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LESSONS LEARNED

FROM SELLING A CRAZY

AMOUNT OF LIPSTICK

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IN 1952, THE WHO HELPED BORNEO

REDUCE MALARIA-INFECTED

MOSQUITOS FROM 40% to 1%

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SOMETIMES CAUSE & EFFECT

ONLY MAKE SENSE IN THE

REARVIEW MIRROR

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YOUR SUCCESS WITH

ECOMMERCE IS LINKED TO YOUR

APPETITE FOR EXPERIMENTATION

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DEFINING THE TARGET RIGHT

AND DEFINING THE RIGHT TARGET

ARE TWO DIFFERENT THINGS

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SCALING WOOCOMMERCE

TAKES MORE THAN JUST

SETTING IT UP

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HIRE DEVELOPERS WHO PREFER

TESTING OVER EVERYTHING

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YOUR HOST SHOULD BE A

PARTNER NOT JUST A VENDOR

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EVERYONE HAS BLINDSPOTS

THE SOLUTION IS A TEAM

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ONE LAST WARNING

IT’S ABOUT COLONOSCOPIES

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CHRIS LEMA

CROWD FAVORITE