Capital Budgeting

Process, Capital Budgeting Decision Making, The Pay Back Method ,The Net Present

Value Method, The Internal Rate of Return Method

Week

11-12

Cost of Capital/Capital Structure

Creation of Value, Overall Cost of Capital of the Firm

Project-Specific and Group-Specific Required Rate of Return

Week

13-14

Operating and Financial Leverage

Operating Leverage, Financial Leverage, Total Leverage, Cash-flow Ability to Service

Debt

Week-15 Receivables Management

Credit Policy , Credit Policy Variables, Credit Standards, Credit Period, Cash Discount,

Collection Programmed, Credit Evaluation, The Three C‘s of a Credit Applicant,

Analysis of the Three C‘s , Credit Granting Decisions, Control of Receivables

Week – 16 Group Presentation

FINAL EXAMINATION

Recommended/ Reference Books

1. Financial Management --- T.J Gahagher And J.D.Andrew, Jr, Mcgraw Hill 1997.

2. Foundation of Financial Management---Geoffrey A. Hirt, Richard D. Irwin, Inc. Stanley

B. Block, 1997.

3. Fundamentals Of Financial Management, Prasanna Chandra, Tata Mcgraw-Hill

Publishing Company Limited, New Delhi

4. Fundamentals Of Financial Management James C. Venhorne.

COURSE DESCRIPTION

The course objective is to enable the students to have a sound grasp of the fundamentals of

Commercial Law, particularly of those aspects which a businessman encounters in the

performance of his professional obligations. This subject aims at introduction with the legal

terminologies, judicial system of Pakistan and detailed familiarization of the students with the

basic principles of the law of contract which is the mother of all business laws. It will further

introduce with the concepts of partnership law, the sales of goods and the negotiable instruments.

LEARNING OBJECTIVES

1. To enable the students to know the legal requirement of the business

2. To make them understand how the different form of the businesses get registered

3. To give them the idea of requirement of law and it understanding in terms of contract,

pledge, guarantee, negotiable instruments etc.

4. To know the process of filing business cases and the right of customers

WEEK TOPICS

Week

1-2

LAW OF CONTRACT

Contract Act

Definition of Contract, Agreement, Enforceability, Essentials of Contract. Difference

between agreement and Contract. Kinds of valid Contract, According to Enforceability,

According to Formation, According to Performance.

Week

3

Offer and Acceptance

Offer- Meaning and Definition, Essentials of Valid offer, Revocation/Termination of

Offer.

Acceptance- Meaning and definition, Essentials of Valid Acceptance, Communication

of Offer/ Acceptance and Revocation.



Discipline: BBA

Credit hours: 03


Course name: Business Law

WEEK TOPICS

Week

4

Performance of contract

Performance of single promise. Performance of Joint promise.

Breach of Contract

Meaning and Definition, Remedies to an aggrieved party, Quantum meruit, Specific

performance and injunction.

Week

5-6

LAW OF PARTNERSHIP

Meaning and Definition, Kind of partners, Advantages and disadvantages, Partnership

deed, Duties, rights and liabilities of partners, Admission of a new Partner, Dissolution

of Firm.

Week

7

LAW OF SALE OF GOODS

Contract of Sale, Difference between Sale and Agreement to Sell, Types of Goods,

Unpaid Seller, Rights of Unpaid seller.

MID TERM

Week

9-10

LAW OF NEGOTIABLE INSTRUMENTS

Meaning and Definition, Promissory Note-Essentials, Specimen of Pro-Note, Bill of

Exchange-Essentials, Specimen of Bill of Exchange. Cheque- Types of cheque,

Specimen of Cheque

Week

11

LAW OF CARRIAGE OF GOODS

Carriage of Goods by Land- Common Carriers, Rights, Duties and Liabilities of

common carriers, private Carriers, Difference between private carriers and common

carriers. Railway as carriers- Responsibility of Railway Administration

Week-12 Carriage of Goods by Sea- Contract of Affreightment.

Carriage of Goods by Air- Documents of Carriage.

Week

13-14

LAW OF LABOUR

Industrial Relations Act 2012, Registration of trade unions, Application for registration,

Requirements of Registration, Entitlement of Registration, Cancellation of registration.

Payment of wages. Rules regarding responsibility for payment of wages.

Week-15 Factory Workers

Health of workers, Safety of Workers, Working Hours, Child worker, Women worker.

WEEK TOPICS

Week – 16 Group Presentation

FINAL EXAMINATION

RECOMMENDED/ REFERENCE BOOKS

1. Business Law, Khalid Mehmood Cheema, Revised Edition 2018.

2. Mercantile Law, I.R Hashmi

3. Mercantile Law, M.C. Shukla

4. Latest Acts And Publications

Semester-VI


BBA-361 Financial Institutions 3

BBA-362 Consumer Behavior 3

BBA-363 Money & Banking 3

BBA-364 Elective-I 3

BBA-365 Elective-II 3

COURSE DESCRIPTION:

The purpose of the course is to orient the students to the financial institutions and their working

and Management. The course is designed at undergraduate level where the students will be

taught about the types and working of financial institutions. It is designed to introduce and

analyze the structure and functions of the financial system. The module first provides an

overview of the financial system, focusing on its main components, functions and operations;

determination of interest rates and valuation of cash flows. Secondly, it covers financial markets

including money markets, bond markets, mortgage markets, stock markets and derivatives

markets. Thirdly, it introduces the basic elements financial institutions and their role in corporate

finance and in the economy. The module therefore, is intended to enable students to understand

the general functions and main features of important financial markets and institutions, and to be

familiar with the structure and dynamics of the financial system in Pakistan and at international

level.

LEARNING OUTCOMES. On completion of the course the students shall be able to

demonstrate an understanding of the subject matter and financial environments, not only in

Pakistan but in the outside developed financial world.


Must Business School Discipline: BBA

Credit hours: 03


Course Name: FINANCIAL INSTITUTIONS

1. To critically examine the salient features of financial system and institutional framework.

2. To understand the financial instruments and the cash flow implications of various

products.

3. To understand the regulatory framework, the world regulatory architecture shaping up.

The strength and weaknesses of some of the regulations.

WEEK TOPICS

Week 1-2 Introduction: The Field of Finance, The role of the finance Manager, The basic

financial goals of the firm

Week 3-5 The Financial System: Surplus Economic Units, Deficit Economic Units,

Securities/ Financial Assets, The Major Economic Systems, Capitalism,

Communism, The Islamic Economic System

Types of Financial institutions: Commercial Bank, Importance of Commercial

Banks, Functions of Commercial Banks

Week 6-7 Financial Markets:

Debt & Equity Market, Money and Capital Market, The Primary Market, The

Secondary Market, The Money Market, The Capital Market, Security

Exchanges, The Over-the-Counter (OTC) Market, Market Efficiency, Securities

in the financial market place, Securities in the money market, Treasury bills,

Commercial paper , Future Markets, Euro Dollars, Bankers‘ acceptance, Stocks

,Bonds, Bond terminologies and types, Treasury notes and bonds, Corporate

bonds, Corporate stock, Common stock, Preferred stock

MID TERM

Week 9-10 Non-Banking Financial Intermediaries

Investment Bankers, Brokers, Dealers, Mutual Fund Companies

Week 11 Central Bank

Functions of Central Bank, Credit control, State Bank of Pakistan, Constitution ,

Function of State Bank, Principles of Note Issue

Week 12-13 Specialized Financial Institutions in Pakistan: Small Medium Enterprises,

Industrial development Bank of Pakistan, Investment Corporation of Pakistan,

National investment trust, International Financial Institutions, World Bank, IMF

WEEK TOPICS

Week 14-15 Security Firms and Investments Banks: Services Offered by Securities Firm

and Investment Banks. Main Activities, Investment banking, Trading, Investing

M & A, Private Equity, Venture Capital and other services.


FINAL EXAMINATION

RECOMMENDED / REFERNCE BOOKS:

1. Financial Management (Principles and Practice), Timothy J. Gallagher & Joseph D.

Andrew, Jr., Prentice Hall (Latest Edition).

2. Money and Banking in Pakistan, S.A.Meenai, Oxford University Press Karachi. (Latest

Edition).

3. Principles of Money, Banking and Financial Institutions Lawrence-S- Ritter and Willion-

L-Silber (8th Edition) Harper Collins Publishers, New York.

4. Financial Markets, Institutions and Money-Fredericl-S-Mishken (5th Edition) Harper

Collins Publisher, New York.

Course Description:

Consumer Behavior is designed for students who have some basic knowledge of marketing. The

subject is aimed to develop students‘ conceptual and theoretical understanding of behavioral

aspects of consumers and their strategic implications to marketers. Consumer Behavior is a

course designed to enhance students understanding of how and why consumers purchase (or do

Mirpur University of Science & Technology (MUST) Must Business School

Discipline: BBA

Credit hours: 03


Course Name: CONSUMER BEHAVIOR

not purchase) goods and services. It will combine both the theoretical concepts of consumer

behavior and its application for marketing strategies related to private, public and non-profit

sections. At the conceptual level it will seek to present and integrated framework around which

major areas of consumer behavior can be understood and applied. This course will explore and

identify market identities and various sources of influence with the way consumers think and

learn from market related information. The knowledge and understanding gained from this

course can be utilized in the market place to make rational decisions to satisfy consumer needs

and wants and remain loyal to products.

LEARNING OUTCOMES

At the end of the course the students should be able to:

1. identify the major individual, social and cultural factors that affect consumers‘ decision

making process

2. explain and analyze the major stages which consumers usually go through when making a

consumption-related decision;

3. Understand the essence of how consumers make decisions and assess the relevant

implications for marketing practitioners.

4. Studying this subject will also help develop students‘ critical thinking, appreciation of cross-

cultural differences, and oral and written communication skills.

WEEK TOPICS

Week

1-2

Introduction:

Definition and objectives of Consumer Behavior, Application of CB to Marketing. Using

customer satisfaction as the base; Evolution and development of consumer behavior and

the role of consumer research; Consumer Research and the research process and

collecting data; Measuring customer satisfaction in product and service marketing; The

consumer decision making process.

Week

3&4

Consumer and Market Segmentation:

Alternative Market Strategies, Demographic Segmentation, Usage Segmentation,

Benefits Segmentation, Product Positioning

Week Environmental Influence on CB:

WEEK TOPICS

5-7 Family, Culture and Sub-culture, Social class, Reference group, Adoption and Diffusion

of Innovation

MID TERM

Week

9-10

Consumer Decision of CB:

Problem Recognition, Information Search and Evaluation, Purchase Process, Post

purchase Behavior

Week

11-12

Organizational Buying Behavior:

Nature of Organizational Buying, Influence on Organizational Buying Behavior,

Organizational Buying Decision.

Consumer Innovation And Adaptation Process.

Week- 13-

14

Social and cultural Dimensions of consumer behavior_ an introduction. Reference

groups and family; Reference groups and its influence on consumer behaviour; Family

influences on consumer behavior including socialization process as part of the family life

cycle; Social class, its variants and measure

Week- 15-

16

Consumer influence and the diffusion process- The opinion leader; Adoption process

and information source; Post Purchase Dissonance; Customer satisfactions and

commitment; Models of consumer behavior an integrative framework; Consumer

Decision making and beyond to Consumer Relationship Marketing.

FINAL EXAMINATION

Reference Books:

1. Consumer Behavior: Building Marketing Strategy, Hawkins, D.I., Best, R.J. and Coney,

K.A. TATA McGraw-Hill Ed, New Dehli.

2. Hanna, N., Wozniak, R., & Hanna, M. (2001). Consumer behavior: An applied approach.

COURSE DESCRIPTION/OBJECTIVES:

In the wake of recent financial crisis, monetary system has grown out of historical circumstances.

Economic analysis convinces us that to some extent our institutions cannot be other than what

they are. For example, we may not have to use paper currency, but clearly some kind of medium

of exchange is essential to run any economic system. Once conventions establish themselves as

institutions, they dictate what purposes in fact can be served. An important objective of this

course is to investigate the principal financial institutions involved in our macro economy.

This course provides an overall perspective on the monetary and financial institutions. Monetary

institutions can only be understood if one knows the magnitudes of the economic variables

associated with them.

LEARNING OUTCOMES

By the end of this course it is expected that the student will be able to understand:

1. The concept of the money, money demand & supply

2. Monetary theories the impact of monetary variables on real variables

3. The role of central bank and Instruments of monetary policy

4. The concept of trade deficit, exchange rates, and the impact of capital inflows (and

capital outflows)

5. The Islamic perspective on money and banking

WEEK WISE COURSE CONTENTS

WEEK TOPICS

Week 1-2 Introduction: Barter System, Difficulties in Barter System, Definition of Money, Types

of Money, Functions of Money, Evolution of the Payments System.



Credit hours: 03


Course Name: MONEY AND BANKING

WEEK TOPICS

Week 3-4 The demand for Money: Quantity theory of Money

a. Fisher Version

b. Cambridge Version

Keyness Liquidity Preference theory:

a. Transaction demand

b. Precautionary Demand

c. Speculation Demand

d. Friedman‘s Modern Quantity Theory of Money

e. Distinguishing between the Friedman‘s and Keyness Theory.

Week 5-6 Inflation, Deflation, stagflation

Inflation, Causes of inflation, Remedies of inflation. Deflation. Stagflation. Kinds of

inflation. Inflation in Pakistan. Devaluation of money.

Week 7 Trade Cycles

Meaning of trade cycle/Business cycle. Phases of business cycle.

MID TERM

Week 9-10 Central Banking:

Definition, Function of Central Bank, Role of Central Bank in Developing Countries.

State Bank of Pakistan- Functions of SBP. Role of SBP in economic development.

Week 11-

12

Commercial Banking: Definition, Types of Commercial Banks, Functions of Banks.

Commercial Banking in Pakistan- Growth of banking in Pakistan, National bank of

Pakistan (NBP). Functions of Zarai Taraqiati Bank limited (ZTBL). Functions of

Industrial Development Bank of Pakistan (IDBP)

Week 13 Accounts of customers:

Current Account, Profit and loss sharing saving account, Fixed or term deposit account,

Foreign currency account, Joint account.

Week 14-

15

The International Monetary Fund:

The Origin of IMF, Functions of the Fund, Pakistan and the IMF

The World Bank:

Introduction, History of world bank, Functions of world bank, Share capital of world

bank.

WEEK TOPICS


FINAL EXAMINATION

RECOMMENDED BOOKS:

1. Money, Banking and Finance by M. Saeed Nasir

2. Money, Banking and Financial Markets by Mshkin, Latest Edition

3. Money and Bankingby M. Irshad

Semester-VII


BBA-471 Strategic Management 3

BBA-472 Operations Management 3

BBA-473 Managerial Accounting 3

BBA-474 Elective-III 3

BBA-475 Elective-IV 3

COURSE DESCRIPTION

The Objective of this course is to help the students for their understanding about strategic

management and its importance in Business decision. This course increase the student abilities

for solving a complex problem, comprehensive cases suggest alternative course function and

present well supported recommendation for future action.

LEARNING OUTCOMES

At the conclusion of this course, the student should able to:

1. Providing recapitulations and summaries;

2. Making observations that integrate concepts and discussions;

3. Citing relevant personal examples;

4. Asking key questions that lead to revealing discussions;

5. Engaging in devil's advocacy;

6. Disagreeing with the instructor when the difference of opinion serves as both counterpoint

and a way of exploring all sides of a concept, issue, or practice;

7. Presenting one of his/her thought items to the class;



Credit hours: 03


Course Name: Strategic Management

8. Working with others to come to a common understanding of topics -- in and out of the

classroom;

9. Offering a different and unique, but relevant insight into the issue;

10. Moving the discussion forward with a concrete example to generate a deeper, richer

appreciation of the conceptual issue; and

11. Transcending the ―I feel‖ syndrome, meaning your comment is embedded in some

conceptual or experiential framework.


1-2 Introductory Lecture

―The Dynamics of Business and Economics‖

3-4 Ethical Business Policy and Strategy

Business Ethics and Social Responsibility

5-6 Business in a Borderless World

7-8 Managing Unionized Employees‖

In-Class Handout: ―Labor Relations in a Global Context

MID TERM

9-10 Managing Human Resources

The Nature of Management

11-12 Organization, Teamwork, and Communication

Motivating the Workforce

13-14 Customer-Driven Marketing

Dimensions of Marketing Strategy

15 Accounting and Financial Statements

Money and the Financial System

16 Financial Management and Securities Markets

Final Examination


1. Paperback O. C. Ferrell and Geoffrey Hirt. Business: A Changing World.

2. Wheelen, T. L., & Hunger, J. D. (2011). Concepts in strategic management and business

policy. Pearson Education India.

COURSE DESCRIPTION

This course provides a focus on the strategic importance of operations and production

management before moving to consider managerial processes, value creation and transformation

processes in an operational context. Operational and production management issues in

manufacturing and services are considered, together with the challenges associated with

managing projects and the operations of complex business models such as the supply chain.

Throughout the course effective information management is presented as an enabler of

successful operations. The main objectives of the course are to introduce the field of

production/operations management. Topics to be covered represent a bland of concepts from

industrial engineering, cost accounting, general management, quantitative methods and statistics.

This will include some operations as well as strategic issues such as: applied forecasting,

aggregate planning, scheduling, shop floor control, total quality management, inventory

management, and facility layout and project management.

LEARNING OUTCOME

1. Students can appraise the nature of operations management in a given situation.

2. Students can explain quality management, and apply quality management techniques to

improve operations in a given situation.

3. Students can select and justify appropriate facilities to ensure efficient provision of a product.

4. Students can discuss the role of project management, and apply appropriate project

management techniques in a given situation.

5. Students can discuss performance management and determine appropriate performance

measures for an operations system.



Credit hours: 03


Course Name: OPERATIONS MANAGEMENT

6. Students can understand capacity management, apply techniques relating to resource

planning, and recommend appropriate actions in a given situation.

7. Students can apply an understanding of supply chain management, inventory management

and materials management to given situations.

Weekly distribution of course contents

WEEK TOPICS

Week

1-2

Introduction of Operation Management

The Operations Function, Other functions of Marketing, Finance, Supporting functions

and Interdependence of functions, Providing Products and Services, Manufacturing and

non-Manufacturing Operation, Challenges to Service Operation

Week – 3 Manager’s Role in Operations

Activities and Skills and Operations Manager for Success, Operation Strategy, Strategy

Provides Focus, Strategy Formulation, Internal and External Conditions, Different

Operations and Different Strategies, Operations is a Vital Element in Strategy, Strategy

Decisions for Operation, Positioning, Application and other Strategy

Week

4-5

Product Design, an Important Strategy Factor

Product Design, in Manufacturing and, Non-Manufacturing Operations, Aggregate

Capacity Planning

Week

6-7

Plan and Forecasts

Strategies for Non-Uniform Demand, Approaches to Aggregate Planning, Bottom-up

Aggregate Planning, Production, Detected Scheduling and Resource Planning, Top-down

Aggregate Planning, Selecting an Aggregate Planning Horizon, New Product Design,

Origin of New Product, Product Life-Cycle, Research and Development and its

Organization, Designing Products, Services and New Product Design, Origin of New

Product, Product Life-Cycle, Research and Development Process

MID TERM

Week

9-10

Flexible Manufacturing System

Designing Services and Service Process, Service Process Matrix, Scheduling and

Controlling Manufacturing Operations, Moving from Plan to Reality, The Nature Job-

WEEK TOPICS

Shop Manufacturing, Job Shop Scheduling and Production Control, Production Activity

Control with MRP, Production Control for Repetitive Manufacturing

Week

11,12 & 13

Just-In-Time Production

Uniform Production Rate, The Kanab System, Small Lot Sizes, Quick and Inexpensive

Setup, Multi Skilled Workers and Flexible Facilities, Quality, Maintenance and System,

Layout Planning and Concept, Types of Manufacturing and Service Operations, Basic

Layouts, Developing the Product Layout Model and Behavior, Facility Location, The

Importance of Location

Competition, Cost and Hidden Effects

Location, Decisions, and Systems View, Location Factors, Markets-Related, Tangible

Cost and Intangible Factor


FINAL EXAMINATION

RECOMMENDED BOOKS:

1. Production and Operations Management, James-B-Dilworth, (3rd

Edition) McGraw Hill

Corporation.

2. Production and Operations Management, Everte, Adams-Jr and Ronald-J-Ebert edition

McGraw Hill Corporation.

3. Modern Production/Operations Management, Elwood-S-Buffa and Rakesh-K-Sarin (8th

Edition) Welly.



Credit hours: 03


Course Name: Managerial Accounting

Course Description:

This course is an introduction to the fundamental concepts of managerial accounting appropriate

for all organizations. Students will study information from the entity‘s accounting system

relevant to decisions made by internal managers, as distinguished from information relevant to

users who are external to the company. The emphasis is on the identification and assignment of

product costs, operation budgeting and planning, costs control, and management decision

making. Topics include product costing methodologies, cost behavior, operational and capital

budgeting, and performance evaluation.

Learning Outcomes:

After studying all materials and resources presented in the course, the student will be able to:

1. Identify the role and scope of financial and managerial accounting and the use of accounting

information in the decision making process of managers.

2. Define operation and capital budgeting, and explain its role in planning, control and decision

making.

3. Prepare an operating budget, identify its major components, and explain the interrelationships

among its carious components.

4. Explain methods of performance evaluation.

5. Use appropriate financial information to make operational decisions.

6. Demonstrate use of accounting data in the areas of product costing, cost behavior, cost control,

and operational and capital budgeting for management decisions.

WEEK WISE DISTRIBUTION OF COURSE CONTENTS


Week 1&2 Managerial Accounting and the Business Environment:

Definition of Managerial Accounting , Line & Staff Authority , Types of fixed cost,

Customer value propositions ,Financial vs Management accounting, Theory of

constraint, Just in time production, Pull vs push production system, Six Sigma Lean

production, Cost terms ,concepts & classifications

Week 3&4 Cost-Volume-Profit and Break even analysis

Cost-volume-profit analysis: Assumptions of CVP analysis, Some application of

CVP concepts, break-even point, contribution margin, Margin of safety, Profit

targets, Break even chart, Contribution break even chart, Profit volume

chart....Exercises

Week 5&6 Marginal and Total Costing:

Purpose of costing, absorption costing, Advantages and disadvantages of Absorption

costing, Marginal costing, Marginal cost, Advantages and disadvantages of Marginal

costing, Marginal and Absorption costing profit statement, Reconciling the

profit...Exercises

Week 7&8 Cost Behavior Analysis

Cost behavior and estimation: Cost behavior patterns, High & low point method,

Regression analysis,...Exercises

By Product and Joint Product Costing

Meaning of joint and by product, Difficulties in Costing by Product and Joint

Product, Nature of By Product, Methods of by Products and Joint Products,

Characteristics of Joint Products... Exercises

MID TERM

Week 9&10 Variances Analysis:

Standard Costing &Variance analysis

Usefulness of standard cost, Standard cost and variance analysis cycle

Direct material standards. Direct labour Standards. Manufacturing overhead

standards..

Direct Material variances, Direct Labour variances, FOH variances...

Exercises

Week 11 Relevant cost Analysis:

Relevant cost of Material, Relevant cost of labour, Relevant costs for

overhead...Exercises

Week

12&13

Incremental Analysis:

The concept of relevant cost information

Opportunity costs

Sunk costs versus out of pocket costs

Incremental Analysis in common business decisions

Production constraints decisions ,Make or buy and outsourcing decisions, Factors

affecting the ―make or buy‖ and out sourcing decisions

Sell, Scrap or Rebuild decisions, joint products Decisions, Special order decisions,

One-off contract decisions. Identify limiting factor, limiting factor and shadow

prices,..Exercises

Week14&15 Capital Budgeting-Basic Investment Appraisal Techniques:

Process of Investment decision making, Capital investment Appraisal, The payback

period, ARR, NPV, IRR

Budget and types of Budget

Zero base budget, Activity based budget, Incremental budget, Master budget,

Functional budget, Flexible budget...

Usefulness and problems of different types of Budget......

Exercises

Week –16 Activity based costing, Target costing, Through put accounting, Life cycle costing.

Exercises...

Group Presentations

RECOMMENDED BOOKS:-

3. Managerial Accounting—H.Garrison, W. Noreen 12th

Edition.

4. Management Accounting-Study Text by Kaplan

5. Financial and Managerial Accounting---Williams,Haka,Bettner

6. Performance Management ...A study text for ACCA

Semester-VIII


BBA-481 Project 6

BBA-482 Entrepreneurship 3

BBA-483 Total Quality Management 3

BBA-484 Elective-V 3

BBA-485 Elective-VI 3

COURSE DESCRIPTION

The objective of the course is too elucidating the role of creativity, entrepreneurial and

innovative business activities and their management, within a domestic and global environment.

The course aims to engender critical analytical skills, creative problem solving in the

development and evaluation of new venture ideas while understanding both the opportunities and

constraints faced by entrepreneurs. This course facilitates development of skills in

conceptualizing, developing, and implementing advertising programs consistent with a

formulated marketing strategy. The framework of advertising is used to expose students to

various concepts, tools, and techniques utilized in making better advertising decision by

competing in a comprehensive project. This course is about learning of risk and failure and

growing from it. It is about learning to forge one‘s ideas into workable business concepts,

commit them to paper, and flesh them out into a reasonable form that can be tested to see if it

could stand up to the demands of the market. The students must write at a top level, argue the



Credit hours: 03


Course Name: ENTREPRENEURSHIP

potential of their ideas, and convince investors that their ideas are worth being born in the

marketplace.

LEARNING OUTCOMES

After completing this course, the participants should be able to:

1. Develop an idea for a new venture;

2. Research its potential and understand the risks associated;

3. Undertake marketing, positioning, and customer development;

4. Prepare an analysis of the financial requirements and build a financial strategy for the new

venture, including incremental appreciation of the equity base;

5. Plan for the execution and management of all the relevant functional areas of new venture

including operations, supply chain, information systems, and human resources etc.

6. Identify and prepare legal documents, IP policy, contracts, etc. and

7. Develop a comprehensive business plan for their venture

Weekly distribution of course


Week- 1 Defining Entrepreneurship:

Creation economic organization, dimensions of entrepreneurship.

Week

2&3

The Macro Environment for Entrepreneurship: process of environmental

analysis, sources of opportunities, industry and market structure.

Week

4&5

The Competitive Environment: the perfect competition model, industry analysis,

buyer power, supplier power, the threats of substitutes, entry barriers, rivalry between

firms, competitor‘s analysis.

Week – 6

& 7

The International Environment: the macro environment of international

entrepreneurship, international entrepreneurial strategies, international organization

behavior.

MID TERM

Week-9 Business Plan and Entrepreneurial Strategy: entry wedges, resource based

strategies, strategy and industrial environment

Week-10 Marketing New Ventures: the marketing of entrepreneurship interface, marketing

concepts and orientation, marketing strategy and sales forecasting.

Week-11 Element of New Ventures: creating the organization

Week

12 &13

SME Definition: Importance of SME, SME in Pakistan

Week

14 &15

Best Quality Management Practice in SME: customer relation management in

SME.

Strategies of success of SME: The Business plan. Case study, Practical plan and

Implementation


Final Examination


1. Small Business Management A Case Study Approach, Devid Stokes, Latest Edition.

2. Mare J.Dollinger Entrepreneurship: Strategies and Resources. Austen Press.

Course Description:

The aim of Total Quality Management is to define all aspects of quality, and to explain its

importance in organizations. It details the key components of quality management and its

relevance to organizations producing goods and services. It focuses on the different views of

quality and stands for some of the latest ways in which organization can incorporate quality to its

goods and services. It helps the organization regardless of its size and business nature within its

domain.

Learning Outcomes:

Explain quality from a management point of view.

Know how to implement and manage quality programs in your own environment.



Credit hours: 03


Course Name: Total Quality Management

Appreciate the necessity for a quality focus for the successful performance of modern

organizations.

Describe that implementing a quality program must include the process of continuous

improvement and life long learning.

Appreciate how your own specialist areas are able to and are required to contribute to the

quality management processes in an organization, may it be manufacturing, services,

government, education, healthcare or an NGO.


Week-1,2 Overview of Quality Management, Themes of the New Paradigm, Total Quality

Management and Global Competitive Advantage. The Concept Of Customer Value,

Why Focus on Quality? Total Quality Management, Total Organization Excellence and

Systems Thinking.

Week-3,4 Integrating People and Processes for Performance, RATER for Products, Services and

Artifacts,

· Fundamentals of Total Quality, Globally Accepted Principles of Total Quality

and Need of New Strategy for Global Competitiveness,

· Bringing Quality through Discussions and Meetings about Planning for Quality,

· Leaders in Quality Revolution and Defining Quality,

14 Points of Deming Philosophy, Deming Cycle and The Juran Quality, Juran and

Crosby concept on Quality.

Week –

5,6,7

Quality is Free, Crosby‘s Costs of Quality, Costs of Quality and Return on Quality,

Overview of Total Quality Approaches, and Business Excellence Models.

· BQA, EFQM (EQA) and International ISO-9000 QMS, Designing Organizations

for Quality, ISO 9001(2000) and ISO 9004(2000), a Consistent Pair for Total Quality,

Developing ISO 9001(2000) QMS for Q Certification:ISO-9001 QMS,

Documentation,

· ISO-9001(2000) QMS: Clause #5, Management Responsibility,

· ISO-9001(2000) QMS: Clause #6, Resources Management,

· ISO-9001(2000) QMS: Clause #7, Product Realization and Customer Related

Processes, ISO-9001(2000) QMS: Clause #7, Control of Production and Services,

Production and service operations,

· ISO-9001(2000) QMS: Clause # 8 Measurement, Analysis and, Improvement,

Preventive and Corrective Actions,

· Benefits and Barriers in Installing ISO-9001 QMS,

MID TERM

Week –

9.10

Creating Business Excellence in Pakistani Organizations,

· Control Mechanisms for Creating Quality at Strategic, Tactical and Big Q and

Small q.

· Leadership for Quality, Strategic Planning for Quality and New Management

Advanced Quality

Week –

11,12

Planning Tools, Hoshin Kanri and Policy Deployment.

· Balance Scorecards, QFD and other Improvement Tools.

· Implementing a TQ Strategy, Basic SQC improvement Tools,

· Analysis: How is TQ being implemented? A Dialogue with a Multinational

Manufacturing Company Quality Manager

Week-

13,14

Cause and Effect Model and Run, Charts for Quality Improvement? Understanding

SPC for Continual Quality Improvement, SPC with Examples,

· Statistical Thinking for Process Improvement to bring Quality in Products and

Services,

· An Interview of the CEO, Head IT, HR, and Quality Engineering of a CMMI

Level 5 Pakistani IT Company,

Week -15 Importance of Teamwork Culture for TQM,

· Understanding Empowerment for TQM.

· Focusing on Customer Suppliers Relationships, Innovation, Knowledge

Management and Learning Organization.


Final Examination

Recommended Books:

1. Management and Control of Quality: J R Evans & W N Lindsay, Sixth Edition, South-

Western College Pub.

2. Total Quality Management: Prof Dr Nawar Khan, NUST publishing Islamabad

ACCOUNTING & FINANCE

Course Code Title Credit Hrs.

BBA-360 Advanced Financial Accounting 3

BBA-367 Auditing Theory & Practice 3

BBA-370 Investment Banking and Financial Services 3

BBA-368 Analysis of Financial Statements 3

BBA-369 International Finance 3

BBA-478 Taxation Management 3

BBA-477 Corporate Finance 3

BBA-470 Investment Analysis and Portfolio Management 3

BBA-479 Financial Markets 3

BBA-480 Risk Management 3

BBA-486 Islamic Banking 3

Course Description:

This course covers advanced financial reporting issues and accounting methods for company

accounting. It introduces different types of inter-entity relationships and related accounting

issues and accounting treatments. Students will learn how to prepare, read, analyse and evaluate

the consolidated financial statements based on the guidelines provided under the relevant

Accounting Standards. Students are required to undertake a research project where students will

develop skills to research a wide variety of information sources including the relevant Act and

Australian Accounting Standards and to integrate the research output with their theoretical and

technical knowledge to understand and analyse issues in relation to business combinations.

Learning Outcomes:

On successful completion of this course, students will be able to:



Credit hours: 03


Course Name: Advanced Financial Accounting

http://www.iba.edu.pk/accountingcourses_new.asp#ACC556



http://www.iba.edu.pk/economicscourses_new.asp#FIN551



1. Identify and describe different types of inter-entity relationships based on relevant Australian

Accounting Standards.

3. Discuss and solve accounting issues that arise from inter-entity relationships.

2. Explain the consolidation process and prepare consolidated financial statements based on

relevant accounting Standards.

4. Demonstrate the ability to perform complex accounting techniques and methods as required by

the relevant accounting standards.

5. Read and analyse consolidated financial statements including accounting policies and other

information disclosures.


Week 1&2 Company Financial Statements :

Introduction

Trading Account

Profit & Loss Account

Profit & Loss Appropriation Account

Dividend

Reserves

Long term investment

Balance Sheet

Exercises

Week 3&4 Analysis of Accounting Ratios

Meaning of Ratio

Significance of ratio

Classification of ratios

Analysis of short term financial position

Activity ratios/Efficiency ratios

Profitability ratios

Solvency ratios

Return on investment ratios

Limitation of accounting ratios

Exercises

Week 5&6 Statement of Cash Flows :

Introduction Cash and cash equivalents Operating Activities Investing Activities Financing Activities Direct Method Indirect Method

Exercises

Week 7&8 Accounting for Construction Contracts:

Meaning and nature of contract

Kinds of contracts

Preparation of contract account

Retention Money

Contract cost

Contract Revenue

Work certified and work uncertified Exercises

MID TERM

Week 9&10 Accounting for Leases :

Meaning of lease

Classification of lease

Finance and operating lease

Features of lease

Methods of determining a lease type

Minimum lease payment

Inception of lease

Lease term

Net investment in the lease

Gross investment in the lease

Unearned finance income

Exercises

Week 11 Joint Stock company :

Introduction and important concepts

Share capital

Issuance of shares...over & under subscription

Issue of share at par,at premium,at Discount

Exercises

Bonus Issue and Right Issue:

Introduction

Accounting treatment of Bonus issue and Right issue

Debenture:

Introduction

Redemption of Debenture at par,discount ,premium

Cum-interest and Ex-interest concepts

Exercises

Week 12&13 Liquidation of Companies &

Consignment Accounts

Introduction Important terms and concepts Journal entries in the books of

consignor and consignee Valuation of unsold stock Loss of stock Invoicing goods

Introduction of Liquidation

Liquidation & Insolvency

Modes of winding up

Members and Creditors voluntary winding up

Official Liquidator

Liquidator ‘s final statement of Account Exercises

Week14&15 Accounting for Amalgamation , Absorption and Reconstruction

Meaning of amalgamation

Why companies do amalgamation ?

Purchase consideration

Absorption

External reconstruction Exercises

Week –16 Hire Purchase Accounting

Introduction

Accounting treatment of Hire purchase transactions

Branch Accounts

Introduction

Exercises Presentations

Final Examination

TEXT/REFERENCES BOOKS

1. Advance Accounts .....M.C. Shukla & S.C. Gupta

2. Modern Accountancy.....A.Mukherjee & M.Hanif

3. Frank Wood‟s: Business Accounting 2, Eleventh Edition

4. Advance Accounts .....Sohail Afzal, M.A Ghani

5. IFRS by Javid H. Zubari

The main objective of this course is to provide students with the required skills of credit analysis

and for using the different techniques of credit analysis which they need during their university

study and future careers. It builds upon the knowledge and skills they acquired through previous

finance courses. The course covers the practical aspects of operations of investment banking,

credit approval process, understanding of securities against each credit facility, different

evaluation techniques for approving or rejecting the credit facilities, understanding of prudential

regulations.

LEARNING OUTCOMES

After the successful complication of this course, students will able to:

Understanding of securities against credit facilities.

Familiarize with credit approval process.

Learn to understand credit policy contents of the banks.

Learn to understand the prudential regulations of corporate and consumer financing.

Learn to manage banks funds.

Understanding investment functions of the banks

Understanding risk analysis, cash flow analysis and financial statement analysis


Week

1&2

Introduction: Types of Finances, Principles of Lending, Five C‘s of Credit

Porter‘s Five Forces

Week

3,4,5,6

Forms of Lending, Securities for Advances, Risk Analysis, Financial Analysis,

Cash Flow Analysis.

Week –7 Loan Approval Process, Financial statements of a bank, measuring and

evaluating

MID TERM



Scheme of Study for BBA 4 years

Discipline: BBA

Credit hours: 03


Course Name: Investment Banking

Week

9,10,11

Bank Performance, The Investment Functions In Banking, Managing Bank

Sources of Funds

Week

12,13

Prudential Regulations, Prudential for Corporate/Commercial, Investment

Banking

Week 14&15 Project Financing, Syndicate Financing


Final Examination


5. S K Bagachi: Credit Risk Management

6. Guiliano Ianotta: Investment Banking

7. Peter S. Rose: Commercial bank management

COURSE DESCRIPTION

The financial statement analysis course is designed to prepare future managers to effectively

analyze, interpret, and evaluate an entity‘s financial statements and related information (e.g.,

attestation reports). The entities subject to analysis will be both private (e.g., owner managed)

and public (e.g., where the firm‘s securities trade on a stock exchange) and will be drawn from a

wide variety of different industries. Tools for interpreting cash flow patterns, for recognizing

trends in financial performance (ratio analysis), and for firm valuation will be discussed. The

importance for any organization of creating an effective financial reporting strategy will also be


Must Business School Scheme of Study for BBA (Hons) 4 years

Discipline: BBA

Credit hours: 03


Course Name: FINANCIAL STATEMENTS ANALYSIS

examined. The course will also expose students to future trends in financial reporting, both

national and international.

LEARNING OUTCOME

At the completion of this course student will be able to;

1. Understand the financial statements in depth and detail

2. Do the horizontal, vertical and common size analysis of the company to determine its

financial health, performance and expected future.

3. Understand the GAAP and IFRS rules and regulations regarding reporting of financial

statements.

4. Make and forecast Projected financial statement

5. Develop and understand the Notes to the accounts

6. Determine the company`s liquidity, profitability, solvency, productivity, asset utilization,

position

Weekly Class Plan

WEEK TOPICS

Week 1-3 Introduction to Financial Statements: Nature, Meaning, Objectives, Limitation and

Uses, What is Financial Statement Analysis, Advantage, Limitation, Relation between

financial statements and financial statement analysis, Sources of information for

financial statement analysis, Internal source, External source, Steps to analyzing

financial statements

Week 4-5 Techniques of Financial Statement Analysis, Instruments of analysis, Types of

analysis, Tools and techniques of analysis

Week 6-7 Ratio Analysis: Short term solvency/liquidity analysis, Analysis of capital structure,

Profitability ratios showing rate of return on investment, Activity analysis/ asset

management analysis, Stock market related ratios, Profit margin on sales, Return on

investment

MID TERM

Week 9-11 Cash Flow Statement Analysis: Concept and preparation of cash flow statement, Cash

flow ratios, Analyzing cash flow statement, Objectives of analyzing cash flow statement

WEEK TOPICS

Week 12-14 Income Statement Analysis: Need for income statement analysis, Various income

statements formats, Classification of income statement analysis, Statement of retained

earnings and shareholder equity

Week-15 Limitation of Financial Statement Analysis: GAAP Formation and its policies,

GAAP Inadequacies, Limitation of financial statement


FINAL EXAMINATION

Reference Books

1. Financial statement analysis by Gokul Sinha published in 2009

2. Financial statement analysis by Charles J. Woeful

3. Analysis of financial statements by Pamela P, Peterson and Frank J. Fabozzi

4. Financial Statement Analysis by John J.Wild, K.R.Subramanyam, Robert F

COURSE DESCRIPTION:

The course is offered to orient the students with the understandings of the financial institutions

and their working in international capital markets. We will examine the patterns and the

mechanisms of international trade and international finance. Further, it introduces the students to

the structure and functions of the financial systems and offers a practical perspective on the

workings of these financial institutions.

LEARNING OUTCOMES

On completion of the course the students shall be able to demonstrate an understanding of the

subject matter and financial environments.


Must Business School Scheme of Study for BBA

Discipline: BBA

Credit hours: 03


Course Name: International Finance

1. Have a general knowledge of international economics. Describe the main questions in

international economics and the main components of international trade and international

finance. Explain the impact of each key component; and analyze the critique of the applicability

of models.

2. Apply the international economic concepts, principles, and models to analyze global

phenomena and relevant policy debates, conduct economic analysis of the world economy and

society, and carry out independently applied research on international economic problems.

3. Analyze qualitatively and quantitatively basic international trade and finance problems, apply

your knowledge to practical situations and make wise economic decisions, and adapt to changes

in business and social environments and professional requirements.

4. Locate, gather, and organize information using appropriate information technology and

systems.


1 International trade and gains from trade; The Ricardian model

2&3 The specific factors model and the standard trade model

4,5&6 Globalization and inequality

7&8 The transfer problem

MID TERM

9&10 Trade policy - Tariffs

A case study of trade policy

11&12 Inter-temporal trade and the current account

Current account adjustment and real exchange rates (with application to the

Pakistan current account deficit)

The Foreign exchange market and currency speculation

13&14 Money and exchange rates, PPP, and the real exchange rate

The Mundell-Fleming model and exchange rate regimes

15&16 Financial crises and currency crises

Final Examination


Madura, Jeff, Financial Markets and Institution, South-Western

FINANCIAL MARKETS, INSTITUTIONS AND MONEY- Fredericl-S-Mishken

(5th

Edition) Harper Collins Publisher, New York.

Giddens, Anthony. Runaway world: how globalization is reshaping our lives,

Routledge. (2000)

Kremer, Michael, and Eric Maskin. "Globalization and Inequality." October 2006.

Course Objectives:

1. To familiarize the students with the Income and Sales Tax Laws in Pakistan.

2. To introduce to students the important elements and aspects of tax system and

authorities and their limits.

3. To equip the students with necessary skills to deal with the situations concerning the

field of taxation.

COURSE CONTENTS:

WEEK TOPICS

Week 1-2 Introduction and scope of Income Tax Law in Pakistan. Definitions and Terminologies

Exclusions from total income, Reduction in tax liability, Exemption from specific

provisions of income tax ordinance 2001.

Week 3-4 Distinction between capital and revenue items of expenditures. Tests for different of

capital and revenue receipts.Tests for differentiating capital and revenue expenditures.

Capital loss.

Week 5-6 Income from Salary, Scope of salary income. Allowances and relieves under the

Ordinance. Types of provident fund, treatment of provident fund, the sixth schedule,



Scheme of Study for BBA 4 years

Discipline: BBA

Credit hours: 03


Course Name: Taxation Management

http://www.economics.harvard.edu/faculty/kremer/papers.html

WEEK TOPICS

employer‘s contribution of approved gratuity fund deduction from income, gratuity fund

deduction from income, gratuity fund and schemes. Computation of income tax payable

from salaried persons.

Week 7 Income from business and profession Terms used. Considerations governing taxation of

business profits. Maintenance of accounts on mercantile or cash basis. Income

chargeability under income tax law on income from business. Principles of computation

of taxable profits, allowable deductions. Deduction for computing business income,

significant changes introduced by the ordinance. Non-admissible expense. Bad-debts.

MID TERM

Week 9-10 Income from property tax on agriculture income. Calculation of ALV. Allowable

deduction from income from property. Set-off and carry forward of losses.

Types of Losses. Rules for set-off and carry forward. Penalties, offenses, appeals and

prosecutions.

Week 11-12 Income tax authorities their appointments adducties and the limitation and powers.

Income from other sources. Deduction for computing income from other sources.

Capital gains. Exchange gain/losses, income deemed to accure or arise.

Week 13 Tax accountings and assessment cycle, procedure filling of return. Power to grant

extension of time for filling the return, assessment procedure, provisional assessment,

notes for production of books of accounts, evidence, etc. Assessment on the basis of

return, wealth statement, simplification of assessment of procedure, payment of tax

before assessment, changes in tax withholding and collection of tax. Withholding tax

rates under section 50(6) collection of tax on demand, recovery of tax. Recovery of

arrears/ refunds demand, refund and tax credit, persons

Week-14 entitled to claim refund in certain case, income tax refunds,penalties, enhanced tax rates

for higher slabs of income, first schedule rates of income tax for individuals,

unregistered firms, association of persons and Hindu individuals. Deferred taxation and

its treatment.

Week-15 Assessment of individual salaried and non-salaried person. Self-assessment scheme.

Appeals Practical Problems Introduction and scope of sales tax. Definitions and

terminologies. Sales tax authorities. Book Keeping and invoicing requirements.

WEEK TOPICS

Furnishing of Return of Sales Tax. Appeals. Practical Problems.

FINAL EXAMINATION

RECOMMENDED TEXT

1. Mughal, Muhammad Muazzam, Income Tax-Principles and Practice, Syed Mobin &

Co.Lahore.

2. Mughal, Muhammad Muazaam, Sales Tax, Syed Mobin & Co. Lahore.

Further Reading:

1. Mehboob, Sheikh , Taxation, latest edition

COURSE DESCRIPTION

The objective of this course is to provide a thorough introduction to the fundamental principles

of asset valuation and financing in competitive financial markets. The course examines the

important issues in corporate finance from a perspective of financial managers who need to make

significant investment and financing decisions. We start with the NPV rule, which leads us to the

valuation of debt and equity. We then investigate the efficient market hypothesis and examine

the Capital Asset Pricing Model (CAPM) and the portfolio theories in such a market. We also

learn to use the NPV rule to justify capital investment decisions. Option pricing will be the last

step in our venture into the world of corporate finance. While this course is not designed to teach

an abstract mathematical theory of modern financial economics, a basic theoretical

understanding of various topics is essential to competent analysis and intellectual discussion.



Discipline: BBA

Credit hours: 03


Course Name: CORPORATE FINANCE

Furthermore, in examining issues in portfolio diversification, knowledge of basic statistics and

spreadsheets will be essential and assumed. Prerequisite: Statistics. Co-requisite: Financial

Accounting and/or Managerial Economics.

LEARNING OUTCOMES

At the end of this course students will be able;

1. To evaluate and formulate effective working capital polices to be cash efficient in day to day

operations.

2. To make effective use of financial resources available to an organization.

3. To evaluate various alternatives available to acquire fixed assets.

4. To make use of computer applications in financial management issues.

5. To develop and analyses the pro-forma financial statements and also the sensitivity and

scenario analysis for decision making.

6. To increase your confidence to participate in financial decision making.

COURSE OUTLINES AND WEEKLY CLASS PLAN

WEEK TOPICS

Week 1-2 Introduction to Corporate Finance: What is Corporate Finance?, The balance

sheet model of the firm, Capital Structure, The financial Manager, Corporate

securities as contingent claims on total firm values, The corporate firm, Case

study: Making a decision to become a corporation, Goals of the corporation firm,

Financial Markets.

Week 3-5 Time Value of Money: Future value and compound interest, Present values,

Multiple cash flows ,Level cash flows: Perpetuities and Annuities, Inflation and

the time value of money, Case Study

Week 6-7 Valuation of Securities: Bonds Characteristics, Bond prices and yields, Stocks

and the stock market, Book values, liquidation value and market value, Valuing

common stock

Simplifying the dividend discount model, Growth stocks and income stocks, Case

study

MID TERM

Week 9-10 Net Present Value and Other Investment Criteria: Net present value, Other

WEEK TOPICS

investment criteria, Capital Rationing, Case study

Week 11-13 Project Analysis: How firm organize the investment process, Some ―what-if

questions‖

Break even analysis, Real options and the value of flexibility, Sensitivity analysis

Case study

Week 14 Financial Leverage and Capital Structure: The capital structure question, The

effect of financial leverage, Capital structure and the cost of equity capital,

Corporate taxes and capital structure, Bankruptcy cost, Optimal capital structure,

Observed capital structure, Case study

Week 15 Mergers, Acquisitions and Corporate Control: The market for corporate

control

Primary contest, Mergers and Acquisitions, Leveraged Buyouts, Divestitures and

spin-offs, Sensible Motives for Mergers, Leveraged Buyouts, The Benefits and

Cost of Merger. Case study


FINAL EXAMINATION

Reference Books

1. Brealey Mayers Marcus, Fundamentals of Corporate Finance, McGraw-Hill

2. Ross Westerfield Jordan, Essential of Corporate Finance, McGraw-Hill

3. Madura, Jeff, International Corporate Finance, Thomson

COURSE DESCRIPTION



Discipline: BBA

Credit hours: 03


Course Name: INVESTMENT AND PORTFOLIO MANAGEMENT

This course introduces risk-return concepts, debt and equity securities, and options and futures

contracts. The course uses a Portfolio Project to evaluate the array of financial instrument

investment alternatives and their risk profile. Participants analyze expected return characteristics,

individually and in combination within a portfolio. Different investment strategies and valuation

models are used to understand basic investment principles and practices.

Upon completing this course, successful students will be able to: Gain a firm grasp of theoretical

concepts underlying modern portfolio theory, Understand and apply theoretical concepts to real-

world investment analysis, Learn about and evaluate investment alternatives, their risks, and

their expected return characteristics, Discuss investment strategies and valuation models while

applying them to sample client situations and Calculate various measures of investment risk and

return used in portfolio analysis and construction; understand methods of evaluating investment

results.

LEARNING OUTCOME


1. To know the investment outlets and returns expectation to those investment opportunities.

2. To know the risk and return estimation

3. To know what are the fundamentals of portfolio making

4. To know how to hedge the funds to save from systematic losses

5. To develop the portfolio with multiple assets

6. To know how indexes are formed and how they gets weight in stock, bond and commodity

markets

7. To identify the technical and fundamental investment trend of the stock markets


WEEK TOPICS

Week 1-2 Understanding Investments: The nature of investment, The importance of studying

investments, Understanding the investment decision process, Important considerations

in the investment decision process

Week 3-4 Investment Alternatives: Organizing financial assets, Non marketable financial assets,

Money and Capital markets securities, Fixed income securities, Derivative securities

Week 5-6 Investment Companies: What is an investment company?, Types of investment

WEEK TOPICS

companies, Major types of mutual funds, Investment indirectly

Week 7 Financial Market: Importance of financial market, Primary markets, Secondary

markets

MID TERM

Week 9-10 How Securities are traded: Brokerage transactions, How order works, Investor‘s

protection in the securities markets, Margin and short selling

Week 11-12 The Returns and Risks : Risk and Return , Measuring risk and return, Realized returns

and risks from investing, Estimating security return and risk, Portfolio return and risk,

Analyzing portfolio risk calculating portfolio risk

Week 13-15 Portfolio Selection: Building a portfolio, Use the Markowitz portfolio selection model,

Consider borrowing and lending possibilities, Choose the final portfolio based on

preferences, The separation theorem, Case studies


FINAL EXAMINATION

Reference Books

1. Investments Analysis and management (10th

E) by Charles P.Jones

2. Investment (5th

E) by Robert C. Radcliffe

COURSE DESCRIPTION:

The purpose of the course is to orient the students to the financial institutions and their working

and Management. The course is designed at undergraduate level where the students will be

taught about the types and working of financial institutions. It is designed to introduce and



Credit hours: 03


Course Name: FINANCIAL MARKETS

analyze the structure and functions of the financial system. The module first provides an

overview of the financial system, focusing on its main components, functions and operations;

determination of interest rates and valuation of cash flows. Secondly, it covers financial markets

including money markets, bond markets, mortgage markets, stock markets and derivatives

markets. Thirdly, it introduces the basic elements financial institutions and their role in corporate

finance and in the economy. The module therefore, is intended to enable students to understand

the general functions and main features of important financial markets and institutions, and to be

familiar with the structure and dynamics of the financial system in Pakistan and at international

level.

LEARNING OUTCOMES

On completion of the course the students shall be able to demonstrate an understanding of the

subject matter and financial environments, not only in Pakistan but in the outside developed

financial world.

4. To critically examine the salient features of financial system and institutional framework.

5. To understand the financial instruments and the cash flow implications of various

products.

6. To understand the regulatory framework, the world regulatory architecture shaping up.

The strength and weaknesses of some of the regulations.

WEEK TOPICS

Week 1-2 Introduction: The Field of Finance, The role of the finance Manager, The basic

financial goals of the firm

Week 3-5 The Financial System: Surplus Economic Units, Deficit Economic Units,

Securities/ Financial Assets, The Major Economic Systems, Capitalism,

Communism, The Islamic Economic System

Types of Financial institutions: Commercial Bank, Importance of Commercial

Banks, Functions of Commercial Banks

Week 6-7 Financial Markets:

Debt & Equity Market, Money and Capital Market, The Primary Market, The

WEEK TOPICS

Secondary Market, The Money Market, The Capital Market, Security

Exchanges, The Over-the-Counter (OTC) Market, Market Efficiency, Securities

in the financial market place, Securities in the money market, Treasury bills,

Commercial paper , Future Markets, Euro Dollars, Bankers‘ acceptance, Stocks

,Bonds, Bond terminologies and types, Treasury notes and bonds, Corporate

bonds, Corporate stock, Common stock, Preferred stock

MID TERM

Week 9-10 Non-Banking Financial Intermediaries

Investment Bankers, Brokers, Dealers, Mutual Fund Companies

Week 11 Central Bank

Functions of Central Bank, Credit control, State Bank of Pakistan, Constitution ,

Function of State Bank, Principles of Note Issue

Week 12-13 Specialized Financial Institutions in Pakistan: Small Medium Enterprises,

Industrial development Bank of Pakistan, Investment Corporation of Pakistan,

National investment trust, International Financial Institutions, World Bank, IMF

Week 14-15 Security Firms and Investments Banks: Services Offered by Securities Firm

and Investment Banks. Main Activities, Investment banking, Trading, Investing

M & A, Private Equity, Venture Capital and other services.


FINAL EXAMINATION

RECOMMENDED / REFERNCE BOOKS:

5. Financial Management (Principles and Practice), Timothy J. Gallagher & Joseph D.

Andrew, Jr., Prentice Hall (Latest Edition).

6. Money and Banking in Pakistan, S.A.Meenai, Oxford University Press Karachi. (Latest

Edition).

7. Principles of Money, Banking and Financial Institutions Lawrence-S- Ritter and Willion-

L-Silber (8th Edition) Harper Collins Publishers, New York.

8. Financial Markets, Institutions and Money-Fredericl-S-Mishken (5th Edition) Harper

Collins Publisher, New York.

COURSE DESCRIPTION

This introductory course is designed to teach delegates the principles of Islamic Banking and to

highlight the differences between Islamic and conventional banking. It explores the different

products and services commonly found in both the GCC and the Islamic market globally and it

assesses the relative advantages and disadvantages of each. By the end of the course delegates

will have a full understanding of the products and principals involved in Islamic Banking and

how they differ from Western banking models.

LEARNING OUTCOME

At the end of this course students will be to know;

1. What is Islamic Banking and how it‘s different from conventional commercial banking.

2. What are tools, instruments; their formation and use take place in Islamic banking sector.

3. How sharia and fiqa justify Islamic banking instruments

4. Is there any future of Islamic baking and how it can be fully opted in Pakistani banking

sector in its true spirit

5. Distinguish between the similar products of Islamic and commercial banking but with

different formulation and implementation policies.

6. How interest free economy can eliminate the income huge gaps.


WEEK TOPICS



Discipline: BBA

Credit hours: 03


Course Name: ISLAMIC BANKING

WEEK TOPICS

Week 1 A Brief Overview of Economic Systems, Capitalism, Communism, Islamic Economic

System

Week 2 The Islamic Economic System, Factors of Production in Islam, The Objectives of the

Distribution of Wealth in Islam

Week 3 Riba, Usury, Interest , Introduction, Historical Background, Nature & Meaning,

Prohibition of Riba, Riba in the Quran, Riba in Hadith, Riba in Fiqh

Week 4 Rationale of Prohibition of Riba, Arguments in Favor of Interest , Arguments against

Interest , Analysis of the Arguments in Favor of & Against Interest

Week 5 Interest free Banking System, Objections, Reservations, Evaluation of the Objections &

Reservations

Week 6 Islamic Banking, Philosophy, DevelopmentAreas of Operations, None Fund Based

Transactions, Investment Activities, Social Activities, Financing under Profit and Loss

Sharing System, Potential of Islamic Banks

Week 7 Islamic Modes of Financing: Musharakah, Definition of Musharakah, The Basic Rules

of Musharakah, The Management of Musharakah, Basic Rules of Distribution of Profit

and Loss

MID TERM

Week 9 Powers and Rights of Partners and Musharakah, Termination of Musharakah,

Termination of Musharakah without Closing the Business, Distinction between Interest

Based Financing and Musharakah

Week 10 Mudarabah: Definition, Types of Mudarabah, Difference between Mudarabah and

Musharakah, Investment, Mudarabah Expenses, Distribution of Profit and Loss, Roles

of Mudarib, Termination of Mudarabah

Week 11 Diminishing Musharakah, Meaning and Concept, Uses of Diminishing Musharakah

Week 12 Murabaha: Definition, Difference between Murabaha and Sale, Issues in Murabaha,

Basic Mistakes in Murabaha Financing, Bai‘ Muajjal

WEEK TOPICS

Week 13 Salam and Istisna: Salam, Purpose of Use, Conditions of Salam, Parallel Salam, Istisna

Concept of Istisna, Difference between Istisna and Salam, Istisna as a Mode of

Financing

Week 14 Ijarah (Leasing), Basic Rules, Lease as a Mode of financing, Difference between

Murabaha and Leasing, Expenses Consequent to Ownership, Lessee as Ameen,

IjarahWaIqtina

Week 15 Applications of Islamic Financing, Project Financing, Working Capital Financing,

Import Financing, Export Financing


FINAL EXAMINATION

Reference Books

1. Islamic Banking -Shahid Hassan Siddiqui, Published-Royal Book Company Karachi.

(1994).

2. AN INTRODUCTION TO ISLAMIC FINANCE – Muhammad Taqi Usmani,Idaratual

Marrif Karachi. (1999).

3. ISLAMIC BANKING-Dr. Muhammad Imran Ashraf Usmani Published- Darul Ishaat

Karachi Edition (2002).

MARKETING

Course Code Title Credit Hrs.

BBA-488 Advertising 3

BBA-489 Strategic Marketing 3

BBA-490 Export Marketing 3

BBA-491 Social Marketing 3

BBA-492 International Marketing 3

BBA-493 Sales Management 3

BBA-494 Brand Management 3

BBA-495 Seminars in Marketing 3

Course description and objectives

This course is designed to give students a working knowledge and appreciation of what sales

management is and how it is actually carried out in the field. This course should be of special

interest to those who have practiced sales management or plan to do so in future. This course

helps gain understanding of how to direct sales force in all of its functions from selling to their

management and direction in the field. It is a leadership role in the real sense. Sales managers

lead by example. They are supposed to solve all problems of the sales people in their official and

even personal domains. Sales managers are the link between the organization the sales persons.

They watch the interest of both sides with each other

Learning outcomes

Course participants will be able to go to the industry with confidence.

They will not be strangers to the concepts of sales management and selling.



Discipline: BBA

Credit hours: 03


Course Name: Advertising Sales Management

http://www.iba.edu.pk/marketingcourses_new.asp#MKT551





If they have been or want to be involved in sales management or selling, this course will

serve as excellent base to start with.

They will also be used to all the jargon of the sales function.

If they are not in selling they will be better able to appreciate what sales people are doing

and be in much better position to deal with them.


1&2 Jobs of sales management

3 Careers in professional Selling and Sales Management

4 Evolution of Professional Selling

5&6 Preliminary Steps in the Selling Process

7&8 Advanced Steps in the Selling Process

MID TERM

9&10 Territory Development and Time Management

11 Sales Management Environment

12&13 Sales Management Planning

Sales Forecasting

Sales Budgeting

14 Organization of the Sales Force

Sales Personnel Planning and Recruiting

Sales Personnel Selection Process

Sales Training and Development

15 Sales Leadership and Supervision

Sales Incentives

16 Sales Compensation

Final Examination


Rossiter, J. R., & Percy, L. (1987). Advertising and promotion management. McGraw-

Hill Book Company.

Churchill, G. A., Ford, N. M., Walker, O. C., Johnston, M. W., & Tanner, J. F.

(2000). Sales force management. Chicago: Irwin/McGraw-Hill

COURSE DESCRIPTION

This course is designed for the students of business administration in order to specialize them in

the field of international Marketing and to understand about the scope and challenges of

international marketing, culture Dynamics, Political Environment and Developing Global

Marketing Strategies. After qualifying this course the students will be able to understand

business activities across international borders. Emphasis is placed on the analytical Processes in

International marketing Decisions, As well as Knowledge of Tools and Practices for structuring

and controlling marketing Programs related to International Business. This course is designed to

provide students with insights into the nature and environment perspectives of marketing across

national boundaries and with those with in foreign countries.

LEARNING OUTCOMES

Through the analysis of the case situation and the presentation of ideas to business and industry

professionals (judges), the participants will develop or reinforce the following areas in relation

to international marketing:

1. Demonstrating the application of international marketing and management principles and

techniques to the business environment

2. Analyzing business situations, organizing thoughts and identifying solutions as a team

3. Developing a marketing strategy using a complete marketing mix (product, price,

promotion, place)

4. Demonstrating knowledge/understanding of customer/client needs

5. Developing a complete international marketing plan of action



Discipline: BBA

Credit hours: 03


Course Name: INTERNATIONAL MARKETING

6. Organizing and communicating ideas and concepts effectively

7. Accomplishing objectives as a team


WEEK TOPICS

Week 1 The Scope and Challenges of Intl. Marketing: Difference between Global &

Domestic Marketing, International Marketing Task, The importance of world trade,

Opportunities and challenges in international marketing

Week 2 International trade institutions and trade policy: The international market place, The

historical dimension, The importance of trade and investment, Transnational institutions

affecting world trade

Week 3 The Cultural Environment: Cultural Knowledge, Elements of culture, Sources of

culture knowledge

Week 4 The economic environment: Market characteristic, The effect of economic

environment on social development, Regional economic integration

Week 5 The Political-legal Environment: Home country political environment, Host country

political environment, Stability Of Govt. Policies, Political Risk In Global Business.

Week 6 International marketing intelligence: Needs, benefits and objective of research, The

secondary research process, Primary research process, The international marketing

information system

Week 7 Multinational Market Regions And Market Groups: Patterns of Multinational

Cooperation, Global Market and Multinational Market Groups, The European

Community, Marketing Mix Implications, Asia Pacific Rim:, Association of South

Asian Nations (ASEAN), Eastern Europe:, The Commonwealth of Independence States

(CIS)

MID TERM

Week 9 Developing Global Marketing Strategies: Global Marketing Management, Alternative

Market-Entry Strategies.

WEEK TOPICS

Week 10 The Export process and Export intermediaries Licensing and Franchising:

Why go global, Internationalization stages, Export intermediaries, Licensing and

Franchising

Week 11 Global strategic planning, Global marketing, The strategic planning process

Week 12 International product policy: and new product development: Product variable,

Product characteristic, New product development, Product testing, Foreign market

choices: matching product to market

Week 13 International marketing of services: Services vs Products, the role of international

services in the world economy, International trade problems in services

Week 14 Channel and distribution strategies: Foreign market entry, Foreign market channels

and global logistics, What is international logistic, Supply-chain management

Week 15 Global promotion strategies: Planning promotion campaigns, Constraints on

international advertising, other promotional elements, Marketing mix as a promotion


FINAL EXAMINATION

REFERENCE BOOKS

1. International Marketing- Ccateora & G.K (1999) 11th

Edition Irwin M.G. Hill.

2. International Marketing by Vern Terpstra and Ravi Sarathy. (2000) 8th

Edition South-

western

3. International Global Marketing- Grahm. Meloan (1998), Publishers Irwin McGraw Hill.

4. International Marketing by Michael R. Czinkota and Ilkka A. Ronkainen (2002 update).

South-western

COURSE DESCRIPTION

The course objective is to study the various aspects of the sales management process. Specific

activities of interest will be how sales managers develop and execute plans for creating customer

satisfaction by developing the selling function, strategic sales planning, building a sales program,

and controlling the sales force.

LEARNING OUTCOMES

After studying this chapter you will be able to:-

1. Identify clearly the differences between the functions of marketing and sales

2. Describe various marketing and sales approaches

3. Describe the marketing mix and the sales management model

4. Identify the various functions of a sales manager and his/her objectives

WEEKLY CLASS PLAN

WEEK TOPICS

Week 1-2 The Job of Sales Management : The Nature of Personal Selling , Personal Selling in

the Marketing Mix, Dimensions of Sales Management

Week 3 Preliminary Steps in the Selling Process :Prospecting , Qualifying Prospects ,

Preparing

Week 4 Advanced Steps in Selling Process :Convincing the Prospect, Handling Objections,

Closing, Follow Up

Week 5 Territory Development : Sales Territory Design, Procedure for Developing Territories

Week 6 Sales Management Environment : Coping with Environmental Changes, The Social



Discipline: BBA

Credit hours: 03


Course Name: SALES MANAGEMENT

WEEK TOPICS

and Cultural Environment, The Competitive Environment

Week 7 Sales Management Planning: The nature and importance of sales planning, Sales

planning in the corporate context, Information for sales planning

MID TERM

Week 9 The Sale Management Planning Process: Setting Sales Objectives , Formulating Sales

Strategies

Week 10 Sales Forecasting: Importance of Sales Forecasting , Sales Quotas and Budgets , Sales

Forecasting Concepts

Week 11 Sales Forecasting Procedures, Estimating market and sales potentials, Information

Sources

Week 12 Sales Budgeting : Types of Budget , Determining the Budget level

Week 13 Sales Personnel Planning and Recruiting : Analyzing Sales Personnel Needs ,

Sources of Sales Recruits

Sales Training and Development: Training and the Salesperson‘s Career Cycle

,Designing a Formal Sales Training Program , Training Techniques

Week 14 Sales Leadership and Supervision : Selected View of Sales Motivation, The Essence

of Sales Leadership , Sales Leadership and Coordination

Week 15 Sales Compensation: Criteria for Sound Compensation Plan , Developing a

Compensation Plan


FINAL EXAMINATION

REFERENCE BOOKS

1. Eugene m. Jhonson Rovid L. Kurtz E. Scherumg. Sales Management Second Edition 1994,

Mc.Graw-Hill Publishers.

2. Rople E. Adverson, Joseph F. Haw Jr, Ajam J. Bush. Professional Sales Management

Second Edition 1992, Mc. (3raw-HiIl Publishers.

3. David L. Kurtz, H. Robert Dodge, Professional Selling, Sixth Edition Irwin Publishers 1991

4. Doughtas j. Sairymple, Sales Management Third Edition 1988 Wiley International

Publishers

5. Leslie W. Rodger Statistics for Marketing, McGraw-Hill Publishers 1984

6. Reten J. Youdale. Managing Your Sales, Office Business: Books Lts. UK. 1974

COURSE DESCRIPTION

Brand management discusses the role of the brand manager, how brands are managed to create

brand equity, how marketers measure and track performance, and how analytics are used to grow

businesses. The course also explores planning: how brand managers employ business reviews

and marketing plans to drive their businesses forward.

LEARNING OUTCOME


1. To explore the concept of branding: its nature, scope, characteristics and value.

2. To understand the relationship between consumers and brands and the cognitive

processes used for decoding and interpreting brand values and personality.

3. To appreciate the brand as a strategic device within the wider context of marketing and

corporate strategy.

4. To consider the implications of Brand equity.

5. To establish criteria for 'good management practice' to develop and maintain sustainable

brands.

6. To explore the opportunities for Brand extension and positioning.

7. To explore the impact of globalization on brand strategy

WEEKLY CLASS PLAN



Discipline: BBA

Credit hours: 03


Course Name: BRAND MANAGEMENT

WEEK TOPICS

Week 1-2 Introduction to course

Week 3-4 Brands and brand management (Ch 1).

Week 5-7 Identifying and establishing brand positioning and values.

MID TERM

Week 9-10 Planning and implementing marketing brand marketing programs

(Chapters 4 and 5)

Week 11-12 Planning and implementing marketing brand marketing programs … continued

(Chapters 6 and 7)

Week 13-14 Measuring brand performance (Chapters 8, 9 and 10)

Week-15 Growing and sustaining brand equity (Chapters 11 and 12).


FINAL EXAMINATION

REFERENCE BOOKS

1- Keller, Kevin Lane (1999), "Brand mantras: rationale, criteria and examples," Journal of

Marketing Management, 15, 43-51.

2- (1999), "Managing brands for the long run: brand reinforcement and revitalization

strategies," California Management Review, 41 (3), 102-24.

Course Description and Objectives

The broad purpose of this course is to develop the student‘s knowledge, skills, and abilities as a

marketing scholar. Introduce key marketing ideas and phenomena. Develop students' skills in

marketing analysis and planning. Provide a forum (both written and oral) for presenting and



Discipline: BBA

Credit hours: 03


Course Name: Seminars in Marketing

defending recommendations and critically examining and discussing those of others. An

emphasis is placed on theory and practice that draws on market research, competitive analysis,

and marketing science.

Learning outcomes

Upon completion of this course:

The student should have improved his or her written and verbal communication and

analytical skills and feel comfortable discussing theoretical and methodological issues in

a scholarly manner.

The student will also gain an appreciation of the development of marketing knowledge in

a range of topic areas.

Along the way the student will also learn about the institutions, systems, and practices

found in academic marketing as well as the research process.


1&2 Introductions and Course Overview;

Doing Research for Knowledge

Development in Marketing

3&4 Identifying Viable Research Topics;

What is a Contribution? Seminal

Contributions, Extensions and

Replications; Developing and Stating

Research Questions; Establishing

Research Scope

5 Theory, Method, and Validity in

Scholarly Marketing Research; Research

Programs and Generalization of

Findings; Falsifiable Propositions,

Testable Hypotheses, and Empirical

Conjectures

6 Developing Theories of Marketing

Management and Marketing Strategy

7 Marketing Strategy: Theories of Market

Segmentation and Marketing

Information

8 Research on Branded Variants and

Assortment Effects

MID TERM

9,10&11 Testing Theories of Marketing

Management and Marketing Strategy

12 Marketing Organization and Marketing

Channels: Contingency, Production,

Agency, and Transaction Cost Theories

13 Topics in Theory and Research on

Product and Service

Innovation

14 Student Paper Proposal Presentations

15&16 Approaches to Understanding Pro

Final Examination


Dinnie, K. (2010). Nation branding. Routledge.

Schreiber, D. A., & Berge, Z. L. (1998). Distance Training: How Innovative

Organizations Are Using Technology To Maximize Learning and Meet Business

Objectives. Jossey-Bass Business and Management Series. Jossey-Bass Publishers, 350

Sansome Street, San Francisco, CA 94104.

HUMAN RESOURCE MANAGEMENT & MANAGEMENT

Course

Code Title Credit Hrs.

BBA-496 Management of Public Enterprises 3

BBA-497 Conflict Management 3

BBA-498 Change and Innovation Management 3

BBA-499 Training & Development 3

BBA-356 Seminars in Human Resource Management 3

BBA-357 Recruitment and Selection 3

BBA-358 Compensation and Benefits Management 3

BBA-359 Industrial Relations Management 3

BBA-246 Human Resource Development 3

BBA-247 Occupational Health and Safety 3

BBA-248 International Business 3

BBA-249 Strategic Human Resource Management 3

.

COURSE DESCRIPTION

Organizations move through a number of identifiable stages as they grow and develop. In some

cases these changes are planned, in others they are unplanned. Sometimes the forces for change

come from within the organization and at other times they will be caused by external forces or

influences. The need for organizations to meet and to cope with changing conditions requires

innovation, creativity and flexibility. This course will help develop the skills and knowledge

required to promote the use and implementation of innovative work practices to effect change

and manage changes so there is minimal work place disruption.

LEARNING OUTCOMES



Discipline: BBA

Credit hours: 03


Course Name: Change and Innovation Management

http://www.iba.edu.pk/managementcourses_new.asp#MGT551

http://www.iba.edu.pk/managementcourses_new.asp#HRM556








Upon completing this course, students will be able to:

1. Understand the role of change in organizational success.

2. Develop the skills needed to support innovation and improvement.

3. Develop the planning skills needed to introduce and implement positive change.

4. Use consultative processes to reduce the barriers to change.

5. Analyze and evaluate problems associated with change.

6. Manage the stress associated with change.

7. Monitor the outcomes of change.


1-3 Acknowledge

reactions to

change

Identify the two main general types of reaction to change

Identify your reactions and inhibitions in change-related

situations

Cultivate attitudes open and favorable to change

Identify the barriers to change, especially those caused by

new production processes and

Standards

4-6 Apply the 4 steps

of a successful

change

Overcome obstacles and eliminate passivity

Use creative and efficient solutions

Combine flexibility and determination in action

Develop your ability to take constructive risks

7-9 Guide team

members in the

change process

Develop your abilities to lead change

Cultivate attitudes favorable to a successful outcome

Support and guide employees in the change process

Increase confidence and commitment in team members

faced with change

10-12 Adopt effective

strategies to

successfully

implement change

Distinguish between goals, objectives, strategies and means

Increase your individual leeway inside an organizational

change process

Act effectively according to your level of power

MID TERM

13-14 Manage change

with your staff

Communicate an effective and vibrant vision of change

Avoid the extremes of under and over commitment

15-16 Develop your judgment and refine your perception

Support and rally those who mistrust change because of

negative past experiences

Final Examination


1. Paton, R. A., & McCalman, J. (2008). Change management: A guide to effective

implementation. Sage.

2. Hiatt, J., & Creasey, T. J. (2003). Change Management: the people side of change.

Prosci.

COURSE DESCRIPTION

Training and development in organizations is usually defined as planned activities directed at

enhancing the learning of job-relevant knowledge, skills and attitudes by members or employees

of the organization. Almost invariably, the goal is to improve on-the-job performance so as to

enhance the overall effectiveness of the organization and/or to increase the likelihood that

organizational goals will be reached. This course will familiarize students with the training and

development function. Topics covered in this course will include: training needs assessment, the



Discipline: BBA

Credit hours: 03


Course Name: TRAINING AND DEVELOPMENT

development of Specific training objectives, the planning and delivery of instruction, relevant

learning principles, and the Development and implementation of criteria and procedures for

evaluation of training. Thus the course provides a general framework for examining and revising

existing training programs and for establishing New, viable training programs. In addition,

special training topics will be explored based on students' Interests.

LEARNING OUTCOMES

On completion of this course, students will be able to:

1. Explain and discuss the fundamental concepts, principles and theories of training and

development.

2. Identify the importance of the training and development function to the strategic decisions

of organizations.

3. Develop cost-effective training programs and design effective training sites for

organizations.

4. Evaluate and apply appropriate training methods to different organization contexts.

Weekly Class Plan

WEEK TOPICS

Week 1-2 The Training and Development Process

Week 3-4 Organization Learning

Week 5-6 The Need Analysis Process

Week 7 Training Design

MID TERM

Week 9 Off The-Job Training Methods

Week 10 On The Job Training Methods

Week 11 Technology Based Training Methods

Week 12 Training Implementation and Delivery

Week 13 The Cost And Benefits Of Training

Week 14 Training Evaluation and Training Programs

Week 15 Management Development &Training Trends And Best Practices

WEEK TOPICS


FINAL EXAMINATION

REFERENCE BOOKS

1. Effective Training, By P Nick Blanchard, James W Thacker 3rd

Edition

2. Performance Management Through Training And Development By

Saks.Haccoun.Belcourt, India Edition

COURSE DESCRIPTION

Effective Recruitment and Selection is important as part of a manager‘s role and to the success of

an organization. This course provides learners with an increased understanding of the

recruitment and selection process. It outlines the 6 stages of effective recruitment and provides

learners with information on how to make recruitment and selection processes work for them. On

completion of this course, learners will be able to describe a variety of selection methods,

including their advantages and disadvantages and also understand the impact of legislation on the

recruitment and selection process.

LEARNING OUTCOME

At the end of this course student will;

1. understand why it is important to adopt sound recruitment and selection practices

2. be able to identify the constraints and opportunities presented by legislation in this area and

be prepared to keep up to date with forthcoming changes



Discipline: BBA

Credit hours: 03


Course Name: RECRUITMENT AND SELECTION

3. appreciate the need for rigorous HR planning and job analysis as a starting point for the

whole recruitment and selection process

4. be able to choose appropriate sources of recruitment and methods of selection, depending on

the nature of a vacancy, and be willing to evaluate the outcome of your decisions

5. Be able to identify the factors needed to ensure an effective induction process that meets

organizational and individual needs.

6. be more able to anticipate and plan for the demand for new employees

7. be better placed to find suitable sources of employees in the labour market


WEEK TOPICS

Week 1-3 Introduction and Overview of R&S: Introduction To Course, Human Resource

Management Functions, What is Organizational Entry, Four Phases of Organizational

Entry, Difference between Recruitment and Selection, The Generic process of

Recruitment and Selection, What is Job Description & Job Specification, Importance of

Job Description and Job Specification in Recruitment & Selection, Recruitment and

Selection Specialist role in organizations, MBTI personality type of R&S Specialist.

Week 4-6 Recruitment Administration: Methods of Recruitment, Merits and Demerits of

Various Recruitment Methods, How to prepare newspaper job ads, Electronic

Recruitment, Professional Networking and Recruitment, Recruitment Process

Outsourcing, Recruitment and its options

Week 7 Selection Administration: Selection Devices and Selection Decision Outcomes,

Psychometric Testing (Personality and Motivational, Driver Tests) of Job Candidates,

What is Job Interview all about?, Types of Job Interviews, Preparation areas before

conducting Interviews, Interview Process, Questioning Techniques during Interviews

Evaluating the Candidates, Questions should avoid, Interpreting Body Language of

Interviewees, How to avoid Common Interviewing Mistakes?, How to involve line

mangers in selection process?

MID TERM

Week 9-10 Orientation of New Employees: What is New Employee Orientation?, Areas to be

WEEK TOPICS

Covered in Orientation, Process of Orientation, Role of Orientation, Successful

Orientation Program (Orientation Vs. Integration), Evaluating the Success of an

Orientation Program, Cyberspace Orientation

Week 11-13 R&S Policy, Procedures and Documents: What is Policy? HR Policies? R&S Policy?,

How to write R&S Policy and Procedures?, Documents use in whole Recruitment and

Selection process(Form and Letters), How to design R&S administrative process, Forms

and Letters, Automation in Recruitment Administrative Process.

Week 14-15 Measurements in Recruitment & Selection: Cost per Hire, Time taken to fill a job

vacancy, Staff-turnover Cost by Recruitment Source, Internal Hire Probability

Return on Investment (ROI) calculations of Employer, Branding


FINAL EXAMINATION

REFERENCE BOOKS

1. Heneman, H. G. III, & Judge, T. A. (2003). Staffing Organizations, 4th ed. Boston:

McGraw-Hill Irwin.

2. Kaplan, R. M., &Saccuzzo, D. P. (1989). Psychological testing: Principles, applications,

and issues. Belmont, CA: Wadsworth.

Course description and objectives

This course examines the full range of compensation topics with emphasis on how compensation

systems will likely impact productivity, equity, and the firm's ability to recruit and keep highly

skilled and motivated employees. Topics include: job description, analysis and evaluation



Scheme of Study for BBA

Discipline: BBA

Credit hours: 03


Course Name: Compensation And Benefit Management

systems; equity issues and requirements; design and use of wage and salary surveys;

performance, merit and incentive pay systems; statutory and no- statutory employee benefit

packages and systems; and administration of compensation systems.

LEARNING OUTCOMES

Upon successful completion of this course, the student will:

1. Design and maintain a pay system that is consistent for employees within the organization

(internal consistency).

2. Design a pay structure that will ensure the firm is competitive with other similar firms

(external competitiveness), and conduct a market survey to determine appropriate pay levels.

3. Identify and describe a variety of reward systems used to determine individual pay levels.

4. Identify and describe typical employee benefits components and systems, and describe in

detail those that are legally required.

5. Implement and administer a compensation system according to the firm's policies and the legal

requirements.


1-2 Introduction to Compensation Management

Introduction

Objectives of Compensation

Theories of Wage Determination

Types of Wages

3 Economic Theories and Compensation Management

Introduction

Economic Theories

Economic Theories and Employee Compensation

Trade-offs and Employee Compensation

Valuation of Employee Compensation

4 Employee Benefits

Introduction

Non-monetary Benefits

Tax Obligations on Employee Benefits

Types of Employee Benefits

Statutory Employee Benefits

Deferred Compensation Plans

5 Employee Motivation and Compensation

Introduction

Objectives of Motivation

Theories of Motivation

6-7 Compensation Management and Job Design

Job Design

Strategies and Techniques of Job Design

Components of Job Design

Job Analysis

Job Description

Midterms Examination

WEEK-9 Compensation Management and Job Evaluation

Job Evaluation- Job Evaluation Techniques, Limitations of Job Evaluation

Job Assessment

Alternate Methods of Job Assessment- Work Study, Method Study

10 Performance-related Compensation

Introduction

Compensation Management and PMS

11 Team-based Compensation

Introduction

Team-based Compensation - Employee Evaluation System, Group

Incentive Plans, Gain sharing Plan, Problems in Rewarding Teams

Effective Design of Team-based Compensation

12-13 Executive Compensation

Components of Executive Compensation

Transparency in Executive Compensation

Executive Compensation Theories

14-15 Managing Rewards

Definition and Concepts of Rewards

Differences between Compensation and Rewards

Rewards and Recognition Policy

Ethical Issues in Rewards and Recognition

Final Examination

Recommended/ Reference Books

Compensation Management Book by Dipak Kumar Bhattacharyya, 2009

Compensation Management by Er Soni Shyam Singh

COURSE DESCRIPTION

The course contents are to examine and analyze employee‘s management relation and to create

awareness among the employees about rules, and acts of Industrial Relations.

LEARNING OUTCOME

By the end of this course, students should be able to:

1. Show an understanding of the dynamic nature and various perspectives of the employment

relationship

2. Analyze, synthesize and apply conceptual frameworks to workplace issues

3. Demonstrate knowledge of the interaction between global employment issues and the local

employment relations environment

Mirpur University of Science & Technology (MUST) Must Business School

Scheme of Study for BBA (Hons) 4 years

Credit hours: 03


Course Name: INDUSTRIAL RELATIONS MANAGEMENT

4. Articulate knowledge and critical thinking about HRM and IR issues in a clear professional

manner, orally in a group environment and in formal written form


WEEK TOPICS

Week 1-2 Employees and Industrial Relation

Week 3-4 Significance of Industrial Relation

Week 5 Islamic perspective of industrial relations

Week 6-7 Employee communication in IR

MID TERM

Week 9 Collective bargaining

Week 10 Promotions

Week 11 Industrial grievance

Week 12 Occupational health and safety act

Week 13 Discipline and Employee Rights in IR

Week 14 Wages and Salary Administration procedures, time study, rate setting

Week 15 Industrial Relation Acts and Ordinances in Pakistan


FINAL EXAMINATION

REFERENCE BOOKS

1. Ali, Hamid, (1998) The Enactment of Industrial Relation, Karachi: Labor Law Publisher,

1998

2. Kannan, S. (1996) Industrial and Labour Law Procedure, New Delhi: UK Publishers.

3. Bhargava, V.B. (1996) Industrial & Labour Law, Lucknow: Vinod Law Publications.

4. Armstrong, M, (1994) Strategies for Human Resource Management, New York: Mac

Graw Hill.

COURSE DESCRIPTION

This course will enable students to critically understand the role of human resource development

in enhancing performance within their own institutions and societies. Emphasis is placed on how

HRD can support economic and social advancement by improving public services, and in

building capabilities within individuals, organizations and communities to effectively cope with

change. The subject aims to develop students' critical appreciation of globalization processes,

policy initiatives and development management plans to support skills development and human

capabilities, including development issues associated with eradicating gender inequalities,

fostering human well-being and maintaining sustainable livelihoods.

LEARNING OUTCOME

By the end of the course students will be able to:

1. Explain and demonstrate an understanding of the contribution of HRD in an organization

2. Link among HRP, Recruitment, Placement and HRD

3. Show an ability to decide learning and training needs

4. Develop the skill, education and ability inventory of employee

5. Provide competence in design and delivery of learning.

WEEKLY CLASS PLAN

WEEK TOPICS

Week 1-2 Introduction To Human Resource Development: The Evolution Of Human Resource

Development, The Relationship Between Human Resource, Human Resource

Development Function, Roles And Competencies Of An HRD Professional, Challenges

To Organization To HRD Professionals

Week 3-4 Influences on Employee Behavior: Model Of Employee Behavior, External Influences



Discipline: BBA

Credit hours: 03


Course Name: HUMAN RESOURCE DEVELOPMENT (HRD)

WEEK TOPICS

on Employer Behavior, Motivation: A Fundamental Internal, Other External Factor That

Influence

Week 5 Assessing HRD Needs: Strategic/Organizational Analysis, Task Analysis, Personal

Analysis, Prioritizing HRD Needs

Week 6 Designing Effective HRD Programs: Defining the Objective of the HRD Intervention,

Selecting the Trainer, Preparing a Lesson Plan, Selecting Training Methods And Media

, Preparing Training Materials, Scheduling the HRD Program

Week 7 Evaluating HRD Program : The Purpose of HRD Evolution, Models and Frameworks

of Evolution, Data Collection for HRD Evolution, Research Design, Ethical Issue

Concerning Program

MID TERM

Week 9 Skills and Technical Training : Basic Workplace Competencies, Basic Skills /

Literacy Program, Technical Training, Interpersonal Skills Training, Role of Labor

Union in Skills and Technical, Professional Development and Education

Week 10 Coaching and Performance Management: The Need for Coaching, Definition for

Coaching, Coaching to improve Poor Performance

Week 11 Employee Counseling and Wellness Services: An Overview of Employee Counseling

Program, Employee Assistance Program, Stress Management Intervention, Employee

Wellness and Health Promotion Programs, Issues in Employee Counseling

Week 12 Career Management and Development: Defining Carrere Concepts, Stage of Life and

Career Development, Models of Career Development

Week 13-14 Management Development: Describing the Managers Job: Management Roles and

Competencies, Making Management Development Strategic

Week 15 HRD and Diversity: Diversity Training And Beyond :Organizational Culture,

Adapting to Demographic Changes, Crosse – Cultural Education and Training

Programs, Human Resource Programs


FINAL EXAMINATION

REFERENCE BOOKS

1. William B. Werther & Keith Davis ―Human Resource & Personnel‖McGraw Hill.

2. Bernardin & Russell, McGraw Hill. (Latest Edition)

3. Fred Luthans. Organizational Behavior McGraw Hill, (Latest Edition)

4. Organizational Behavior, Robert Kreitner & Angelokinicki, Latest Edition, IR

COURSE DESCRIPTION

This course provides the manager's perspective in the fields of international payments,

international trade, and analyzing investments. Emphasis is given to the materials and concepts

that illuminate the strategies, structure, practices, and effects of multinational enterprises. The

topics to be covered are: The Nature of International Business Management; Marketing to

Customers with Diverse Cultural Backgrounds; Operations in Diverse Political and Legal

Environments; Finance in the International Marketplace; Human Resources and Employees of

Diverse Cultural Backgrounds; and Strategy and Structure of International or Global Enterprises.

LEARNING OUTCOMES

1. Discuss the nature and dimensions of international business.

2. Explain international trade theory.

3. Explain the international financial system.

4. Discuss the character of multinational business.




Discipline: BBA

Credit hours: 03


Course Name: International Business

1&2 FUNDAMENTALS OF GLOBALIZATION

Discuss the emerging global economy, Discuss the changing demographics of the

global economy, Discuss the magnitude and growth of world trade, Explain the

globalization debate, Discuss Managing in the global marketplace

3, 4&5 COUNTRY DIFFERENCES

Explain national differences in political economy. Describe the different political,

economic, legal systems, Discuss national security, protectionism, domestic

employment, economic, development, and balance of trade equilibrium as an

influence on trade, regulation, Discuss the determinants of economic development,

Discuss contemporary issues of international trade, Describe various states in

transition ,Discuss the implications for business, Describe differences in culture,

including social structure, religion, language, and education.

6, 7& 8 INTERNATIONAL TRADE AND INVESTMENT

Explain mercantilism, absolute and comparative advantage, Explain the Heckscher-

Ohlin Theory, Explain the product life cycle theory, Explain the new trade theory,

Discuss balance of payments, Explain the global trading system, Describe the

instruments of trade policy, Describe the development of the global trading system,

Discuss foreign direct investment in the world economy, Discuss regional

economic integration, Describe the levels of economic integration, Discuss the

advantages and disadvantages of regional integration

MID TERM

9, 10,

11,&12

THE GLOBAL MONEY SYSTEM

Describe the functions and nature of the foreign exchange market, Discuss the

factors that determine the exchange rates, Describe the gold standard and the

Bretton Woods system, Discuss the collapse of the fixed exchange, Discuss the

floating exchange rate system

13, 14,

15& 16

COMPETING IN A GLOBAL MARKET PLACE

Discuss market strategy and the firm, Discuss the strategic choices and alliances in

the global market, Describe the modes to enter foreign markets, Discuss selecting

an entry mode, Describe the potential gains and losses of exporting, Describe

product development in the global market, Discuss distribution, communication and

pricing strategies, Discuss global operations management, Describe manufacturing

and materials management, Discuss factors that determine where to manufacture,

Explore the advantages of making or buying the product, Describe the ethnocentric,

polycentric, and geocentric approach to resource management, Describe the

expatriate problem, Discuss the training and management development, Consider

compensation and performance appraisal issues.

Final Examination


1. International Management: Culture Strategy & Behavior Edition:7th

Author:Hodgetts,

Luthans, Doh Publisher: McGraw Hill

COURSE DESCRIPTION

This course views managing human resources as a strategic organization asset that supports

competitive advantage and major strategic objectives. It positions HRM as an integral partner in

a firm's strategic planning and implementation, in terms of external environmental and internal

exigencies. It focuses on HR planning and strategies and their applications in HR programs and

processes. Students also learn how to develop alignment among vision, strategy and values in the

development of a paradigm based upon competencies required for enhancing the business results

of a company or government agency.

LEARNING OUTCOMES

Exit Competencies:

1. Create a plan to convince executives to invest significantly in human assets.

2. Identify and define the processes of strategic management.

3. Assess how strategic HRM impacts the business results of a company or government



Credit hours: 03


Course Name: Strategic Human Resource Management

agency.

4. Discuss the relationship between human resource planning and HRM strategy.

5. Develop an approach to designing work systems based upon efficiency and strategic

choice.

6. Design a training program to ensure managers who are trained will make the correct

choices.

WEEK TOPICS

Week 1-3 Strategic Human Resource Management

Introduction to Strategic Human Resource Management.

Functions of Human Resource Management- Staffing, Training and Development,

Motivation, Maintenance.

Objectives of Strategic Human Resource Management. How technology affects HRM

practices. Workforce diversity, The labor supply, continuous improvement programs,

employee involvement.

Week 4 Social Responsibility and Human Resource Management

Workforce demographic changes and diversity

Ethical behavior

Week 5 Strategic Management

Models of strategy

The process of strategic Management- Mission statement, Analysis of

Environment, Organization self-assessment, Establishing goals and objectives,

setting strategy.

Corporate strategies

Week 6 The Evolving/Strategic Role of Human Resource Management

Strategic HR Versus Traditional HR

Barriers to strategic HR

Outsourcing and Revamping HR

Week 7 Human Resource Planning

Objectives of Human Resource Planning

WEEK TOPICS

Types of Planning

Mentoring

MID TERM

Week 9-10 Implementation of Strategic Human Resource Management

Staffing- Recruiting

Temporary Versus Permanent Employees

When and how Extensively to recruit

Methods of recruiting

Selection

Interviewing

Testing

Week 11-12 Training and Development

Benefits of Training and Development

Planning and strategizing training

Organizational Development

Integrating training with performance management systems and Compensation

Week 13 Performance Management and Feedback

Use of system

What to evaluate

How to evaluate

Measures of evaluation

Week 14 Compensation

Equity- Internal equity, external equity, individual equity

Legal issues in compensation

Executive compensation

Week 15 Employee separation and Retention Management

Reduction in force

Turnover

Retirement

WEEK TOPICS


FINAL EXAMINATION

Recommended Books:

Strategic Human Resource Management - 3.Edition – 2014 Jeffrey A. Mello

Greer, C. R. (2001). Strategic human resource management.

DeCenzo, D. A., Robbins, S. P., & Verhulst, S. L. (2016). Fundamentals of Human

Resource Management, Binder Ready Version. John Wiley & Sons.

Scheme of Study for BBA-Bachelors of Business Administration

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