SCHEME AND SYLLABUS For BBA (INDUSTRY INTEGRATED) …

SCHEME AND SYLLABUS

For

BBA (INDUSTRY INTEGRATED) COURSE

(Specialization: Financial Services and Banking)

(w.e.f Session 2017-2018)

DEPARTMENT OF MANAGEMENT STUDIES

YMCA UNIVERSITY OF SCIENCE AND TECHNOLOGY

FARIDABAD

PROGRAM OUTCOMES

After completion of the program, students will be able to:

PO1 Develop sound theoretical knowledge of managerial concepts and apply it in current business

environment.

PO2 Develop capabilities and skills to take up managerial roles across diverse industries.

PO3 Enhance their ability to face global challenges by understanding organizational, economic

and socio-cultural diversity.

PO4 Develop creative and innovative thinking to solve complex business problems.

PO5 Analyze contemporary social problems, explore the opportunities for social entrepreneurship,

design business solutions and demonstrate ethical standards in organizational decision

making.

Program Educational Objectives

PEO1 Provide students with a sound theoretical base and exposure to current business challenges

PEO2 Prepare students with capabilities and skills in areas of business to take up roles in business

administration for management position across diverse industries.

PEO3 Enhance the ability of students to meet global challenges through sensitivity towards

organizational, economic and cultural diversity.

PEO4 To encourage creativity and innovative thinking leading to unique solution for complex

business problems.

PEO5 Student will be able to identify the contemporary social problems, explore the opportunities

for social entrepreneurship, design business solutions and demonstrate ethical standards in

organizational decision making.

Program Specific Outcomes of the BBA FSB Program

PSO1 Enable students to acquire in-depth knowledge on key sectors of financial activities such as

corporate financial management, banking, insurance, and capital market and investment,

inculcate enquiring attitude and develop research skills for innovation.

PSO2 Adoption to ever-changing business environment through research, seminar and practicum,

and inculcate positive attitude and ethical values among students to develop them as

responsible finance professionals and good citizens.

PSO3 Enable students to solve financial services and banking problems.

PSO4 Ability to conceptualize a complex issue into a coherent written statement and oral

presentation and to communicate effectively on complex activities with technical community.

Providing an opportunity for the students to gain practical exposure towards the workplace

and make them industry ready.

PSO5 Promotes entrepreneurship by providing understanding of the fundamentals of creating and

managing innovation, new business development, and high-growth potential financial

services and banking entities.

PSO6 Ability to demonstrate technical competence in domestic and global arena of business

through the study of major disciplines within the fields of Finance and Banking sector with

more emphasis on practical aspects related to business.

YMCA University of Science and Technology,

Faridabad

BBA-II FSB Scheme of Studies / Examination

Semester – 1

*No credits just to qualify. Total marks will not be added.

Mandatory Audit Course (MAC) (Mandatory to Qualify but no credits will be given)

Sr. No. Code Name of the Subject No. of Contact Hours

1 BBA/II/106 A Moral Values 2 2 BBA/II/106 B Psychology for Everyday Life 2 3 BBA/II/106 C Health Psychology 2

Subject Code

Subject Hours

Credits

Marks CBCS Code

L

T

P

S

TOTAL Intern

al

Practical

External

BBA/II/

101

Foundations

of

Management

4

-

4

4

25

75

DCC

BBA/II/

102 Business

Economi

cs

4

-

4

4 25 75

DCC

BBA/II/ 103

Financial

Accounti

ng

4

-

4

4 25 75

DCC

BBA/II/

104 Computers

and

Information

Systems

3

2

5

4

25 75 DCC/S

EC

BBA/II/

105 Research

Methodolo

gy

4

-

4

4

25

75

DCC

BBA/II/ 106 A- C

Mandatory

Audit

Course

2

-

-

2

0

25*

75*

MAC*

Tot

al

21

2

23

20 100

25 375

MOOC Subject (List is provided by the Swayam Portal of UGC)

Pape

r

Cod

e

Course Course Requirements (Hrs)

Credits Universi

ty

Exams

Internal Assessments

Total Course Type

MOOC* 4 4

Note: Any one subject from the list of MOOC subject is to be qualified during the Semester-

1 to Semester-V through Swayam Portal of UGC. For this subject, the Institute or the

Department concerned will appoint a coordinator to track the activities of the student and will

ensure that all students of the programme have qualified the MOOC subject in the specified

time period.

Nomenclature of CBCS Code

S. No. Abbreviati

on

Description

1 DCC Discipline Core Course

2 SEC Skill Enhancement Course

4 MAC Mandatory Audit Course

5 OEC Open Elective Course

YMCA University of Science and Technology,

Faridabad

BBA-IIFSB Scheme of Studies / Examination

Semester – 2

Subject Code

Subject

Hours

Credits Marks

CBCS Code L T P

S Tota

l

Intern

al

Practica l

Externa l

BBA/II/201

Marketing Management

4

4 4 25

75 DCC

BBA/II/202 Human Resource Management

4

4 4 25 75 DCC

BBA/II/203 Business

Statistics 5

5 5 25

75 DCC

BBA/II/204 Internet and

Intranet 3

2

5 5

25 75

DCC/SEC

BBA/II/205 Financial

Managem

ent

4

4 4 25

75 DCC

BBA/II/206 Business Communication

4

4 4 25

75 DCC

Total

2

4

2

26 26 125

25 450

.

YMCA University of Science and Technology,Faridabad


Semester – 3

Subje

ct

Code

Subject

Hour

s

Credits

Mark

s

CBCS

Code

L

T

P S

Tota

l

Intern

al

Practic

al

Extern

al

BBA/II/301

Indian

Business

Environment

3

-

-

3

3

25

75

DCC

BBA/II/302 Operations

Managem

ent

3

-

-

3

3

25

75

DCC

BBA/II/303 System Analysis

and Design

3

-

2

5

4

-

25

75 DC

C/

SE

C

BBA/II/304

Consumer

Behavior

3

-

-

3

3

25

75

DCC

BBA/II/305

Project

Management

3

-

-

3

3

25

75

DCC

BBA/II/306 Training Report 1 8 - -

8 8 25 75

SEC

Total 23 - 2 25 24 125 100 375

Each students will attend the Institute/College and in a designated industrial organization to

receive industrial training at the job level as under:-

3rd to 6th semester: Teaching days at the Institute/College = 3 days per week and

Industrial days = 3 days per week

YMCA University of Science and Technology, Faridabad


Semester – 4

Subje

ct

Code

Subject

Hour

s

Credits

Mark

s

CBC

S

Code

L

T

P

S

Tota

l

Intern

al

Practic

al

Extern

al

BBA/II/401

Organizational

Behavior

3

-

-

3

3

25

75

DC

C

BBA/II/402 Management and

Cost Accounting

3

-

-

3

3

25

75

DC

C

BBA/II/403

Quantitative

Techniques

3

1

-

4

4

25

75

DC

C

BCA/II/404

DBMS and RDBMS

3

-

2

5

4

-

25 75 DC

C/

SE

C

BBA/II/405 Human Rights

and Values

3

-

-

3

3

25

75

DCC

BBA/II/406 Investment Banking 3 - -

3 3 25

75 DEC

BBA/II/407 Training Report 2 8

8 8 25 75 -

SEC

Total 26 1 2 29 28 150 100 450


BBA-II FSB Scheme of Studies / Examination

Semester – 5

Subje

ct

Code

Subject

Hour

s

Credits

Mark

s

CBC

S

Code

L

T

P

S

Tota

l

Intern

al

Practic

al

Extern

al

BBA/II/501 Advertising and

Sales

Management

3

-

-

3

3

25

75

DC

C

BBA/II/502 Business Policy and

Strategic

Management

3 - -

3 3 25

75 DC

C

BBA/II/503

MIS and E-Business

3

-

2

5

4

-

25

75 DC

C/

SE

C

BBA/II/504

Cyber Security

3

-

-

3

3

25

75

DC

C

BBA/II/505 Financial Markets and

Environment 3 - -

3 3 25

75 DE

C

BBA/II/506 Training Report 3 8 8 8 25 75 - SEC

BBA/II/507

A-E

Open Elective Course

3 - - 3 3 25 75 OE

C

Total 26 2 28 27 150 100 450

List of Open Elective Courses

Sr. No.

Subject Code Name of the Subject No. of Contact Hours

Credits

1 BBA/II/507 A Disaster Management 3 3

2 BBA/II/507 B Supply Chain and Logistics 3 3

Management

3 BBA/II/507 C Internet marketing 3 3

4 BBA/II/507 D Event management 3 3

5 BBA/II/507 E Retail management 3 3


BBA Scheme of Studies / Examination

Semester – 6

Subje

ct

Code

Subject

Hour

s

Credits

Mark

s

CBCS Code

L

T

P

S

Tota

l

Intern

al

Practic

al

Extern

al

BBA/II/601

Entrepreneurs

hip

Development

3

-

-

3

3

25

75

DCC

BBA/II/602 International

Business

3 - -

3 3 25

75 DCC

BBA/II/603

Mercantile Law

3

-

-

3

3

25

75

DCC

BCA/II/604

Service Marketing

3

-

-

3

3

25

75

DCC

BBA/II/605 Management of

Financial Services

3

-

-

3

3

25

75

DCC

BBA/II/606 Environmental Studies

4 - - 4 4 25 75 DCC

BBA/II/607 Training Report 4 8 - - 8 8 25 75 - SEC

Total 27

27 27 175 75 450

FOUNDATIONS OF MANAGEMENT

Paper Code: BBA/II/101

Course Outcomes:

After the successful completion of the course, students will be able to

1: Understand the functions and responsibilities of the manager.

2: Know about the tools and techniques for the enhancement of the performance on the

managerial profile.

3: Understanding the organizational environment.

4: Integrate management principles into management practices.

UNIT-1

Concept and Nature of Management: Concept and Definitions, Features of Management,

Management as Science, Art and Profession, Levels of Management, Scope of Management,

Nature of Management Process, Classification of Managerial Functions, Evolution of

Management thought Approaches to Management (Classical, Behavioral, and Quantitative

Contingency), Contribution of Leading Thinkers, and Recent Trends in Management

Thoughts.

UNIT-2

Planning and Decision Making: Nature, Process and Types of Planning, Management by

Objectives (MBO), Decision Making, Forecasting.

UNIT-3

Organizing: Nature and Principles of Organizing, Departmentation, Span of Management,

Authority and Responsibility, Delegation and Decentralization, Forms of Organization

Structure Line and Staff Authority Relationships.

UNIT-4

Directing: Nature and Scope of Directing, Motivation and Morale, Communication,

Leadership, Coordination: Controlling: Nature and Process of Controlling, Techniques of

Control.

Text Books:

1. Management Theory and Practice C.B. Gupta (CBG) Sultan Chand and Sons

2. Management Process and Organizational Behavior, R.K. Singla, V.K Publications

Suggested Readings:

1. Chandra Bose/Principles of Management and Administration, Prentice Hall of India

2. Management Stoner, Freeman and Gilbert Prentice Hall of India Pvt Ltd.

3. Satya Raju/Management - Text and Cases, Prentice Hall of India

4. Essential of Management Koontz and Wrihrich Tata McGraw-Hill Publishing Co. Ltd.

BUSINESS ECONOMICS


Course Outcomes:

After the successful completion of the course, students will be able to

1. Understand the concepts of cost, nature of production and its relationship to Business

operations.

2. Apply marginal analysis to the “firm” under different market conditions.

3. Analyze the causes and consequences of different market conditions.

4. Integrate the concept of price and output decisions of firms under various market structure.

UNIT - 1

Nature of managerial economics; significance in managerial decision making, role and

responsibility of managerial economist in a business enterprise; objectives of a firm (profit

maximization, managerial theories, Baumol’s Sales Maximization Theory); basic concepts –

short and long run, firm and industry, classification of goods and markets, opportunity cost,

risk and uncertainty and profit; nature of marginal analysis

UNIT - 2

Consumer Behavior: Utility approach; law of diminishing marginal utility and law of equi-

marginal utility; indifference curve approach, law of Demand; Elasticity of Demand and its

measurement, Methods of Demand forecasting.

UNIT - 3

Production Function; Break Even Analysis and profit forecasting in short run, law of

variable proportion; concept of cost and revenue, short run cost curves; concept of total,

average and marginal revenue; relationship between average revenue, marginal revenue and

elasticity of demand.

UNIT - 4

Price determination under perfect competition, oligopoly, Monopoly and Monopolistic

competition; Price discrimination

Text Books:

1. Geetika, Gosh & Choudhary, Tata McGraw Hill Education

2. T.R. Jain & O.P. Khanna, Micro Economics, Global Publications

Suggested Readings:

1. D. Salvatore, Managerial Economics in a Global Economy. McGraw Hill, N.Y.

2. J. Hirshleifer, Price Theory and Applications, Prentice Hall of India, New Delhi.

3. E.F. Brigham and J.L. PAPPAS, Managerial Economics, Dryden Press, Illinois.

4. J. Dean, Managerial Economics, Prentice Hall of India, New Delhi.

FINANCIAL ACCOUNTING

Course Code: - BBA/II/103

Course Outcomes:

After the successful completion of the course, students will be able to :

1. Describe the conceptual framework of accounting.

2. Understand the accounting concepts, principles, identify events that need to be recorded in the

accounting records.

3. Understand and reconcile cash books and Pass book statements.

4. Prepare accounting adjustments, construct financial statements and close the books for

accounting period.

UNIT-1

Meaning, nature and need for Accounting, Scope and Usefulness of Financial Accounting,

Branches of Accounting, External and Internal end users of accounting information,

Accounting

Concept and Conventions, Accounting Equation, Accounting Standards in India (Only brief

Introduction)

UNIT-2

Basic Accounting Procedures: Journalizing transactions: Rules of Debit and Credit,

classification of accounts, steps of journalizing; Leader: Concept, Posting and balancing the

ledger. Trial Balance: Definition, objects and preparation of trial balance; Financial

statements: meaning, types, Trading A/C, Profit and Loss A/C, Balance Sheet – need and

importance (Practical Problems with Adjustments)

UNIT-3

Depreciation: Nature, causes, basic factors and methods of depreciation (straight line and

written down value method); Reserves and Provisions: Meaning, Types of Provisions,

capital Reserve and General Reserve, Secret reserve; Bank Reconciliation Statement.

UNIT-4

Joint Venture Accounts: Concept and Accounting Treatment (simple problems),

Rectification of errors; types of errors and their rectification

Text Books:

1. R.L. Gupta – Advanced – Sultan Chand and Sons

2. Khan and Jain, Financial Accounting

Suggested Reading:

1. Narayanswamy, Financial Accounting – A managerial perspective, Prentice Hall Of India

2. Juneja, Chawla and Saksena – Double Entry Book Keeping – Kalyani Publications

3. Maheshwari and Maheshwari – An Introduction To Accountancy 5th – Vikas Publishing

House

4. Bhattacharya/financial Accounting for business Managers, Prentice Hall of India

5. S.N. Maheshwari – Principals of management accounting – XI Edition – Sultan Chand

and Sons

COMPUTERS AND INFORMATION SYSTEMS


Course Outcomes:

After the successful completion of the course, students will be able to:

1. Handle a computer system for day to day use and enumerate different types of input/

output devices and types of memory.

2. Learned to perform basic arithmetic operations using different number systems including

binary arithmetic.

3. Have knowledge about LAN, WAN and MAN and various connecting devices.

4. Preparation of documents / spreadsheets for various existing Information Systems.

UNIT-1

Introduction to Computers: Definition, Characteristics and Capabilities of Computers,

Overview of A Computers Systems, Hardware- CPU, Memory (Primary and Secondary),

I/P (Keyboard, BCR, OMR, MICR, Smart Cards, Light Pen, Touch Screen, Mouse,

Digitizer) and O/P Devices ( Impact and Non- Impact Printers, Plotters, Monitors),

Software- System and Application S/W, Types of Computers ( Analog, Digital and Hybrid

Computers).

UNIT-2

Number System: Non-Positional No. System, Positional No. System, No. System conversion

(Decimal to any base, Any base to decimal, Any base other than Decimal to base other than

decimal), Fractional Nos., Binary Arithmetic (Addition, Subtraction, Multiplication and

Division); Computer Languages: Machine Language, Assembly Language, High Level

Language, Compilers and Interpreter, Characteristics of a good language

UNIT-3

Data Communication and Computers networks: Basic elements of Communication systems,

Transmission modes-simplex, Half Duplex, Full Duplex), data Transmission speed (Narrow

band, Voice Band, Broad band), Transmission Media (wire Pairs, Co-Axial cable,

Microwave System, Communication Satellite, optical Fibres), Digital and Analog

Transmission (Aptitude Modulation, Frequency Modulation and Phase Modulation),

Communication Processors (Multiplexers, Concentrators, Front End Processors),

Asynchronous and Synchronous Transmission, Switching techniques (circuit Switching,

Message Switching, Packet switching). Networking topologies (Star, Ring, completely

connected, hybrid, Multipoint Network), LAN and WAN

UNIT-4

Computers in Management: Introduction to information System, Transaction Processing and

Information, Reporting System, Managerial Decision Making, Office Automation, decision

Support System, Expert System, computer and Information System In Business, Computer

Application In Business And Project Management, Computer In Personnel And

Administration, Accounting Information System, Computer Application In Material

Management, Computer Application In Production Planning And Control, Computer

Application In Purchasing, Computer Application In Credit And Collection, Computer

Application In Warehousing, Marketing Information System, Manufacturing Information

System , Manufacturing Information System, Application Of The Future Multimedia,

Computer Application In Science and Technology.

Lab Work:

Commands of MS-DOS, MS-Office (MS-Word, MS Excel, MS-Power Point).

Text Books:

1. Fundamentals of Computers- V.Rajaraman, Prentice Hall of India

2. Fundamentals of Computers- P.K. Sinha

Suggested Reading:

1. Computer Today- Suresh K. Basabdra

2. Essential of IT- Deepak Barihoke

RESEARCH METHODOLOGY


Course Outcomes:


1. Apply the basic concepts of research, such as variables, Operationalisation, sampling,

reliability, and validity.

2. Identify and explain the difference between quantitative, qualitative, and mixed methods

research.

3. Distinguish a purpose statement, a research question or hypothesis .

4. Analyze the appropriate method and variables needed for the given research problem & to

construct a coherent research proposal .

Unit-1

Meaning and nature of research; Significance of research in business decision-making.

Identification and formulation of research problem, setting objectives and formulation of

hypotheses.

Unit-2

Research Design and Data Collection: Research Designs - exploratory, descriptive,

diagnostic and experimental; Data Collection; Universe, Survey Population, Sampling and

sampling designs. Data Collection Tools - Schedule, questionnaire, interview and

observation.

Unit-3

Scaling techniques: need for scaling, problems of scaling, types of scales (nominal, ordinal,

interval, ration), differences in rating and ranking scales, reliability and validity of scales,

scale construction techniques - arbitrary approach, consensus scale approach (Thurston),

item analysis approach (Likert) and cumulative scales (Gutman's scalogram).

Unit-4

Interpretation and report writing: meaning of interpretation, techniques and precautions in

interpretation and generalization; Report writing - purpose, steps and format of research

report and final presentation of the research report.

Text Books:

1. Zikmud, Business Research Methods, Cenage Publications

2. C.R Kothari, Research Methodology, New Age International Publications

3. Shashi K. Gupta, Research Methodology, Kalyani Publishers

Suggested Reading:

1. Shekharan Uma, Business Research Methods, John Wiley Publications

2. Copper, Business Research Methods, Tata McGraw Hill

MARKETING MANAGEMENT


Course outcomes:

After the completion of the course, the students will be able to:

1. To understand the basics of marketing, selling, marketing mix and its core concepts.

2. To understand the intricacies of the marketing environment and marketing information systems for

effective marketing planning and strategies.

3. Develop necessary skills for effective market segmentation, targeting and positioning.

4. Will be able to learn and develop various components of product mix, product life cycle and

comprehend the new product development process.

UNIT-1

Introduction to Marketing: Definition, Difference in Selling/Marketing; Core Marketing

Concepts: - Production, Selling, Marketing, Social Concept; Marketing Environment;

Marketing Process, Functions of Marketing.

Marketing Environment: The changing marketing environment, analysing needs and trends

in macro environment and micro environment.

UNIT-2

Market Segmentation: bases for market segmentation of consumer goods, industrial goods

and services; Market targeting and positioning strategies. Marketing Mix: its significance in

the competitive environment; Product and Product Line; Product Mix; Product Life Cycle:

managing the product in Product Life Cycle.

UNIT-3

New Product Development: new product and its development; Branding; Product

Positioning; Product Launching Strategies; Pricing Decision and Strategies. Identifying

Marketing Segment and Selecting Target Markets. Packaging: purpose, types and new

trends in packaging. Channels types and functions; Evaluating Channel Alternatives;

Developing Channel Members; Channel Dynamics; Retailing, Wholesaling and Market

Logistics; Web Marketing; Sales Force Decisions.

UNIT-4

Sales Promotion: Advertising and Sales Promotion, Public Relations, Personnel Selling;

Market Research: process, forecasting and demand measurement. Market evaluation and

controls: types, processes, obstacles to marketing control; Marketing Audit; Marketing

Ethics.

Text Books:

1. Kotler Philip, Marketing Management: Analysis, Planning, Implementation and

Control, Prentice Hall of India Pvt. Ltd. New Delhi.

2. S.A. Sher, Marketing Management, Himalaya Publishing House

Suggested Reading:

1. Kotler Philip and Armstrong, Gary, Principles of Marketing; Prentice Hall of India Pvt.

Ltd., New Delhi.

2. Saxena, Rajan, Marketing Management; Tata McGraw Hill Publishing Co. Ltd. New

Delhi.

3. Dhunna, Mukesh, Marketing Management – Text and Cases, Wisdom Publications, New

Delhi

4. Stanton, William, Fundamentals of Marketing; McGraw Hill International Editions.

5. Wilson, Richrad and Gilligan Colin, Strategic Marketing Management-Planning,

Implementation and Control; Viva Books Pvt. Ltd. New Delhi. .

HUMAN RESOURCE MANAGEMENT


Course outcomes:


1. To understand the basics of Human Resource Management and develop skillset of HR

functions.

2. To understand various functions of HRM that facilitate employee hiring viz. human resource

planning, job analysis recruitment and selection.

3. Understand the role of training, development, and career planning and performance appraisal

functions in human resource development.

4. Learn how to make compensation structure, manage wages and salary, finalizing incentives

and fringe benefits.

UNIT-1

Foundation of HRM, Concept of HRM and HRD; Role of HR Practitioner; Managing The

HR Function; Contribution of HR Function to Organizational Success; Evaluating HR

Functions

UNIT-2

HR Policies; Job, Role and Competence Analysis; Human Resource Planning; Recruitment

and Selection; Induction, Redundancy, Outplacement and Dismissal; Maintenance and

Welfare Activities: - Employee Health and Safety, Fatigue and Welfare Activities.

UNIT-3

Human Resource Development; Learning and Development; Personal Development

Planning; Training; Management Development; Career Management; HR Approaches to

Improving Competencies.

UNIT-4

Employee Compensation- Aims, Components, Factor Influencing Employee Compensation;

Internal Equity, External Equity and Individual Worth; Pay Structure; Incentive Payments;

Employee Benefits and Services; Performance Appraisal; 360 Degree Feedback, Balance

Score Card.

Text Books:

1. C.B Gupta, Human Resource Management, Sultan Chand and Sons

2. Rao, V.S.P. Managing People, Excel Publishers Pvt. Ltd., 2000

Suggested Reading:

1. Aswathappa, Human Resource and Personal Management, Tata McGraw Hill, New Delhi,

1999

2. Pattanayak/ Human Resource Management, Prentice Hall of India

3. Desler/ Human Resource Management, 7th Ed Prentice Hall of India,

4. Armstrong, Michael, A Handbook of Human Resource Management, Prentice, Kurgan

Page, 1999

5. Casio, .F., Managing Human Resources, McGraw Hill, Inc., 1946

6. Fisher, Schoen Feldt and Shaw, Human Recourse Management, Houghton Mifflin, 1996

7. Ivancevich, Hohn, M., Human Recourse Management, Irwin/McGraw Hill 1996.

8. Monappa, Arun, Managing Human Resources, Macmillan India Ltd. New Delhi, 1997

9. Worthier, William And Davis, Keith, Human Resource And Personal Management,

McGraw Hill, NY 1993

BUSINESS STATISTICS


Course outcomes:


1. To learn the basic concepts like statistics and calculation of arithmetic mean, median and

mode and partition values.

2. To understand the calculation of moments, skewness and kurtosis and determining whether

the given distribution is normal or not.

3. To get acquainted with prerequisite knowledge required to understand the Probability and

applications of probability theory.

4. To understand the calculation of correlation regression analysis and their applications.

UNIT– 1

Introduction to statistics: Definition; functions of statistics; Advantages, misuses and

limitations of Statistics; Measures of Central Tendency – Arithmetic Mean, Median, Mode,

Geometric Mean and Harmonic Mean; Measures of Dispersion: - Range, Quartile deviation,

mean deviation and standard deviation, Skewness, Kurtosis.

UNIT – II

Correlation and Regression: Simple Correlation and regression between two variables

(grouped and ungrouped data); Rank Correlation; Karl Pearson’s Coefficient of correlation;

Regression: - Concept, regression lines, Difference between Correlation and regression.

Association of attributes (upto three attributes).

UNIT - 3

Index Numbers and time Series Analysis: Meaning, uses and types of index numbers;

Problems in constructing Index Numbers and components; Time series analysis: - meaning

and significance, concept and components of time series, trend measurement, moving

average methods, least Square method (fitting Straight line only).

UNIT – IV

Probability and Sampling: Probability theory – concept and approaches; Probability rules

– addition and multiplication theorem, Binomial, Poisson and Normal Distribution and their

applications. Sampling – Purpose and Methods of Sampling, Merits and limitations of

Sampling;

Text Books:

1. S.P. Gupta, Statistical Methods, Sultan Chand and Co. New Delhi.

2. T.R Jain, Business Statistics, V.K Publications

Suggested Reading:

1. Sharma, Shenoy and Srivastava, Quantitative Analysis for Managerial Decision Making,

TMH.

2. S.C. Gupta and M.P. Gupta, Statistics.

INTERNET and INTRANET


Course outcomes:

After the completion of the course, the students will be able to

1. Understand the basic of computer network technology.

2. Learn different types of network topologies and protocols.

3. Knowledge of basic protocols of computer networks, and how they can be used to assist in

network design and implementation.

4. Understand the usage of internet, digital signals, bandwidth and email.

UNIT - 1

Introduction to Networking: Overview of Internet works, Internet and Extranets,

Client server networks, Inter- organizational Networks. Overview of Internet,

Architecture and Functioning of Internet, Basic services over Internet - WWW, FTP,

Telnet, Gopher, IP addresses, URL, Domain names, Web Browsers, Internet Protocols,

Search engines, e-mail, Web browsing, searching, downloading and uploading from

Internet. Applications of Information Technology.

UNIT - 2

Internet – Concepts, Business use of internet, ISP, Setting windows environment for

dial up networks, dialing of networking, search engine concept, Audio on Internet.

Electronic Communication, Tools – Email, Internet Phone and Fax, web Publishing, E –

Commerce, Interactive Marketing, Web designing tools and techniques; web designing

using HTML.

UNIT - 3

Intranet – Introduction, concepts, applications of Intranet, Business value of Intranets,

Office automation system. Intra business applications: Online sales force automation,

online customer service and support, virtual organization, logistics management,

distribution and payment channel, corporate digital library network centric computing,

EDI implementation and standards, software, network carrier and mode of information

transmission, business applications. Extranet: the role of Extranets and typical

examples.

UNIT - 4

Enterprise Collaboration System: teams, workgroups and collaborations, groupware

for enterprise collaboration. Management Information System (MIS), Decision Support

System (DSS).

Lab Work:

HTML: Recognize HTML Document, build a simple HTML document, covert

the word documents to HTML, convert all types of files to HTML, Create

home page, add character effects, Management of documents spacing, Insert

Math functions and tables, establishing links, adding multimedia documents

Suggested Reading:

1. James A. O’Brien Management Information System.

2. HTML – A Black Book

3. Mukesh Dhunna and J B Dixit, Information Technology in Business Management, Laxmi Publications, New Delhi.

FINANCIAL MANAGEMENT


Course outcomes:


1. Understand how financial data can be deployed for decision making by applying financial

theory to problems faced by business enterprises.

2. Learn foundational finance theories and to analyze a forecast using relevant data and to

conduct preliminary measurement of leverage analysis.

3. Application of time value of money techniques to various pricing and budgeting problems.

4. Understand the value creation through capital structure its decisions, dividend policy and

applications of leverages in financing

UNIT-1

Nature of Financial Management: Introduction, Finance Functions, Goals of Financial

Management, Risk and Return Trade Off, Organization of Finance Functions, Time

Value of Money. Reasons for Time Value of Money; Future Value of Single Amount;

Future Value of An Annuity, Present Value of a Single Amount; Present Value of an

Annuity; Multi Period Compounding.

UNIT-2

Basics of Capital Budgeting: Nature of Investment Decisions; Importance of

Investment Decisions; Investment Criteria; Capital Budgeting Techniques – NPV, IRR,

Payback and Accounting Rate of Return

Cost of Capital: Meaning and Significance of the Cost Capital; the concept of explicit

cost and opportunity cost; Component Cost of Capital: - Debt, Equity, Preference

Capital, and Retained Earnings; Weighted Average Cost of Capital and marginal cost of

capital.

UNIT– 3

Capital Structure: Meaning of Capital Structure; Factors Influencing Capital Structure;

Theories of Capital Structure: - NI, NOI, Traditional Approaches, Leverages - Meaning

and Types - Financial Leverages; EBIT – EPS Analysis Concept of Combined Leverage

UNIT - 4

Working Capital Management: Concepts of Working Capital; Need for Working

Capital; Determinants of Working Capital; Computation of Working Capital; an

Elementary Knowledge of Component of Working Capital Management: - Cash

Management, Receivables Management and Inventory Management.

Dividend Policy Decisions - Introduction, Meaning of Dividend; Aspects of Individual

Policy, Forms of Dividends, Dividend models, Walter’s, Gordar’s and M-M models.

Text Books:

1. Financial Management by I.M. Pandey (IMP) – Vikas Publishing House.

2. Financial Management – Text and Problems by – M. Y. Khan and P. K. Jain

(KJ) – Tata McGraw Hill Publishing Co. Ltd.

Suggested Reading:

1. Van Horne/ Financial Management and Policy, 12th Ed., Prentice Hall of India.

2. Financial Management – Theories and Practice by – Prasanna Chandra (PC)

– Tata Mc Graw Hills, Publishing Co. Ltd.

3. Financial Management, Taxmann’s by Ravi M. Kishore.

4. Management Accounting – Principals and Practice by - R. K. Sharma and Shashi

K. Gupta – Kalyam Publishers

5. Financial Management by – P. V. Kullkarni and B. G. Sathyaprasad (PVK) – Himalaya

Publishing House

BUSINESS COMMUNICATION


Course outcomes:


1. To learn the fundamentals and tools of communication.

2. To develop vital communication skills among students which are integral to their personal,

social and professional interactions.

3. Students will become proficient in professional communication such as interviews, group

discussions, office environments, important reading skills as well as writing skills such as

report writing, note taking etc.

4. To understand communication barriers and design suitable communication systems to

eliminate communication gaps.

UNIT-I

INTRODUCTION: Definition and classification of communication, purpose of

communication, process of communication, importance of communication in

management, communication structure in organization, barriers and gateway in

communication, 7 C’s of communication, Impact of cross cultural communication.

UNIT-II

EMPLOYMENT COMMUNICATION: Writing CVs and Application Letter, Group

discussions, interview, types of interview, candidates preparation, Interviewers

preparation; Impact of Technological Advancement on Business Communication;

Communication networks, Intranet, Internet, teleconferencing, videoconferencing

ORAL COMMINICATION: What is oral Communication, principles of successful oral

communication, two sides of effective oral communication, effective listening, non–

verbal communication, Body language, Paralanguage.

UNIT-III

WRITTEN COMMUNICATION: Purpose of writing, pros and cons of written

communication, clarity in writing, principles of effective writing, writing technique.

BUSINESS LETTERS AND REPORTS: Introduction to business letters, Types of

business letter, Layout of business letter, Reports: definition and purpose, types of

business reports, reports writing.

UNIT-IV

GROUP COMMUNICATION- Meetings: need, importance and planning of Meetings,

drafting of notice, agenda, minutes and resolutions of Meeting, writing memorandum,

press release, press conference, Business etiquettes – netiquettes, telephonic and table

etiquettes.

PRESENTATION SKILLS: What is a presentation: elements of presentation, designing

a presentation, advanced visual support for business presentation, types of visual aid,

appearance and posture, practicing delivery of presentation.

CORPORATE COMMUNICATION: Definition, scope, importance and components of

corporate communication, professional communicator responsibilities, corporate

communication and Public Relation, role of social media in communication.

Text Books:

1. M.K. Sehgal and V. Khetrapal - Business Communication (Excel Books).

2. Urmila Rai, Business Communication, Himalaya Publishing House

SUGGESTED READINGS:

1. Lesikar RV and Pettit Jr. JD – Basic Business Communication: Theory and

Application (Tata Mc Graw Hill, 10th Edition).

2. Bisen and Priya – Business Communication (New Age International Publication)

3. Kalkar,Suryavanshi,Sengupta-Business Communication(Orient Blackswan)

4. P.D. Chaturvedi – Busines Communication (Pearson Education, 3st Edition 2006).

5. Sharma R.C., Mohan Krishna – Business: Correspondence and Report Writing

(Tata McGraw Hill, 3rd Edition).

6. Rajendra Pal - Business Communication (Sultanchand and Sons Publication).

SYLLABUS OF MANDATORY AUDIT COURSES

MORAL VALUES Paper Code: BBA/II/106 A

Course Outcomes:


1. To get awareness on moral Values.

2. Understand the rationale of social responsibility.

3. Identify the multiple ethical interests at stake in a real-world situation or practice.

4. To maintain balance in their personal and professional life.

Objective:

To create an awareness on Human Values among the students, to imbibe the sense of

responsibility towards the various stakeholders in the society.

Contents:

Human Values, Morals Values, Values and Ethics, Positive Attitude and

beliefs, Balanced approach professional and personal Life,

Ethics in the workplace: Respect for each other, Obedience to the

organization, Dignity of labour, Excellence in action

Concept of Trusteeship: Everything belongs to society, Man is only a

caretaker, our responsibility to ensure welfare of all

Outcome

It will create awareness on moral Values.

Students will be able to understand the rationale of social responsibility.

Recognize and appreciate ethical considerations and values relevant to business activity

It will imbibe a sense of applying balance in their personal and professional life.

References:

1. John R Boatright, Ethics and the Conduct of Business, Pearson Education, New Delhi. 2. Edmund G Seebauer and Robert L Barry, Fundamentals of Ethics for

Scientists and Engineers, Oxford University Press, Oxford.

3. Hartman , Laura P. and Joe DesJardins, Business Ethics:

Decision-Making for Personal Integrity & Social Responsibility.

McGraw-Hill/Irwin

4. Arthur, John. Studying Philosophy: A Guide for the Perplexed. Pearson/Prentice Hall

PSYCHOLOGY FOR EVERYDAY LIFE

Paper Code: BBA/II/106 B

Course Outcomes:


1. Understand the basic concept of psychology.

2. Develop Emotional Intelligence

3. Understanding of concept of psychology help them to manage in different situations.

4. Develop Overall personality

Objective:

To introduce students to the basic applications of psychology in everyday life. The course

will facilitate self- discovery in the students and ensure their effective participation in

responding to the needs and challenges of society so that they become more adaptive to the

changing nature of society, educational institutions and organizations.

Contents:

Science of Psychology: Definition, Goals, Basic and Applied

areas of Psychology. Self: Nature of self, Self-Regulation and

Personal Growth.

Intelligence: Definition; Theories: Theory of multiple intelligences, Triarchic theory,

Emotional Intelligence. Administration: Any one test of Intelligence/Emotional

Intelligence.

Personality: Definition; Theories: Trait and Type: Eysenck; Psychoanalytical:

Freud; Humanistic: Maslow. Administration: Any one objective test of

Personality.

Stress and Coping: Nature of Stress; Sources; Stress reactions; Factors that

influence reactions to stress. Coping with stress: Modifying environment;

Altering lifestyle.

Outcome:

The students understand the basic concept of psychology.

Awareness about the applications of psychology is generated in students.

Understanding of concept of psychology help them to manage in different situations.

Overall personality of the student develops.

References:

1. Khatoon, N. (2012). General Psychology. Pearson: Delhi.

2. Baron, R.A. and Misra, G. (2016). Psychology. Pearson: Delhi.

3. Ciccarelli, S.K. and Meyer, G.E. (2006). Psychology. Pearson: Noida

4. Kavita Singh, Organisational Behaviour: Text and cases. New Delhi: Pearson Education

HEALTH PSYCHOLOGY

Paper Code - BBA/II/106 C

Course Outcomes: After the successful completion of the course, students will be able to:

1. Understand the Theories of health behavior and their implications

2. Understand the influence of different behaviors on health.

3. Understand the stress management.

4. Understand the importance of different psychological factors.

Objective:

To make the student understand the importance of the relationship between psychological

factors and physical health. It aims to impart knowledge about how to enhance well-being.

Content:

Introduction to Health Psychology: components of health: social, emotional, cognitive and

physical aspects, mind- body relationship, goals of health psychology. Behaviour and

health: Characteristics of health behaviour; Barriers to health behaviour; Theories of

health behaviour and their implications. Health Enhancing Behaviour: Exercise, nutrition,

safety, pain, stress management. Health and Wellbeing: Happiness; Life satisfaction;

Optimism and Hope.

Outcome:

The students become aware of the relationship between health and behavior

Awareness is generated among the students about the health enhancing behaviors.

The students understand the influence of different behaviors on health.

The students understand the importance of different psychological factors.

References

1. Allen, F. Health psychology and behaviour. Tata McGraw Hill Edition.

2. Kindersley. Misra, G. Stress and Health. New Delhi: Concept.

3. Routledge. Dimatteo, M. R., & Martin L. R. Health psychology. India: Dorling.

4. Sarafino, E.P. Health psychology: Bio psychosocial interactions (4th Ed.).NY: Wiley.

5. Snyder, C.R., Lopez S. J., & Pedrotti, J. T. Positive psychology: The scientific and

practical explorations of human strengths. New Delhi: Sage.

INDIAN BUSINESS ENVIRONMENT


Course Outcome

After the successful completion of this course students will be able to understand :

1. Understand the basic structure of Indian economy and growth trends

2. Learn the importance of SSI in Economy

3. Growth and changing structure of non-bank financial institutions

4. Learn trend and pattern of India’s foreign trade and balance of payments

UNIT - I

Nature, components and determinants of business environment; basic structure

of Indian economy and growth trends; basic nature of Indian economic system

and its impact on environment; social responsibility of business; Latest

Economic Policy (Broad Features).

UNIT - II

Trend and pattern of industrial growth; review of industrial policy

developments; industrial licensing policy; Privatization, trends and issues for

public sector, corporates competition bill; growth and problems of the small

scale sector; Importance of SSI in Economy.

RTI Act 2005: Purpose, Right to Information and Obligation of Public

Authorities, Exemption from disclosure of information.

UNIT - III

Development banking finance for corporate Sector – trends pattern and policy;

regulation of stock exchanges and the role of SEBI; SEBI guidelines relating to

fresh issues of companies; banking sector reforms; challenges facing public

sector banks; growth and changing structure of non-bank financial institutions;

problem of non-performing assets in India’s financial sector.

UNIT - IV

Trend and pattern of India’s foreign trade and balance of payments; latest EXIM

policy – main features; policy towards foreign direct investment; role of MNCs;

India’s policy commitments to multilateral institutions – IMF, World Bank and

WTO.

Liberalization, Privatization and Disinvestments, Special Economic Zone (SEZ)

and their role and impact on International Business Environment, World Trade

Organization (WTO), Redefining Value Preposition to MSMEs

Text Books:

1. Geetika, Gosh & Choudhary, Tata McGraw Hill Education

2. T.R. Jain & O.P. Khanna, Micro Economics, Global Publications

Suggested Reading:

1. F. Cherunilum, Business Environment, Himalaya Publishing House, New Delhi.

2. N.K. Sengupta, Government and Business, Vikas, New Delhi.

3. K. Aswathappa, Business Environment for Strategic Management, Himalaya

Publishing House, New Delhi.

4. Govt. of India, Economic Survey (latest year).

OPERATIONS MANAGEMENT


Course Outcome

After successful completion of this course students will be able to :

1. Learn the product life cycle and new product development life cycle

2. Learn the methods of Monitoring and Controlling and forecasting models

3. Understand Concept and Philosophy of Supply Chain Management

4. Understand Distribution and warehousing management.

Unit –I

Operations Management – An overview, objectives and functions, Production

Cycle, Classification of operations, New Product Development, Product Design,

Plant Location, Layout Planning.

Unit –II

Forecasting as a planning tool, Forecasting types and methods, Exponential

smoothening, Measurement of errors, Monitoring and Controlling forecasting

models, Box- Jenkins Method. Productivity and Work study, Method study,

Work Measurement.

Basic Concept and Philosophy of Supply Chain Management; Essential features,

various flows (cash, value and information)

Unit-III

Recent Issues in SCM: Role of Computer / IT in Supply Chain Management,

CRM Vs SCM, Benchmarking concept, Features and Implementation,

Outsourcing-basic concept, Value Addition in SCM-concept of demand chain

management.

Production Planning techniques, Routing Decisions, Line of Balance,

Scheduling types and principles, master production schedule.

Unit-IV

Inventory Management – Objectives, Factors, Process, Inventory control

techniques- EOQ model, ABC, VED, EOQ, SED, FSN analysis. Basic concepts

of quality, dimensions of quality, Juran’s quality trilogy, Deming’s 14 principles,

PDCA cycle, Quality circles, Quality improvement and cost reduction- 7QC

tools and 7 new QC tools, ISO 9000-2000 clauses and coverage. Six

Sigma, Total Productive Maintenance (TPM)

Logistics Management: Logistics as part of SCM, Logistics costs, different

models, logistics subsystems, inbound and outbound logistics, Distribution and

warehousing management.

Text Books:

1. Production and Operations Management, K. Aswathappa & K.

Shridhara Bhatt, Himalaya Publishing House

2. Operations Management – Theory and Practice, B. Mahadevan, Pearson Education

Suggested Reading:

1. Star M.K. - Production Management System And Synthesis

2. Buffa E.S. - Modern Production Management

3. Mayer - Production And Operations Management

4. R Stevenson - Production/Operation Management

5. I.M. Murty - Production/Operation Management

SYSTEM ANALYSIS AND DESIGN

Paper code: BBA/II/303

Course Outcome


1. Understand various tools used in System Analysis and Design

2. Manage project review and selection

3. Understand use of Business Graphics

4. Do System administration planning wrt to hardware and software required.

UNIT - I

Overview of System Analysis and Design – Business System concepts, system

development life cycle; System Methodologies: Structured Analysis, Structured

Design, Structured Programming, E-R Models, Prototypes, CASE tools.

UNIT - II

Project selection: sources of project requests, managing project review and

selection, preliminary investigation; Feasibility Study – technical, economical

and operational feasibility; Fact finding techniques; Data input methods –

coding techniques; Designing Output: - design of output reports, screens, Use of

Business Graphics.

UNIT - III

Design and implementation: Modularization, Module specification, System flow

Charts, screen displays, data elements and record structure, file Organization,

schema structures, units and integration testing, testing practices and plans,

System Controls, Audit trails, System administration plan, System backup plans,

system recovery plans, documentation and user manuals.

UNIT - IV

Hardware acquisition, memory process, peripherals, bench marking, vendor

selection, software selection operating, system languages, data communication,

networks, personal estimates, performance and acceptance criteria.

Lab Work:

Lab based tools (LIBRARY INFORMATION SYSTEM, ACCONTING

INFORMATION SYSTEM, and PURCHASE INFORMATION SYSTEM) ON

THE BASIS OF SAD.

Text Books:

1. System analysis and design, Elias M Awadh, Galgotia Publications

Suggested Readings:

1. Rajaraman / Analysis and Design of Information Systems, Prentice Hall of India.

2. Rajaraman / Self – Study Guide to Analysis and Design of Informational

Systems, Prentice Hall of India.

CONSUMER BEHAVIOR


Course Outcome

After successful completion of this course students will be able to understand :

1. Importance of consumer behavior and characteristics of consumers

2. Learn the Behavior intention model and change in attitude

3. Understand basic concepts of consumer decision making.

4. To know the Basic models of decision making

UNIT – I

Introduction to consumer behavior: definition, factors influencing consumer

behavior, marketing strategies and consumer behavior, consumer decision

making process, importance of consumer behavior; Indian consumers and their

characteristics.

UNIT – II

Attitude - models and theories of attitude, tri-component attitude model,

behaviour intention model and change in attitude; Personality and self-concept:

nature of personality, theories of personality (Freudian, Jungian, Neo-Freudian

and Trait theory), personality and understanding consumer diversity.

UNIT – III

Environmental influence: definition of culture, characteristics of culture,

dynamism in culture, relevance of sub culture and cross culture on consumer

behaviour; Indian culture and sub culture; Marketing strategies and problems

related to cross culture.

Social class – definition, determinants of social class, objective approach,

composite –variable indices, social class mobility, applications of social class to

consumption, family and life style, significance, family life cycle stages;

Family-buying influences, applications of AIO studies.

UNIT – IV

Consumer decision making: four views of consumer decision making; types of

consumer purchasing decision; Basic models of decision making Engle-Kollatt-

Blackwell model, Howard– Sheth model, Nicosia model; e-business and its

effect on consumer decision making.

Text Books:

1. Consumer Behavior, Ramanuj Majumdar, Prentice Hall Of India

Suggested Reading:

2. Consumer Behavior Leon G. Schiffman, Leslie Lazar Kanuk, Prentice Hall Of India

3. Consumer Behavior Dr. S.L. Gupta and Sumitra Paul, Sultan Chand and

Sons Educational Publishers

4. Consumer Behavior Henry Assael (HA) Asian Books Private Ltd.

PROJECT MANAGEMENT


Course Outcome


1. Understand Concept of project management

2. Understand techniques of evaluation

3. Understand SWOT analysis

4. Do Technical Analysis and Financial & Risk Analysis

UNIT - I

Concept of project: Basic concepts, classification, characteristics of project,

Project life cycle, Project management, Tools and Techniques of project

management, project organization. Technical Analysis and Financial Analysis,

Time Value of Money.

UNIT-II

Project identification: Generation of ideas, SWOT analysis, Preliminary

screening, project rating index. Market and Demand Analysis: Collection of

data, market survey, market planning, market environment, project risk analysis,

demand forecasting techniques.Appraisal Criteria, Project Cash Flows, Special

Decisional Situations, Marketing Risk

UNIT-III

Technical Analysis: selection of technology, material input and utilities, plant

capacity, location and site, machinery and equipment, structures and civil work,

environmental aspects, project charts and layouts. Financial Estimation: Project

cost, source of finance, cost of production. Social Cost Benefit Analysis;

Rationale, UNIDO approach, SCBA by Financial Institution and Public Sector;

Project financing in India- Project Appraisal by Financial Institution and SEBI

guideline.

UNIT-IV

Financial Analysis: Characteristics of financial statement, Working Capital,

Project income statement, projected cash flow statement, projected balance

sheet, projected profitability.

Investment Evaluation: Investment decision rule, techniques of evaluation,

payback period, accounting rate of return, profitability index method, Net

profitability index, Internal rate of return, discounted payback period.

Text Books:

1. Project Management, Rajeev M. Gupta, PHI Learning Pvt. Ltd.

2. Project Management, Bhavesh Patel, Vikas Publishing House Pvt. Ltd.

Suggested Reading:

1. Prasanna Chandra, Projects- planning, analysis, implementation and

control, Tata Mc Graw Hill, New Delhi.

2. P. Gopala Krishnan and VE Rama Moorthy, Text book of Project

Management, MC Millan India Ltd. New Delhi.

3. Bhavesh M Patel, Project Management, Vikas – Publishing House, New

Delhi. HR Machiraju, Project Finance.

ORGANIZATIONAL BEHAVIOR

Paper Code – BBA/II/401

Course outcomes:


1. Understand the concept and challenges of Organization Behavior

2. Developing a critical insight into group and team dynamics

3. Understand conflict ,change and stress

4. Understand the theories of leadership and Organization culture

UNIT - I

Organization Behavior: Concept, foundations of Organization Behavior,

Theoretical frameworks for OB; Contemporary Challenges to OB in 21st

Century.

UNIT - II

Group Dynamics: Types of Groups, Reason for the Formation of Group, Group

Cohesiveness, Group Conflicts, Team Building; Individual Differences: Causes

of Individual Differences. Perception: Concept, Perceptual selectivity,

Managerial implications of Perception

UNIT - III

Conflict: Meaning, Process of Conflict, Types of Conflicts: - Individual, Group and

Organizational Level. Change: Concept, Resistance to Change, Management of

Change, Role of Change Agent, Stress – Causes, Effects and Coping Strategies;

UNIT - IV

Power and Politics: Leadership – Concept; Theories; [Trait (IOWA), OHIO

State Leadership Studies, Path Goal Leadership Theory, McGregor’s Theory X

and Theory Y, Charismatic Leadership; Transformational Leadership;

Leadership Styles; Roles and Activities of Leadership, Leadership Skills;

Organizational Culture (Definition, Characteristics of an organization’s culture,

types of culture, role of culture, Negative effects of culture).

Text Books:

1. Kavita Singh, Organisational Behaviour: Text and cases. New Delhi: Pearson Education

2. C.B. Gupta, Organisational Behaviour, S. Chand Publishing

Suggested Reading:

1. Aswathappa, K. Organizational Behavior, HPH, Mumbai, 1997.

2. Chandan, J.S., Organizational Behavior, Vikas Publishing House, Pvt. Ltd.1994.

3. Davis, Keith and Newstrom, J.W., Human Behavior at Work, McGraw Hill, 1985.

4. Griffin, R.W. and Moorhead, G., Organizational Behavior, Houghton Mifflin Co.1999.

5. Luthans, Fred, Organizational Behavior, McGraw Hill, 1998.

6. Robbins, Stephan, P., Organizational Behavior, Prentice Hall of India Ltd., N. Delhi, 1997.

7. Wagner, J.A. III and Hollenbeck, J.A., Management of Organizational

Behavior, Prentice Hall Inc. Englewood Cliffs NJ 1992.

8. Nelson, D.L. and James Quick, Organizational Behavior, South-West

College Publishing, USA 2000.

MANAGEMENT AND COST

ACCOUNTING

Paper Code – BBA/II/402

Course outcomes:


1. Develop operational understanding of cost accounting and cost sheet preparation

2. Gain critical understanding of various forms of accounting and management accounting

practices in an organization and its various methods

3. Develop the Operational understanding of Marginal costing and Budgetary control

4. Apply the concepts of cost control technique to facilitate managerial decision making and to

Understand how to prepare fund flow and cash flow statement

UNIT - I

Cost Accounting Concepts: Cost Accountancy - Cost Accounting, Cost

Accounting and Financial Accounting, Cost Accounting and Management

Accounting, Cost - Different types of Cost.

Costing, Historical Costing, Standard Costing, Marginal Costing, Direct

Costing, Absorption Costing, Direct Cost, Indirect Cost, Cost Classification,

Method of Calculating Unit Cost of Production.

UNIT - II

Standard costing: Standard Cost, Standard Costing, Variance, Standard hour,

Standard Cost and Estimated Cost, Limitation of Historical Costing, Variance

Analysis, Classification and Computation of Variance, Cost Variance, Material

Variance, Labor Variance, Sales Variance. Management Accounting: Meaning,

Nature and Scope, Significance and Limitations, Distinction with Financial

Accounting, Distinction with Cost Accounting, Analysis of Financial Statements

- Ratio Analysis, Meaning, Types and their uses.

UNIT – III

Marginal Costing - Marginal Cost, Marginal Costing, Variable Cost, Fixed Cost,

Break Even Point, Contribution, Key factor, Basic Marginal Cost Equation.

Profit-Volume Ratio; Improvement of P/V ratio, Margin of Safety, Angle of

Incidence, Main features of Marginal Costing, Absorption vs. Marginal Costing,

Limitation of Marginal Costing, Determination of Marginal Cost, Break Even

Point, Make or Buy Decision, Optimizing Product Mix, Alternative Use of

Production Activities, Evaluation of Performance, Cost-Volume-Profit (C-V-P)

Relationship, Graphical Representation of C-V-P Relationship, Assumption of

C-V-P Analysis.

Budgetary Control - Budget and Forecast, Budgeting, Types of Budgets

including Zero Base Budgeting, Flexible Budgeting, Budgetary Control,

Requirement of Good Budgeting Control, Advantage and Limitation of

Budgetary Control.

UNIT - IV

Funds Flow Statement: Meaning of Funds, Flow of Funds, Fund and Non-Fund

Items, Schedule of Working Capital, Funds from Operation, Statement of

Sources and Applications.

Cash Flow Statement: Meaning, Non-Cash Transaction, Format, Cash provided

(used) by Operating Activities, Direct Method, Advantages, Limitations,

Distinction between Cash Flow and Funds Flow Statements.

Text Books:

1. Cost and Management Accounting by M.N. Arora, Himalaya Publishing House

Suggested Reading:

1. Nigam – Jain / Cost Accounting – An Introduction, Prentice Hall of India.

2. Management Accounting – Principles and Practice by R. K. Sharma and Shashi K. Gupta.

3. Elements of Cost Accounting by Maheshwari and Mittal.

4. Cost Accounting – Theory and Problems by Maheshwari and Mittal.

5. Cost and Management Accounting by Saxena and Vashisht

– Text, Problems and Solutions.

QUANTITATIVE TECHNIQUES


COURSE OUTCOMES


1. Demonstrate a clear understanding of the concepts of Operations research

2. Understand usage and application of Linear Programming

3. Understand the usage and application of Assignment Problem

4. Understand the usage and application of replacement models , PERT/CPM

UNIT – I

Operations research – Introduction, evolution, features, methodology, model

building and limitations. Linear Programming - Problem Formulation,

Terminology, Assumptions, Applications and Limitations. LPP Solution

Methods - Graphical Method and Simplex Method, Degeneracy in LPP, Other

Special Cases like Infeasible Solution, Unbounded Solution, Multiple Optimal

Solutions.

UNIT – II

Transportation Problem - Concept of Transportation Problem, Mathematical

Formulation, NWCM, LCEM and VAM methods to find Initial Basic Feasible

Solution, Testing the Optimality by MODI Method and Stepping Stone Method.

Some Special Cases of Transportation Problem like unbalanced problems,

maximization case, degeneracy and multiple optimal solutions.

Assignment Problem – Concept of Assignment Problem, Mathematical

Formulation, Hungarian Method, Minimization and Maximization cases,

Unbalanced Problem, Restricted Problem, Alternate Solutions, and Traveling

Salesman Problem.

UNIT – III

PERT/CPM: Introduction, terminology and applications. Difference between

PERT and CPM. Network construction, Determining EST, EFT, LST LFT and

floats. Probability considerations in PERT. Time cost trade-off.

Replacement models-Introduction, types of failures. Replacement of items

whose efficiency deteriorates with time and of items that completely fail.

UNIT – IV

Queuing Theory - Queuing System, Various Queue Disciplines, Characteristics

of a Queuing System, Kendall’s Notation of Queuing System, (M/M/1: /FCFS)

Model and its characteristics. Games Theory - Game, Pure And Mixed

Strategies, Optimal Strategy, Rectangular Game, Payoff Matrix, Minimax and

Maximin Principle, Saddle Point, Value of Game, Rule of Dominance.

Text Books:

1. J. K. Sharma: Operations Research - Theory and Applications, Published by MacMillan

Suggested Readings:

1. Kantiswaroop, Gupta P.K. and Manmohan: Operations Research, Published by

Sultanchand.

2. H.A. Taha, Operations Research – An Introduction, Published by PHI.

3. J. K. Sharma: Operations Research - Theory and Applications, Published by MacMillan.

4. S. D. Sharma: Operation Research, Published by Kedarnath and Sons.

5. Paneerselvam / Operations Research, Prentice Hall of India.

DBMS AND RDBMS


COURSE OUTCOMES


1. Understand the design methodology for databases and verifying their

structural correctness

2. Understand how to implement databases and applications software

primarily in the relational model

3. Understand the theory behind various database models and query

languages

4. Develop understanding for implementing security and integrity policies

relating to databases

UNIT - I

Introduction to Databases: Requirement of Databases, Characteristics of

Databases, Advantages and Disadvantages of Database, Database System

Concept; Data Models Schema and Instance, Database Architecture, Data

Independence Database Systems Environment, Classification of DBMS System,

Database System Utilities.

UNIT - II

ER Modelling: Entity Types, Entity Set, Attribute and Key Relationships,

Relation Types, Roles and Structural Constraints, Enhanced E-R Concepts, Sub

Class, Super Class, Inheritance, Specialization and Generalizations.

UNIT - III

Relational Model: Concept, Domain, Attribute, Tuple and Relations Domain,

Entity and Referential Entity Integrity Constraints, Relational Algebra. ER and

EER to Relational Mapping Tuple Relational Calculus, Domain Relational

Calculus, Codd’s Rules to Convert DBMS to RDBMS, Introduction to RDBMS

Packages (Oracle, SQL Server)

UNIT - IV

Relation Database Design Algorithms: Normalization – First Normal Form and

Third Normal Form, Boyce-CODD Normal Form, Functional Dependencies,

Algorithm for Relational Database Schema Design, Forth Normal Form.

Lab Work:

Programming and Database Management using Oracle.

Text Books:

1. Database system concepts, Henry F. Korth, McGraw Hill

Suggested Reading:

1. Martin/Principles of Database Management, Prentice Hall of India

2. Fundamentals of Database System, Elmasri And Navathe, Pearson Education Asia

3. Introduction to Database, P.Desie

HUMAN RIGHTS AND VALUES


COURSE OUTCOMES


1. Application of effective written and oral communication skills to business and legal

situations.

2. Analysis of the global legal environment.

3. Implementation of critical thinking skills in business situations.

4. Learn an ethical understanding and perspective to business situations

Unit – I

Concept of Human Rights, Indian and international perspectives of Human

Rights, Evolution of Human Rights, Human Rights movements in India,

Classification of Human Rights and Relevant

Constitutional Provisions to Right to Life, Liberty and Dignity, Right to Equality,

Right against Exploitation, Cultural and Educational Rights, Economic Rights,

Political Rights and Social Rights

Unit – II

Deprivation of Human Rights – Core Issues: Poverty, overpopulation,

illiteracy, Problems of Unsustainable Development, Disadvantaged Groups – (a)

Women (b) Children (c) Scheduled

Castes and Scheduled Tribes (d) Homeless and Slum Dwellers (e) Physically and Mentally

Handicapped

f. Refugees and Internally Displaced Persons

Unit - III

Redressal Mechanisms for Human Rights Violations: Violation of Human

Rights by State. Violation of Human Rights by Individuals and groups, Nuclear

Weapons and terrorism.

Government systems for Redressal, Judiciary, National Human Rights Commission and

other Statutory Commissions, Media Advocacy, Creation of Human Rights Literacy and

Awareness

Unit – IV

Concept of Human Values: Aim of education and value education; Evolution of

value oriented education; Concept of Human values; types of values;

Components of value education. Character Formation Towards Positive

Personality - Truthfulness, Sacrifice, Sincerity, Self-Control, Altruism,

Tolerance, Scientific Vision; Value Education towards National and Global

Development, National Integration and international understanding.

Text Books:

1. Human Rights & Values, Dr. Anjali, Mahavir Publications

Suggested Readings:

1. Alam, Aftab ed., Human Rights in India: Issues and Challenges (New

Delhi: Raj Publications, 1999)

2. Bajwa, G.S. and D.K. Bajwa, Human Rights in India: Implementation and Violations (New

Delhi :

D.K. Publishers, 1996)

3. Grose. D. N – “A text book of Value Education’ New Delhi (2005)

Dominant Publishers and Distributors

4. Mani, V.S., Human Rights in India: An Overview (New Delhi: Institute for

the World Congress on Human

Rights, 1998)

5. NHRC, Know Your Rights Series (2005)

6. NHRC, Human Rights Education for Beginners (2005)

7. NHRC, Discrimination Based on Sex, Caste, Religion and Disability (2004)

8. Ruhela S. P – “Human Value and Education” New Delhi – Sterling publishers

9. Singh, B.P. and Sehgal, (ed.) Human Rights in India: Problems and

Perspectives (New Delhi: Deep and Deep, 1999)

10. Yogesh Kumar Singh and Ruchika Nath – ‘Value Education” New Delhi

(2005) A. P. H Publishing Corporation

INVESTMENT BANKING


COURSE OUTCOMES


1. Apply effective written and oral communication skills to business and legal situations.

2. Analyze the global legal environment and critical thinking in business situations.

3. Design of Customized Instruments.

4. Do Pricing of Instruments Implications of overpricing and under pricing-Pricing practices in

the market

UNIT - I

Meaning, functions and regulatory framework of investment banking: Project

Management: steps in investment decision, market and demand analysis,

Technical and financial analysis.

UNIT - II

Concept of risk Finance – Stages of Venture Finance – Investment Objectives –

Investment Process- Exiting the Investment-Economics of venture Capital-

Private Equity Investments Origin and trends- Players in the market-Mutual

Funds:- Types, Study on their holding, Research and Development, Study on

various sectors, undertaken for investment other SEBI Guidelines etc.

UNIT - III

Understanding Client’s Requirements-Evaluating Different Instruments-Impact

on Capital Structure- Recent Innovations-Designing Customized Instruments-

Pricing of Instruments Implications of overpricing and underpricing-Pricing

practices in the market. Evolution of the Equity markets-American Depository

Receipts (ADRs)-three levels of ADRs-Global Depository Receipts (GDRs)-

Role of Managers and other Intermediaries-Mechanics of Issuance

Documentation procedures-Regulations and continuing Disclosures.

UNIT - IV

Implications of going public- Eligibility Norms for an IPO-Appointment of

Intermediaries-Due Diligence Exercise-offer documents-Timing of the issue-

Reservations in the issue-Distribution and promotional strategy-underwriting of

the issue-Book building offers-Process of Allotment Listing of securities.

Introduction to the Bond market- Innovative Bond issue structure- Bond issue

procedures- standard covenants-documentation Requirements – Listing and

Clearing – Credit Rating of bonds.

Text Books

1. Investment Banking – Concepts, analyses and cases, Pratap Giri S., McGRaw Hill Education

Suggested Reading:

1. Pratap G Subramanyam, Investment Banking TATA McGraw Hill Latest edition

2. Ranjan Rakesh, Investment Banking Wiley Publication

3. Khatua, Project Management and Appraisal Oxford Publication Latest edition

ADVERTISING AND SALES

MANAGEMENT


COURSE OUTCOMES


1. To identify and make decisions regarding the most feasible advertising appeal and media

mix.

2. To identify media alternatives for different marketing messages.

3. Effectively Selling along with designing territories and quotas.

4. Understand the distribution channels and how to manage channel members.

Unit - I

Advertising: definition, nature, scope, objectives, types, social and economic

aspect of advertising, relationship with product life cycle. Advertising as a

communication process: concept of integrated marketing communication; AIDA

model, Laivdge–Stenier model of communication. Advertising campaign: types,

planning and managing advertising campaign, advertising strategies.

Advertising budget: budget process, administering the budget.

Unit - II

Media: Types, Media Planning process, Media Selection, and Multi-Media

Strategies. Copywriting: Guidelines for copywriting, Copywriting for print,

Audio, TV and outdoor media. Advertising layout: Components and its position.

Evaluation of Advertisements: Measuring advertising effectiveness. Advertising

Agencies: Structure, Functions and Client Relationship, Laws and ethics of

advertising in India.

Unit - III

Sales Management: Objectives, Selling process, Personal Selling objectives,

Determining Sales related marketing Policies. Sales organization structures:

Types of sales organization structure, Relationship of sales department with

other departments, Distributive network relations.

Unit - IV

Sales Force Management: Recruiting and selecting sales personnel, Training

sales force Motivating Sales Personnel, Compensating Sales Personnel,

Managing expenses of sales personnel, Staff meeting and Sales Contests.

Controlling the Sales Force: Sales Budget, Sales Quotas, Sales Territories, Sales

control and cost analysis.

Text Books:

1. Advertisement and Sales Management, Mukesh Trehan & Ranju Trehan, V.K Publications

2. Advertisement and Sales Promotion, SHH Kazmi & Satish K. Batra, Excel books

Suggested Readings:

1. Cundiff; Govoni and Still, Sales Management, Prentice Hall India.

2. Mark W. Johnston and Greg W. Marshall, Sales Force Management, Tata McGraw-Hill New

Delhi.

3. S.A. Chunawalla, Foundation of Advertisement Theory and Practices,

Himalaya Publishing House, Mumbai.4. B.S. Rathor, Advertising

Management, Himalaya Publishing House, New Delhi.

BUSINESS POLICY AND STRATEGIC

MANAGEMENT


Course outcomes:


1. Think strategically about a company, its present business position, its long-term direction.

2. Identify the threats and opportunities that exist in the external business environment as well

as internal business environment

3. Understand the fundamentals of strategic management in a comprehensive fashion and relate

its concepts and techniques to the Indian as well as International Context.

4. Evaluate and apply business strategies in multinational market conditions.

UNIT - I

Introduction to Business Policy & Strategic Management: Definition, Concept,

Objective and Significance, the levels at which strategy operates, characteristic

of Strategic Management; Strategic Management Process – Vision, Mission,

Environmental Scanning; Concept of Strategic Decision Making.

UNIT - II

Environmental Analysis: Need, Characteristics and categorization of

Environmental Factors, Approaches to the Environmental Scanning Process –

structural Analysis of Competitive Environment, ETOP – A Diagnosis Tool.

Analysis of Internal Resources: Strengths and Weaknesses, Resource Audit,

Strategic Advantage Analysis: Value – Chain Approach to Internal Analysis,

Methods of Analyzing and Diagnosing Corporate Capabilities – Functional

Area, Profile and Resource Deployment Matrix, Strategic Advantage Profile,

SWOT Analysis.

UNIT - III

Formulation of Strategy: Formulating Long Term Objectives and Grand

Strategies, Long Term Objectives:

Qualities of Long-term objectives, Grand Strategies: Concentration, Market

Development, Product Development, Innovation, Horizontal and Vertical

Integration, Joint Venture, Concentric and Conglomerate Diversification,

Retrenchment / Turnaround, Divestiture, Approaches to Strategy, Major Strategy Options – Stability, Growth and Expansion, Diversification, Retrenchment, Mixed Strategy.

Evolution of Multinational Environment – Strategic Considerations for

Multinational Firms, Why companies Internationalize, Problems for MNC,

Strategic Planning for MNC, Components of Multinational Environment,

Selection of long-term Objectives and Grand Strategy Sets, Sequence of

Objectives and Strategic Selection.

UNIT – IV

Choice of Strategy - BCG Growth/Share Matrix; Stop Light Strategy Model,

Directional Policy Matrix (DPM) Model, Grand Strategy Selection at the

Business level – Grand Strategy Selection Matrix, Model of Grand Strategy

Clusters, Behavioral consideration affecting strategic choice, contingency

approach to Strategic choice, Product / Market Evolution – Matrix and Profit

Impact of Market Strategy (PIMS) Model.

Text Books:

1. Strategic Management – Azhar Kazmi, Tata McGraw Hill

Suggested Readings:

1. John A Pearce II and Richard B Robinson Jr., Strategic Management,

Strategic Formulation and Implementation.,3rd Edition AITBS Publishers

and distributors (Regd.) 1996 Delhi.

2. C. Roland Christerson, Etl. Business policy Text and cases, 6th Edn.,

1987, IRWIN Homewook illions.

3. Cuno Pumpin, ‘The Essence of Corporate Strategy’, 1987 Gower

Publishing Company, Ltd., England.

4. P.K. Ghosh, Business Policy, Strategic Planning and Management, 6th Edn.

1977, Sultan Chand and Sons, New Delhi.

MIS and E-BUSINESS


Course outcomes:


1. Relate the basic concepts and technologies used in the field of management information systems.

2. Apply the understanding of how various information systems like DBMS work together to

accomplish the information objectives of an organization.

3. Outline the role of the ethical, social, and security issues of information systems.

4. Translate the role of information systems in organizations, the strategic management processes,

with the implications for the management.

UNIT – I

MIS-A Framework: Information, Types of information, Dimensions of information,

MIS concept, Definition, Nature and scope of MIS, MIS characteristics, MIS

functions, MIS classification, and Application areas of information systems:

Finance, Marketing, Manufacturing and Personnel. Planning for Designing and Implementing the MIS: Strategic and project planning for MIS, Conceptual system design, and Detailed system design, Implementation, Evaluation

and Maintenance of MIS.

UNIT – II

Information Systems For Strategic Advantage: Introduction, Strategic roles for information systems,

Breaking business barriers, Value chain and strategic IS, Re-engineering business processes,

Improving business quality, The challenges of strategic IS, Sustaining Strategic success. Intranets,

Extranets, Enterprise Collaboration Systems.

UNIT – III

E-Commerce: Introduction, Definition, Scope, Electronic marketing process, Interdisciplinary

nature of EC, Future of EC, Benefits and limitations, driving forces of electronic commerce, Impact

of EC. EC Strategy and Implementation: Strategic planning for EC, Electronic commerce strategy in

action.

UNIT – IV

Electronic Payment System and Security Issues

Electronic payments and protocols, Security schemes in electronic payment systems, electronic

credit card system on the internet, electronic fund transfer and debit cards on the internet, Stored

value cards and E-Cash, Electronic check systems, Use of firewalls in E-Commerce security.

Lab Work:

HTML: CREATING WEB PAGES USING ALL THE

TAGS OF HTML USE OF SOFTWARES LIKE

DREAMWEAVER OR FRONT-PAGE

CREATING WEB PAGES AND WEB SITES USING THE ABOVE SOFTWARES

Text Books:

1. Management Information Systems by Sadagopan S, EEE Publication

2. Management Information System 13th Edition Kenneth C. Laudon, Jane P. Laudon, Pearson

Suggested Readings:

1. Management Information System, Jerome Kanter, Prentice Hall of India.

2. Management Information System, Laudan and Laudan, Prentice Hall of India.

3. Management Information System, James A. O’Brien, Galgotia Publications, Fourth Edition.

4. Management Information System, D. P. Goyal, MacMillan India.

5. Electronic Commerce, Whitely, Mc Graw, Hill

6. Frontiers of electronic commerce, kallkota, peaterson education, N Delhi.

7. Management Information System, Mudrick.

8. Management Information System, Jeorome kanter.

CYBER SECURITY

PAPER CODE: BBA/II/504

Course outcomes:


1. Analyze and evaluate the cyber security needs of an organization.

2. Determine and analyze software vulnerabilities and security solutions to reduce the risk of

exploitation.

3. Implement cyber security solutions and use of cyber security, information assurance, and

cyber/computer forensics software/tools.

4. Comprehend and execute risk management processes, risk treatment methods, and key risk and

performance indicators and design operational and strategic cyber security strategies and

policies.

UNIT-1

Concept of Information Society, Knowledge Society, Cyber Space, Digital Economy, Critical

infrastructure. Critical Information Infrastructure, Internet as Global Information Infrastructure.

UNIT-2

Cyber Terrorism, Terrorist Atrocities, The Role of IT by Terrorist, The Power of Cyber terrorism,

Characteristic of Cyber Terrorism, Factors Contributing to the Existence of Cyber terrorism, Real

Examples of Cyber Terrorism, Political Orientation of Terrorism, Economic consequences.

UNIT- 3

Cybercrime, Types of cybercrime: Hacking, Virus, Worm, Trojan Horse, mall ware, Fraud and

theft, cyber homicide, Current Cyber Attack methods, Criminal threats to IT infrastructure, Web

security, Basic cyber forensics, Internal Penetration, External penetration, your Role on Cyber

attacks, Cybercrime and Law, Cyber Jurisdiction, Indian IT ACT.

UNIT-4

Fundamental Concepts of Information Security, Information warfare, Levels of Information war, Cost

of Information Warfare, Cyber disaster, disaster planning, Why disaster planning, Company Wide

disaster planning, Business Impact analysis.

Text Books:

1. Introduction to information security and Cyber Law, Dr. Surya Prakash Tripathi, Ritendra Goyal,

Willey Dreamtech Press

SUGGESTED READINGS:

1. “Cyber Terrorism and information warfare: Threats and responses” By Yohana Alexander and

Michael S. Swethan.

2. “International Terrorism: National Regional and Global Perspective.”

FINANCIAL MARKETS AND

ENVIRONMENT


Course outcomes:


1. Understand the role and function of the financial system in reference to the macro economy.

2. Demonstrate an awareness of the current structure and regulation of the Indian financial services

sector.

3. Evaluate and create strategies to promote financial products and services.

4. The students will able to understand recent reforms in the insurance sector and Regulation of the

Insurance Sector.

UNIT - 1

Nature of the Financial Systems; Players in the Financial System- Segments of Financial Markets;

Role of Financial Markets; Market Efficiency for Money Markets. Need, components, players in

money markets; types of money markets.

UNIT - 2

Need for capital Markets; Segments of Capital Markets; Players in Capital Markets; Major Trends in

Capital Markets; Globalization of the market- Regulation of the Capital Markets; Objectives and

Functions of the Regulator; Self-Regulatory Organizations (SROs) Primary Market, Secondary

Market, and Innovative Bond.

UNIT - 3

Evolution of the Financial Markets; Structure of the Markets: Euro Market-American Market-

Japanese Market-Indian Market; Multilateral Financial Institutions, Foreign Exchange Market;

Derivatives Trading and Speculation; Regulatory Framework of derivative markets.

UNIT - 4

Evolution of NBFCs; Industry Structure-Service Provided by NBFCs; Acceptance of Public

Deposits; Regulating of NBFC Sector-Registration and Classification; Prudential Norms; Evolution

of Insurance; Insurance Industry in India; recent reforms in the insurance sector; Regulation of the

Insurance Sector.

Text Books:

1. Indian Financial System, Bharti Pathak, Pearson Education

2. Financial Institution and Markets, L.M. Bhole & Jitendra Mahakud, McGraw Hill Education

Suggested Reading:

1. Bhole, Financial Institutions and Markets, Tata McGraw Hill

2. Gurusamy, Financial Services and Systems, Thomson

3. Khan, Financial Services, Prentice Hall of India

ENTREPRENEURSHIP DEVELOPMENT


Course outcomes:


1. Understand the concept of Entrepreneurship Development

2. Implement the Theories of entrepreneurship

3. Set up new Enterprise by resource assistance of Government and supporting promoters.

4. Draft business plan with better business prospects.

UNIT - I

Concept: Need and significance of Entrepreneurship Development in national and

international contexts, Entrepreneurship Development – Concepts, Process,

Experiences and Strategies, Theories of entrepreneurship.

UNIT - II

Entrepreneurship Quality/Motivation: The Entrepreneurship – myths and

misconception, qualities, characteristics and role demanded of an Entrepreneur,

entrepreneur v/s Professional Managers.

UNIT - III

Enterprise Launching and Resourcing: Government Programmes, Policies,

Incentive and Institutional Networking for Enterprise setting, Steps of setting new

Enterprise, Scanning Business Environment, Sensing Business Opportunity and

identifying product.

UNIT - IV

Business Plan Preparation: Procedure and steps, Market Survey and Demand

Analysis, Business plans for Growth, Modernization and Expansion of Enterprises.

Text Books:

1. Entrepreneurship Development, Madherimal Lall & Shikha Sahai, Excel Publication

Suggested Readings:

1. Clarence Danhof. “Observation on Entrepreneurship in Agriculture” in R. Wohl’s

Change and the Entrepreneur. Harvard University, Cambridge, 1949.

2. Udyamita (in Hindi) by Dr. M.M.P. Akhouri and Dr. S.P. Mishra, pub. By

National Institute for Entrepreneurship and Small Business Development

(NIESBUD), NSIC-PTC Campus, Okhla.

3. Trainer’s Manual on Developing Entrepreneurial Motivation, By M.M.P.

Akhouri, S.P. Mishra and R. Sengupta, Pub. By (NIESBUD), NSIC-PTC

Campus, Okhla.

4. Behavioral Exercises and Games – manual for trainers, learning systems, by

M.V. Deshpande, P. Mehta and M.

Nandami.

5. Product Selection by Prof. H.N. Pathak, Pub. By (NIESBUD), NSIC-PTC Campus, Okhla.

6. Entrepreneurship Development by – Dr. S. Moharana and Dr. C.R. Das, Pub. By

RBSA Publishers, Jaipur.

7. Entrepreneurship Development by S.S. Khanna, Published by S. Chand and

Company Ltd., Ram Nagar, New Delhi.

8. Entrepreneurship Development by C.B. Gupta and N.P. Srinivasan, Publisher –

Sultan Chand and Sons, 1992.

9. Entrepreneurship Development – Principals, Policies and Programmes by P.

Saravanavel, Publisher- ESS Pee Kay Publishing House, Madras.

10. Entrepreneur and Entrepreneurship Development by Rashi Ali, Pub. By Chugh

Publication, Stretch Road, Civil Lines, Post Box No. 101, Allahabad – 211001.

11. Entrepreneur and Entrepreneurship development and Planning in India, by D.N.

Mishra, Pub. By Chugh Publication, Allahabad.

12. Entrepreneur, Industry And Self- Employment Projects, Part – 1 and 2 (in Hindi),

Pub. By Center For Entrepreneurship Development, M.P. (CEDMAP), 60, Jail

Road, jhangerbad, Bhopal – 462008.

13. Small Scale Industry and self-employment Projects, Part – 1 and 2 (in Hindi),

Pub. By Center For Entrepreneurship Development, M.P. (CEDMAP), 60, Jail

Road, jhangerbad, Bhopal – 462008.

Magazines

1. Udyamita Samachar Patra, (Monthly, Hindi) Pub. By Part – 1 and 2 (in

Hindi), Pub. By Center For Entrepreneurship Development, M.P.

(CEDMAP), 60, Jail Road, Jhangerbad, Bhopal – 462008.

2. Science Tec. Entrepreneur (A Bimonthly Publication) by Part – 1 and 2 (in

Hindi), Pub. By Center For Entrepreneurship Development, M.P.

(CEDMAP), 60, Jail Road, Jhangerbad, Bhopal – 462008.

3. Laghu Udyog Samachar.

4. Project Profiles by DCSSI, Govt. of India.

5. Project Profiles published by Part – 1 and 2 (in Hindi), Pub. By Center For

Entrepreneurship Development, M.P. (CEDMAP), 60, Jail Road, Jhangerbad,

Bhopal – 462008.

INTERNATIONAL BUSINESS


Course outcomes:


1. Understand the Concept of Globalization and types of International business.

2. Use Strategies to select market, its approach and global trade.

3. Implement International Investment details, types and factors imposing it.

4. Know Status of business in international market in the form o f MNCs and Global organizations.

UNIT - I

Globalization and its relevance, stages of Internationalization, need for International

Marketing, Types of International Business.

UNIT - II

Market Selection, Market Entry Strategies, Market coverage Strategies,

International Business Intelligence, Global Sourcing, Countertrade, Global Trade

UNIT - III

International Investments: Types of Foreign Investments, Theories of International

Investment, Trade and Investment, Factors Affecting International Investment,

Growth of Foreign Investment, Foreign Investment in India, and Foreign Investment

by Indian Companies.

UNIT - IV

International Organization and HRM, Export Promotion, India in Global Market,

Corporate Governance and Social Responsibility in International Business, MNCs

and Global organizations.

Text Books:

1. International Business – Text and Cases, P. Subbarao, Himalaya Publishing House

Suggested Readings:

1. A. Buckley Multinational Finance, Prentice-Hall of India, New Delhi.

2. Gopalaswamy Gatt, WTO: TRIPS, TRIMS and Trade in Services, Wheeler

Publishing, New Delhi.

3. Word Bank, World Development Report (latest issue)

4. Agarwal Raj - International Trade (Excel, 1st Ed.)

5. Albaum Duerr - International Marketing and Export management (Pearson, 7th Ed.)

6. Cherunilam F - International Trade and Export Management (Himalaya, 2007)

7. Hill C.W. - International Business (TMH, 5th Ed.)

8. Daniels - International Business (Pearson, 1st Ed.)

9. Kumar R and Goel, International Business, (UDH Publications, edition 2013)

10. Jaiswal- International Business (Himalya Publication)

11. Varshney R.L, Bhattacharya B - International Marketing Management (Sultan

Chand and Sons, 9th Ed.)

MERCANTILE LAW


Course Outcomes –


1. Understand the Companies Act, formation of company and fundamentals of MOA and AOA.

2. Implement different terminologies of Indian Contract Act.

3. Critically analyze Sales of Goods Act and IT Act.

4. Understand Consumer Protection Act, various rights of consumers and Negotiable Instrument

Act along with types of Negotiable Instruments.

UNIT – I

The Companies Act 1956

: Meaning and Nature of Company,

;Lifting of the corporate veil

;Classification of companies and Special Privileges

: Formation of a company

: Memorandum of Association, Articles of Association,

Prospectus

UNIT - II

Indian Contract Act 1872 : Meaning and Definitions

: Essentials of a Valid Contract, offer and acceptance, capacity to

contract, consent and free consent, consideration, void

agreements, quasi contracts, different modes of discharge of

contract, remedies for breach of contract

UNIT – III

Sales of Goods Act 1930 : Formation of Contract of Sale

: Conditions and Warranties, Transfer of Property

: Rule of Caveat emptor

: Rights of Unpaid Seller

Information Technology Act : Digital signatures, electronic governance, regulation of

certifying authority,

digital signature certificate, duties of subscribers.

UNIT – IV

Consumer Protection Act 1986 : Definitions

: Rights of Consumers

: Remedies available to consumers through Redressal Machinery

Negotiable Instrument Act : Meaning and essentials of negotiable instrument, types

negotiable instruments, holder and holder in

due course, dishonor of negotiation instruments.

Text Books:

1. N. D. Kapoor – Mercantile Law, Sultan Chand & Sons

Suggested Reading:

2. N. D. Kapoor – Mercantile Law, Sultan Chand & Sons

SERVICE MARKETING

Paper Code: - BBA/II/604

Course Outcomes –

After successful completion of course, students will be able to understand–

1. Concept of Service marketing, characteristics and growth in economy.

2. Concept of customer focus, loyalty, designing and delivering services.

3. Learn New service development, its pricing and challenges.

4. Concept of Service marketing, financial services, hospitality and tourism services, and

educational services.

UNIT - I

Foundation of Service Marketing: definition and concept of service marketing,

distinctive characteristics and classification of services, growth in service, service

marketing mix, emergence of service economy.

UNIT - II

Customer Focus: understanding customer needs and expectations, process of market

segmentation, selecting customer portfolio, creating valued relations with customer;

Customer loyalty, service encounters, measuring customer satisfaction, handling

complaints, service failure and recovery; Designing and delivering services:

positioning a service in the market, value addition to service product, planning and

branding service product.

UNIT - III

New service development: pricing the service product, advertising, personal selling

and other communication in services industry; Challenges in distribution of services;

Role of employees, customers and intermediaries in service industry.

UNIT – IV

Special Issues in Service Marketing: e-services; Online consumer behaviour; Self-

service technologies; Understanding specific service industries: Marketing of

Financial Services, Marketing of Hospitality and Tourism Services, Marketing of

Educational Services.

Text Books:

1. Service Marketing, V. A. Zeithmal, D.D. Gremler, M.J. Bitner, Ajay Pandit, Tata McGraw Hill

Suggested Readings:

1. Service Marketing - Rampal and Gupta, Excel Publications.

2. Service Marketing - Ravi Shankar, Excel Publications.

MANAGEMENT OF FINANCIAL SERVICES


Course Outcomes –


1. Understand key decisions like Investment, Financing and dividend in financial Management

2. Use their best knowledge in financial engineering, merger and amalgamations .

3. Understand the value creation through capital structure its decisions, dividend policy and

applications of leverages in financing decisions.

4. Use their best knowledge in concept of lease financing and its relative terminologies and

awareness about Fundamentals of factoring and venture capital.

Unit-I

An Overview of the Financial Services Industry; Merchant banking: Role of

Merchant Banker in issue Management, Regulatory Framework and SEBI Guideline

of Merchant Banking Activities; Housing finance.

Unit-II

Leasing Financing: Introduction, Concept and Classification, Legal Aspect and Tax

Aspect, Financial Evaluation, Lease Vs. Hire Purchase. Debt securitization: process

of securitization, economic functions of securitization. Credit rating: Evaluation

criteria and process, Credit rating agencies in India.

Unit-III

Factoring: Concepts and Forms; Function of a Factor, Legal Aspect and Evaluation

of Factoring, Factoring Vis-a Vis Forfeiting, Venture Capital: Nature, Scope and

Regulatory Framework, Venture Capital Investment Process, Evaluation Criteria,

Limitation, Future of Venture Capital in India.

Unit-IV

Concept of Financial Engineering; Merger and amalgamation: Meaning, Essential

Features of Scheme of Amalgamations, Financial Framework, Techniques of

valuation; Acquisition and Takeovers: Meaning and Regulatory Framework with

Special Reference to SEBI Guidelines.

Text Books:

1. Financial Services, M.Y Khan, Tata McGraw Hill

Suggested Reading:

1. Marketing of Financial Services-Mary Ann Pezzullo

2. Marketing of Financial Services: V.A.Avdhani

3. Financial services-MY Khan-(Tata)

ENVIRONMENTAL STUDIES


Course Outcomes –


1. Equitable use of resources for sustainable lifestyles.

2. Understand the Structure, functions and concepts of different Ecosystems.

3. Know role of an individual in prevention of pollution

4. Use their best knowledge in Environmental Legislation Act.

UNIT-I Environmental studies – Nature, scope and importance, need for public awareness;

natural resources – renewable and non-renewable resources, use and overexploitation

over-utilization of various resources and consequences; role of an individual in

conservation of natural resources; equitable use of resources for sustainable lifestyles.

UNIT-II Ecosystems – concept, structure and function of an ecosystem; energy flow in the

ecosystem; ecological succession; food chains, food webs and ecological pyramids;

types of ecosystem – forest ecosystem, grassland ecosystem, desert ecosystem,

aquatic ecosystems. Environmental Pollution – Definition, cause, effects and control

measures of different types of pollutions – air pollution, water pollution, soil

pollution, marine pollution, noise pollution, thermal pollution, nuclear hazards; solid

waste management – causes, effects and control measures of urban and industrial

wastes; role of an individual in prevention of pollution.

UNIT-III Social issues and the environment – Sustainable development, urban problems

related to energy, water conservation, rain water harvesting, watershed management;

resettlement and rehabilitation of people, its problems and concerns; climate change,

global warming, acid rain, ozone layer depletion, nuclear accidents and holocaust;

Wasteland reclamation, consumerism and waste products.

UNIT-IV Environmental legislation – Environment Protection Act. Air (prevention and control

of pollution) Act. Water (prevention and control of pollution) Act, Wildlife

Protection Act, Forest Conservation Act.

SUGGESTED READINGS: 1. Rajagopalan R, Environmental Studies, Oxford University Press, New Delhi 2. Kaushik Anubha, C.P. Kaushik, Perspective in Environmental

Studies, New Age International (P) Ltd. Publishers 3. Joseph Benny, Environmental Studies, Tata McGraw Hill Publishing Company Ltd., New Delhi 4. Ubaroi, N.K., Environment Management, Excel Books, New Delhi

SYLLABUS OF OPEN ELECTIVE COURSE

DISASTER MANAGEMENT

Paper Code: BBA/II/507 A

Course outcomes:


1. Understand basic conceptual understanding of disasters and its relationships with

development.

2. Gain knowledge of approaches of Disaster Risk Reduction (DRR) and the relationship between

vulnerability, disasters, disaster prevention and risk reduction.

3. To understand Medical and Psycho-Social Response to Disasters.

4. To prevent and control Public Health consequences of Disasters

5. To enhance awareness of Disaster Risk Management institutional processes in India

UNIT-I Definition of disaster; General Effects of disaster; Causal factors, Disasters and development (cause

and effect) Meaning of disaster Management. Types of disasters/hazards: Natural, Anthropogenic,

Sociological Technological, transport, climate change. Social and Psychological dimensions of

disasters, coping with stress, anxiety and fears. Technology and disaster management and latest

technological equipment. Disaster Response: Reasons for concern, objectives, Study of responses in

Kutch Earth-quake,

2001.

UNIT - II Disaster Management Agencies and their functions. Disaster Risk Management: definition, need,

obstacles, Disaster Relief and factors, International approach to integrated disaster risk management.

Risk mitigation strategies, Participatory assessment of disaster risk, Disaster Reduction.

Communicable diseases occurring after natural disasters, their prevention. Mass casualty

management. Technology and disaster management and latest technological equipment’s to combat

disasters.

UNIT - II Relief, Rehabilitation, Displacement and Development, Priorities and opportunities in rehabilitation

and reconstruction, relevance of mitigation and its techniques, mitigation measures, People's

participation, Disaster Recovery: Business continuity planning ,Role of NGOs in managing disasters:

UNIT - IV Bio-terrorism: Meaning, Threat assessment, GIS and Epidemiology, Advantages of GIS and its

applications in health. India's natural disaster's proneness, Management of disasters in India:

Institutional and policy framework. Disaster Planning, significance of Disaster Risk Reduction,

Government Policies On the same, strategies presently being adopted. A brief overview of the

Disaster Management Act.

Text Books:

1. Disaster Management, Dr. Shilpa Goel, DollyMangla & Dr. Laxmi Gupta, Mahavir Publication

Suggested Readings:

1. Disaster Management: M. Saravana Kumar: Himalaya Publishing House

2. Introduction to Disaster Management: Satish Modh: Macmillan

3. Citizen's guide to Disaster Management: Satish Modh: Macmillan

SUPPLY CHAIN AND LOGISTICS

MANAGEMENT

Paper Code: BBA/II/507 B

Course outcomes:


1. Understand and analyze the supply chain management issues in a firm

2. Apply logistics and purchasing concepts to improve supply chain operations

3. Demonstrate an overall knowledge of supply chain in the areas of transportation, purchasing,

inventory management and customer service

4. Understand the role of inventory management in overall planning and execution of supply chain

management

5. Understand the issues and challenges in warehouse management, its role in the allocation and

accumulation of goods in the supply chain Unit -I Supply Chain Management – Concept, objectives, significance Process view of a

supply chain-cycle and push pull view Drivers/components of supply chain –

Facilities, Inventory, Transportation, Information, Material Handling, Achieving

tradeoff between customer service and cost

Unit -II Physical distribution – Definition, Importance, participants in physical distribution

process. Marketing Channels – Definition and Importance Different forms of

channels - Unconventional channels - Channels for Consumer goods, Industrial

Goods & Services – Integrated Marketing Channels – Horizontal, Vertical, Multi-

channel Functions of Marketing Channels Channel Management – Channel Selection

Process & criteria Performance appraisal of Channel Members – Channel Conflicts

& Techniques to resolve channel conflicts

Unit -III

Procurement -Supplier Management, Management Supplier Selection, Tendering, E-

Tendering, Negotiation Warehouse and Dispatch Management - Types of

Warehousing, Warehouse Layout Docking and Marshalling, Warehouse Safety

Management. Inventory - Need and Types of Inventory - Costs associated with

Inventory– Basic EOQ Model – EOQ with discounts; ABC Analysis - (Numericals

expected on Basic EOQ, EOQ with discounts & ABC) Stacking and Racking

Systems. LIFO, FIFO

Unit -IV Current trends in Supply chain management – Green Supply Chain Management,

Role and Future of IT in the Supply Chain Customer Relationship Management,

Supplier Relationship Management E- Business and the Supply Chain; E-Business in

Practice

Suggested Readings:

1. Supply Chain Management by Sunil Chopra, Peter Meindl & D.V. Kalra 2. Inventory Management by L.C. Jhamb 3. Principles and Practices of Costing by Sunita Pokharna, Success Publications, Pune

4. Sales and Distribution Management by Krishna K. Havaldar & Vasant M Cavale

5. Purchasing and Supply Management by Dobler and Burt

6. Supply Chain Management Best Practices by David Blanchard 7. Channel Management & Retail Management by Meenal Dhotre 8. The Supply Chain handbook by James A. Tompkins, Dale A. Harmelink

INTERNET MARKETING

Paper Code: BBA/II/507 C

Course outcomes:


1. Analyze the confluence of marketing, operations, and human resources in real-time delivery.

2. Demonstrate cognitive knowledge of the skills required in conducting online research and

research on online markets, as well as in identifying, assessing and selecting digital market

opportunities.

3. Explain emerging trends in digital marketing and critically assess the use of digital marketing

tools by applying relevant marketing theories and frameworks.

4. Investigate and evaluate issues in adapting to globalised markets that are constantly changing

and increasingly networked.

UNIT I Introduction to Internet marketing, Impact of internet on consumer needs, Online marketing objectives,

Online buying behaviour. Domain names, Website hosting, Promoting website offline; Internet as a tool

for market research; Measuring Internet Marketing Effectiveness: Metrics and Website Analytics.

UNIT II B2C Online Presence: Niche markets, Retail websites, Comparison shopping engines, Integrated retailing.

B2B Online Presence: B2B buying practices, Lead generation, e-market places, Online auctions and

tendering.

UNIT III Search Engine Optimization: Introduction, keyword selection, online optimization, offline optimization.

Online Advertising: Search Introduction, search engine advertising, network advertising, e-mail as

medium of direct marketing, mobile marketing.

UNIT IV Social media marketing: Consumer generated content, Social networks and online communities, Social

media listening. Blogging, Viral marketing, Integrated online marketing, Trust in Internet Marketing.

Ethical and Legal Issues. Internet of the future: “Customization”.

Suggested Readings:

1. Charlesworth A., Internet Marketing: A Practical Approach, BH Publications.

2. Chaffey Dave, Internet Marketing: Strategy, Implementation and Practice, Pearson Education.

3. Trengove Alex, Malczyk Anna and Beneke Justin, Internet Marketibg,

Published by GetSmarter under the Creative Commons BY-NC 3.0. 4. Parkin Godfrey, Digital Marketing: Strategies for Online Success, New Holland Publishers.

EVENT MANAGEMENT Paper Code: BBA/II/507 D

Course outcomes:


1. Analyze the role of events in image building

2. Explain all the steps of planning and organizing an event

3. Discuss ways of strategic marketing and media planning for events

4. Demonstrate knowledge and ability to identify risk areas, evaluate safety measures

5. Demonstrate knowledge and ability to review, analyze events and relate to case studies

Unit –I Introduction to Event and Event Management Introduction and Definition of Event. Event Designing, 5 C’s of Events. 5 W’s of

Event. Types of Events. Categories of Event and its characteristics. Objectives of

Event Management. Problems associated with traditional media.

Unit -II Facets of Event Management Event Infrastructure: Core Concept, Core People, Core Talent, Core Structure;

Clients: Set Objectives for the Event, Negotiating Contracts with Event Organizers,

Locating Interaction Points, Banners , Displays etc., at the Event, Preparing the

Company’s Staff for the Event, Post-event Follow-up. Event Organizers: Role of

Event Organizer, Qualities of an Event Organizer, Steps in organizing an event.

Venue: In-house Venue, External Venue.

Unit -III

Execution of

Event

Networking Components: Print Media, Radio Television, The Internet, Cable

Network, Outdoor Media, Direct Media. Types of promotion methods used in events:

Sales Promotions, Audience Interaction, Public Relations, Merchandising, In-venue

Publicity, Direct Marketing, Advertising, Public relations. Activities in Event

Management: Pre-event Activities, During-event Activities, Post- event Activities.

Functions of Event Management: Planning, Organizing, Staffing, Leading and

Coordination, Controlling. Event Management Information System. Technology in

Event Management - Role and Importance.

Unit - IV

Marketing of

Event

Concept of Market in Events, Revenue Generating Customers, Non-revenue

Generating Customers. Segmentation for Events, Niche marketing in events.

Targeting. Positioning of Events. Branding in Events. Reach Interaction Matrix.

Concept of Pricing in Events. Legislation and Tax Laws. Marketing Communication

Tool. Implementation of Marketing Plan. Relationship Building. The Diverse

Marketing Needs Addressed by Events: Brand Building, Focusing the Target Market,

Creating Opportunities for Better Deals with Different Media, Events and the

Economy. Concept of Ambush Marketing.

Suggested Readings:

1. Event Management: Wagen, lynn Van Der, Pearson Education, 2012 2. Event Marketing and Management: Gaur, Sanjaya Singh, Vikas

Publishing House Pvt Ltd. 2003

3. Business Management : G. M. Dumbre, Success Publications, Pune.

4. Event Planning And Management: Sharma, Diwakar, Deep & Deep Publication Pvt Ltd. 2005

5. Events Management: Raj, Razaq, SAGE Publication India Pvt. Ltd. 2009

RETAIL MANAGEMENT Paper Code: BBA/II/507 E

Course outcomes:


1. Understand the functions of retail business and various retail formats and retail

Channels.

2. Understand the difference between Retail and Manufacturing Supply Chain

3. Understand, key drivers of retail supply chain and how to select a retail store

Location.

4. Analyze Retail Market and Financial Strategy including product pricing.

Unit-I Introduction to retail: retail in India; retail models and theories of retail

development; understanding the retail consumers; ethical issues in retailing

Unit-II Retail marketing strategy; retail franchising; retail store location and site selection;

retail store design and visual merchandising; customer relationship management in

retailing

Unit-III Basics of retail merchandising; the process of retail merchandising; the method

of merchandise procurement; retail pricing and evaluating merchandise performance;

retail communication mix

Unit-IV Retail store operations; servicing the retail customers; retail human resource

management; financial aspects of retail management; retail information system;

supply chain management in retailing

Suggested Reading:

1. Pradhan, Swapna; Retaling Management; Tata McGraw Hill; New Delhi 2. Bajaj, Chetan, Tuli, Rajnish and Srivastava, Nidhi; Retail Management; Oxford

University Press; New Delhi

3. Berman, Barry & Evans, Joel R.; Retail Management – A strategic approach;

Pearson Education/Prentice Hall of India; New Delhi

4. Levy, Michael & Weitz, Barton A.; Retailing Management; Tata McGraw Hill; New Delhi

5. Newman, Andrew J. & Cullen, Peter; Retailing – Environment and

Operations; Thomson Asia Pvt. Ltd.; New Delhi

6. Dunne, Patrick M., Lusch, Robert F & Griffith, David A.; Retailing; Thomson

Asia Pvt. Ltd; New Delhi

7. Lamba, A.J.; The Art of Retailing; Tata McGraw Hill; New Delhi

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