Schema Codes - The Key SEO Technique in 2014

schema.org

Markup Language

Wooat It Is for SE?

It’s a simple mark-up languagerecognized by major search engines.

Ex – Google, Bing, Yahoo, Yandex

Wooat It Is for SE?

Markup enables search engines to understand the information on web pages.It provides richer search results in order to make it easier for users to find relevant information on the web.

Wooat It Is for

W

ebmasters?

It’s a HTML tag that webmasters can use to markup their web – pages.BTW, Search engines directing the webmaster to do the optimization properly.

Wooai Did You Do?

Search engines get structured information that helps improve search result quality.The users end up with better search results and a better experience on the web.

Types

General TypesNameDescriptionImageURLSameAs

Types

Specific TypesActionClassCreativeWorkEventIntangible

MedicalEntityOrganizationPersonPlaceProductProperty

Example - Organization

OrganizationBrandlogoTelephone

numberemail IDFax Number

FounderEmployeesEventsLocationAddress

Organization Mark-Up

<div itemscope itemtype="http://schema.org/Organization"> <span itemprop="name">My Digital Marketing Team </span><span itemprop=“description"> We are smart yet flexible digital

marketing company ensuring that your business reaches the right audience through SEO, SMO, PPC and online reputation management services. </span>

<span itemprop=“image"> URL </span><img src=" images/MyDMT-Logo.png" itemprop="logo“ ><span itemprop="telephone">( 33 1) 42 68 53 00 </span><span itemprop="email">[email protected]</span> </div>

Product Mark-Up

<div itemscope itemtype=" http://schema.org/Product "> <span itemprop="name">Pay Per Click - PPC</span><span itemprop=“description"> The right digital marketing company

to do the online marketing techniques like PPC, SEO, SMO, ORM & CRO at an affordable and reasonable costs. </span>

<div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">

Rated <span itemprop="ratingValue">3.5</span>/5 based on <span itemprop="reviewCount">11</span> customer

reviews </div> </div>

Place Mark-Up

<div itemscope itemtype="http://schema.org/LocalBusiness"> <span itemprop="name">My Digital Marketing Team - India</span> <span itemprop="description“>MYDMT has an operation in South

Africa</span> <div itemprop="address" itemscope

itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">No 3& 4, Fourrts Avenue</span> <span itemprop="addressLocality">Okkiyam Thuraipakkam</span> <span itemprop="addressRegion">Chennai</span> </div> Phone: <span itemprop="telephone">850-648-4200</span></div>

Offers Mark-Up

<div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <a itemprop="url" href=“../pricing.html"> Save 20% on PPC Package</a>

</div>

Offers Mark-Up<div itemscope itemtype="http://schema.org/Person"> <span itemprop="name">Balakumar</span> <img src="janedoe.jpg" itemprop="image" /> <span itemprop="jobTitle">Senior SEO Analyst</span> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress“>No 3 & 4, Fourtts Avenue</span> <span itemprop="addressLocality">Okkiyam Thuraipakkam</span>, <span itemprop="addressRegion">Chennai</span> <span itemprop="postalCode">600 097</span> </div> <span itemprop="telephone">(044) 123-4567</span> <span itemprop="email">[email protected]</span> My Home Page: <a href="http://www.mydigitalmarketingteam.com"

itemprop="url">http://www.mydigitalmarketingteam.com</a></div>

Offers Mark-Up<div itemscope itemtype="http://schema.org/Event"> <a itemprop="url" href=“new-events.html"> SEO Conference First Round Playoff Tickets: <span itemprop="name"> Social Media - Where it is going? </span> </a> <meta itemprop="startDate" content="2013-10-25T20:00"> Thu, 10/25/13 8:00 p.m. <div itemprop="location" itemscope itemtype="http://schema.org/Place"> <a itemprop="url" href=“http://www.globalit.net.au"> GlobalIT – Conference Room </a> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="addressLocality"> Sydney </span>, <span itemprop="addressRegion"> NSW </span> </div> </div></div>

Schema Codes - The Key SEO Technique in 2014

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