SBL Presentation

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WBTW NEWS 13 SMALL BUSINESS LEADERS CLUB 2007

Transcript of SBL Presentation

Page 1: SBL Presentation

WBTW NEWS 13SMALL BUSINESSLEADERS CLUB

2007

Page 2: SBL Presentation

WBTW NEWS 13SMALL BUSINESSLEADERS CLUB

2007

Participating Businesses

Lakes at Litchfield

Cabinets in Stock

Greg Jones and Assoc.

Parker Furniture

Woodard Automotive

PPSI

Golden Looms

Bailey Truck and Auto

Wholesale Building Supply

Nightingales

Sandhills Office Systems

Benton’s

Wittko Hearing

Coastal Transformations

H Rubin

Premier Cosmetic Laser

Suit World

Strand Storage

Atlantic Heating and Cooling

Angelic Health Care

Complete Womans Health Care

Bethea Retirement Community

Hartsville Lumber and Barns

Elite Building

Wilcox Office Mart

East Carolina Hearing

Dentistry at Carolina Forest

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WBTW NEWS 13SMALL BUSINESS LEADERS CLUB

* MyTV is a digital tiered cable network brought to you by WBTW and includes classic retro tv programs, new primetime dramas, and Dr. Phil and Oprah

re-runs. (see next page)

Created to help small, locally owned businesses experience the power of television at an affordable investment. A 12 month

commitment is required to join the Small Business Leaders Club (SBL).

Each SBL member will receive the following:

1. An on-air marketing campaign with WBTW and MyTV*, airing the first 2 weeks of each month for 12 consecutive months.

2. Production of one (1) thirty-second commercial at no additional charge.

3. Each member will be featured on-line in the scnow.com Small Business Leaders directory. 4. Your business will be featured in a minimum of 20 promotional announcements each month identifying the members of the WBTW Small Business Leaders Club.

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What is MyTV?

MyNetworkTV ("MyTV") is a television network in the United States launched in September 2006,where each network is individually owned and operated by local news affiliates.

MyTV features unique PRIMETIME programming that will rotate on a quarterly basis, airing Monday-Saturday from 8pm-10pm.

MyTV also features classic RETRO TV hit’s from a wide base of traditional programming including but not limited to Little House on the Prairie, Matlock, Hawaii Five-O, and many more. These programs will air between 9am-8pm Monday-Sunday.

MyTV offers second runs of Dr. Phil and Oprah on a two week delay airing between 10pm-12am Monday-Friday.

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WBTW NEWS 13 SMALL BUSINESS LEADERS CLUB

PLATINUM MEMBERSHIP

As an SBL PLATINUM Club Member your business will receive the following monthly advertising campaign:

M-F 5:30-9am News / Early Show 4xM-F 9-12pm Dr. Phil / Ellen / Price 4xM-F 12-5pm News/Soaps/Oprah 4xM-F 5-7pm News/Inside Edition/News 4xM-F 7-8pm Wheel / Jeopardy 2xM-SUN 8-11:35pm CBS Prime/Late News 2xM-SUN 11:35-1am Letterman/Late Show/Various 4xSAT-SUN 5:30am-8pm Weekend Programs 4x

M-F 9am-8p MyTV Retro TV 10x M-SAT 8pm-10pm MyTV Primetime 12x M-F 10pm-2a MyTV Dr. Phil/Oprah* 10x

60 thirty-second announcementsONLY $3,425 PER MONTH!

This schedule delivers 838,000 total viewers each month!(000’s based on P2+ NSI Nov ’05 / Feb ’05 Nielsen)

* 2 week delay

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WBTW NEWS 13SMALL BUSINESS LEADERS CLUB

GOLD MEMBERSHIP

As an SBL GOLD Club Member your business will receive the following monthly advertising campaign:

M-F 5:30-9am News / Early Show 4xM-F 9-12pm Dr. Phil / Ellen / Price 4xM-F 12-5pm News/Soaps/Oprah 2xM-F 5-7pm News/Inside Edition/News 2xM-F 7-8pm Wheel / Jeopardy 1xM-SUN 8-11:35pm CBS Prime/Late News 1xM-SUN 11:35-1am Letterman/Late Show/Various 2xSA-SUN 5:30a-8pm Weekend Programming 4xM-F 9am-12am MyTV Retro TV 10xM-SAT 8pm-10pm MyTV Primetime 12xM-F 10pm-12am MyTV Dr. Phil/Oprah* 10x

52 thirty-second announcementsONLY $2,295 PER MONTH!

This schedule delivers 532,000 total viewers each month!(000’s based on P2+ NSI Nov ’05 / Feb ‘05 Nielsen)

* 2 week delay

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WBTW NEWS 13SMALL BUSINESS LEADERS CLUB

SILVER MEMBERSHIP

As an SBL SILVER Club Member your business will receive the following monthly

advertising campaign:

34 thirty-second announcementsONLY $1,345 PER MONTH!

This schedule delivers 441,000 total viewers each month!(000’s based on P2+ NSI Nov ’05 / Feb ‘05 Nielsen)

M-F 5:30-9am News/Early Show 3xM-F 9-12pm Dr. Phil/Ellen/Price 3xM-F 12-5pm News/Soaps/Oprah 2xM-F 5-7pm News/Inside Edition/News 1xM-SUN 11:35-1am David Letterman/Late Show/Various 2xSA-SUN 5:30a-8pm Weekend Programming 2x M-F 9am-12am MyTV Retro TV 10xM-SAT 8pm-10pm MyTV Primetime 6xM-F 10pm-12am MyTV Dr. Phil/Oprah* 5x

* 2 week delay

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WBTW News13

Small Business Leaders

The scnow.com Small Business Leaders directory is an exciting advertising opportunity!

• scnow.com’s Small Business Leaders

online directory is a terrific feature

designed to highlight small businesses

throughout the Carolinas.

• scnow.com’s Small Business Leaders directory will capture motivated potential customers by driving them to this featured web page on scnow.com. This is where they’ll find information to help in their search for local businesses or how to start a small business.

• scnow.com’s Small Business Leaders directory will capture passive customers with a unique banner ad that will highlight specific businesses to viewers who might not otherwise see them.

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Find your small business online – in two places!Find your small business online – in two places!

1. The Small Business Leaders Web Page – You receive a premier Small Business Leaders directory listing on the small business page (including your company name and logo.) This links to a customized pop-up page with information about your business. (Listings rotate 10 at a time.) Users will easily find the local business page through a link in the navigation panel and promotional banner ads.

2. A Small Business Leaders Banner Ad - Your business will be listed in a unique banner ads which rotates through EVERY page of scnow.com that links to a customized splash page with information about your business. The banners have potential to reach over 150,000 people each month.

WBTW News13

Small Business Leaders

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Your customized pop-up page Your customized pop-up page includes the following…includes the following…

WBTW News13

Small Business Leaders

• Your company name and logo

• Photo of the business

• Your business contact information including, address, phone number, web site address, e-mail address and a detailed description of the business

• Links to your web site

• An email link for interested buyers to find out more about your business/product

• An link for viewers to email your business listing to other friends and potential customers

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WBTW NEWS 13SMALL BUSINESS LEADERS Club

I agree to commit to the Small Business Leaders Club for one year____Platinum ($3,425 mo.)

____Gold ($2,295 mo.) ____Silver ($1,345 mo.)beginning ____________________ ending__________________

____________________________________Business Name________________________________ _________Authorized Signature for Business Date

________________________________ _________WBTW-TV Representative Date

Terms of Contract: To be eligible for participation your business must be locally owned and have less than (50) fifty full-time employees. WBTW will air fifty (60) thirty-second commercials per month -- Platinum Members WBTW will air forty (52) thirty-second commercials per month -- Gold Members WBTW will air thirty (34) thirty second commercials per month -- Silver Members All commercials will air within the first two weeks of each month. Production of one thirty-second commercial is included, at no additional charge, with each annual SBL membership. WBTW produced SBL commercials will feature the franchise trademark and will be owned by WBTW. WBTW produced SBL commercials will not be available for use outside of WBTW. Additional standard thirty-second commercials available at $350 each. Added elements, could increase the increment level. Contract is for 12 consecutive months. Client agrees that the announcements will run at station’s discretion in the time periods outlined within the schedule. Membership includes listing in scnow.com’s SBL Directory. Marketing investment is net and payment is due upon receipt of invoice. Non-Cancelable Memberships can be upgraded at any time…at that point a new twelve month agreement will begin.

SBL Contract 2007

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Insertion/Production Order

WBTW News13

Small Business Leaders

1. Business Name/Contact____________________________ Phone and/or Email _______________________________

2. Account Executive _______________________________ Phone and/or Email _______________________________

3. Monthly Investment _______________________________

4. Start/End Dates _______________________________

1. Business Name:

2. Business Logo: (Electronic/emailed photo is preferred)

3. Type of Business OR Tag line:

4. Website:

5. Store front photo of the business: (Electronic/emailed photo is preferred)

6. Description of Business: (Electronic/emailed text is preferred)

7. Business email address: