presents

SBF STEALTH®

Digital Content Storage and Delivery Platform

Architecture

STEALTH® Server: dedicated server containing the application and storage of listed content (including supplementary content)

Amazon S3: additional storage on Amazon's Simple Storage Service to create the content archive of any buyer and for peak flow management

Adobe Content Server: application for DRM (digital rights) control at publisher's discretion

SBF WaterMarker: SBF proprietary tool to apply Social DRMs (watermarking) at publisher's discretion

Open source PostgreSQL RDBMS engine

Content managed

Listed contents: any PDF or ePub file format as destined for sale (download or subscription)

Supplementary content: any file without limitation provided that it is linked to at least one form of listed content

Free contents: any freely distributed PDF or ePub file format

Content protection

The publisher is responsible for deciding on its own protection policies, from the following:

No protection (no cost)

DRM Adobe Content Server (both PDF and ePub; fixed cost upon purchase defined by Adobe)

Social DRM (with SBF WaterMarker) through the buyer's ID code added to the content (no cost)

Both DRM Adobe and Social DRM

End User capabilities

Advanced searches on all product related information

Searches on abstracts

Full-text searches on the entire content (from Dec. 2009)

Detailed product sheet consultation

Consultation of N pages of the selected content (previews)

Download of the purchased titles

Private bookshelf from which purchased products can be downloaded even in the future

Display of supplementary materials

Display of recommended titles (from Dec. 2009)

Publisher capabilities

Uploading of new titles and supplementary information for cataloguing and searches e

Management of products (download and subscription)

Interface to amend or update own contenti

Management of supplementar materials on own titles

Detailed reports on all transactions

Management of white label store or integration with existing store

Instant access to all online sales channels, at publisher's discretion

STEALTH® operating mode: the platform is always invisible in all interactions with the end user

Retailer capabilities

Free integration to e-commerce cart via web-service calls

Management of publisher-defined content protection policies without the need for operations on retailer side

Content download (even in subscription) offered to its customers without any retailer infrastructure involved

Customer's content recovery service without any Retailer infrastructure involved

STEALTH® operating mode: the platform is always invisible at every stage of interaction with the end user, who is always in the Retailer environment

Detailed reporting on every transaction

Training and support

Free initial training service for STEALTH® input and data management startup

Free support via web and paid support via telephone hotline

Maintenance and troubleshooting of reported bugs

Continuous development and updating of platform, also on the basis of new functional requests from publishers and retailers

Roadmap

FEB 2009 design of platform

MAR 2009 development started

JUN 2009 first internal test environment

JUL 2009 private test environment for publishers' use (requirement: signature of a letter of intent agreeing the commercial terms and conditions if the test is positive)

SEP 2009 SBF STEALTH® operational on the market (version 1.0)

DEC 2009 integration of full-text searches

2010 development of version 2.0

Additional services

Simplicissimus can offer publishers joining the STEALTH® platform the following digital publishing services, under special conditions:

Epub file conversion from print pdf, InDesign, xPres or XML format

Scanning and OCR on printed texts and subsequent ePub production

Design and production of specific modules to be integrated into proprietary publishing system in order to obtain the ePub format as a result of normal workflow, without having to use conversion.

Analysis and management of contracts with authors and the holders of other rights.

Business Model

The business model is still that of traditional distribution:

The publisher sets the final retail price for the content and selects which channels are to be activated through the platform

The retailer collects the retail price from the end user and transfers it to SBF (the distributor) having deducted its share of revenue

SBF (the distributor) then transfers the price to the publisher, having deducted its share of revenue

These shares are to be defined by agreement between the parties

Contact details and information

For information concerning SBF STEALTH® (Publishers) send an email to:

publishers@simplicissimus.it

For information on SBF STEALTH® (Retailers) send an email to:

retail@simplicissimus.it

www.simplicissimus.it