Sbf#2 adoption - a very short introduction - slideshare
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5th July 2012 | Dachis Group Adoption: A Very Short Introduction Social Business Fundamentals #2 #SBF2 #socbiz #dachisgroup @dachisgroup_eu
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Transcript of Sbf#2 adoption - a very short introduction - slideshare
5th July 2012 | Dachis Group
Adoption: A Very Short IntroductionSocial Business Fundamentals #2
#SBF2
#socbiz #dachisgroup
@dachisgroup_eu
PORTLAND
AUSTIN
ST. LOUISPHILADELPHIALINCOLN
NEW YORK
LONDON
SINGAPORE
We are a global, integrated, end-to-end social business consultancy.We are leaders in social strategy, implementation and business intelligence.
WHO WE ARE
What is Adoption?
3
Adoption is the process of people and groups integrating a
new technology into their working practices
Why is it Important?
SHORT TERM
Maximise the value of social technology investments
LONGER TERM
Meet specific business objectives
6
How Can You Help it Happen?
USERS
• Demonstrating value of technology to users• Focusing on users’ key use cases and pain points• Hand holding new users
TECHNOLOGY
• Nudging people away from email use• Integrating the new social tool with key applications (e.g. calendar, email)• Tailoring technology solution to specific organisational needs
LEADERSHIP BUY-IN
• Getting leadership buy-in and participation• Linking technology to business strategy
STRATEGY
• Having a clear roll out strategy• Providing community management support• Cultivating super users 8
EC RESEARCH BEST PRACTICES
USERS
• Demonstrating value of technology to users• Focusing on users’ key use cases and pain points• Hand holding new users
TECHNOLOGY
• Nudging people away from email use• Integrating the new social tool with key applications (e.g. calendar, email)• Tailoring technology solution to specific organisational needs
LEADERSHIP BUY-IN
• Getting leadership buy-in and participation• Linking technology to business strategy
STRATEGY
• Having a clear roll out strategy• Providing community management support• Cultivating super users 8
EC RESEARCH BEST PRACTICES
USERS
• Demonstrating value of technology to users• Focusing on users’ key use cases and pain points• Hand holding new users
TECHNOLOGY
• Nudging people away from email use• Integrating the new social tool with key applications (e.g. calendar, email)• Tailoring technology solution to specific organisational needs
LEADERSHIP BUY-IN
• Getting leadership buy-in and participation• Linking technology to business strategy
STRATEGY
• Having a clear roll out strategy• Providing community management support• Cultivating super users 8
EC RESEARCH BEST PRACTICES
USERS
• Demonstrating value of technology to users• Focusing on users’ key use cases and pain points• Hand holding new users
TECHNOLOGY
• Nudging people away from email use• Integrating the new social tool with key applications (e.g. calendar, email)• Tailoring technology solution to specific organisational needs
LEADERSHIP BUY-IN
• Getting leadership buy-in and participation• Linking technology to business strategy
STRATEGY
• Having a clear roll out strategy• Providing community management support• Cultivating super users 8
EC RESEARCH BEST PRACTICES
Adoption is best achieved by involving people in the design or selection of a system to ensure it
meets their needs and to give them a sense of ownership over it.
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10
UsefulnessUsability
Social Influence
Thank you.
